I just arrived home yesterday from over a month on the road. I’m exhausted, but it’s been a good few weeks. I started at the Romance Novel Convention in Las Vegas. Lots of great opportunities there, but not as much foot traffic as I expected.
Then I flew to Michigan for several events. I did a book signing at a charity event, ROCK for CHUM, raising funds for my sister’s charity. (She does therapeutic riding and hippotherapy, really amazing stuff!) Then I ran a charity half marathon, RUN for CHUM, and had to be available to sign books after. Um, note to self, don’t plan to run 13.1 miles and try to have your head together for selling and signing books afterward.
A few days later, it got really exciting – I was interviewed live on a radio morning show! That was so fun! The radio DJ made it easy to sound like I’d done this a hundred times before. As soon as I get the recording, I’ll post it on my web site.
I spent the rest of the day getting in touch with my old high school (they took a picture of me with my book to put on their web site), stopping by my college library and the two local libraries in my hometown area (one had already bought all my books!), and doing some research for upcoming books.
The next day, I signed books in the morning at Top Comics, and in the afternoon at Horizon Books. Both stores hold a spot in my heart – the former is co-owned by a long-time friend, the latter is the first bookstore I remember ever going to as a kid. I felt on top of the world all day!
Plus, after several years of on and off searching, I found my sixth grade teacher to whom I dedicated Little Miss Lovesick. The newspaper took pictures of us meeting again for the first time in over 30 years and interviewed us. Then I presented the book to her at the beginning of the signing. Friends and flowers and lots of laughter made the day more special than I have words to express.
When I list it all here, it sounds like a lot of work – and it was! I didn’t have much free time. But when you can get your heart connected with your promotion, it gives you an energy boost. And it makes you feel like a million bucks!
Maybe you have some new ideas about what you can do to get your heart involved in your promotion. Good luck!
Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, came out in 2011. Her new novel, Unexpected Superhero, book one in The Adventures of Lewis & Clarke humorous urban fantasy series, is now available in print and ebook format. Love at the Fluff and Fold, book one in The Strays of Loon Lake romantic comedy series, will be released later this year. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats.
With my new book, Unexpected Superhero, out last month, I am reading the perfect marketing book. It’s called Your First 1000 Copies by Tim Grahl. I’ve been following Tim via his company, Out:think, for a year or more. The company works with writers to sell more books and become more successful.
The book came out two weeks ago and I’m halfway through it. So far, the most compelling piece of information is the incredibly strong argument for writers to have an email newsletter. And not just to have one (I sent out my first newsletter two weeks ago! Woo-hoo!), but to have a robust list, focusing more on email followers than Facebook or Twitter followers.
One of Tim’s examples is of an author whose analytics show that for every book she sold via Facebook and Twitter posts, she sold fifty due to her email newsletters. Fifty! Tim also reminds us that no matter what is happening with the various social media outlets, we will always have the contact information we collect via our newsletters. If Facebook changes this or that policy, if Twitter makes a change, we can lose contact with all of our fans. Snap! Just like that.
The other thing Tim emphasizes several times is that our newsletters need to be “relentlessly helpful.” Think about that. Relentlessly helpful. What does that mean to you? More importantly, what does that mean to your readers? What kind of information would be in my newsletter that would cause subscribers to not only read every issue, but hit the Buy Now button when I have a new book out? What kind of newsletter would do that with your readers?
If you’re looking for a good book on marketing your new book, I think you should try Your First 1000 Copies. I’m getting a lot out of it, and I think you will, too.
Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, came out in 2011. Her new novel, Unexpected Superhero, book one in The Adventures of Lewis & Clarke humorous urban fantasy series, is now available in print and ebook format. Love at the Fluff and Fold, book one in The Strays of Loon Lake romantic comedy series, will be released later this summer. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats.
Kitty Bucholtz is the author of the romantic comedy Little Miss Lovesick and the light urban fantasy Unexpected Superhero. Though she grew up in Northern Michigan, the setting for many of her stories, she followed her husband to Australia twice. While he made a penguin named Mumble dance, she earned her MA in Creative Writing in Sydney. When she’s not unpacking or repacking, she’s working on her next book or chatting with readers on Facebook.
Kitty was interview by long time OCC/RWA member Marianne H. Donley.
Marianne: First question, do you find yourself returning to certain themes in your stories? What? Why?
Kitty: It’s funny you should ask because I discovered one theme a couple years ago, but I discovered a secondary theme while writing my book, Unexpected Superhero. After several years of writing, I finally realized that I write about women who are finding out that they have more “power†than they think they have. Mostly, it comes down to personal strength, inner resolve, and the character to think through how to change a situation they’re not happy with, though in Unexpected Superhero, she literally discovers a power she didn’t know she had. That theme comes directly from me and my life experience. I’ve never wanted to just accept a bad situation; I’m always trying to make things better.
But writing this new book, I realized that several of my stories have a “protecting children in danger†element. It’s a little weird to me because I don’t have children. Where did this theme come from? I could guess, but I don’t really know. The fun part about not knowing is that I get to find out more about it as I write!
