If, after reading my last two posts about advertising a KDP Select free book (the first one and the second one plus additional information here), you’re thinking that this is a beautiful upward curve toward guaranteed results…well, we’re both wrong.
Not that I thought the results would be guaranteed to continue their upward trajectory, but I didn’t realize I could have such a terrible bomb when things were going well.
Using the same book, Little Miss Lovesick, I made my third 5-days-free promo during my third 90-day KDP Select period on October 21-25, 2015. I paid for three ads (fewer than before), but I forgot to sign up for all the free newsletters until after it was too late. (You need a 7-day lead time for the sites I’ve been using. I remembered 6 days before.)
In May 2015, my 5-days-free yielded 7312 downloads.
In August 2015, the same five days gave up 8108 copies.
Looking great, right? My October results came to only 662 copies. Did you see that – 662!!!
I honestly think there is a lot more owed to those free-to-list-in-our-free-book-newsletter emails than I realized. Forgetting to sign up with the 30 or so that I did all the other times was the only real difference in October.
Interesting, huh? Of course, there could be any number of other factors that I didn’t realize. But I think not signing up for the free sites was a big factor.
So when you’re thinking about how to advertise your free book, and wondering how much you can spend on paid ads, keep in mind that all of those free newsletters might be enough to get you a good start!
0 0 Read moreOver the last several months, I’ve been sharing my Amazon sales numbers with you as I compare changes during and right after my KDP Select promotions.
I wrote about the results from my May 5-days-free promotion here, and I just updated the earnings this week to “actual” rather than a guesstimate, showing I overestimated revenue. I also tallied the results from my August 5-days-free promotion here. (I’m still showing revenue guesstimates until I get the final numbers for September, but I’ll update that post soon). Both of these promotions have been for Little Miss Lovesick, which has been in KDP Select since February 26, 2015.
Now I want to discuss my “borrows” – which I’ll refer to as KENP (Kindle Edition Normalized Pages) for periods beginning July 1, 2015. I’ve been studying the “tail” of sales and borrows after my promotions to see how long it lasts. (The length of the period after a sales spike is commonly referred to as the tail.)
I don’t want to leave my book in KDP Select forever, but at what point has the positive impact of the 5-days-free promo in each 90-day period stopped influencing borrows/KENP? It’s not cut-and-dried, particularly because you can’t truly compare “borrows” of full books to KENP, “pages read” of full books. But for me, for this book, it looks like there are 4-6 good weeks of borrows, with the first three weeks the very best.
For example, for the first 2 1/2 months of the first KDP Select 90-day period (February 26 – May 25, 2015), I had 1 borrow. In the two weeks during and after the free period (May 19-31), I had 71 borrows! Then another 88 in the month following (June 1-30).
But the second month after the free period showed a sharp drop – 2381 KENP pages read. Little Miss Lovesick has 402 KENP pages, so that’s the equivalent of about 6 books borrowed and read July 1-31.
[NOTE: Little Miss Lovesick was earning about $1.35 per “borrow” through June 30, 2015. Since Amazon changed borrows to KENP pages read on July 1, the book – at 402 KENP pages – now earns about $2.32 if a reader reads every page.]
During the second 90-day period (May 26 – August 23), I tried to recreate the circumstances as exactly I could. During the two weeks during and after the free period (August 18-31), there were 24,899 KENP pages read! Because I don’t expect that every reader reads every page (copyright page, author bio, excerpt, etc.), I’d guess that’s between 62 and 66 books borrowed and read (compared to 71 borrows in May).
The following month, September 1-30, there were 15,567 KENP pages read. That’s probably about 38-42 books borrowed and read (as compared to 88 in June).
If you’d like to see exact numbers, here are the KENP pages read by week for the last seven weeks. Day 1 of Week 1 is the first day of the 5-days-free promo.
Week 1: 7246 KENP pages read
Week 2: 17,653
Week 3: 7831
Week 4: 3780
Week 5: 1692
Week 6: 1811
Week 7: 1274
It’s too early to guess what October’s numbers might be, but based on one period of history above (not a good way to show statistical integrity), and understanding that the previous way Amazon counted borrows (1 book, regardless of how much of it was read after the 20% mark) is significantly different from the new method (by page, exactly), my guess is that October’s numbers will be bleak.
The reason why I started looking at these numbers this week is because Little Miss Lovesick is in the middle of another 90-day KDP Select period, and I need to decide which five days will be free. Knowing that the sales/borrows tail will be good for at least three weeks, I want to do the free promo at least three to four weeks before the end of the period so I can get all the revenue I can from borrows before the book leaves the program.
