How to Do a Year in Review by Kitty Bucholtz
November 9, 2023 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz, Writing tagged as business of writing, Goal Setting, It's Worth It, Kitty Bucholtz, Planning
One thing we hear a lot of this time of year when we talk about annual planning is that we need to do a “year in review.” We’re told to make note of what worked this past year, what was more difficult than expected, and to decide what we’ll continue in the next year and what we’ll stop.
But what’s the best way to look at it?
If I sit here and think for a few seconds, I would say this past year has been tremendously difficult. (Just shy of “It sucked!”)
If I think about it for a minute, I remember than I got to travel three times this year – three times more than I have since the Covid pandemic began. That’s a win! But the rest of my life still sucked.
But if I get something to write with (pen and paper, computer file, phone note) and close my eyes and try to go through my whole year, looking at my calendar as well, I see something entirely different.
The root of my financial troubles was me not leaving any savings for slow months, but putting every dollar I earned against my credit card balance. Cash flow trouble. Something I can avoid in the future now that I understand it from first-hand experience. (It seemed like such a good idea to pay down my credit card as fast as possible…unless you get to a month where you don’t have enough for even the minimum payment. Oops.) While the short-term results were painful, the lesson learned for the future was invaluable.
My health was another big stressor this year. While I knew that I was learning how to heal from burnout the last few years, I hadn’t fully realized the impact of peri menopause in addition. I started out the year practically homicidal. But I was put on HRT (hormone replacement therapy) in mid-February and my symptoms quickly evened out. I wasn’t 100% back to myself, but at 80-95% (depending on the day), it was a huge relief!
Unfortunately, that 5-20% still bothered me with brain fog and fatigue, feeling like I couldn’t keep two thoughts in my head half the time. That doubled the amount of time it took me to do client work and my own work, which made me feel like I was getting further and further behind every month. Then after my half marathon, I caught a terrible respiratory infection that knocked me out for a couple weeks. A few weeks later, I caught Covid for the first time.
While between them it felt like I lost a good two months in trying to get healthy again, that time also made me think about how I’m living my life without much white space right now. That’s not what I want. I’ve had a half-finished puzzle on the table for a couple months because I keep telling myself I don’t have time to play right now. What’s that about? That’s something I want to actively plan to change next year.
These are only a few of things I came up with when I spent more than one minute thinking about the year. Turns out, there were a lot of good things in my business and personal life in 2023. In addition, of course, to a lot of lessons learned, and a lot of unfortunate things I couldn’t do much about. But once I could see these things written out, I could start seeing a much clearer picture of what the year truly was like.
That allowed me to start a list of what I wanted to change (quite a few things) in 2024, what I wanted to do more of, and a few things I needed to cut way back on. When I start my annual planning for the new year, I’m going to take this new, more complete, list and look at if from the standpoint of strengths, weaknesses, opportunities, and threats (SWOT). I’ll also compare my bigger life goals against the year – am I living my life with purpose and loving everyone as much as I can?
So how about your year in review? Can you take longer than a few minutes and really think it all through, write it down and take a solid look at it? I think you’ll find some really helpful information to make next year better.
And I bet you see a bunch of things to remind you that this past year was even better than what you remember!
I hope you take the time. It’s worth it.
0 0 Read moreCONFERENCE PREP Part Two
October 5, 2023 by Tracy Reed in category Pink Pad by Tracy Reed tagged as book signing, business of writing, Conference prep, SWAG
Happy Fall. Let’s get right into it. I am enjoying sharing with you what I learned about preparing for a book signing.
Picking up where I left off last month.
I got a sign.
I have been putting this off for quite a while. Side note, I had no idea how expensive signage could be. I really like my sign. Shout out to Office Depot. They hooked me up. It took approximately a week to get my retractable banner. Here again, I had questions. Should I use a book cover or an image that represented my brand. I chose the latter option.
Let me explain why I chose a generic image. Change. I like to change my covers every couple of years. If I’d gone with a cover, the sign would have a limited lifetime.
Back to the cost. There are a lot of banner/sign companies. However, I chose an Office Depot. They aren’t necessarily known for making signs. But they were my source for one reason…money. I had approximately $40 Office Depot rewards, plus I took advantage of a 25% sale. When I finished, my sign was less than than $40. It also included the stand, carrying case and free shopping. Advice, give Office Depot a try for some of your marketing materials.
Marketing Materials.