Kitty: The best advice I’ve gotten is “trust yourself.†It takes a lot of writing for that advice to be useful, but there’s a point at which trusting yourself is the best thing you can do.
The worst advice I’ve gotten is “real writers write every day.†That doesn’t work for me. I work best in bursts. That may mean writing 5-8 hours a day for weeks to finish a book, then 10-14 hours a day doing what I call the book build, creating the files that will become the ebook and print book. Then I may read all day every day for a week, and half a day every day for another couple weeks, researching and ingesting material that will eventually find its way into another book. The only way I overcame the worst advice for me was by taking the best advice for me – I trusted that I had figured out how I worked best.
Marianne: Do you ever run out of ideas? If so, how do you get past that?
Kitty: I’m laughing! Run out of ideas? No! I get tangled up in my ideas and get stuck when I don’t realize I’ve got two or more ideas working against each other. That’s been happening a bit with my next release, Love at the Fluff and Fold. But that’s been untangling more as I finish the current book and spend more time on the new book.
An example to show you why the question made me laugh – when I was hired at E! Entertainment, the cable TV network, I had to sign a standard contract. In it was a clause that any creative ideas I came up with, at work or away from work, while employed there would be the property of E! Entertainment. I made a polite but assertive fuss about it and wouldn’t sign the contract. The network attorney finally said that I should provide a list of all the titles of projects I’d already thought of and those would be exempt. My agent suggested I write down everything I’d ever thought of, ever. I took her advice and the addendum was two pages long, single-spaced. I think there were fifty or more ideas listed!
Marianne: What turns you on creatively, spiritually or emotionally?
Kitty: I get really excited about people discussing ideas with passion. Once at a party, I got all fired up talking to a friend’s uncle about economics because he was passionate and I knew a bit about the subject and was really interested in what he had to say. I love talking about God and how everything works together, from personal situations to the fact that we are on the only planet in the known universe that provides the exact mix of elements for us to live freely. I cry over commercials and TV shows, even though I know it’s pretend, because I’m thinking, “Somewhere, there’s a real person this is happening to, and I feel for them.†There’s just something about passion and energy coming together in the form of ideas that makes me crazy excited!
Marianne: What are you dying to try next?
Kitty: Ooo, good one! Well, it’s something I’ve been interested in for a long time, but it’s going to require a ton of research and I’m inherently lazy, so… LOL! During a class in my master’s degree program, we had to write one scene in each of eight different categories from romance to detective to thriller, etc. One assignment was to write a scene with “magic†in it. That led to my master’s degree final project – a spiritual warfare, angels vs. demons story set in modern New York City with a teenage girl as the main player for both sides. Kind of a Joan of Arcadia meets Supernatural story laced with the kinds of humor that are in both of those TV shows.
This is kind of a “book of my heart†story, inasmuch as I have some really strong spiritual beliefs that I want to use without disrespecting them. I need to research what we think we know about angels and demons, what we think we know about what is happening outside of our five senses, and I need to research New York, its tunnel systems, the political climate, the financial district, and more. Yikes! So I’m slightly terrified! But I’m hoping to have at least a strong first draft done in the next 12-15 months.
Kitty: I’m really glad I made you, Kitty. You really crack me up!
It’s funny how many accidents create ah-ha moments. What would we do without penicillin and Post-It notes?
I’ve been trying to figure out for two years how to write interesting, entertaining blog posts that are similar enough to my book-writing style to encourage blog readers to become book readers. Then last month I had an ah-ha moment.
I’d written a funny article for the OCC RWA newsletter encouraging people to sign up to enter or judge the Orange Rose Contest for Unpublished Writers. Then I wrote a funny guest post on Louisa Bacio’s blog about How Hotel Sex Turned Me Into a Romantic Comedy Writer. I mentioned to several people that I love writing this kind of silly fun article, but I didn’t have an outlet for it anymore.
D’oh! Yes, I did! Um, blog, sitting there, waiting for me to be brilliant!
So this week I started a new column on Mondays called Marriage Madness. Since I write stories with fun romances in them, and since Sunday was my (gasp!) 23rd wedding anniversary, it seemed like I’d finally found an interesting and entertaining topic that might lead my blog readers to my books.
Whether my tactic will work remains to be seen. But I’m having such fun writing about all the good, bad, and hilarious things that I’ve seen in marriage! Coming up will be the “tornadoes in trailer parks” story, the “will she walk into that light pole” story, the “65 days of no cooking” story, the “how to never argue” story, and many more.
If you’ve met my husband, John, you’ll understand in about a minute and a half why I write romances – and why all my heroes are tall, dark, and sexy – I mean, handsome! 😉 And if you haven’t met him yet, you’ll feel you know him pretty quickly when you read about his shenanigans.
If you like reading fun, romantic stories, stop by Marriage Madness every Monday. And if you’re a writer trying to figure out how to write blog posts your potential book readers would be interested in…well, I suggest you look for something to trip over. 😉
Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, is now available in print and ebook format. Her next novel, Unexpected Superhero, will be released May/June 2013, followed by Love at the Fluff and Fold this summer. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats.
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It was never going to be easy.
More info →Sin City in 1955, where the women are beautiful and almost everything is legal-
More info →A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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