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7 Ways to Market and Promote Your Books Without Breaking the Bank

April 9, 2017 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz, Writing Classes tagged as Kitty Bucholtz, Marketing, promotion, Writing Workshops

7 Ways to Market and Promote Your Books Without Breaking the Bank | Kitty Bucholtz Perhaps the most difficult part of a writer’s career is selling your books. Whether your book is traditionally published or self-published, trying to figure out how to let readers know your book is available can be enough to make you tear your hair out.

In this 4-week online class, learn at least seven things you can do to find your readers and tell them about your book. We’ll look at creating newsletters (including why, what to say, and how often to send them), giveaways, free promotions, free advertising, paid advertising, Facebook ads, box sets, and more!

Join us and find more ways to increase visibility of your books without emptying your wallet. It’s easier than you might think!

To join: http://occrwa.org/classes/April-online-class/

Taught by Kitty Bucholtz

Kitty Bucholtz writes superhero urban fantasy and romantic comedy, often with an inspirational element woven in. After she earned her MA in Creative Writing, she decided to become a writer-turned-independent-publisher, forming Daydreamer Entertainment and self-publishing her first novel in late 2011. Founder of WRITE NOW! Workshop, she loves to teach writing workshops online and in person.

http://kittybucholtz.com/

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Self-Publishing 101 for the Dazed and Confused

March 18, 2017 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz, Writing: It's a Business tagged as Kitty Bucholtz, KOD, Online Classes, self-publishing, Workshop, WRITE NOW!

You’ve been hearing about self-publishing for a long time now. You may have heard the stories of wild financial success, or stories of massive amounts of work with virtually no sales.

Perhaps you’re feeling a bit dazed about all the steps involved. Maybe you’re interested in becoming an indie author, but you’re confused about where to begin.

If this sounds familiar, you may not have decided yet whether this is the right path for you. No worries! There’s still plenty of time.

I’ve put together a 4-week class called Self-Publishing 101 for the Dazed and Confused. I’ll help you understand all the parts and pieces so you can make an informed decision about whether this is the right publishing option for you.

I’ll cover the kinds of business decisions you’ll need to make, and the kind of business tasks you’ll need to commit to as a new entrepreneur. You’ll learn about finding and hiring editors and cover designers, things you’ll need to do to build your audience and market your book, and the least complicated ways to make your book available at the major online retailers.

This isn’t a “how-to create and publish an ebook” class (I teach one of those, too!), but a “tell me more so I can make an informed decision” class. If you decide this is a direction you want to take, I’ll explain to you what your next steps are.

Self-Publishing 101 for the Dazed and Confused is sponsored by the RWA Kiss of Death chapter, and costs only USD$30 to attend – just $15 for Kiss of Death chapter members! The price will never be this low again, so sign up today.

The class will run April 4-29, 2017, as a Yahoo Groups email class – meaning you’ll get all the lessons as emails so you can participate on your own schedule. There will also be some live Q&A sessions in a video classroom, so you can ask all the questions you can think of in order to feel confident about whatever decision you choose.

The world is changing, and technology seems to be changing even faster. Some days, it’s a little scary wondering how we’re going to keep up. Don’t worry. You’ve got friends to help you through, one day at a time, and I’m one of them. I look forward to helping you decide if 2017 is the year you become an independent author, publishing your own books!

Kitty Bucholtz writes superhero urban fantasy and romantic comedy, often with an inspirational element woven in. After she earned her MA in Creative Writing, she decided to become a writer-turned-independent-publisher, forming Daydreamer Entertainment and self-publishing her first novel in 2011. The founder of WRITE NOW! Workshop, she loves to teach writing workshops online and in person.

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Planning Your 2017 Calendar by Kitty Bucholtz

February 10, 2017 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz, Writing: It's a Business tagged as It's Worth It, Kitty Bucholtz, time management, Valentine's Day

I teach a time management class called Going the Distance, and one of the major things we do after we write out our Goals Master List (read about it here from last month) is to get out the calendar and start crossing out all the days that you know you can’t work.

Plan For What You REALLY Can Do
It might seem in December when the new year is looking bright and shiny and empty that you can get everything done you ever imagined! But when you look back over the last year, you may realize that you are often overconfident about what you can do.