This is one of those areas where I was a little confused. There are so many paper options…bookmarks, postcards, stickers, business cards, etc. I like digital products, but, I love paper products more. I’m that person who still sends greeting cards, notes, uses a paper planner and makes paper lists. I also keep birthday cards. I look at paper products as part of my history. It brings a smile to my face when I come across a card or letter from a loved one. And I like to display artistic postcards from a brands I like.
When it came to my paper products I wanted to give the reader something they would want to keep. For me the only company to help me achieve my goal was Moo.com. I have been using Moo for quite a while. Their products and customer service are phenomenal.
Over the years, I’ve learned how to create items from their categories that work for me. In my lingerie business I offer a bra fitting guide which I printed on rack cards. The front has my logo and a bra graphic. The back are the instructions on how to find your bra size. I saw on their IG page how someone used a post card as a branded notecard. I copied that idea using some of my book covers.
Another reason I love Moo.com is Printfinity. Printfinity is the ability to load up to 50 different images on one side and another for the back. If you aren’t using Moo.com, Printfinity is reason enough to do so. Here’s what I did. I selected seven cover images and one with my tagline, for the front and my information on the back. Then I order 250 post cards. So here’s another cool thing about Moo…they give you paper options. For my postcards, I used the original paper, which for some printers is considered premium. Since I’ve been working with them for a while, I understand they are known for offering special pricing. I was under a time crunch, and took a chance hoping for a sale or special discount. I gave myself a deadline to place my order, sure enough a 25% discount popped up in my email. I jumped on it.
I also ordered a larger postcard and turned it into a church fan with some sticks from Amazon.
When it was said and done, I ordered all of my paper products from Moo.com. You may ask why didn’t I get traditional bookmarks? Simple…I wanted to stand out. I gave readers a card with all of my books. It also works as a shopping list.
FYI: Moo.com is good about replacing defective items without an additional cost to you.
I ordered swag that worked for my brand.
There are a sea of options when it comes to swag. I also know, the longer you shop the more confused you are likely to get. I ordered swag that was multi-purposeful for me. I know that sounds selfish, but I’m still looking at buttons that are five years old. And don’t get me started on paper swag vs. tchotchke. That debate alone will give you a headache.
When you attend a huge signing one of the goals is to stand out and gain the attention of the reader who doesn’t know you. When selecting swag I tried to stay within my brand. In the past, I tried buttons, stickers, magnets, bookmarks, free downloads and lip balm. Some were winners and some fell flat. There’s nothing wrong with those items, but some of them weren’t right for my brand. I used SLC to rid myself of a few sag items.
So what did I give away? In addition to the reading list card, I sprinkled the table with the left over buttons. (FYI, even after the signing, I still have buttons.) I ordered stickers and coasters from StickerMule.com. Of course I caught a sale. StickerMule.com is another source for great marketing products. I got 50 3” round stickers and round coasters for $19 each. Plus, I got 50 large poly mailers, which I used as shopping bags for $29.
Purchasing tip: Every Tuesday, StickerMule.com features a product at some insane price. And sometimes they run a surprise weekend deal.
The other thing I gave away, was an exclusive sampler. This sampler is only available at signings or when you order signed books direct from me. (I also gave away the ebook version to my mailing list.) I weighed the cost of the various swag options and this was cheaper. It also acts as an introduction to my library. How much was this freebie, using KDP $2.30. The look of delight on reader’s faces when they realized it was free with each purchase, confirmed I made the right choice.
I’m stopping here. I told you this was a long series of posts. I’ve included a 25% discount link for Moo.com if you want to try them (https://refer.moo.com/s/pinkduchess8).
Next month, I’ll share a few more tips on what I did and how you can prepare for your next book signings.
Tracy’s Books
Cover Make-over: DIY or Not?
January 15, 2022 by Rebecca Forster in category The Write Life by Rebecca Forster, Writing tagged as author, business of writing, cover design, Rebecca Forster, writing
Like so many people, I told myself ‘when Covid ends I’ll finish (fill in your WIP)’. As Covid dragged on, I became sluggish and uninspired when it came to writing, so I decided to give my most popular series, The Josie Bates Thrillers, a cover make-over.
I was going to have my wonderful graphic designer tackle the project, but found myself indecisive regarding the direction I wanted take. Without constructive input, her job would be impossible, so I decided to do a few rough drafts to clarify my thinking. Instead, I became obsessed with the process of redefining my work. This is what I learned when I went all in on DIY cover design.
