Tag: MFRW Summer Camp

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A Thought or two on Loglines and Mission Statements

Now how in the world do loglines relate to mission statements? It kind of surprised me when I realized the connection.
For a bit of background, I was participating in and helping with MFRW‘s great Summer Camp (check out Linda Mc Laughlin’s Blog for more information) Kayelle Allen asked me to take on a logline forum, since I do enjoy distilling a book down to twenty five words or less. On the same weekend I was working with a club on their ByLaws, starting with the Mission Statement.
A Mission Statement is a declaration of an organization’s purpose. Some are complex, conveying many thoughts; the best are direct and simple, describing the organization so clearly one has no doubt of their place in the world. Even better, these simple statements stick with us, and when we’re asked what that organization is all about, we have a clear answer.
What was that? A clear description. Direct. Simple. Something that will stick with us? Sounds like something else I’ve read about recently.
What do you think? Could the logline be the mission statement of our book?

When not pondering esoteric concepts, Monica writes and reads romance in various genres while living in the high desert wondering when or if it will rain.
http://mona-karel.com/

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emaginings: Buffer for Writers

July 17, 2013 by Linda McLaughlin in category The Romance Journey by Linda Mclaughlin tagged as Buffer app, emaginings, Kristyn Phipps, Linda McLaughlin, Lyndi Lamont, Marketing For Romance Writers, MFRW Summer Camp, Social Media, Twitter

While most everyone else was getting ready for this week’s RWA Conference in Atlanta, I went to camp instead. Well, MFRW (Marketing For Romance Writers) online Summer Camp.

If you’re not familiar with MFRW, I recommend checking it out. We have a dynamic group of writers led by the amazing Kayelle Allen, and ably assisted by Paloma Beck, Karen Cote, Kristyn Phipps, OCC’s own Monica Stoner, and a host of other generous volunteers. I’ve learned a lot from reading the MFRW Digests that come into my inbox.

At camp, I focused mostly on the social media classes, since I’ve been taking baby steps into that arena for over a year now. One of the classes was Buffer for the Hard-Pressed Writer, taught by Kristyn Phipps. I’ve had a Twitter account for over a year now, but hadn’t gone so far as to sign up for HootSuite or TweetDeck to manage my tweets, though there were times when I wished I had a way to space them out more. So I figured why not give Buffer a try, esp. since it’s also available as a smart phone app. It seemed like a good solution: a simple app that lets a user schedule tweets and FaceBook shares for release at specified times of the day.

You can sign in using your Twitter or Facebook account, then add a Buffer email and password. You have to authorize Buffer to access your Twitter, FB, Linked In or App.net account.

Buffer also has a section called Analytics that shows you the number of times someone Retweets, Favorites, Mentions, or Clicks your message and the Potential number of users that could be reached.

The Buffer staff is good at answering question via Twitter and the app will also email you to let you know when your buffer is empty. I haven’t had much time to play with it yet, but expect it will be quite useful.

Have you ever tried Buffer, and if so, what was your impression? Or do you use a different program to schedule your social media?

To those who are traveling to Atlanta, be safe and have a wonderful conference!

Linda McLaughlin / Lyndi Lamont
Websites: http://www.lindamclaughlin.com
http://www.lyndilamont.com
Blogs:
Flights of Fancy
Lyndi’s Love Notes
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