Tag: Visual Content Marketing

Use Your Own Photos As Background Images In Your Graphics

Background images in graphics is something we don’t talk about much. Yet, when you see a social media graphic with a great quote, there most always is a graphic behind the words that helps communicate the message. So, if you plan to create your own graphics, choosing the photos you use in those graphics matter.

What to use as a background image

Nature is a popular choice, especially sunsets, sunrises, flowers, mountains or waterfalls. Images with animals are selected frequently as well, showing them all in their cute glory or in varying circumstances that can be funny or memorable. When we look at humorous posts, an image with a funny face or situation lends to the message. 

The colors you use in your backgrounds is just as important. Sometimes the photo itself in the background may drive what color you use for your text in order for them to blend. But keep in mind, colors represent different things to people. Look up color choices, if interested in what emotion you want to convey in your graphics. And then choose your background image color accordingly.

I found this definition on the internet about using backgrounds in graphic design.

Backgrounds are the foundation of a successful composition. Background textures and colors create depth and contrast, allowing graphics to stand out and get noticed. Well-composed background images can help create space for you to overlay text.

Incorporating your brand in your background choices 

Something to keep in mind is your brand. What is your brand? Specific colors in your brand? Do you have animals in your stories? Or what settings do you write most of your scenes? These all are ideas of what to use as background images in your graphics.

For example, if you write about cowboys, then horses and sunsets might be good options to include in your graphics. Every graphic should include your branding in some way. And think outside of the box a little bit to expand your branding content.

I found some 12 x 12 paper I liked and gave a historical look that I wanted in my background images. As I started using these to take pictures of books, bookmarks and other small items in my graphics, I liked the results.

Out of the few I first bought, I tend to use the same ones over and over because I like how the wood contrasts with all the types of images I’m creating.

If you know your brand and have a look, this is a great way to build consistency in your content. Try some things. It’s the only way to know what works and what doesn’t.

Taking your own photos and using them as background images

It’s important to note to not just find any photo off the internet. That’s actually taking someone else’s intellectual property. Instead you can find photos for free from certain apps, as well as purchase photos from several different resources.

Taking your own photos is a great way to create content. See if you can find things around you to be used as background images. 

Start seeing backgrounds in the world around you

Some of this will take practice, but keeping an eye out for what you like is important. You have a brand and your brand is your style. Think about your readers, but I would focus on things that speak to you as well. A look, a vibe. All of which will come out as you build your content in your social media.

Be careful not to include anything people would be able to recognize. That’s not the point of a background image. And you don’t want something on your graphics that is someone else’s brand.

I’ve created a folder on my phone in my photos that is for background images. When I take a picture of something that I think would make a great background I save it in there so I can find it easily.

A little Disney magic in the background

One of my favorite places to find image backgrounds is Disneyland. Everything is clean and colorful and there are lots of choices available, from rock walls, boards, or the pathways. If you look around you can see things that you hadn’t noticed before, but they are part of the atmosphere. That’s what you want for your background photos. Something that blends in nicely but is clean and aestheticly pleasing.

I love going to Disneyland and taking pictures of the things around me. Disney thinks through everything, and it’s given me some great ideas for image backgrounds. Here are some additional examples:

If you zoom in close on something it can provide a completely different perspective and make the perfect background image.

I hope these examples give you some ideas for you to use in your content in the future.

Thanks for reading!

Denise M. Colby loves to write blog posts on marketing and SEO. She also loves to write about her word of the year. She creates social media graphics to highlight quotes from her word of the year. Take a look at this blog post on her 2022 word Work for additional ideas. Or the graphics created for her 2021 word Wisdom using the 12 x 12 paper mentioned above. Check out the new ones she’s created for her 2023 word Change. Or see more on her instagram or facebook pages.