Unless I change my mind and leave this book in KDP Select for another term (through February 19, 2016), I’ll set the five free days to start sometime during the week of October 18. That will leave me a four-to-five-week tail to get paid for as many KENP pages read as possible before the book leaves KDP Select on November 22.
ACK!! That doesn’t give me much time to figure out where and how to promote it to best advantage!
And that is why I wrote this post for you. 🙂 If you put a book in KDP Select, you need to think through all the potential good that can come your way and figure out how to harness it. If you leave your 5-day-free promo to the end of the period, and don’t renew the book in KDP Select in the following period, you stand to lose hundreds of dollars or more in KENP lost revenue.
If your book isn’t selling anywhere else, as was the case with this book, it probably doesn’t hurt to keep trying different ways to gain readers using KDP Select. For instance, if you don’t want to make your book free for five days (and they can be any five days, but everyone I know, myself included, has found the best results when the five days are in a row), you can try KDP Select’s Kindle Countdown Deal.
The key is – whatever you decide to do, think it through and make a plan. Good luck!
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I already hear you saying, that’s a long title for a blog post. I agree, but it’s the truth. A while back I shared how I came to be an Indie Writer and promised to talk about the book that sort of kick-started my writing career. Because the story is a little long and filled with more twists than a rollercoaster, I thought I’d share it over the course of my next few posts or until the book is launched…whichever comes first. God, I hope the book is published before this series of posts becomes as long as a novella.
I’m almost afraid to tell you when I wrote my first book, or as it will from hence on be referred to as Alex One. I started writing Alex One in 2005. Yes…yes…yes…I hear all you judging me, and I don’t care. I’ve already beat myself up several times.
Anyway, I remember I was watching a chick flick…which I love…don’t hate. As I was saying. I thought to myself, I should do that, write a book about people that reflect me…women who love, God, Fashion and Cute Guys [thus the tagline for my writing career]. Let me back up; when I was in college, I did a semester of screenwriting and even wrote a couple of “bad†scripts. I even tried my hand at a few “bad†short stories. Looking back, I wonder if I should have taken some creative writing courses. Probably, but at the time, that’s not what I wanted to do. I wanted to be a sports reporter. I had my own sports segment that aired once a week on campus television and local cable, and I was an intern in at the local Tulsa NBC Affiliate in the Sports Department. I was on my way…nowhere. I couldn’t get hired anywhere after graduation. But I digress.
Back to writing. So no, it never occurred to me to take creative writing courses. Fast forward and I move back home and go to work for a public relations company and then a record company. I figured I’d work my way up the ranks to a high-level executive position. I came close. While at the record company, I went from working in the temp pool to assistant for the General Manager. When he was promoted, so was I. Now I was Executive Assistant to the President and CEO. I was on the fast track. I had the whole package, travel, a great office, an assistant, a very good salary and long hours. All this and with the company less than three years. Then I was promoted to Director of New York Operations. I relocated to New York and remained there for almost two years, then I was downsized and out of work.
Bear with me, this all does tie into my writing career. Remember I told you this is a post in parts.
When I was “Laid Off,†I took a little time off before starting my own business. I’ll skip over that history. I hear you saying, “Thank You†and you’re welcome.
The thought of writing was always deep in the back of my mind. I had even attempted to write long before 2005, picking it up every now and again. I think what nudged me, was my computer. In down times at my store, I would tinker with writing. However, when my old computer died, and my parents gifted me with a new one, I got the urge to try writing again. I had visions of writing an amazing book, signing a huge contract and going on book tours. I’d hire reliable staff to work in my store, and the book money would just be gravy. The fantasy got bigger when I got a laptop; now I could write anywhere.
As I got closer to the end of writing Alex One, I had an epiphany. I needed income for my business and thought, I’d sell the book and use the money for my business. That’s where the story turns. I didn’t have a clue as to how the publishing industry worked and all I knew about Indie Writers is that’s what you did when no one thought your book was good enough to buy.
Up until this point, I hadn’t told anyone I was writing or had written a book.
To test my skills, I conveyed what I now know is called a “Beta group†of friends and one stranger, to read Alex One. This group ripped through my book with a fine tooth red comb. They found things wrong, I didn’t even realize. A crucial error was a pregnancy. I had the character get pregnant and deliver in three months…MAJOR ERROR! Then they said one of the men sounded too feminine. Oh man, this was so not the reaction I was expecting, but needed.
