June Featured Author: Denise M. Colby
June 1, 2019 by Denise M. Colby in category Apples & Oranges by Marianne H. Donley, Featured Author of the Month tagged as Christian Historical Fiction, Denise M Colby, Marketing, Social Media, writing
Denise M. Colby loves to write words that encourage, enrich, and engage whether it’s in her blog, social media, magazine articles, or devotions. With over 20+ years’ experience in marketing, she enjoys using her skills to help other authors. She treasures the written word and the messages that can be conveyed when certain words are strung together. An avid journal writer, she usually can be found with a pen and notepad whenever she’s reading God’s word. Denise is writing her first novel, a Christian Historical Romance and can be found at www.denisemcolby.com
She’s a member of RWA, OCC/RWA, Faith, Hope & Love Chapter of RWA, ACFW (where she is a semi-finalist in the Genesis contest Historical Romance Category), OC Chapter of ACFW, and SoCal Christian Writers’ Conference (where she will be teaching two workshops in June – Brand and SEO Marketing for Your Website).
In addition to Denise’s column The Writing Journey on A Slice of Orange, you can read some of her magazine article here.
Denise M. Colby’s Books
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Part 3: Increase SEO With Photo Image Caption In Your Posts
August 10, 2018 by Denise M. Colby in category The Writing Journey by Denise Colby, Writing tagged as Denise M Colby, Image Caption, Marketing for Authors, SEO, SEO Marketing, website marketing, writer's tips
This is the third installment on using website images to increase and maximize the SEO potential for website pages and posts. In the first part I discussed ALT text, which is text added to the image file background before being placed in a post. The second installment covered specifics on Image File Names and how naming the file BEFORE it’s uploaded to a website will get better results in SEO ranking. In this post, I will discuss Image Caption, why Image Captions are important and how to use them best.
Image Caption are the words shown underneath photos on a website page or post.
Sample of an image with the caption underneath describing the photo.
It is a known fact that readers will scan and read the image caption more than the article itself. Thus, image caption helps to highlight what the article is about and draw readers in. When writing captions, it’s important to not just state what the picture is, but to tell readers something they don’t know from just looking at the photo. Captions can be a few short words or several sentences long. The decision is personal preference, but whatever is decided, keep consistent for an overall look and feel.
How to write Image Captions to maximize SEO?
1. Choose a great image.
An image surrounded by text that is related will rank better in a search, so choosing an image pertinent to the post is crucial.
2. Identify what is going on in the picture besides the obvious.
Save the obvious description for the ALT Text. See this post for details on writing strong ALT text.
3. Write descriptions without flowery or unnecessary words.
There’s a small space to communicate the idea so choose words wisely.
4. Provide context to connect the image to the article.
Make sure to share something the reader wouldn’t know just by looking at the photo.
5. Be informative.
If a reader isn’t going to read the entire article, what information should they walk away with? If they find the captions helpful, they may read more or reference the information later.
How does this apply to us as writers?
We want to find readers for our books, right? Ask—how would someone search (type in words in the search bar) to find a book that has a topic like mine?
Example #1
My working manuscript titled A Man Was Not The Plan is set in 1869. My heroine moves west to become a schoolteacher in a small town. One of the main settings is a one-room schoolhouse. Schoolhouses are a niche, so I might choose to write a post about schoolhouses. So for that post I would choose an image with a schoolhouse and add an image caption such as:
This One-room Schoolhouse in Sacramento, CA was used for inspiration in my latest novel A Man Was Not The Plan.
Example #2
If my book is released or I have the cover done, somewhere in the post I would include a picture of my book cover which I hope to include a schoolhouse—even if it’s in the background. The title itself doesn’t say anything about schoolhouses and I don’t need to mention where to purchase because I can provide a link with the image, so I would want the caption to be more descriptive.
This one-room schoolhouse seems to wreak havoc on Olivia’s plans in A Man Was Not the Plan by Denise M. Colby
What are other ideas to use for image captions related to our books?
Animals, clothing, any setting—whether a specific building, ranch or room (a picture of the kitchen table where many discussions in the book take place for example), a map or even a quote from your book. If you did a quote, one idea for an Image Caption would be to state a behind the scenes thought to support that quote, such as:
Olivia Carmichael had no idea how much she would eat her words.
Luke’s heart had other ideas.
Note: You can bold, italicize the words, and alter the phrasing after they are placed in the post. The number of lines for the caption can vary by increasing or decreasing the size of the photo. The one thing I haven’t figure out yet was how to center the text under the photo. Of course once I hit preview it did center the text. So make sure to look at your preview-it will look different than where you input your post.
As you can see, there are several ways to be creative with the words used in the caption. I hope that this post gets those creative juices flowing. You don’t have to always use captions for every photo, but a few strategic ones here and there can help readers find exactly what they are looking for.
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My 3 Favorite Apps to Use for Marketing by Denise M. Colby
August 12, 2017 by Denise M. Colby in category The Writing Journey by Denise Colby, Writing: It's a Business tagged as Apps, Denise M Colby, Elena Dillon, Marketing, Marketing for Authors
Your brand is your author name. Everything we post on our website, social media or blogs help add content to that author brand. For someone like me, still unpublished, I want to create posts that are worthwhile even if I’m not selling books yet. Figuring out what to do can be overwhelming and time-intensive. Here I share with you three website/apps I use that have helped save me time and mental energy.
WordSwag
I love the WordSwag App. For $4.99 in the app store, you can create memes for your social media fast and easy. You can use any photo from your phone and customize the text using either the given quotes or writing your own. I love to quote scripture this way using a nature pic I’ve taken. There’s even a way to enter a watermark so you can have your website listed at the bottom, branding your memes.
