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emaginings: Social Media, the Brain and Creativity

September 16, 2013 by in category The Romance Journey by Linda Mclaughlin tagged as , , , , ,

Yesterday’s meeting was informative and lots of fun. I missed Melissa Cutler’s morning workshop on “Making Grammar \work for your Voice” to attend PAW, but heard good things about it afterwards. 

Afternoon speaker Catherine Bybee joined us in PAW for a spirited discussion of publishing and social media. One thing she said struck me as problematic, for me. She said we should share about our lives at Facebook as a way to engage readers. But my life is so boring. Debra Holland told me later that was my choice, and she’s right. I prefer drama in my books, not my house, so living a quiet life is just fine with me. But it doesn’t make for fun anecdotes on Facebook & Twitter, like the ones I see about people’s kids and pets. So it’s my challenge to find a way to be interesting on social media. 
I’ll get the chance soon.I’ve joined a group of ten indie authors to publish a boxed set of our works and we’re going to do a launch party at Facebook. So I can report on that next month. 
In the meantime, I have signed up for Susan and Harry Squires online workshop on “Talking Back to Your Brain”. Now, I have zero time for a class, but this sounds like a good opportunity to get my head straight about some things.Plus I know the class will be great because I’ve taken classes from Susan and Harry before. But keeping up will be another challenge. I do hope it will help me to focus better. As you can see from this post, I’m feeling just a little scattered.
Speaking of the brain, I read a fascinating article recently at the Buffer blog on Why We’re More Creative When We’re Tired and 9 Other Surprising Facts About How Our Brains Work by Belle Beth Cooper. Several of these facts are useful to writers, including the fact that no one can really multitask. Our brains aren’t doing two things at once. Rather, the brain is jumping from one task to another at the fastest possible speed. Not the most efficient way to work. 
I had begun to figure that out for myself, but the internet makes multitasking so appealing. I can open multiple tabs in my browser and jump from one to the other. I start with my email, then, oh, here’s an interesting blog post, and there’s something good to tweet, so I open Twitter, or more likely Buffer, and pretty soon I’ve got seven tabs open to different websites. Yikes. I do close the internet before I start writing. I may be dumb but I’m not that dumb. I do make plenty of mistakes, though.
Which brings up another surprising fact. People who make mistakes are better liked. Maybe that’s why everyone is so fascinated when an icon falls. Hah, she wasn’t so perfect, after all.
Naps help us remember better and meditation can rewire the brain for less anxiety and more creativity. I plan to take more naps, as best I can since I’m a night owl who has enough trouble sleeping at night, much less during the day. And meditation needs to be squeezed in more frequently. If only there were a way to add more time to the day. Oh, wait, there’s something in there about a way to trick our brains into thinking time is going more slowly. That’s a little too much for me to process, but this is a very interesting article.
For those of you not familiar with Buffer, it’s an online and smart phone/table app that helps you to schedule social media postings throughout the day. I can access it from my computer or the iPad. It’s like TweetDeck and HootSuite in that regard, but Buffer doesn’t try to manage you account. Just helps you buffer, i.e., schedule postings throughout the day. It’s very simple to use and the Twitter analytics are helpful. The basic level is free, but someday I may “Go Awesome” and upgrade to the $10 a month plan. They also have an awesome blog with lots of informative and helpful articles.
(Note: No one at Buffer is paying me for this endorsement. I’m just seriously impressed by this app. FWIW, I have not tried TweetDeck or HootSuite, so cannot make a fair comparison.)
Do you use a program to manage your social media platforms? What do you recommend?
Linda
My social media contacts:
Twitter: @LyndiLamont https://twitter.com/LyndiLamont
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emaginings: Buffer for Writers

July 17, 2013 by in category The Romance Journey by Linda Mclaughlin tagged as , , , , , , , ,

While most everyone else was getting ready for this week’s RWA Conference in Atlanta, I went to camp instead. Well, MFRW (Marketing For Romance Writers) online Summer Camp.

If you’re not familiar with MFRW, I recommend checking it out. We have a dynamic group of writers led by the amazing Kayelle Allen, and ably assisted by Paloma Beck, Karen Cote, Kristyn Phipps, OCC’s own Monica Stoner, and a host of other generous volunteers. I’ve learned a lot from reading the MFRW Digests that come into my inbox.

At camp, I focused mostly on the social media classes, since I’ve been taking baby steps into that arena for over a year now. One of the classes was Buffer for the Hard-Pressed Writer, taught by Kristyn Phipps. I’ve had a Twitter account for over a year now, but hadn’t gone so far as to sign up for HootSuite or TweetDeck to manage my tweets, though there were times when I wished I had a way to space them out more. So I figured why not give Buffer a try, esp. since it’s also available as a smart phone app. It seemed like a good solution: a simple app that lets a user schedule tweets and FaceBook shares for release at specified times of the day.

