Featuring The Extra Squeeze Team
February 21, 2021 by The Extra Squeeze in category Featured Author of the Month, The Extra Squeeze by The Extra Squeeze Team tagged as facts, Family, Featured Author of the Month, February Featured Authors, fiction, New book release, PR, publicity
Each week in February we’ll be featuring The Extra Squeeze Team.
Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.
Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.
Have you a question for The Extra Squeeze Team? Send them to us by using this handy link.
Dear Extra Squeeze Team, How do you prepare for a new book release?
Robin Blakely
PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.
You need a PR plan to succeed. Straight up, any plan is better than no plan…and even if you are working with a traditional publisher, your plan may be the only plan that is ever created with much concern about building your long-term career. Accept early that your success as an author is not your publisher’s concern. Their business is centered around the products they have curated for their brand; it includes the book you created–not you.
The reality is, take care of yourself and build your own business.
Phase One is prep time.
Build or refresh your website. Connect your social media platforms to your website. Make sure that you use one author picture across platforms so that your brand has a singular face. Establish a media page to create and post your downloadable press kit. Include links to downloadable high-resolution images of your book cover and your author photo. Make sure you have a landing page for book sales.
Prepare a press release that offers the announcement of your book to share with your local paper, bloggers, industry influencers, and reviewers. Don’t know who they are? Figure it out. Clearly define the top four niches of your audience and start building a database of contacts to help you reach each target. In Phase One, fully create the day-by-day choreography for book launch week.
Phase Two is book launch week.
Synchronize your PR efforts to reach every corner of your world with news about your book in the seven days of the week that your book is first released. Everyone you can imagine needs to know now, all at once. Either plan a parade of activity or nothing will happen.
Phase Three is steady-to-the-course season.
PR efforts must be sustained. That means shift your message from new book announcement to relevant reasons to discover your book, reasons to peek inside, opportunities to read and buy.
How does a blog tour figure into all this? Up to you. The key is to decide when, how, and if you want a blog tour. It is hard work with lots of moving parts. It is a godsend for some authors and hellish for others.
Jenny Jensen
Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.
Marketers say someone has to see your book 7 or 8 times before they buy. I’m not a marketer, so I can’t vouch for that but all the on-line exposure of a blog tour must be good. It can’t hurt – or can it? Just as a poorly written book will not sell, a poorly presented blog tour will turn off your audience before they even turn on. You need to leave a positive, compelling impression.
Prepare Several Blurbs
Since the content should be unique to each site you’ll need to prepare several blurbs – those enticing peeks at your story – not to mention tweets and whatever other social media is on offer. You can approach a blurb in different ways: lead with the most startling action element, lead with the dilemma, lead with a spotlight on character or setting, but lead with a sentence that hooks.
Describe Your Story Well
However you describe your story it’s critical that it be well written. This is, after all, the reader’s first taste of your voice. I’ve read choppy, unstrung blurbs that show what might be an interesting plot if you overlook the way the words are strung together. Regardless of how intriguing the plot sounds my immediate reaction is: This person can’t write. I won’t be reading this one.
Edit. Edit. Edit.
Of course, you’ve written a great book. It’s been carefully crafted, closely edited for errors in all respects from plot and character development to syntax and grammar. Your beta readers love it. Now you have to craft the words to sell the story without a single spoiler and with the same silver voice of the book. Craft your blurbs and interview responses with the same care you gave your book. And edit, edit, edit.
Rebecca Forster
USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.
When I published my first book over thirty years ago I assumed the publisher would have all sorts of glittery, fantastic promotions planned that would shoot me to literary stardom.
Not!
In those days – just like these days – the author is responsible for launching their book and establishing their brand. The good news is that now the opportunity for promotion is controllable. I maintain a new release plan that has proven manageable and effective over the course of more than thirty books.
1) Write a good book: professional, exciting, as error free as possible and packaged beautifully. All the promotion in the world will not support an inferior product.
2) Set up your pre-orders and then create excitement with a sneak peek of a few chapters on your website (don’t forget buy links at the end of these chapters).