I have a friend who is a popular Christian Fiction writer; we met via the internet [we’ll keep that story for a later post] and she suggested I write an ebook. I didn’t want to do that. I had visions of going into book stores and seeing my books on the shelves, not on the internet. I fought that until I finally decided to submit to her epublisher. Once I finally acquiesced, it was too late. They were no longer taking submissions.
The night before meeting with the Harlequin editor, I attended a late night workshop she hosted, where she gave a list of what Harlequin was looking for. She also gave a list of what they didn’t want. By the end of the session, I knew me meeting with her was going to be a waste of my time, but I still went. I needed to keep my word. I handed her my summary and like I thought, no. My book was a little too out there. See at the time (maybe they’ve changed their policy for their Christian line) it wasn’t customary for the hero and heroine to be divorced. Strike One. My heroine is divorced. The characters can’t mention how attracted they are towards each other (i.e. no comments about how hot she thinks he is and vise versa). Strike Two. And definitely no hot kisses. Strike Three.
On to my meeting with the agent. I made my pitch, and she said I can write about God or Sex, but not both. With that said, she said she liked my concept and to send it to her. I was over the moon. I went back to my room and called my mom. We were excited someone that didn’t know me wanted my book. A month later, a gut punch. The agent said it wasn’t a romance. I knew that. In fact, I never said it was a romance, but women’s fiction with romantic elements. At the time, that’s how I referred to Alex One, women’s fiction with romantic elements. I sulked for a little while before hitting the internet in search of an agent that understood my style.
I went to ACFW the following year with a tweaked book, still hoping to secure an agent. There were two agents I wanted to talk to. One was completely booked, however, at lunch you had an opportunity to eat with an agent. I rushed inside the crowded banquet room and grabbed a sit at my dream agent’s table. She went around the table and asked us all for our one line pitch. I gave mine and no reaction. Crap! All this time, I’d been following her blog, even occasionally emailing her and nothing. No problem. I ran into the other agent of choice in the restroom and thanked her for being honest in her rejection. She turned me down because her roster was too full. I told her I appreciated her honesty and went on to my other meeting which was a bust. I left the conference without a request. However, I shared a ride to the airport with the editor of a magazine I’d written a short story for a few months earlier and after some small talk, she asked me to submit another story, which I did. I was an official writer with two published short stories.
What does all of this have to do with Alex One? I was a little discouraged, but I kept writing. I say Alex One is the sweetest book I’ve written, that was before I started reading a lot more and the birth of my first published book, GENERATIONAL CURSE.
I’ve told the story about the agent I had and how we came to part ways. By the way, the agent I ran into in the restroom, is the agent that later became my agent. While I was waiting for her to shop Alex One, I wrote the sequel, let’s call it Alex Two. Alex Two would make the editor at Harlequin’s eyes pop out of their sockets. For that matter, the way Alex One was changed would probably make her pull her hair out. I broke every rule they have for their Christian line.
Finally to the title of this post series.
When I wrote Alex One, I wrote it based on what I had been reading at the time …sweet but edgy Christian Fiction …what I thought the Christian Fiction market would like. However, when I went back and reread the series [currently there are three books in this series], the characters sounded a little young, naive and not real. To me, they lacked life. I got my red pen and post-its and went crazy. Then I joined OCC and learned how important it is to read any and everything. I was told by someone not associated with RWA that wasn’t a good thing to do because it could influence what you’re writing, or you might subconsciously commit plagiary. However, I learned at OCC what you read inspires what you write, at least it does for me.
So here’s the first thing that happened.
As I said, there are three books in this series. Let me back up. When the agent and I parted ways, I didn’t know what to do. I felt I had written what God inspired me to write. However, agents didn’t seem to agree with me. I can’t remember how it happened, but Laura Drake suggested I take Debra Holland’s Self-Publishing class. She said, “Debra writes non-traditional and is self-published. You should talk to her. In fact, she’s going to be teaching a class, you should take it.†So I did.
After the first class, my eyes were opened. When Debra gave a list of questions and situations for us to ask ourselves to determine if indie publishing was for us, I had my answer. I needed to self-publish.
The other reason I liked the idea of self-publishing is, I liked my title and knew traditional publishing wouldn’t like my title or the concept of the story. The Alex books are told in multiple POV. I hear you now . . .too confusing. Not to me, but to be sure, I RESEARCHED and found books written this way and it worked. Okay, so I wasn’t weird, and my story is good. The reason I was getting rejected by traditional publishing was the God and Sex themes.
