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My Results Using Ads and Specials by Kitty Bucholtz

April 10, 2014 by A Slice of Orange in category Archives tagged as advertising, It's Worth It, Kitty Bucholtz, Little Miss Lovesick, promotion, self-publishing, Unexpected Superhero

Most writers are curious about what is and isn’t working for other writers when it comes to selling books. I’m grateful for what others have been willing to share, so it’s only fair to share in return. Even though my results are a bit embarrassing.

I’ve only bought ads three times. I bought an ad last year with The Wordsmith Journal Magazine (online) for Little Miss Lovesick. After one month, I had zero new sales. Ouch.

In August, while Unexpected Superhero was enrolled in the KDP Select program (meaning it was only for sale on Amazon for the first 90 days), I took advantage of the program’s free days option and made the book free for five days in a row at the end of a conference I was attending. I also bought an ad from BookBub that appeared on the first day of the promotion.

There were a whopping 17,561 free downloads during those five days! Over 10,000 copies were downloaded the first day, which I attribute primarily to the BookBub ad. During the next two weeks, I sold only 24 more copies when the book went off sale (back to $3.99). Then the sales dropped back to the 0-3 per week average that has been more common for my books so far.

A month or two ago, I dropped the price of Unexpected Superhero from $3.99 to $2.99 to see if I could see a change in sales. There might have been a slight increase. At 0-3 sales per week, it’s a bit hard to say. 🙂

My third promotion-with-paid-advertisement was last week. I dropped the price on Little Miss Lovesick and promoted it with 19 other lovely romance authors and their books last Friday. I also took out a then-free ad from eBookSoda, a newer email list like BookBub that advertises free and reduced-price books. (The ads were free, then $5, and I’m sure they’ll keep increasing in price as they grow their list. The problem with this ad is that I don’t know if it went to 100 people, 1000, or 20,000.)

I dropped the price from $2.99 to 99 cents a week before the promo with Smashwords so it would be 99 cents at the other outlets by the day of the promo. I decreased the price on Amazon two days before, and it went into effect the day before. I saw that I sold one copy on Amazon a day or two before the promotion, then two more copies total during the weekend of the promotion and ad.

That’s it – 3 sales. At the high end of “usual” for me.

Little Miss Lovesick got a new (second) cover a few months ago, but it’s barely changed the sales. Unexpected Superhero got a new (second) cover at the end of March, too early to tell if it has affected sales yet. I took out another eBookSoda ad (the free ad that went to $5 when I did it this time) for Sunday, May 4 (my third choice date, Fantasy category, same as last year’s BookBub ad). I’ll leave Superhero at its current $2.99 price and see if anything happens when it’s not on sale but advertised.

And that’s about all I know so far. My second superhero book was to be ready next week for WonderCon, and which I expected to help sales of the first book. But my husband’s motorcycle accident and injuries trumped anything and everything that used to be on my To Do list. 🙂

I’ll keep you updated so you get a well-rounded view of self-publishing and advertising. (It’s less embarrassing to write about your successes, so there are a lot more of those stories out there.) It would appear that my experience underscores what other successful writers have said about success coming after you have several books out. Unfortunately, “life” has thrown a wrench in making that happen soon, but as the Brits (used to) say, Keep Calm and Carry On.

And keep writing! 🙂

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Assembling a Self-Published Book by Kitty Bucholtz

March 9, 2014 by A Slice of Orange in category Archives tagged as It's Worth It, Kitty Bucholtz, Scrivener, self-publishing, Smashwords Style Guide, Superhero in Disguise, Superhero in the Making, Unexpected Superhero

Over the next two months, I’ll be assembling my newest book, Superhero in the Making, book two in the Adventures of Lewis and Clarke series. (“Superhero Books for Her!”) This will be the fourth time I’ve put a book together to self-publish, so I’m finding patterns and creating checklists.

Where Will You Distribute?

I’ve found that one of the important things you need to know before you begin is which distributors you will use. For instance, while Scrivener (where I write my books) has the capability to create an EPUB file, Smashwords still required a Word document the last time I uploaded a book there in May 2013. Since I want my ebooks to be absolutely identical on any device, and because as of May 2013 all the distributors I used accepted Word files, I found it was easier to create just one file and then make the necessary changes on the copyright page. (As opposed to having a Scrivener EPUB file, a Word file, and an InDesign file and having to remember to make any little edits to all three files, at least this way I only had to remember to make the same edits in two files. We’ll see if I do it differently this time to take advantage of Scrivener creating the EPUB and mobi – for Kindle – files for me. When I created my ebook-only short story, “Superhero in Disguise,” Scrivener helped me format the files fast.)