3) Alert interested parties starting with distribution channels. Smashwords, for instance, has an alert for author’s running BookBub ads. Once they know your ad date, they will pass the information along to their bookstores, those bookstores will consider your book for further promotion. BookBub Partners has an automated per-order alert for your followers. Amazon has the same. Read the distributor’s newsletters and find out what free opportunities are there for the taking.
4) When your manuscript is ready, start submitting it for reviews (I love PRG and InD’Tale).
5) Continue to nurture and grow your social media followers and plan affordable advertising geared toward look-alike audiences. Try sites like LitRing (have loved the 4 promos I’ve done with them). Many advertising sites won’t take pre-order advertising but purchase spots for immediately after your launch while your book is new. I am not a fan of blog tours. I have only paid to do one but I couldn’t quantify the results so for me this isn’t part of my strategy.
The bottom line is this: write well, be aware of what is available, be as genre specific as possible in your target marketing and remember that the launch is the beginning and not the end of your marketing efforts for your book and your brand.
H.O. Charles
Cover designer and author of the fantasy series, The Fireblade Array
I wish I knew the answer to this one because if I did, I would be a ££££££££££££-ionaire by now! I can tell you what NOT to do. When I launched my first book, I did little more than list it on Amazon and submit it to Smashwords. I had no idea about advertising (still learning on that front), and I published in secret, under a pseudonym, so had no friend or colleague network to exploit.
Tip 1: Don’t go it alone – if you know people who can help, use them. This applies to other authors. If they see your work and like it, they might team up with you to do a newsletter promo or similar.
Tip 2: Don’t do what soooo many authors do and sign up to a forum, then post once about your amazing new book. It won’t get you sales, but it will get people’s backs up (may have done this <coughs>).
Tip 3: Don’t list your pre-orders at full price. If you’re unknown, no one will take a chance on you anyway so you may have to lure customers in by being cheap!
Positive tips:
- Do look at advertising opportunities, and check out writers’ forum reviews on their effectiveness.
- Do make sure all of your pages are set up nicely – web page, Goodreads page, Facebook page… etc. so that readers can look you up, contact you and leave reviews easily.
- Try to get on a few blog interviews.
- Do be careful with your PR and the claims you make. It’s perfectly okay to brag about your past achievements, as long as they’re verifiable. I’ve noticed a few writers recently who claim to have sold 200,000 books in a month – you go to their Amazon page, and their book is ranked #100,008,282,212! It’s very easy to see through such fabrications, and once a writer loses trust from their readership, it’s unlikely to be regained.
Last of all, I would say to keep your expectations low. I know that sounds dreadfully pessimistic, but realistically, very few authors do well on one book without the backing of an expensive PR agency. It’s only once you have a good body of work out there and plenty of positive reviews that more readers will start to notice you.
Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.
Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.
Featuring The Extra Squeeze Team
February 14, 2021 by The Extra Squeeze in category Featured Author of the Month, The Extra Squeeze by The Extra Squeeze Team tagged as facts, Family, Featured Author of the Month, February Featured Authors, fiction, writing about family
Each week in February we’ll be featuring The Extra Squeeze Team.
Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.
Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.
Have you a question for The Extra Squeeze Team? Send them to us by using this handy link.
Dear Extra Squeeze Team, I have a story I want to tell that is loosely based on family and friends. How do I tell my story without hurting anyone?
Robin Blakely
PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.
Begin by writing the complete story—beginning to end—the way you truly imagine it. Write with precision honesty without the fear of hurting anyone.
When done writing, evaluate what you have created. It is in the editing stage where you will objectively be able to decide how to share the story publicly without hurting anyone. If the finished story is meant to be fiction, you can go back and make sure physical identifiers that link to nonfiction people (like a skull tattoo on the left arm above a knife scar) are changed to protect the innocent or the not-so-innocent.
If someone has inspired you to recreate their character in a fictional world, rest assured your depiction of their internal thoughts, feelings, and motivations won’t be the tipoff that the character is loosely based on this real person; it will be the physical attributes that you choose.
Most people don’t recognize themselves in someone else’s writing unless they are told the character is modeled after them or the physical facts are eerily the same: age, body build, hair color, scars, name, physical location, profession, relationships with others, or facts from exact encounters are replayed in the work.
