Tracy Reed: Our April Featured Author
April 14, 2022 by Tracy Reed in category Apples & Oranges by Marianne H. Donley, Featured Author of the Month tagged as Beautiful Men, fashion, Sophisticated Romance, the Big Apple, Tracy Reed
Tracy Reed: Our November Featured Author
A California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales.
After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page.
Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span.
Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.
Books by Tracy Reed
Tracy Reed: Our April Featured Author
April 7, 2022 by Tracy Reed in category Apples & Oranges by Marianne H. Donley, Featured Author of the Month tagged as Beautiful Men, fashion, Sophisticated Romance, the Big Apple, Tracy Reed
Tracy Reed: Our November Featured Author
A California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales.
After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page.
Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span.
Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.
Books by Tracy Reed
Tracy Reed: Our April Featured Author
April 1, 2022 by Tracy Reed in category Apples & Oranges by Marianne H. Donley, Featured Author of the Month tagged as Beautiful Men, fashion, Sophisticated Romance, the Big Apple, Tracy Reed
Tracy Reed: Our November Featured Author
A California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales.
After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page.
Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span.
Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.
Books by Tracy Reed
Let’s Talk Print
June 5, 2021 by Tracy Reed in category Pink Pad by Tracy Reed tagged as hardback books, Ingram Spark, Print books, The Good Girl, Tracy Reed, Vellum
Ingram Sparks for Prints
Happy June. Let’s get right to it. Let’s talk about print.
I finally took the plunge with Ingram Sparks. I have been reading a lot of things on blogs and Facebook groups, plus a few YouTube videos about the service. I have to be honest, the main reason I hadn’t tried Ingram was the set up price. Let me preface this by saying, I dipped my toe in the Ingram water with a personal project and one for my lingerie business. I liked the results, but they were mostly 4-color images. These were my fiction babies and I would be sending them out to strangers who had no problem criticizing their print quality.
The other reason I finally took the plunge with my fiction is because I was a little disappointed in my last proofs from KDP. I don’t know about anyone else, but I’m not a fan of that black bar wrapped around the cover. I wanted to see what a reader would see. I also didn’t like the new order process. Unless I did something wrong, I didn’t like not being able to order author copies until the book was live. What if I wanted to make changes, what if I didn’t like it. Don’t get me wrong, I love selling books via Amazon, I just don’t like the proof policy.
Discounts
I had used my Ingram NANO discount for my other projects and when I was ready to do these proofs it had expired. A friend told me to check the Ingram Facebook group and other author groups for a discount code. I went hunting and found a code. Hallelujah.
I never would have said searching for a discount would be easier than reformatting my books. Take that back. It would have been easy if I hadn’t wanted to add fancy chapter titles, but it was so worth it. Even with the fancy titles, it still didn’t take me as long as it had in the past to format a book. I am so grateful for the template I got from Kitty Bucholtz. Now I use it for projects that require a lot more graphics and odd size books. But for fiction, I’m a Vellum girl. By the way, Kitty turned me on to Vellum.
Concerns
The thing that really had me concerned were the covers. I was prepared to have to do at least two or three proofs. Why so many? My covers have African Americans and it’s a little tricky getting the skin tones just right even with me submitting CMYK files.
I triple checked the interior files and was pleased with the digital proof. Unfortunately, I made a mistake in the set up process with book one. I accidentally selected white paper instead of cream. I also had an additional page in books two and three and one typo. I was so upset with myself. However, I was elated with the finished product. These books are so pretty. Believe the hype. Ingram is amazing. I love my covers. The colors are perfect. I only had to do one cover test.
Comparisons
I compared the Ingram books against my KDP books and there is a definite difference in the quality. My books look very professional. I know I sound like a novice first author, but it’s the truth. I love my proofs. I have a few things to clean up before ordering author proofs and making the books available for sale.
Bonus
A bonus to working with Ingram is more exposure. I’m pretty sure I knew this, but it didn’t click until recently. Using Ingram Spark means my books are available to small and independent book stores. Which means I’ve just opened myself up to another revenue stream.
A con against Ingram, due to COVID, their phone lines are down. Customer service is via email. They’re pretty good about responding in twenty-four hours. One other con, shipping. I thought since I was ordering three proofs at the same time, they were shipping from the same location. In my mind that would have been one shipping fee and one handling fee. Nope. The books arrived the same day, but from different locations. Con/Pro, I paid the same amount for one beautiful proof as I did for the multiple proofs form KDP.
The next thing I’ll be trying is a hardcover book. It’s safe to say I’m hooked on Ingram Spark for my print books.
See you next month.
Tracy
The Good Girl Series
Click on cover for more information. Hover over cover for buy links.
Soft Or Small Launch
April 5, 2021 by Tracy Reed in category Pink Pad by Tracy Reed tagged as Marketing for Authors, the good girls series, Tracy Reed
Happy Spring…
This is one of my favorite times to post, because it’s my birthday. So Happy Birthday to me.
The past month while preparing my new release The Good Girl Part Trois, I realized it had been over a year since my last release.