One thing to love about the free Smashwords Style Guide is that if you are meticulous in following the instructions there, your completed Word file will upload to any of the other distributors as well on the first try. (As of May 2013, I uploaded to Amazon, Barnes & Noble, All Romance eBooks, and Smashwords – who distributed to “everyone else.” I had no problems with B&N’s original “PubIt!” program, but its new NOOK Press messes up my books now, every time. So I now let Smashwords distribute there for me. That will change when I decide to spend the money hiring out my formatting or figure out my NOOK Press problem.)

Incompatible Upgrades

Another thing to consider is whether one of the programs you use has been very recently upgraded and other programs will not work well with it until they upgrade as well. This happened to me in May 2013 with Unexpected Superhero. Between Scrivener, NOOK Press, and an EPUB validator I was using, the Scrivener EPUB file had errors I couldn’t fix when I tried to upload it to NOOK Press. It was frustrating and time-consuming tracking down the problem, trying potential solutions, and eventually having to abandon my upload and have Smashwords distribute it. But these things happen and you need to go with the flow. (Again, unless you hire a professional formatter.)

Since my husband used to be a graphic designer and owns several professional programs, and I’ve done some newsletters using Quark Xpress, I decided to go that route for my print books. My husband and I created a template in Quark for my first book, Little Miss Lovesick, and I uploaded the final file as a PDF to CreateSpace. Again, plan for the unexpected. I couldn’t get Quark to create the PDF even though it was an option for the software. Turns out a lot of people were having the same problem. I finally had to send the file out to have it converted. Of course, then I had a PDF that I couldn’t change. Why was that a problem if my book was already printed?

A Professional Print Version

Yup, found a few typos. When I created the ebook files, I corrected any little things I saw as they came up – without thinking about it. Meaning, I didn’t make identical changes to the Quark file, which is why I mentioned above, be aware of how many separate files you have to change if you find a typo. And now, because I couldn’t get Quark to create a PDF for me, I could make my edits but would have to send the file out to be converted to PDF every time, forever. My husband and I started talking about upgrades and – voila! I got an email from Adobe about their Creative Cloud suite. Instead of purchasing the software and upgrading every year or two, you could pay a monthly subscription fee and always have access to the latest version. Not only that, you have access to every piece of Adobe software (that I’m aware of). Because my husband and I both use more than one piece of Adobe software, the monthly Creative Cloud membership seemed perfect for us.

So for my second book, I used Adobe InDesign. LOVE. IT. I sent out my Little Miss Lovesick Quark file to Nick Davies at Tinstar Design and he quickly converted it to InDesign for me for a very reasonable price. I made my minor edits in the new file and it was ready to re-upload. I also took that Lovesick file and created a master template for my future books, which I then used for Unexpected Superhero. Now my print books all have the same look every time. Definitely the professional way to go.

Checklists Save Time

During the last 2 1/2 years, I’ve continued to make notes about what I do, how I do it, and what order to do it. For instance, in your print version, if you add the header in the master section so that it appears on every page, then manually delete the header from the first pages of chapters, then go through every line of the book taking out words that are split/hyphenated to the next line, it will change the way the text flows and…wait for it…your manually deleted headers will sometimes be on the wrong page. Sigh. Then you have to re-do the header.

Yes, I learned that by doing it. 😉

So now with Superhero in the Making, I’ll take my newest checklist and begin working down it in order. Any time I find something not working right, I’ll make a note of how to fix it and, if necessary, change the order of steps in my checklist. Until I decide to send out my book files to a professional formatter, this is an effective way to get my books printed so that they look absolutely professional, and I’m not re-inventing the process every time. I haven’t looked into the prices of professional formatters or know who’s the best at a reasonable price because I genuinely enjoy the book-building process. But someday I may have to let go of this part in order to get more writing done and more books out.

I hope this has been helpful to you. If so, let me know and I’ll try to post more on this topic in the future. I’ll be teaching a self-publishing how-to class online in September that you may find useful as well. I’ll let you know the details soon. Happy Self-Publishing!

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Time and Project Management Class Starts Monday

January 9, 2014 by A Slice of Orange in category Archives tagged as It's Worth It, Kitty Bucholtz, Little Miss Lovesick, Moonlit Encounters, OCCRWA Online Class, Romancing the Pages, time management, Unexpected Superhero

Hello my friends! I hope you had a wonderful Christmas and New Year’s. I sure did. I’d planned since last Christmas to take two full weeks off and relax. Right up to the last minute, I was sure I wouldn’t “be able to” do it. But in the end, I did!