If the story you are telling is meant to be nonfiction, you have a different issue. In a biography or a memoir, you need to tell the truth as you know it, but you must also share your truth in a way that can be formally substantiated by the research of others. If you are afraid you might hurt someone by telling the truth in your work and you are naming names across your work, you need to consult an attorney before publication because hurting feelings may result in a lawsuit.
Jenny Jensen
Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.
Cue dramatic music:
Deep Voice Over: The names in this story have been changed to protect the innocent.
That’s a start. Every writer works from what they know — even if they’re writing about elves and spaceships and unicorns. Our own experiences are what we draw on to launch our imagination. And it’s the real-life situations that often give a writer the rich soil for a gripping tale.
Just write the story. When you’ve laid it all out, step away for some distance then read it with fresh eyes to spot what might be so obvious as to be hurtful. If you find the narrative is obvious, even though it is based loosely on family and friends, then consider what the compelling idea is in this tale. What was the single most gripping element that made you want to write about it in the first place? Take that compelling idea and re-write from that prospective.
Or just start with that single compelling idea rather than with the cast of friends and family. Stories have a way of charting their own course and it’s very likely, that with that shift in perspective your story will be unique enough to withstand the scrutiny of sensitive family and friends.
Rebecca Forster
USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.
I have used family and friends for inspiration in many of our books. For the most part if I didn’t tell the individual who inspired me, they did not recognize themselves. If I did tell them I was going to do it, most of them were thrilled.
Then there came a time when I happily told my sister I had used our age differences as the foundational inspiration for my story. (she is fourteen years younger than I am and we were born on the same day). She was thrilled–until she read the book. She asked, “Is this really what you think of me?” To be fair she was the bitchy, beautiful sister accused of murder, and I was the smart but downtrodden attorney who saves her.
It had nothing to do with real life other than the span in our ages. Still, when she asked that question, I understood that there was a difference between inspiration and hitting close to home including the perception of hitting close to home.
The answer was, no, the character in no way was my sister. Their physical characteristics were the same, not their character.
What you’re talking about is even more delicate. You are going to be exploring actual things that happened to you and your family. If this is an honest memoir you need to be ready for the fallout. If this is fiction, you’ll need to be very skillful when you write to navigate the hurt feelings—or worse— that might arise. Ask yourself a) is this book is necessary to your well-being and b) if you are strong enough to face any and all consequences that will come with writing it. You are the only one who knows the answers.
H.O. Charles
Cover designer and author of the fantasy series, The Fireblade Array
Ooooh *eyes widen* “awaits gossip*
I think the only way to do that is to write under a pseudonym and don’t tell them about it. People aren’t always as stupid as we hope they are. They’ll figure out it’s them in no time!
Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.
Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.
The Extra Squeeze Team: February Featured Author
February 7, 2021 by The Extra Squeeze in category Featured Author of the Month, The Extra Squeeze by The Extra Squeeze Team tagged as February Featured Authors, HO Charles, Jenny Jensen, Newbie Publishing Questions, Pen Names, Rebecca Forster, Robin Blakely, The Extra Squeeze Team
Each week in February we’ll be featuring The Extra Squeeze Team.
Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.
Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.
Have you a question for The Extra Squeeze Team? Send them to us by using this handy link.
Dear Extra Squeeze Team: Do I HAVE to Keep Writing in the Same Genre?
Rebecca Forster
USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.
Switching genres is not a black and white issue but a function of the writer’s objective.
Writers by nature are a curious, opinionated and creative bunch. That means there is a tendency to write about whatever inspired them. Sadly this impulsive creativity wars with, and can undermine, the business of being creative.
So, if you are a writer whose primary concern is to explore all levels of your craft, writing in many different genres will be fulfilling. But if your primary concern were to use your writing to build a creative business, it would be wise to stick to one genre. Here is why:
1) Concentrating on one genre creates a dedicated fan base.
2) One genre allows the author to create a cohesive personal brand
3) Readers will know where to find you on the bookshelf whether it is in a brick and mortar or a digital bookstore.
4) Writers usually excel in one genre. To write in a completely different genre that is not as strong as your primary one only serves to dilute your brand.