Get a Calendar!
Being disappointed in yourself erodes your confidence for the next year, which erodes it for the following year, etc., and I want to help you keep that from happening. So this is what we’re going to do: go get a calendar. Any calendar will do, but one you like and can use easily will be the best one for you.

Cross Off Days You Can’t Work
Starting in January, cross off every day that you know you won’t be able to work on your goals. For instance, if weekends are always for family, cross off all the Saturdays and all the Sundays from the year. Your 365 days just came down to 261 – poof! Just like that!

Do you have a vacation planned? Go find the dates on your calendar and cross them off. Do you have kids in school? Go find their school calendar and cross off days you know you won’t be available, like for sports and music and drama and other events that you’re committed to attending.

Weddings? Bridal showers? Baby showers? If you are just attending one of these, you might only lose a day or half a day. If it’s out of town, you may lose several days due to travel. If you are part of the planning committee, rest assured you will be spending more time than you realize, so try to plan accordingly.

Plan For Sick Days and Mental Health Days
About how many days were you home sick last year? How many days were you taking care of someone else who was sick? Plan a few sick days into your calendar, subtracting them from the total days left but leaving them “available for use.” There is no point in feeling guilty about being sick, and we both know that a good rest will often get you back to work sooner and better than trying to work through it.

How many days have you got left? I often end up with only about 180. That’s only half a year! But the fact is, you have a life outside of your work and your goals. Now you can adjust your goals to accomplish them in the time you actually have. Planning this way will keep you from over-committing and being disappointed later.

Planning Forward
Now look at your list of the 5 to 10 goals you wrote down since last month. You can either plan forward or plan backward. To plan forward, look at each goal and figure out about how much you can accomplish per day on that goal. Then plot it out on your calendar to see what date that last day lands on. Put a sticky note on that date with the goal. The sticky note is so that when things come up, you can move the goal without scribbling all over your calendar.

Planning Backward
Or if you already have a goal date in mind, you can plan backward. Say you want to finish the first draft of your next book by May 1. How many days do you have left on your calendar, the ones that are not crossed out, between now and May 1? And how many words do you expect your first draft to be – 50,000 words? 100,000 words? Take the word count and divide by the number of days. This is your daily writing goal.

Planning this way from the beginning of the year can help you see if you started out with too many goals in the first place. And it will also help you to adjust as you go. (Again, that’s why I use sticky notes!) The fact is you are planning for your own success this way, instead of not truly planning at all. And you know the saying, failing to plan is planning to fail. Let’s not do that.

How Does Your Calendar Look Now?
Continue in this way, planning forward and/or backward for each goal, until you’ve plotted everything out on your calendar. Now look at each of the twelve months. Is it challenging but doable? Does it make you break out in a cold sweat? Do you need to move a few things around? Did you schedule in a little down time, “you” time?

Only you know what will encourage you and make your brain believe that you can do this. And you do need to believe it. If it seems just a bit much, move one of the goals that you plotted out onto your “maybe” list. If you get everything else done, you can come back to this goal later in the year.

Looking at your goals in a big picture like this will encourage you, and that will give you more energy to start now and keep going. Trust me, go do this exercise this week. You are going to feel like you can conquer your world! Good luck!

Kitty Bucholtz

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her superhero books for women and romantic comedies are available wherever ebooks are sold, as well as in print and audiobooks. Check out her new Valentine’s Day novella, My Bullheaded Superhero Valentine.

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Easy Goal Setting for Everyone by Kitty Bucholtz

January 18, 2017 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz, Writing: It's a Business tagged as Goal Setting, goals, It's Worth It, Kitty Bucholtz, writers goals, Writing Goals

Welcome to 2017!

It’s January, and you know what that means: time to plan your goals for the year. Right?

Don’t Be Discouraged!

Depending on how well last year’s goal setting went, this might be easier said than done. Maybe you’ve tried a lot of ways to plan and they haven’t turned out very well. The biggest thing to remember is to find a method that works for you.

I’ve been teaching a time management and goal setting class for the last eight or nine years (not this January, as I’m busy living and writing books in New Zealand!), and there are a couple of things I’ve found that seem to work for most people.

Write It Down

The first thing you need is a list. Write down every single goal you have for your life this year . . . personal, financial, spiritual, career or writing-related . . . anything at all, write it down. This is your Goals Master List.

