Tag: promoting

In Praise of . . .by Jenny Jensen

A simple Internet search can become a journey down the rabbit hole. A phrase or a word catches my eye, I click and find myself wondering down a path light years from the original intent. I was looking for info on clay pot cooking and got entranced by all the entries about things people are in praise of. Not sure how I got there, it’s a Google thing, but I couldn’t look away; all those heart felt testimonials extolling an incredible array of individual passions.

I was delighted by a man’s elegant praise of Velcro (who could argue with that?), an oratory on the simplicity of the ten penny nail (it really is an elegant and useful item), a poetic discourse on the play of sunlight on soap bubbles in the kitchen sink (I’ll take her word for it). The essays in praise of the rubber band, the sound of a child’s heartbeat in a quiet moment, the meditative smell of a crackling fire on a cold night all touched a universal human note—and I asked what I am in praise of.

Answer: writers. I write in praise of writers. I work with authors. I know something of the blood, sweat and tears invested in the books that are my passion to read. Writers are people with such a strong drive to tell stories they dive into unchartered waters and do it—despite the requirements of life. Writing is a full time occupation for a rare few. For most, the act of putting pen to paper is precious time carved out between client conferences, parenting, shift schedules, basic survival—the business of life. Amazing, praiseworthy.

Every book began as a spark in the mind of a writer. Might be an event, or a word overheard or grandmother’s lace collar that ignited the spark. With trial and error that spark becomes a premise to be populated with characters and action and goals. With more trial and error a burgeoning universe grows into a draft. More trial and error—okay, call it what it is—revisions and rewrites. Then more of same. Finally, a deep breath and first cautious preview. Writers group, spouse, beta reader, editor; it doesn’t matter who, the writer bears their soul. Feedback is absorbed (emotionally, technically, inspirationally), and it’s back to revise and rewrite, until the whole tough process results in the best effort of the writer.

That journey from idea to finished book is praiseworthy enough. That it’s just the beginning of a new sweaty effort is a fact. A book isn’t alive without readers. Reaching those readers is the next act. Even with a traditional publisher every writer has to promote their work — a fact even more vital for Indie authors. How else can the reader find your book among the 1100 new postings per day? Nothing makes me sadder than to have a client hang up their keyboard after publishing because sales are few to none. These are wonderful books, I know they are, but the author made no effort to promote. No one found the work. That wonderful book never stood a chance.

The investment of writing a book is a labor of love. Promoting and selling the book is just hard work. The effort begins with well-chosen genre categories and killer key words. An educated approach to pricing techniques, a website, blog and social media are promotional gold. Reviews are essential; consistency is key. Every author must invest the sweat equity needed to allow people to find their book. Fortunately, hundreds of Indie pros share promotional know-how, experiences and techniques on line, a lot of it free.

When I have found that ‘just right’ book I can snug up the Velcro on my slippers, hang my troubles on the ten penny nail, drain the supper dish soap and with the kid sit before the fire and travel wherever those pages take me. I am in praise of writers.