This is not to say you can’t have diversity in your writing career. If you’re a thriller writer, it can take months to craft a 100,000-word novel. Writing shorter genre romantic suspense might satisfy your desire to write in a separate genre, allow you to bring out more books each year, and your output will still appeal to your fan base while growing a cross-over fan base in romantic suspense. Do you write fantasy? Then try magical realism. Do you write romance? Cross over to women’s fiction or sagas. Just remember to make your secondary market tangential to your primary.
New writers may want to try on different genres for size to find out where their strengths lie. Established authors who want to try a completely different genre may want to consider a pseudonym. Either way, the first thing to do is decide what your career objective is and then make a genre plan to meet it.
[tweetshare tweet=”Dear Extra Squeeze Team: Do I HAVE to keep writing in the same genre?” username=”@A_SliceofOrange”]
Jenny Jensen
Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.
No, of course not. You can write in any genre you desire. The outcome of that would depend on how much weight you place on each side of art vs business of writing equation.
If you weigh in about equal between writing as your expressive art and the business of making that art pay (either recognition or income) you’re well aware of the importance of branding your work for a particular audience. You know the effort involved in creating an online author presence, beginning with a body of solid work, which is publicized and supported by blogs, reviews, interviews, twitter, newsletters, Face Book etc. It takes time and consistent work to build an author platform and a fan base. Your fans find you and stick with you because they want to read the genre you’re writing in, they expect to read that genre and because you are good enough at that genre to either be building, or have built, a solid following.
Traditional publishers shy away from letting an author branch out into a different genre. They don’t want to upset an established cash cow. In that respect the traditional marketing model is similar to the Indie model. Poor A. A. Milne — he really wanted to write murder mysteries (he published one: The Red House Mystery) but his publisher would never let him taint the image of Christopher and friends. There are major exceptions; J. K. Rowling and Anne Rice are two. Both of these fabulous authors had a huge, loyal fan base before they made the genre jump. When you write that well most of us will follow blindly! I know I do and I’ve not been disappointed.
If you know you have great stories in you that cross genre typing you can always publish one genre under a nom de plume. That’s very common. Eventually a well-known writer gets outed as the person behind the false moniker but by that time she’s hooked a whole new audience so everyone is happy.
Writing in different genres is, I think, an excellent way to exercise and grow your writing skills. Just the difference in voice between the lady of an Edwardian romance and the female warrior of a dungeons and dragons fantasy would require a major stretch of skills. Add plot mechanics, atmosphere and secondary characters and you’re running a writing marathon. That’s the kind of practice that really sharpens a writer’s eye. I’d never discourage that.
The important thing to remember if you want to successfully write in more than one genre is to be sure you can excel in one of them first.
Robin Blakely
PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.
No, you don’t have to keep writing in the same genre. But, why would you leave?
Over the years, authors have privately shared many reasons for making big shifts in their writing careers.
- Sometimes you start out in the wrong place, and your efforts just aren’t working.
- Sometimes you change so much as you grow professionally that your story interests carry you to a new genre.
- Sometimes the original genre changes and you no longer feel at home creating the types of stories you once enjoyed.
As a writer, you are a talent-driven brand, and talent-driven brands are fueled by passion. So, it always makes sense to follow your passion. However, passion can sometimes be mistaken for a whim. So, think hard about the shift you are contemplating. Prepare for what could be ahead.
From a PR, Marketing, and Sales perspective think about desired outcomes before you decide to leave your readers and move.
- Consider the risks and the benefits to the business side of your creativity.
- Take a critical look at what you are building—there is more than your written work at stake.
- In addition to the books you are creating, you are also steadily building a community of readers. Jumping ship to another genre will be like moving from your beloved neighborhood to a new community. The readers you got to know over here may not go with you over there when you leave. They may like you enough to come visit, but it is likely that they won’t come by often.
PR-wise, you are starting over when you begin to write in a new genre. Even if you keep writing for your original genre, you will still be starting over reader-wise with your new work. Still, just like in the real world with an apartment or a starter home, a simple move can be just what you needed to live happily ever after.
H.O. Charles
Cover designer and author of the fantasy series, The Fireblade Array
When you find out, please let me know because I am about to publish a(n) historical fiction novel (after years of writing in fantasy!).