It may take you a day or a week to get everything written down, but once you think you’ve got it all, go through and circle the five most important goals. These will be your Primary Goals for the year.

Now go through and underline the next five most important goals. These will be your Secondary Goals for the year.

Move Some Goals to Next Year

Look at the rest of the items on your Goals Master List. Does it seem like there is more than you can do this year? Let me give you a hint: the answer is almost always yes. If there is anything that you are willing to put off until next year, get another piece of paper and move these onto your 2018 Goals Master List.

Now you have your primary goals, your secondary goals, and your extra goals. The idea is that you will work on your five primary goals first, and when they are accomplished you will work on your secondary goals. Then, if you get all of your primary and secondary goals accomplished this year, you’ll work on your extra goals.

Rearrange Some Goals

If, when looking at your lists, you feel like this won’t work for you, then you probably need to move some of your goals around. That doesn’t mean adding more than five to the primary or secondary lists but simply exchanging one goal for another more important one.

Congratulations! You have your 2017 goals list!

Fewer Goals, Better Chance You’ll Achieve Them

Another way to do this, which arguably might be more achievable, is to look at your goals master list and choose no more than 7 to 10 goals for the whole year. That’s it. You can work at each of them a little at a time or work at one all the way through, it’s up to you. If you want, you can choose two or three extras that you will begin working on only when you finish the most important 7 to 10 goals.

Go back to your original goals master list and try the second method. Now, look at both final lists. Which one speaks to you more? Which one excites you more? That’s the one you should type up and print out.

Or if you’re feeling artistic, rewrite it with colored pencils and pens and stickers and make it beautiful.

A Daily Reminder to Keep You on Track

Post it on your wall, someplace where you’ll see it often, and make sure to look at it every day.

If you haven’t started your goal setting for this year, or if you feel overwhelmed by the thought of it or the thought of failing to achieve your goals, give this a try.

Then post a comment below or write me an email and let me know how it went. I know you can do this!

I’m super excited about 2017. It’s going to be a great year!

[Follow my post next week on Planning Your 2017 Calendar on Writer Entrepreneur Guides!]

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her novels, Little Miss Lovesick, A Very Merry Superhero Wedding, and Unexpected Superhero are currently available on Amazon . The free short story Superhero in Disguise and the new short story Welcome to Loon Lake are available wherever ebooks are sold. You can find out about her courses on self-publishing, marketing, and time management for writers at her website Writer Entrepreneur Guides.

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Giving InstaFreebie a Try by Kitty Bucholtz

December 9, 2016 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz, Writing: It's a Business tagged as It's Worth It, Kitty Bucholtz

My new writing desk complete with inspiring view!

Hello from sunny New Zealand!

Yes, if you haven’t heard, my husband got his dream job and we moved to New Zealand last month! Woohooo!!! The earthquake thing is a little weird, but we have loved pretty much every aspect of our transition.

The people are fabulously friendly and laid back, and the weather is gorgeous. Having lived in Southern California for many of the last fifteen years, I’m excited to have weather! It actually reminds us of Michigan, where we grew up. Don’t like the weather – give it an hour. LOL!

In addition to all the changes in my personal life, I’m trying something new in my marketing as well. My friend Jennifer very kindly invited me to participate in my first InstaFreebie promotion. I know several friends who rave about their InstaFreebie results (especially Tracy Reed), but I haven’t gotten around to looking into it.

Then I got this invitation to join a group of folks who write humorous paranormal or urban fantasy. Our promotion will run starting tomorrow, December 10 through Friday the 16th. I’m posting the link here so you can see it, even though it’s a day early.

If you don’t know anything about InstaFreebie, let me tell you what I know. Readers click over to the book they’re interested in downloading, choose the format (mobi, epub, pdf), and enter their email address. Authors have the option of forcing the reader to signup for their newsletter in order to get the book or allowing that to be optional. Then the reader gets an email with the book file. Easy!

I’m told that the best way to get the most value from your InstaFreebie giveway is to make the newsletter signup mandatory. The friend who invited me got about a thousand newsletter signups from her very first InstaFreebie giveaway a few months ago!

I don’t know what will happen for me, but I’ll let you know next month. Meanwhile, check out all the free books you can get this next week! They look super fun!

Kitty Bucholtz