0 0 Read moreNever Say Never: Online Publishers
September 15, 2020 by Rebecca Forster in category The Write Life by Rebecca Forster tagged as A Writer's Life, business of writing, digital publishing
Three years ago a friend asked me to advise her niece about publishing her book. She was a new mom, married to a man in graduate school, and she needed to make a lot of money. We spoke at length; I told her publishing is not a road-to-riches. She thanked me, but clearly still had stars in her eyes.
A week later she e-mailed me with the news that she had signed with a traditional publisher. I was floored. I wrote for the big five for twenty-five years, and it took longer than a week to get a rejection letter. Then again, perhaps she had an amazing book. I congratulated her and asked which publisher she would be working with. It was not one I had heard of because she had signed an egregious contract with an online publisher.
She was locked into a ten-book schedule, the royalties were miserly, the contract did not promise traditional distribution as she believed it did, and there would not be publisher promotions or advertising. Most concerning were the ladies who ran the company. Their qualifications were that they were all avid readers, one had a degree in English, and another had worked in marketing for a manufacturing firm.
I called my friend, a businesswoman, outlined the problems with the contract in regards to her niece’s objectives. The reality was that she would never be in bookstores, would be responsible for her own marketing, and would make next to nothing (sadly this proved true even after she’d written five books). When my friend asked if I would ever work with such a publisher, my answer was ‘never’.
SO MUCH FOR NEVER
Two weeks ago I signed a three-year contract with Wolfpack Publishing, an online publisher. Here’s why I did it:
1) The owner and his team are professionals in their book related fields (editing, online marketing, graphic artists, etc.).
2) The owner and his team are accessible to every author, at any time.
3) Wolfpack curates their catalogue, carefully choosing their authors.
4) Wolfpack is dedicated to understanding, nurturing, and marketing each author in their very specific genres (action adventure, westerns, thrillers).
5) Wolfpack is transparent, giving their authors monthly accounting of their sales and publicly celebrating those who hit lists.
6) Wolfpack encourages camaraderie not competition among their authors.
7) Wolfpack constantly evaluates the corporate and individual brands and adjusts for success
8) Wolfpack joyously promotes both the Wolfpack brand and their individual authors.
9) Wolfpack’s contract is reasonable, responsible, and fair.
10) Wolfpack asks their authors to do one thing: write good books.
As in traditional publishing, online publishers are not created equal. It is up to the author to do their due diligence, look closely at the online publisher, their capabilities, qualifications, and their contracts before signing on the dotted line. In publishing there is no golden ticket, there is hard work, luck, and, hopefully, support. For me, Wolfpack Publishing knocked the paradigm for online publishing out of the ballpark. I’m thrilled to be ‘running with the pack’.
0 1 Read more1 Email, 6 Authors, 2 Thrilling Bundles
October 15, 2018 by Rebecca Forster in category The Write Life by Rebecca Forster tagged as Advice to Myself as a Newbie Author, Authors, book bundle, boxed set, business of writing, thrillers, writingWhen I received an email from best selling author Melissa F. Miller asking me to join a book bundle with thriller authors Pamela Callow, Diane Capri, Colleen Cross, and Pamela Samuels Young, I jumped at the chance.
We released Legal Action ($2.99) and Legal Briefs ($.99) earlier this month. Legal Action is a set of six full-length novels; Legal Briefs is a bundle of novella’s and short stories. I like to think this two pronged approach is unique. I certainly thought the addition of Legal Briefs was genius. I attended the NINC (Novelists Inc.) conference in Florida mainly to meet some of these ladies. The experience was fabulous, but even without face-to-face meetings this bundle would have been a great collaboration.
WHY IT WORKED:
- Melissa had a vision that was easily communicated and she offered an administrative option (important for me).
- Participants spanned a spectrum of one genre which meant sharing readers might overlap but would probably not completely duplicate audiences.
- Each of us had similar marketing tools in place and were comfortable using them.
- A basic plan was agreed to as a foundation that could be built upon.
- A price structure was agreed to that met the objective of widening our audiences.
- Trust, respect, and communication made the process simple, enjoyable and effective. David Miller (administrator) created covers, social media images etc. leaving the authors free to write new material for the Briefs bundle.
BOTTOM LINE:
If you want to participate in a boxed set with other authors take it upon yourself to start the process. Offer a proposal that is both creatively exciting and purposeful in marketing. That will begin the conversation.
One last thing. Google the title of your bundle before it’s set in stone. