STILL GROWING
March 5, 2023 by Tracy Reed in category Pink Pad by Tracy Reed tagged as email lists, followers, Marketing, Newsletter swaps, Tracy Reed
Happy March. This month we’ll usher in the beginning of spring. You wouldn’t know we were close to spring by the way the weather has slammed us. Last week I kept looking outside for Noah and the ark, but he never appeared. Instead, my neighborhood was hit with hail about three times. Then we get hit with a wind storm. It was so severe I kept looking for Dorothy and her crew to drop by.
I’ll keep it brief. As I mentioned earlier, this year I’m trying new things to grow my mailing list, BookBub followers and Facebook presence. I tried TikTok, but it’s not for me. I ascribe to that statement of only using the social media you understand. Right now, I don’t have the time needed to learn or grow a following on TikTok. My priority is to grow my mailing list because these are my people and I want to reach out to them when I want to, not when the algorithm wants to.
How is my mailing list project going? As of this post I have added 1800+ new subscribers. Let’s just pause and scream as I do a happy dance. Unfortunately, I’ve lost 48+/-. I’m not upset about the ones that left because I’m still ahead. February only had twenty eight days, which means I lost two days at thirty new subs per day. I’ll make them up with the months that have thirty one days.
I have to admit it’s getting trickier each month working with the swaps. I have yet to make a sale via the sales swap. However, I’ve had a few clicks.
The other thing I messed up on was posting/sharing. I misread the details. I thought I was only to post via my newsletter, which I did. However, I was also supposed to post to my socials. The other day when the March swaps went live, I started posting to Insta and FB. Within a few minutes of posting, I started getting clicks and downloads. As of this post, I’m at 115 new subs for the month of March. Overall, I’m averaging between 28+ new subs per day. These are great numbers considering in order to reach my goal I only need to average 19 new subs per day. Where I made the mistake, was not calculating for loss. I need to stay at this pace of 28 per day in order to reach my goal and cover any losses.
The other mistake I need to correct is focusing on sales. I’ve put most of my energy into growing my list that I’ve neglected sales. So far, this year’s sales have been dismal. Bright side, my Kobo sales are picking up. Praise God. I have been hoping to crack the Kobo freeze. I do well with freebies, but not sales. I hope this is the beginning of a fabulous relationship with Kobo.
The other area I’ve wanted to grow is my FB group. Thanks to an anthology I’m in and a release event, my reader list has grown to 120. YEAH! I am so excited about this. I really want to get this in the high hundreds. I would love to have at least a thousand followers here by the end of next year.
Then there’s my BookBub followers. I’m not at 1000 US followers yet, but I’m getting close. I’m currently at 684. I really want to get to a thousand US before my the end of the second quarter.
I know it’s going to take a little while to get to the numbers I want on my mailing list, BookBub and reader group, but I’m patient.
See you next month.
