While most everyone else was getting ready for this week’s RWA Conference in Atlanta, I went to camp instead. Well, MFRW (Marketing For Romance Writers) online Summer Camp.
If you’re not familiar with MFRW, I recommend checking it out. We have a dynamic group of writers led by the amazing Kayelle Allen, and ably assisted by Paloma Beck, Karen Cote, Kristyn Phipps, OCC’s own Monica Stoner, and a host of other generous volunteers. I’ve learned a lot from reading the MFRW Digests that come into my inbox.
At camp, I focused mostly on the social media classes, since I’ve been taking baby steps into that arena for over a year now. One of the classes was Buffer for the Hard-Pressed Writer, taught by Kristyn Phipps. I’ve had a Twitter account for over a year now, but hadn’t gone so far as to sign up for HootSuite or TweetDeck to manage my tweets, though there were times when I wished I had a way to space them out more. So I figured why not give Buffer a try, esp. since it’s also available as a smart phone app. It seemed like a good solution: a simple app that lets a user schedule tweets and FaceBook shares for release at specified times of the day.
You can sign in using your Twitter or Facebook account, then add a Buffer email and password. You have to authorize Buffer to access your Twitter, FB, Linked In or App.net account.
Buffer also has a section called Analytics that shows you the number of times someone Retweets, Favorites, Mentions, or Clicks your message and the Potential number of users that could be reached.
The Buffer staff is good at answering question via Twitter and the app will also email you to let you know when your buffer is empty. I haven’t had much time to play with it yet, but expect it will be quite useful.
Have you ever tried Buffer, and if so, what was your impression? Or do you use a different program to schedule your social media?
To those who are traveling to Atlanta, be safe and have a wonderful conference!
Linda McLaughlin / Lyndi Lamont
Websites: http://www.lindamclaughlin.com
http://www.lyndilamont.com
Blogs:
Flights of Fancy
Lyndi’s Love Notes
Facebook
Twitter
Yesterday my husband bought himself a 9″ Nook tablet, sort of a non-Father’s Day gift, since we don’t have kids. He’d been thinking of getting one for some time, but this week Barnes & Noble made him an offer he couldn’t refuse: a $120 discount. His new table cost $149.00, a fabulous deal. Sale ends today.
Yet the acquisition was not without some frustration. He had been told it came with the new operating system and access to the Google play store, but when we plugged it in, the first thing it said was that a “critical software upgrade” was needed. Then it didn’t like our wi-fi connection. For some reason we had to rename our wi-fi router, before the Nook could check in with the Mothership. (Nothing works without approval from the Cloud these days.) I used my B&N account, and he discovered that the Library is the Home Page which meant he had to look at all my romance novel covers! But it turns out you can have more than one user on the Nook, so the romance novels are consigned to my side of the device.
He seems pretty happy with it now, so all’s well that ends well.
Turning to other matters…
Some friends pointed me to a useful blog post called LOGLINES AND TAGLINES ARE DIFFERENT And You Need Both For Your Novel by by R. Ann Siracusa. It’s well worth your time to read if you struggle with elevator pitches, and timely with RWA National coming up next month.
There has been a lot of talk of privacy in the last week, so you might also want to read Rose Anderson’s post on [NETWORKING FOR INTROVERTS] How Much Should You Share Online?
This is something I wonder about sometimes. I tend to not share a lot, not so much because I’m terribly introverted, but because my real life is so dull, I find my fictional characters much more interesting.
If you are concerned about privacy, here are a couple of options to reduce your visibility to online search engines.
Startpage bills itself as “the world’s most private search engine”. Though it uses Google’s search engines, Startpage first removes your identifying information including your IP address. Their website says “Startpage, and its sister search engine Ixquick, are the only third-party certified search engines in the world that do not record your IP address or track your searches.” Ixquick is used in Europe and was awarded the first European Privacy Seal.
The SRWare Iron browser, developed in Germany, is based on Google’s open source Chrome browser, but with more privacy protections. I’ve tried it and it seems to work fairly well.
My alter ego, Lyndi Lamont, is participating in the first MFRW Colors of the Rainbow Blog Hop! There are 22 authors of LGBT romance in the hop, and along with the individual giveaways, you can download a free excerpt book. Leave a comment on my blog to enter to win a free download of my historical erotic romance Deception.
That’s about it for this month. Hope you are all having a good Father’s Day, or non-Father’s Day, as the case may be.
Linda Mac
3 0 Read moreLast month I promised a report on the blog hop and mini-tour I’d planned for my latest release How To Woo… A Reluctant Bride. I ended up doing a second blog hop in January, so will include that also. This is by no means scientific, but just the results of my little experiment. Keep in mind that this was an attempt to revive a blog that had been essentially dormant for several years, so there was little or no base of support to draw from.
Note: I’m only going to discuss sales at Amazon.com since those were the only ones of any size.
The Secret Santa Blog Hop was first, from Mon. Dec. 17 through Thursday Dec. 20. My story was uploaded to Amazon on Dec. 11 and was live by Dec. 12, so the blog hop took place the following week. The grand prize for this blog hop was a Kindle Fire preloaded with a bunch of the participating authors books, including mine. The prize for commenting on my post was a $15.00 gift card, and over the course of the hop + tour, I also gave away two free e-books (winners choice). I got 25 entrants for the gift card. Not bad. The page views during the hop ranged from 66 the first day (some of them me until I figured out I could check comments from the Dashboard) to only 14 on the last day.
I checked my sales on Sunday and again on Thursday and saw I had picked up ten sales. Might have been more if I hadn’t offered e-book giveaways for the mini-blog tour. Someone, I’ve forgotten who, said not to do that. Offer something other than a book so they will buy yours. I think it’s good advice.