There’s no reason why an author wouldn’t have the *ability* to write in another genre, as long as the enthusiasm and skill for it is there. The main thing that I’d be concerned about is audience. The audience you build up whilst writing for one genre may not enjoy your new genre, and it may be that only die-hard fans will want to make the crossing, so to speak. And if they did, the resulting reviews and sales could go either way. Essentially you’d be back at square 1, or perhaps square 1.43, in building a readership for your books.
I wonder if JK Rowling’s endeavour with crime fiction (Robert Galbraith) might serve as a useful source of information. The books were released under a different pseudonym (just as Nora Roberts’ publisher insisted), although this was at JK’s behest since she wanted to “go back to the beginning of a writing career in this new genre, to work without hype or expectation and to receive totally unvarnished feedback.”
On one hand, she received positive reviews as a ‘debut author’, but only sold 1,500 copies in the three months before her true identity was revealed (I say only – that’s not bad going for many authors out there!).
When it was revealed that Galbraith was Rowling, sales shot through the roof, but still only half as many people have written reviews for those books as have done so for the Potter series. From that, I would suggest that if your performance in your first genre is good, then it can only help build a readership for your new genre, but don’t expect sales to match those of your first genre. However, if your foray into your new genre is flawed for any reason, I suppose *potentially* it could negatively affect your existing reputation.
Without having published my non-fantasy book yet, I say go for it. It’s a great way to learn and explore new techniques, approaches, worlds and really grow as an author. I’m really enjoying doing something different.
Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.
Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.
February Featured Authors: The Extra Squeeze Team
February 1, 2021 by The Extra Squeeze in category Featured Author of the Month, The Extra Squeeze by The Extra Squeeze Team tagged as February Featured Authors, HO Charles, Jenny Jensen, Rebecca Forster., Robin Blakely, The Extra Squeeze, The F bomb, writing
Each week in February we’ll be featuring The Extra Squeeze Team.
Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.
Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.
Have you a question for The Extra Squeeze Team? Send them to us by using this handy link.
From The Extra Squeeze Archives
Is the F word a bomb?
We’ve read books with it all over the place and yet notice that readers object to it.
Does anyone really like using it?
Would another word do?
When is it necessary?
Rebecca Forster
USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.
Is the F word a bomb?
What kind of fucking question is that?
What kind of friggin’ question is that?
What kind of question is that?
Actually, this is a great question and one I am happy to weigh in on because the use of the F-word had an impact it had on my career.
I began my career as a romance writer (I was fired from this gig because I kept killing characters before they fell in love. My editor suggested a genre change.) I never used the F-word when I wrote romance. When I moved to contemporary women’s fiction I used it sparingly in these longer, more intricately plotted books (the word was only uttered by bad guys).
When I upped the ante and moved into a male dominated genre – legal thrillers – everything changed. Writing became tighter, characters multi-faceted, plots ‘torn from the headlines’ were much grittier. In my writing the F-bomb was spoken by hard charging attorneys and socially marginalized criminals alike to underscore their tenacity for fighting for justice in the former instance or illustrate disdain for the system in the latter.
Hostile Witness* was the first book where I really let loose. Lots of male thriller writers used the word, why not me? My editor at Penguin/Putnam had no problem with it and approved the book. When the Hostile Witness was traditionally published, I received no letters of complaint.
Then came the Internet. I republished the first three books of the Witness Series* and readers started posting reviews as easily as they clicked their Kindle. I remember the first bad review I received because of my use of the F word. It said, “The language in this book is vile. I will never read this author again.”
That stopped me cold, so I went back to the files and searched how many times I had used the F-word. I was shocked and embarrassed by what I found. In my quest to establish myself as a hard-edged thriller writer, I had gone overboard. Using profanity to the degree I had took the reader out of the story at best and offended them at worst. I asked myself, was there a better way to write a scene? A better way to inform a character? Had I been a lazy author and fallen back on a word rather than my skill to get a point across?
The answer to all these questions was yes. Now I use the word friggin’ or cut the word off at Fu — and let the reader’s mind fill in the blank. Bottom line, I took the review to heart, objectively looked at my work and made an informed decision before I re-edited the book. Did I lose anything by banning the F-word?
(F-word deleted) no.
*Hostile Witness is Free to readers.