I was on my way. I was joining the ranks of the Self-Published or Indie Writers. I was no longer beholden to the system. I could tell the kinds of stories I wanted. All good things. Now for the overwhelming things. Everything was my responsibility. I had to decide if I wanted to do ebooks or print or both. I wanted to do both. I was pulling my hair out. My mother/cheerleader suggested I not release Alex One first, but go with Generational Curse. I wrestled with this for a while. If you’ve read that book, it starts out very steamy, unlike the Alex books. I thought I should launch my writing career a little tamer. It’s sort of like that go big or go home saying. I went big.
I knew how I wanted the cover to look. In fact I found an amazing image; however, it was going to cost me $2,000 . . .not in the budget. I searched for a very long time for the right image. [see images A and B], until I found something I could work with. Looking for a cover, I decided to broaden my horizon and not just look at African American images, but at anything that fit the tone of my story. I finally decided to go with something more sophisticated and not overtly sexy.
What I also discovered in searching for an image, there are very few black/African American images that weren’t duplicated. I wanted something that had a little sass but didn’t look like every other black/African American cover. I knew my character was honey colored, so I got an image from Masterfile and with help from Photoshop I got what I wanted.
So what does this have to do with Alex One you ask? Everything. When I originally wrote the Alex series, I had a certain vision; however, it changed. Remember I wrote book one in 2005. Then about a year later I wrote book two. By the time I got to book two, I knew the agent and I were probably not going to see eye to eye . . .book two was very hot. That’s why I was fine with us parting ways.
I have revised Alex One so much, it barely resembles the draft I sent out to agents. Here’s what happened. While I was looking for GENERATIONAL CURSE images, I sent revised Alex One to my editor. She made her notes, and I cleaned it up. I can’t remember what happened, but I put Alex One to the side and concentrated on GENERATIONAL CURSE or Kyla as I call her. I dedicated my time to my fourth born. After I released her, I went back to Alex One and reread her and felt she needed a little more tweaking. Keep in mind, I had already sent this to my editor. I even had a cover [see image C].
I liked this cover. However, when I went back and started preparing Alex One for release, I discovered, I didn’t like the cover. I felt it gave people the impression the story was about a man and his friends. The Alex series is about Alexandra Miller and her four best friends. And my cover no longer worked with the story. What’s ever worse, I had this image on my website and on GoodReads as a future release.
Now on top of doing a rewrite, I was looking for a new cover. Again I wanted something a little more sophisticated but didn’t show a face. I didn’t want the readers trying to figure out which of the characters was on the cover.
About this time Bonnie Bliss and I were talking about covers for our Fling Box Set books, and she suggested I try shutterstock.com. Oh my God, after a few visits to the site I found something I thought might work. I did a test and ta da, I had a new cover to match the new story. So here’s a little peak at Alex One all grown up [Images D and E]. I freakin’ love my new cover. I also love Alex Two’s cover, but I can’t show you that one yet. Alex One’s new look is sophisticated, and it matches the revised story.
Thanks for being patient with me on this post, but there’s one last thing.
When I started the revisions or, let’s be real, the rewrite on Alex One, the first six chapters weren’t working for me. I did one of the hardest things I’ve ever had to do to my baby; I deleted them. It was hard, but it was the right thing to do. When I did that, it gave the story new life and really allowed more of the character’s personalities to shine.
I liked those chapters, but they just didn’t work with the book. I told my friend Kitty Bucholtz about my book amputation, and she suggested I turn them into a novella. Ding …Ding…Ding …what a brilliant idea. Then we started talking about marketing tools and free books. Ding …Ding…Ding …another idea was born. I’d do what Kitty suggested and turn those deleted chapters into a free novella. Only problem, they weren’t quite novella length. Fret not, with a little tweaking, they’ve become a novelette.
This “Prequel,†makes use of deleted chapters, plus it gives me time to get Alex One ready, and it’s great way to get to drum up interest in Alex One. So here’s a sneak peak at my next title …The Alex Chronicles: Girlfriends & Secrets.
If I didn’t bore you, stop by next month for Part Two.
Tracy Reed
www.readtracyreed.com
Fiction for Women Who Love God, Couture and Cute Guys
Available at
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iTunes
All Romance eBooks
[UPDATE: Debra Holland kindly mentioned in the comments below how you can find your prior month’s sales. Thanks, Debra! So the borrows in June were 88 rather than 63. Nice! 🙂 ]
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More info →A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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