You can sign in using your Twitter or Facebook account, then add a Buffer email and password. You have to authorize Buffer to access your Twitter, FB, Linked In or App.net account.

Buffer also has a section called Analytics that shows you the number of times someone Retweets, Favorites, Mentions, or Clicks your message and the Potential number of users that could be reached.

The Buffer staff is good at answering question via Twitter and the app will also email you to let you know when your buffer is empty. I haven’t had much time to play with it yet, but expect it will be quite useful.

Have you ever tried Buffer, and if so, what was your impression? Or do you use a different program to schedule your social media?

To those who are traveling to Atlanta, be safe and have a wonderful conference!

Linda McLaughlin / Lyndi Lamont
Websites: http://www.lindamclaughlin.com
http://www.lyndilamont.com
Blogs:
Flights of Fancy
Lyndi’s Love Notes
Facebook
Twitter

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emaginings: Social Networking Baby Steps

July 16, 2012 by in category Archives tagged as , , , , , , ,

I’ve been avoiding much of the social network sites for a while now, mainly concerned about being so overwhelmed by it all that I won’t get any writing done. But this year, I’ve been taking baby steps to get involved. I have joined Shelfari, Twitter and now Goodreads, though I am still resisting Facebook.

Now seemed like a good time to join, with RWA Nationals coming up next week and featuring workshops like:

  • 360 Degrees of Promotion: Integrating Social Media, Mailing Lists and Websites
  • Hook a Reader in 140 Characters: How to Promote Using Social Media
  • How to Get the Most Out of Goodreads

What I’ve learned so far:

Twitter intimidates me. It’s such a simple idea, but with so many people tweeting all over the world, how do you not get lost in the shuffle? This one is going to take some time and patience, and it will not come before my writing time. It can’t. I can’t let it.

I’m more comfortable with the reader sites, Shelfari and Goodreads and wish I’d joined them sooner. Do you need to join both? No, many people pick one and stick with it. Goodreads is most popular, I believe.

As a consumer, what I like about Shelfari is that it’s owned by Amazon and you can sign in using your Amazon account username and password, which is why I used my real name instead of my pseudonym. Amazon ownership also means it’s very easy to fill up your bookshelf in a matter of minutes with the books you’ve bought from them. I’ve apparently been an Amazon customer since 1997, so I had a full bookshelf in record time. At Goodreads, I will have to add the books one at a time.

As an author, I like the fact that items added to the Shelfari pages, like character descriptions, will also appear on the Amazon pages of your book. I’ve done a little of that already, but there is a lot more to do. I have yet to set up my Author Page at Goodreads, but I will get to that. Then I can make a better comparison between the two sites.

In the meantime, I will be following the #occrwa12 feed on Twitter during the conference. (I’m taking my iPad so I can check anywhere.) I’ve joined the OCC/RWA Virtual Reading Lounge at Goodreads set up by Deanna Cameron, and plan to check out the OCC members pages.

Any tips for effective use of any of these sites would be appreciated. Use the comment section below or tweet me @LyndiLamont. Leave a comment and I will follow/friend you at any of these sites.

Linda McLaughlin / Lyndi Lamont

Goodreads: http://www.goodreads.com/LyndiLamont
Shelfari: http://www.shelfari.com/lindamclaughlin
Twitter: @LyndiLamont

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Social Media and Your Author Brand

July 18, 2011 by in category Archives tagged as , , , , , , ,

I see many of you on Twitter and Facebook. I’ve been enjoying meeting even more of you on A Slice of Orange Daily, created by our very own Blog Mistress, Marianne Donley. I even see a few of you on LinkedIn.

Where are my OCC peeps conspicuously absent?

It’s pretty rare for me to see more than a few OCC’ers in my hashtag chats, with the possible exception of #myWANA. Either you’re hanging out somewhere else (that you’ll hopefully mention in the comments section) or you’re not using Twitter as fully as you could be.

Note: If you’re scratching your head over this hashtag business, please read this post on what Twitter hashtags are and why we need them.

OCC authors are very in-the-know about the changes sweeping through the publishing industry. I am so thankful to belong to a chapter with such amazing resources, and so many generous authors. We’re lucky to be on the cutting edge of this upheaval, so I’ll skip over that part since you all are pretty up to date.

If you don’t feel “up to date” and want to read more about the changing state of publishing, it’s hard to find a better resource than Kristine Kathryn Rusch and her publishing industry blogs.

This brave new world of publishing demands that an author build a brand.

What does that mean exactly? Simply put, your brand is the picture that pops into people’s mind when they hear your name.

For established authors, this picture is usually tied to one (or many) of your books. For the new or unpublished author, you need to get started on forming that picture in people’s mind as soon as possible. Participation in social media is one of the easiest ways to do this.

For more detailed information on branding, here are some of the best blogs I’ve found on the subject from people who say it far better than I do.

Particularly now that so many authors are going the Indie route with smaller independent publishers or even venturing into self-publishing for their first book, author branding is no longer a “nice to have.”

Read the posts above and take a look at these two books: Kristen Lamb’s We Are Not Alone: A Writer’s Guide to Social Media, and Bob Mayer’s Warrior Writer. They will put you light years ahead of where you would have gotten on your own.

My personal observation is that people are seeking authentic connections and that, by branding themselves, an author is opening themselves up for connecting.

In my own experience on Twitter and both of my blogs, your Followers and your Tweeps become your friends. We spend time with these people, whether it’s chatting on Facebook, having a Worldwide Book Launch Party or sharing Sunday morning coffee.

Seemingly disparate people throughout the world are connecting through social media and enjoying the hell out of each other. It’s a beautiful thing.

Perhaps you don’t know where people are gathering on Twitter.

Fret no more…here’s the list of where my Tweeps and I hang out. This is your invitation to hang out with us. If you are hanging out somewhere else online, we want to know where that is!

Note: If I’ve missed any really cool hashtags, please let me know in the comments.

#myWANA – This love revolution started on Kristen Lamb’s blog (WANA stands for We Are Not Alone…I’ve linked to the book above)

#weWRITE – Hashtag started by Anna DeStefano and Jenni Talty based on their How We Write Wednesday Series. Note: There are no links allowed in this group – conversation on writing only…you’ll have to post your links elsewhere.

#PubWrite – these tweeps enjoy writing, sharing ideas and frustrations, and the occasional adult beverage.

#amwriting – writers from everywhere hang out here and encourage each other as they write. If this is your hangout, you might also enjoy http://amwriting.org/.

#amediting – writers from everywhere hang out here and encourage each other as they edit their works-in-progress.

#wordmongering – writers do timed sprints of 30 mins at :00 and/or :30 every hour. This is fun 24/7 and participants say they get so much writing done.

#Row80 – Hashtag started by Kait Nolan that I’m participating in. This is a writing challenge that lasts 80 days and requires that you publicly post your goal. For more details go here.

#nanowrimo – When November rolls around, the agony and the ecstacy of National Novel Writing Month can be found here. (Until then, we have Row80!)

What about you? Where do you commune with people on Twitter or Facebook (and why)? Are there groups of writers that you recommend above all others? Please share your discoveries with the rest of us!

~Jenny
http://jennyhansenauthor.wordpress.com
http://writersinthestorm.wordpress.com
Twitter: @jhansenwrites

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Build A Writing Network With LinkedIn

May 18, 2011 by in category Archives tagged as , , , , , , , , , , , ,

by Jenny Hansen

Everyone is talking about Social Media and I’ve got several friends scratching their heads going, “What does that even MEAN? And why do I need so many DIFFERENT KINDS??”

(Note: Prepare for the CAP-bold-fest, I just downed half a pot of coffee…)

There’s a simple answer to “why so many?” You want to go to where your people are. It’s as simple as that.

Maybe you want to network with dairy farmers or high school kids. It’s a pretty good bet they’re going to be hanging out over on Facebook rather than Twitter. These are two demographics that have proven to be firmly grounded on Facebook. Remember, Facebook is focused on hooking up with the people you already know.

Twitter and LinkedIn are both geared toward hooking up with the people you want to know.

(Like editors and agents…just sayin.’) If you want to BUILD your network, you are simply going to do it faster on Twitter and LinkedIn.

Twitter, according to Social Media expert Kristen Lamb, is like one big cocktail party. You can “walk through” and hear snippets of all kinds of conversation. And, as long as you aren’t creepy about it, you are invited to join in. How cool is that for all us busybodies, er…I mean writers. (slinking to the next paragraph)

LinkedIn is more like attending a big conference – you’ve got people you’re scheduled to meet with, and they know people who know people. (All these conference types are even MORE impressed if you dress nicely and have a creative name badge. In LinkedIn terms that means fill out your profile as fully as you can.)

There are people you might meet at any event or conference that will be important in your career. It’s a really good idea in today’s world to ask these people which platform they’re on so YOU CAN FIND THEM! Better yet, get their email address. You can use it to find them on LinkedIn, Facebook OR Twitter.

If you meet someone who says they’re on Facebook and they are your dream editor, make tracks to hook up with them over there. Ditto to Twitter and LinkedIn. It is always a good idea to follow up quickly so there’s hope that they still remember that you sat in the row in front of them during the Dean Koontz event at the Romantic Times Convention.

Note: Bob Mayer and the team at Who Dares Wins Publishing are offering some really good workshops in May and June about how to really get the most out of a conference, and how a writer can market. They sound awesome, but I’ve already decided to learn how to write about sex in May from our own Louisa Bacio.

Why LinkedIn?

I could give you the corporate version: LinkedIn is a very easy passive way to build your social network with individuals that you might already know, as well as those you meet in the course of your networking events.

Bleck, bleck, bleck.

Even though it’s true, it’s bland and doesn’t cover the real magic: Through LinkedIn’s Status Updates, Reading Lists, Groups and the amazing Answer feature, you will have the opportunity to be a solution provider.

Now THAT’S sexy. Every opportunity you get to be a solution provider is golden.

Every time a writer is offered a free, easy chance to establish themselves as an expert in any given field, in my humble opinion, they need to RUN to take advantage of this. LinkedIn gives you the chance to both ask questions and provide answers, and look stellar in the process.

Click here to find out more about LinkedIn Answers.

In LinkedIn you can have your entire writing resume on display, along with recommendations of your work, even as you network and build your platform.

LinkedIn can be a Traffic Firehose

Check out this Chart of the Day from a Business Insider article that was published earlier this month. That’s some impressive stuff. LinkedIn is adding features all the time that are targeted at driving traffic. Like every other social media company, they want to be your platform of choice.

(Are you salivating yet? This is BIG.)

Getting started

  1. Go to http://www.linkin.com/
  2. Choose your LinkedIn account type

Note: Anyone can sign up for a free Basic LinkedIn account. Free accounts allow you to invite available connections, manage your own profile, join Groups and sign up for LinkedIn events.

Free accounts do not allow you to send InMails (which let you send mail to anyone whether you are connected or not), see all LinkedIn contacts or organize your contacts beyond a basic name listing.

For the LinkedIn users that want to use the application more fully or for targeted tasks like job recruiting, there are several other business options available for a monthly charge.

How to add connections

You can allow LinkedIn to check your existing address books for your current email addresses or enter your contacts manually. It is easiest to allow LinkedIn to comb through your current address books for your various email applications (Gmail, AOL, etc). You will get a list of the people you know who are already using LinkedIn and can invite them to connect with you.

Note: If you don’t want to do this when you begin, you can return later to the Import Contacts option, which is located inside the People You May

Know area (it’s always available in the upper right corner of your LinkedIn home page).

What do you do once you’re connected?

  • Listen
    Listening in LinkedIn means watching the Status Updates that show on your home page each day and commenting on them. Particularly if you are in the market for an editor, agent, or new job, these updates are a treasure trove of conversation openers.
  • Read
    In LinkedIn, there is an application to discuss and recommend what you are reading. When you use this application, it will update your home page. People will comment, and you can do the same on the books they recommend. Part of why we love books is BECAUSE they are so easy to bond over.
  • Browse
    Be sure to look around in LinkedIn. You’ll come across the greatest stuff just poking around. Explore the LinkedIn toolbar at the top of the page to see your Connections, Update your profile, or look for Jobs. Incidentally, all the recruiters I know say they find the best talent through LinkedIn. I found my current job through LinkedIn, as a matter of fact.
  • Find Groups that have other people with the same interests as you.
    Some people take an opposite track and join Groups with members that have knowledge that you WANT. On the right hand side of the LinkedIn toolbar, there is a search that defaults to “People.” Hit the drop-down and choose Groups. Type in your interest, whether it is writing, parenting or gardening. Trust me, you will find cool groups.

Other helpful tips:

  • All the usual rules of social media apply – excessive marketing, stalking and lying are not appropriate. (Yes, I know it’s your resume – you STILL have to be honest.)
  • You do not have to be introduced to anyone you are in a Group with.That means that you can request connection with ANYONE in any group you belong to. Read above…I’m not encouraging anyone to get their weird stalky vibe on, but this is the perfect chance to go where your target audience is and rub elbows with them. I’ve met amazing people this way.
  • Browse the People You May Know section on the right side of your screen every few weeks. New people show up in there based on things like who has joined LinkedIn or which searches you’ve run. I nearly always find someone I’d been wishing to have as a connection.

There are a gajillion things I’d like to tell you about the program but Goal One is to get you signed up if you’re interested and give you time to get comfortable. You can also feel free to ask questions about the program in the comments below.

If you need more help to get set up, here is a link that gives great step-by-step instructions. 🙂

In the meantime, how many of you are on LinkedIn already? Do you like or dislike it? What do you love-love-love or hate-hate-hate about the platform?

Take care,
Jenny

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