**Sign up for my mailing list and get Hostile Witness and the Spotlight Novella, Hannah’s Diary, Free.
Jenny Jensen
Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.
The Urban Dictionary defines ‘F-bomb’ as “the strongest weapon in one’s verbal arsenal” (a bit extreme, but it makes the point). Is it necessary to use in fiction? No, not necessary, but sometimes appropriate. The plot, the scene, the character, the action, the tone can all come together to make the F-word the only adjective or expletive that works. In that case, it should be a shocker – a strong, realistic part of the narrative rhythm. The word should be chosen with consideration and, by all the writing gods, don’t overuse it. Repetition strips the word of any value; it just becomes distasteful, silly and embarrassingly adolescent.
It wasn’t long ago a writer would never consider using the word, nor would a publisher let them, although the F word was understood to have the strength of a bomb.
from The Maltese Falcon (Dashiell Hammett, 1930)
The boy spoke two words, the first a short guttural verb, the second ”you”.
“People lose teeth talking like that.” Spade’s voice was still amiable though his face had become wooden.
Great, right!? There are so many options for word smithing around the F-word but that requires thought and skill. Too many authors take the easy way out and use it as verb, adjective and noun. That’s just lazy or the mark of a poor writer.
I recently ran across this Amazon review:
I gave it 5 stars, because the writing, the sense of humor the detective has, and the story! All great! In fact, you are such a good writer, you don’t need to use the “F” word as much as you do! Your characters are great without it!
Such a good writer…you don’t need to use… the reviewer said. That’s exactly what I mean.
Well, a bomb is something designed to explode on impact, so I guess if you want to f-bomb effectively, it needs to be unexpected! In that case, it’ll only detonate properly in the most delicate, sweetest and appeasing of godly novels! But, of course, readers don’t always like to be shocked so hard that they fall off their chairs, and using language that is not in-keeping with the story will only make it jar, in my opinion. As writers, we aim to torture and make our readers emotional from time to time, but there’s intent and then there’s intent.
I don’t mind using swear words – their offensiveness changes over time, and the F-bomb (being polite for you all here), is hardly the most offensive word or phrase out there at the moment. In some novels it’s absolutely appropriate to include swearing, and the target readership will reflect that. I do think over-reliance on a single swear word is a negative thing though. There are so many varied ways of swearing, and it’s up to the author to come up with setting- or character-appropriate vocabulary. In my fantasy novels, I frequently use ‘follocks!‘ (an obvious portmanteau of f**k and boll**ks), because it conveys the emotion I want, but also carries humour and sets the imaginary world apart from this one.
What do you think of using the F-word in fiction? Let us know in the comments.
Dear Extra Squeeze Team, How Do I Price My Novel?
February 7, 2020 by The Extra Squeeze in category Featured Author of the Month, The Extra Squeeze by The Extra Squeeze Team tagged as ebook pricing, February Featured Authors, Marketing, The Extra Squeeze, writing
Each Saturday in February we’ll be featuring The Extra Squeeze Team.
Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.
Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.
Have you a question for The Extra Squeeze Team? Send them to us by using this handy link.
Dear Extra Squeeze Team, I’m ready to self-publish my first novel as both an ebook and a paperback. It’s a romantic suspense novel and about 90,000 words. How do I figure out what to charge? I don’t want to be too cheap, but I don’t want to be too expensive either. Help! How do I price my novel?
Rebecca Forster
USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.
I love that this author has provided so much information. Her query is objective, communicated the pertinent information and is focused. Kudos. Many authors – first time and seasoned – simply calculate how much money they can make at different price points and choose the highest one that they believe the market will bear. What they don’t take into account are market forces and there are plenty of them.
This lady is a first-time author intending to publish as an indie. It is clear that she understands her genre. I will assume her book is awesome. Now let’s look at what she is going to face. There are currently about 2,500 new books published through Amazon a day. She will be competing with seasoned, midrange and newbie authors all of whom are publishing books at the same time she is. Some will offer their books for free and others for $.99. Many will leave those books at these price points for promotional purposes with the objective of getting their books into as many readers’ hands as possible. They will be hoping to garner reviews. In my experience it takes about 100 downloads to get one review. That’s a lot of books you have to sell. If you overprice your work, no one will buy it. Spending $6.99 on an unknown will not be as attractive as receiving a free book or one at $.099. Many best selling authors (myself included) price their books at $3.99 and $4.99. Anything under $5.00 is considered a bargain book and is more easily promoted on advertising sites and book-dedicated social media sites. There are so many more nuances one can address regarding pricing but covering them all would be a novel in and of itself.
