Tag: Faculty

Teaching SEO Marketing and Author Brand to Writers At SoCalCWC 2019.

I’m super excited to announce I will be teaching for the first time at a writers’ conference in June this year. The SoCal Christian Writers’ Conference will be held at Hope International University in Fullerton, CA on June 20-22, 2019.

I will be teaching two workshops. My topics? 

• SEO Marketing for Your Website
• Developing Your Author Brand

And I’ve been given a cute social media button to announce that I’m faculty on my website and social media. I thought it would be fun to add it here, too.

What is the SoCal Christian Writers’ Conference? 

This is what is listed on their website:

Whether you’re a new writer or you’ve been in the industry for a while, you’ll find a wonderful community of writers at the SoCal Christian Writers’ Conference.

• Meet with and learn from top-name professionals who will share their insights and expertise from their work in the Christian publishing industry, including agents, acquisitions editors, and best-selling authors.

There are several topics that attendees can learn about, but to help you find out more, take a look at their websiteor Facebook Page.

Did I tell you I’m excited? I am a little giddy about sharing my knowledge and experience with others in a way that I hope will be helpful. I’ve been waiting a while to have this opportunity. I also will have time slots for people to sign up and meet with me one-on-one for advice or input. I wonder if anyone will be interested in hearing what I have to say?

Whether you are a screenwriter, fiction, nonfiction, memoir or teen writer, this conference has something for you. The morning is filled with continuing sessions in a specific topics such as platform, editing, screenwriting, memoir writing, fiction, and nonfiction. There’s even a special section just for teen writers. Each morning session builds on each other throughout the three day conference.

Then there are also individual topics in the afternoon workshops in areas including; publishing, the writing life, fiction, nonfiction, screenwriting, specialty and marketing.

This is where my two classes fit.

In the Developing Your Author Brand class, I plan to help attendees figure out what their brand is or at least narrow down options to help them decide later. And how to develop that brand with your target audience. We will brainstorm applicable content for future use and introduce apps that can help create posts for social media and websites. I’m hoping to have it be a hands on class, where people can actually make something on their laptop during class they can use right away.

For the SEO Marketing for your Website workshop, I will go over what is SEO and why it is important, how to use search engines to find strong keywords and how to create strong SEO with your photos and text (and the steps to do it). We will brainstorm content ideas and create one item from your list.

Years ago when I sat in on my first writers meeting, I had an interest to want to teach a workshop. But I felt at the time like I didn’t have anything to offer, especially because I didn’t know much about this industry. How would I ever have enough experience to provide knowledge and inspiration to both published and unpublished authors?

Well, it turns out I can use my knowledge in my 20+ year career in marketing. The only thing I didn’t have, was an understanding of the publishing world. Yet.

Fast forward five years and I’m ready.

I’ve had several years’ experience in creating my own website and evaluating other author’s pages, as well as practicing different theories and formulas and working with experts in the field. And I’ve learned that what comes naturally for me, may not be natural for other writers. But it doesn’t have to be scary. Thus, this is where I can help.

This year, the conference is in its third year. I wrote about the first year in my blog, What Do You Do At a Writing Conference? Since I’ve been involved from the beginning, I’ve made such wonderful friends and have learned something new each year I’ve attended. It’s the perfect place for me to get my feet wet as a new faculty member. I can’t wait!