The other thing that shocked me was the size of the book. I knew it was going to be slightly larger than the previous two in the series. Those are novellas. However, I had no idea it was going to finish out at 70,000+ words. I know what you’re saying, didn’t you have the page count on while you were writing? Yes, I did, but it’s not until I formatted it that it clicked. Based on the way I format my print books, I think this book is going to officially be my biggest and longest print book.
I’m just beginning release month so I have very few things to share with you about this release.
Prior to the release, I started listening to the Six Figure Author podcast. I don’t remember how I discovered it, but gleaned a lot of information. I also listened to Tim Grahl’s “Your first 1000 Copies”. I also reviewed some of my Self Publishing Formula lessons.
I did all of this research because I wanted different results with this release. It might sound vain, but I really want that NYT, USA Today, WSJ, Amazon bestseller tag. Don’t judge. I know a bestseller tag doesn’t necessary equal sales. Nor does it validate you. It’s one of those unexplainable author things. But because I write a very different type of romance…faith and sex, hitting the list would mean people get me. In a nutshell, it would validate my writing. It also means readers understand and appreciate the stories I’m telling.
All that research led me to make a decision to do a soft or small launch. This is because I’ll be releasing book four in the series in a few months. An author in one of my Facebook groups suggested I “plug the crap out of book four and the series”. I could do that, but how?
I mentioned last month why I pushed the release date back, but now I needed a plan. How was I going to set up a small launch? All of the launch plans I researched had some of the same components…get
reviews, schedule ads, alert your list and post to social media. Possibly do a giveaway. Also, don’t focus so much on the day, but the month and how to turn that into sales with tails.
I changed my focus, which was hard. I really wanted to go after a list spot. Let’s be real, I’ve never come close to a list position with a paid release. Now free books is something different. The first two books in The Good Girl Series have been doing very well as freebies. So much so, that I am seriously thinking about making book one permafree. Since I made it free, I’ve seen an increase in reviews for both books.
Here’s what I did and will be doing during release month.
I participated in a massive one day free book giveaway. I used my first two books in the series as a lead in for book three. The giveaway yielded several thousand downloads plus preorders for book three. For the first time in my writing career, I had almost 100 preorders. For some this is a small number, but for me it was huge.
I offered a preorder. In the past I sometimes waited until the last minute to put up a preorder. The reason being, I didn’t want to get boxed into a corner with Amazon in case I missed the date. Another first for me, preorders across all platforms.
Ads…ads…ads…
Facebook. This is where I ran into a little problem. I had what I thought was the perfect image for my Facebook Ads. Unfortunately, they disagreed and shut my ads account down for being too suggestive. I freaked out because I was testing ads. This set me back a couple of days. I immediately started praying and asking my groups for advice. I did as suggested and appealed to Facebook and the following day, my account was reopened. This pushed my plan back, because of the necessary testing period. Looking back now, I consider this to be a good thing, because it means my ads will be set for book four’s release.
AMS and BookBub. I set up ads for all three books on these platforms. Books one and two are doing well. Unfortunately, book three isn’t. I’m not going to freak out. Once I get it right, it will be set for book four’s release.
Newsletter ads. I took advantage of The Fussy Librarian’s special and booked two free slots for the first two books. I don’t have any proof, but I’m pretty sure it led to some preorders on the days the ads posted. I also, booked an ad for later in the month with another site.
Promotions. The promotion I mentioned involved free books which meant I had to make the books free in advance. Doing this pushed me in the top ten free in several categories in a few countries. Once the promotion ended, I left the books as free to drive sales to book three. I’m doing another free promo in a few days and I elected to use book one in the series. I’m hoping this will drive more sales to book three.
Social Media posts. I posted to all of my pages with some hits. What surprised me the most was people commenting on the ads thanking me for the free books. That’s nice. To my knowledge, there’s no way for me to know if those will turn into sales.
Newsletter swaps. I did one with a friend and want to do more. I think it’s important as authors that we help each other. Sharing or exposing my readers to other authors is something I want to incorporate in my newsletter on a regular basis.
Reviews. This is where I dropped the ball. I was still tweaking the book up to a few days before release so I didn’t do ARCs. I know I should have gotten reviews which was part of my plan. I have no reason for why I didn’t do it. I did seek out a review service and they said I would need to offer the other two books as well. If that’s the case, I’ll wait until book four to use the review service. Good review news, as of this morning I had two five star ratings.
How do I feel about the small or slow launch? It’s too soon to say. I did review my past release month results and so far, this is working. I will admit my best release month so far, was with Unexpected Love. I followed a different plan which called for a 99c release price. So far, I sold more books with that release, but money wise, this release has made more.
So what have I learned with this release so far? Making the bestseller list is a goal and can be achieved anytime in a book’s life. Rank is good, but not the only measure to a book’s success. You can’t use the same launch plan for every book. Steady sales pay the bills. Write what you want to read, because there are a few readers out there with similar reading tastes.
Happy Spring.
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