My advice to this author is to read over the above, take a look at the bestsellers in her genre and make a list of price points. I would include general thrillers in this list also because there is a ton of crossover between straight thrillers and romantic suspense. At the same time, assess how you are introducing yourself to the reading public. Do you have your website, your social media accounts, your branding in tip-top shape? Are book two and three almost done (indie publishing has taught me that readers will veer to an author with deep inventory because, if they like your work, they want to click for the next one). Does your cover scream quality? People pay a little more if it looks like the next big thing but not much.
To put this in perspective, I have published (traditionally and as an indie) over thirty books. I have experimented with many price points from $.99 to $6.99. $2.99 to $3.99 is the sweet spot (read Mark Coker’s blog post at Smashwords on pricing). You can make a good living at this price point but not without a heck of a lot of work.
Price this first book to sell, garner fans, ask for reviews, build up your profile everywhere and keep writing so that you have inventory. This is a long-haul profession. It looks like you’re ready for it. Good luck.
P.S. I price my paperbacks for minimal return. I might make $1.00 to $2.00. That is because I want them to be reasonably priced and I know that 97% of my business as an indie is in digital sales.
Jenny Jensen
Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.
Two very successful authors and one savvy, marketer share this panel with me. I’ll leave the hard marketing advice to their tried and true experience and respond as a consumer.
I’m a champion of Indie publishing. I read a lot, all genres, and I love to discover new writers. Unfettered access to any voice that wishes to be heard is the outstanding feature of Indie Publishing. I know I’m not alone in this opinion so as a new, untested voice I salute your maiden voyage.
I download work by unknown authors at least twice a week. My price point for an unknown is from 0 to 1.99 and there are several criteria that prompt my choice: a compelling title, one that invites, intrigues or amuses always gets a second look at the cover and a close read of the story blurb. It’s that book description that’s the hook. It must be revealing to a tantalizing extent (no spoilers), descriptive of some feature that sets the book apart from the cookie cutter template of the particular genre — maybe a well-crafted sentence or two that reveals a great character, an intriguing setting or a particularly unique situation. It must include something of the challenge inherent in the plot — in other words, give me a reason to want to read the story.
This short sell copy reflects the writer’s style and skill so it’s critical that the voice I’m considering spending my time with comes through loud and clear. Poor grammar, clumsy wording and typos are an immediate reason to move on, as is a dry recitation of plot points. If the cover matches the level of professionalism and care reflected in the title and the description, I bite. It sounds like my perspective buyer self takes in these criteria in an orderly way. Not so; it’s the blending of all the features that makes a work by an untried author enticing.
Considering just how fierce the competition is it’s great to have access to various platforms where you can stand out. Whether it’s an offering on a Bookbub-ish bargain site, a platform like Indie Book Nexus or a genre specific site, this is your chance to cut yourself from the herd.
There are degrees of how strong the attraction of a book offering is. I’ll always try a .00 price point book if the presentation interests me. I don’t view that as a cheapened offering, rather I see it as an invitation. If I’m going to invest up to 1.99 then I need an assurance of quality. The care and passion of the book sell copy is reflective of the care and passion in the work. It takes an excellent presentation to move me to my 1.99 limit. That hasn’t happen often for a new author with a stand-alone book. Of course, editorial reviews help — nice stuff if you can get it, but I don’t require that.
I’ll add that when I’ve fallen in love with a new author and she has no published work to move on to I am bummed. I vow to keep a lookout for a ‘next’, but it does not stay top of mind. A link to a mailing list for the next book’s release date is pretty good compensation.
You’ve made the decision to publish so I’m sure you’ve had the manuscript thoroughly edited and it is the best product you can provide to the reading public.
Invite every potential reader and if it’s a freely given invitation then know you’ll begin growing your audience. Wow me and I’ll pay for the next book. It’s an investment.
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