Starting on Thursday, Dec. 21, I blogged at several other sites including the main TRS (The Romance Studio) blog on Dec. 21. There were very few comments and I have no idea how many page hits were involved. However, by Monday, Dec. 2 4, I had sold another 15 copies. Again, not too bad when everyone is getting ready for the holidays. By Dec. 29 I was up to a total of 79 copies.
This month I participated in the Something New, Something Naughty Blog Hop from Thu. Jan. 10 through Sun. Jan. 13. Page views ranged from 26 to 42 and I had comments from 27 people. The grand prizes for this hop were gift certificates from EdensFantasy and two other gift cards of the winner’s choice. Again I did the $15.00 gift card giveaway.
I also guested at Louisa Bacio’s blog on Jan. 11 and she told me there were 138 page views. That’s awesome!
By the evening of Jan. 11, my sales for that month at Amazon were up to 102, in addition to the 79 in December. I realize that might not sound like a lot to some of you, but it was more than I expected, so I am happy.
My thoughts:
I liked the blog hop better as there was some camaraderie with the other writers involved and I only had to come up with one blog post for each tour. Writing blog posts can be time consuming. The mini-blog tour (3 days, 4 different blogs) was more stressful as each one had to be different. Next time I will try to plan further ahead to lessen the stress, but this was thrown together very last minute.
Did the blog hop and mini-blog tour help?
I’ll never be certain, but I can’t imagine it hurt. The objective was to raise my visibility online and I do think that happened. Next time I may do a smaller amount on the gift card giveaway, but this is all a learning process. I’m not sure I recommend doing two blog hops so close together, but with a new release, and at this time of year, I think this was a good move. I would definitely blog hop again and I’m grateful to the writers who organized the hops, namely Tabitha Blake (Secret Santa) and Jennifer Wright and Lisabet Sarai (Something New, Something Naughty) as well as our own Louisa Bacio.
UPDATE: I forgot to add thanks to Tara Lain for her fabulous talk on blog tours at the November OCC meeting, and to my three Yahoo support groups where I learned about self-publishing and discovered organized blog tours: Indie Romance Ink, Authors Network and Marketing For Romance Writers. And a big thanks to Vivienne Westlake, author of A Marquess For Christmas, for doing an excerpt exchange.
Now I have to stop blogging for a bit and work on another story!
Has anyone else tried blog tours or hops? Any thoughts on their effectiveness?
Linda Mac w/a Lyndi Lamont
9 0 Read moreTara Lain’s November talk on blog tours inspired me to throw together a last minute combination of blog hop and mini-tour to promote my latest self-published release, How To Woo… A Reluctant Bride.
It all starts tomorrow with the Secret Santa Blog Hop. I won’t be the only OCC member participating. I saw Tara’s name on the list and Beth Yarnell’s and there may be more of us.
Here’s my schedule:
Dec. 17-19, Secret Santa Blog Hop
Dec. 20, Servants of the Muse blog
Dec. 21, The Romance Studio blog
Dec. 22, Love in a Book Reviews
TRS is the prize and I’m not sure how I lucked into a date there at such short notice. Next month I’ll report on how my blog hop/tour worked out.
You can find an example of one of Tara’s blog tours here.
One of the best things about our Orange County Chapter is the way we all support and help each other, and I know we’re all grateful for our wonderful writing community.
Happy Holidays!
Linda McLaughlin aka Lyndi Lamont
1 0 Read moreI’ve been avoiding much of the social network sites for a while now, mainly concerned about being so overwhelmed by it all that I won’t get any writing done. But this year, I’ve been taking baby steps to get involved. I have joined Shelfari, Twitter and now Goodreads, though I am still resisting Facebook.
Now seemed like a good time to join, with RWA Nationals coming up next week and featuring workshops like:
What I’ve learned so far:
Twitter intimidates me. It’s such a simple idea, but with so many people tweeting all over the world, how do you not get lost in the shuffle? This one is going to take some time and patience, and it will not come before my writing time. It can’t. I can’t let it.
I’m more comfortable with the reader sites, Shelfari and Goodreads and wish I’d joined them sooner. Do you need to join both? No, many people pick one and stick with it. Goodreads is most popular, I believe.
As a consumer, what I like about Shelfari is that it’s owned by Amazon and you can sign in using your Amazon account username and password, which is why I used my real name instead of my pseudonym. Amazon ownership also means it’s very easy to fill up your bookshelf in a matter of minutes with the books you’ve bought from them. I’ve apparently been an Amazon customer since 1997, so I had a full bookshelf in record time. At Goodreads, I will have to add the books one at a time.
As an author, I like the fact that items added to the Shelfari pages, like character descriptions, will also appear on the Amazon pages of your book. I’ve done a little of that already, but there is a lot more to do. I have yet to set up my Author Page at Goodreads, but I will get to that. Then I can make a better comparison between the two sites.
In the meantime, I will be following the #occrwa12 feed on Twitter during the conference. (I’m taking my iPad so I can check anywhere.) I’ve joined the OCC/RWA Virtual Reading Lounge at Goodreads set up by Deanna Cameron, and plan to check out the OCC members pages.
Any tips for effective use of any of these sites would be appreciated. Use the comment section below or tweet me @LyndiLamont. Leave a comment and I will follow/friend you at any of these sites.
Linda McLaughlin / Lyndi Lamont
Goodreads: http://www.goodreads.com/LyndiLamont
Shelfari: http://www.shelfari.com/lindamclaughlin
Twitter: @LyndiLamont
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