My workload piled up during the two weeks off, but I feel so much more relaxed and rested and ready for work! How did I manage to take so much vacation time when life has been battering me for the last couple of years? The primary reason is because last January I laid out a written plan for my year.

Granted, a LOT of things went wrong with the plan. I couldn’t have anticipated six months of unemployment for John. I made more money than I did in 2012, but it wasn’t enough to offset the costs of a few book-selling risks I took that didn’t pay off. Near the end of the year, I had to put my writing business on the back burner and work full-time at a temp job.

But for the whole year, I could look at my writing plan and my calendar and I could figure out how each of my plans would be affected by the new turn life took. I could move the sticky notes on the calendar to change deadlines. I could cancel things that just couldn’t be accomplished now that the course of life had changed.

And I could do it all with more peace than usual because I had a written, changeable plan.

If you’d like to work with me over the next four weeks to get a plan in place for you this year, please sign up for my online class Going the Distance: Goal Setting and Time Management for the Writer. Due to popular demand, this is the fourth year I’ve taught this class, and there’s always something new to learn and share. I hope you’ll join us!

What do you want to accomplish this year?

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, came out in 2011. Her new novel, Unexpected Superhero, book one in The Adventures of Lewis & Clarke humorous urban fantasy series, is now available in print and ebook format. Superhero in the Making and Love at the Fluff and Fold (book one in The Strays of Loon Lake romantic comedy series) will be released in mid-2014. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats. “Superhero in Disguise” is a free short story at Amazon, iTunes, Smashwords, and other retail sites.

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5 Time Management Tips for the Holidays by Kitty Bucholtz

December 10, 2013 by A Slice of Orange in category Archives tagged as It's Worth It, Kitty Bucholtz, OCCRWA Online Class, Online Class, time management

During the holiday season, I always struggle to keep up with my writing routines while also adding in extra time with family, parties, Christmas events at church, additional baking, and more. Over the years, I’ve found a few things work well for enjoying the holidays with less stress without quitting my writing job for a month or two.

Do a little less of everything. There are only 168 hours in the week. If I add in a full day of hanging out with my godchildren, I need to figure out what I’m going to do less of. If I decide to make several kinds of Christmas cookies, where am I going to find the time? The answer that works best for me is to do less of everything else – writing, watching TV, reading, etc. – in order to have some time to add in these other seasonal favorites. If, in January, you schedule less writing time for the following December, it won’t be time “lost” but planned for.
Multi-task. During the rest of the year, when I put brownies in the oven, I will probably fiddle around the kitchen, or check email and read Facebook. But since I’m going to do a little less of everything in order to have a bit more time, I plan to use chunks of time better than I usually do. Every batch of brownies takes 25 minutes to bake – the perfect amount of time for me to get a solid chunk of writing done. The ten minutes cookies take in the oven is a good time to brainstorm, or write in snatches, thinking about what I’m going to write again in a few minutes when I get the next batch in.
Say No. Sadly, I can’t do everything I’d like to do, especially at the holidays. What is most important to me? What won’t happen again for a year (or more depending on how often you get to go away or have company in for the holidays)? What can wait for next month? Some of my writing deadlines are time sensitive for now. Some can wait a few weeks. I need to plan my month so that what needs to get done in my work, does. And what I want to do with friends and family, I have time to enjoy.
Take a time out. I’ve found that time outs are not only great for toddlers, they’re great for writers. Depending on how stressed I’m beginning to feel, I’ll take 30 seconds to do some deep breathing, forcing my shoulders back down from around my ears, or I’ll take an hour out of my “important work” to watch TV with my husband. The people closest to me run the risk of getting the least of my time and attention during the holidays because “I know they’ll understand” if I hide in a corner with my laptop, working. What are they doing that they enjoy and that they’d most enjoy my company? What do they want to do that they won’t mind if I’m not there? (No one ever seems to mind when I grab an hour to work while they watch a football game.)
Consider opportunity cost. When you think of all the things you could do with X amount of time or Y amount of dollars, and then you choose ONE thing, the rest is opportunity cost. The cost of me hiding away from the family for an hour while people are sitting around talking is high – this is when we connect and feel close. It’s lower when I work while they watch football. The cost of missing the Christmas pageant is higher because it only happens once a year, while missing the showing of “Charlie Brown’s Christmas” is lower because I have it on DVD. The cost of missing Christmas sales from your book is higher, but is it as high as missing out on roughhousing with your nieces and nephews who may otherwise remember you as too busy to play with them?

I hope you and I both manage our time this holiday season in such a way that we feel good about our writing work, and are filled with joy and peace and laughter in our personal life. Merry Christmas!