Design-Seeds.com
One of the websites I like to use is design-seeds.com. There, you will find blends of colors that make a variety of color palettes. You can select the colors you like and write down the color codes. Color codes are universal. In different design software programs you can type in a color code and it will match. So anyone you hire for cover designs or creating materials can use these codes and you can have a consistent look.
Having a recognizable color scheme with your author brand is a great way to build awareness and identity across your books, website and social media. Take a look at the books you read and notice the fonts and colors used on the covers. Then go to their website and social media and see if you see a connection.
So what are the colors you want to associate with your author name? You can select 5-6 colors from light to dark and use them in everything you create. Your website, memes for your social media, and yes, even to incorporate into your book cover designs. (You can then select additional colors for that specific series or book).
I would recommend creating a Pinterest board where you save the photos of the color schemes you like and reference back to them.
Once you’ve selected a palette of colors for your brand, write down the color numbers to use in your graphics.
CANVA.com
Another website I love using is Canva. This website lets you create all sorts of media, including banners and social media sized for any app, to flyers, postcards and more. I created the image for this blog by uploading an image I purchased through a photo website. You can upload your own pictures that you take or buy and you can use the color codes selected from design-seeds.com (the brown in the image is one of my colors). You have the choice to use existing designs or create your own. I use this program to create memes. I even used it to design my son’s high school graduation announcement.
Creative Challenge: Create a free account on canva.com and create an image using a photo you upload.
If you would like to learn more about these and other programs, I would highly recommend signing up for the teachable class Author Elena Dillon has created titled Visual Content Marketing for Authors. Take a look at http://confused-and-terrified-writer.teachable.com/ Her videos offer step by step instructions and she provides written out lessons explaining things in detail. (More information here.)
Although new to the writing fiction world, Denise Colby has over 20+ years experience in marketing, creating different forms of content and copy for promotional materials. Taking the lessons learned from creating her own author brand Denise M. Colby, Denise enjoys sharing her combined knowledge with other authors.
If you are interested in a marketing evaluation and would like help in developing a strategy for your author brand you can find out more here http://denisemcolby.com/marketing-for-authors/
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What Do You Do At a Writing Conference?
July 12, 2017 by Denise M. Colby in category The Writing Journey by Denise Colby tagged as Biola, Denise M Colby, SoCal Christian Writers Conference, Writers' Conference
I have an updated game plan, thanks to my attendance at the recent SoCal Christian Writers Conference, held at Biola University. It was the inaugural year for this conference, but so many of the faculty and conference staff were old pros and brought with them wonderful insights and inspiration to share with us writers – both published and non-published.
So what goes on at a writers conference?
Not a lot of writing, that’s for sure. But there’s more to being a writer and that’s where attending a conference with other writers is so valuable.
As I reflect back on the three days I attended, I am so glad I went. If you’ve never gone to one before, here are a few opportunities to embrace when you do attend.
Form new friendships
Friendships formed with other writers is the bomb. They speak the same language and they understand what it takes to work as a writer. Depending on the conference you may find writers who write the exact same genre or you may find writers who write something unrelated (such as fiction vs non-fiction) but can share with you ideas such as how to do tasks differently. Almost every attendee is a writer and feels the same way you do about books and words. Take advantage of meeting writers while waiting in line to check-in, or in between classes, or during one of the many meals shared as a group.
Learn something new
Anyone can learn something new about the craft of writing or the business aspect of it. I took an amazing class about writing humor and learned there are specific things writers who write humor do to pull it off. It was fascinating and since I want to add laughter to my books, insightful.
Make Appointments
Most conferences offer appointments with the faculty. This is an opportunity to meet one-on-one with a professional to either show them your work, called a pitch, or ask specific questions about their career or experience. I signed up for several and even though I felt intimidated in the beginning of every single one, I walked away with fresh direction and insight of where I want to go with my writing career.
One of my meetings was with a writer with major blogging experience and I learned a few things about the right way to write a blog after she kindly read my sample and provided feedback. I walked away excited to go home and try my hand at writing my blogs better than before. Every single one of them was well worth my time and I’m extremely grateful for their time and encouragement.
Service
Conferences are run with the help of volunteers. I volunteered during this conference. What I got out of it was so much more than what I put in. I worked the registration desk and met every single person when they checked in. I found myself saying hi to everyone as I walked around the campus and it made it easier to connect and exchange business cards. It gave me confidence to ask questions and learn more about them and what they do. Conferences are jammed with things to do the entire time, but offering to serve a little can go a long way too.
These are just a few of the things you can benefit from by attending a conference. If you haven’t considered going, I would highly recommend it. Take a good look at what sessions are being offered and if there are any faculty you would be interested in asking a question or two, even if they aren’t directly related to your genre. Who knows you might just meet your new critique partner there, like I just did.
Denise
Denise M. Colby loves learning about history and reading fun, uplifting, encouraging stories that cherish and warm the heart. Combining two of her loves, she is working on her first inspirational historical romance, featuring Olivia Carmichael, a young lady who loses everything, including her faith, travels to California to teach and finds love in many different forms along the way. Passionate about all types of stories – whether they are from songs, theatre, movies or novels, Denise loves sharing these passions with her husband and their three boys. You can follow along with Denise on her writing journey at www.denisemcolby.com
WEB CONTACTS
Website: www.denisemcolby.com
Blog: www.denisemcolby.com
Facebook: https://www.facebook.com/denisemcolbywrites/
Pinterest: pinterest.com/denisemcolby
Twitter: twitter.com/denisemcolby
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