Note: For more time management and project management tips for writers, enroll in my online class, Going the Distance: Goal Setting and Time Management for the Writer. It’s only $30 for four weeks, January 13 – February 8, 2014, twelve lectures that come straight to your email Inbox. If you’re an OCC member, you get it all for $25. Sign up today!

If you live in Southern California, attend my live workshop in Carlsbad on Saturday, January 25 – Write Your Book in 2014! In one day, we’ll break your book into pieces and plot it out on your calendar, so that you have a completed book ready by your deadline. The 8-hour workshop is only $49, but is limited to 15 people, so sign up soon! Email me at Kitty AT KittyBucholtz DOT com for questions and more information on either of these classes.

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, came out in 2011. Her new novel, Unexpected Superhero, book one in The Adventures of Lewis & Clarke humorous urban fantasy series, is now available in print and ebook format. Love at the Fluff and Fold, book one in The Strays of Loon Lake romantic comedy series, will be released soon. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats. “Superhero in Disguise” is a free short story at Amazon, iTunes, Smashwords, and other retail sites.

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Book Review: Strait of Hormuz by Davis Bunn

November 10, 2013 by A Slice of Orange in category Archives tagged as book review, Davis Bunn, It's Worth It, Kitty Bucholtz, Strait of Hormuz

It is with great pleasure that I participate this week in Davis Bunn’s blog tour for his newest book, Strait of Hormuz! I’ve been looking forward to reading this third installment in the Marc Royce thriller series because I loved Lion of Babylon (which is free on Amazon this month!) and Rare Earth, the first two books.

Marc Royce is a former CIA operative who still does “odd jobs” for his old boss, Ambassador Walton. He has been in dangerous situations all over the world, and he’s incredibly good at his job. But things are changing in his personal life, and just maybe he wants to live long enough to make some big decisions.

While struggling to find out where the new threat to America is coming from, sometimes at odds with his own government, Marc meets a really interesting array of people – a Swiss operative and a Swiss police inspector, a Persian art dealer, a knighted English art collector, and many more, as well as several people he’s worked with in the past. (I love it when you see characters appear in multiple books. It feels like you get to know them better.)

I loved all the action from the very first page. It gets off to a quicker start than the first book, which I almost didn’t read because I was bored by the political talk at the beginning. In Strait of Hormuz, I was hooked immediately and soo glad I’d set aside an uninterrupted afternoon to read. It was so fun to try to figure out what was happening as Marc and his cohorts were trying to do the same.

Without giving anything away, I was also really glad when Marc and one of the other characters finally sat down and decided to pray about what to do, and to pray for each other instead of just for the impossible thing they wanted. It seemed like they finally had a minute to put their faith in action in their relationship. Granted, there was an awful lot of trying not to get killed going on – LOL! – so I was okay that it took them awhile to finally sit down together.

I really enjoyed Strait of Hormuz, but not quite as much as the first two books. For one thing, this was the first of the three where twice I stopped and re-read what was happening. I wasn’t sure how we just went from point N to point P, so I just shrugged and made a mental leap and kept on going. It wasn’t bad, and it wasn’t confusing so much as it felt like I missed part of an explanation of what was happening.

Also, this was the first of the three books where the fact that Marc kept running into people with a Christian faith and/or background seemed less believable as the book went along. This element was one of the things I liked most about the first book, Lion of Babylon – that Marc found a few Christians who understood him and helped him in places you wouldn’t expect. It seemed real and natural in the first two books, but this time…I don’t know.

StraitofHormuzSweepstakesGraphicforLaunchTeam

Other than those small things, I had a great time reading this book. Davis is so good at weaving action and thrills through a story, keeping you guessing the whole way! If you want to read the first three chapters for free, click here and “Like” his Facebook page, and you’ll see the beginning of the book there for you to read. Trust me, you won’t want to stop!

4 stars, Really Liked It

Help Davis Bunn celebrate the publication of â€œStrait of Hormuz.â€ Enter to win His & Hers Luxury Swiss Watches or a $150 Amazon Gift Card! You can enter once per email address per day. Rack up bonus entries by sharing the contest with your Facebook and Twitter friends!

I received a complimentary copy of Strait of Hormuz from Bethany House Publishers in exchange for my honest review.

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, came out in 2011. Her new novel, Unexpected Superhero, book one in The Adventures of Lewis & Clarke humorous urban fantasy series, is now available in print and ebook format. Love at the Fluff and Fold, book one in The Strays of Loon Lake romantic comedy series, will be released later this year. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats.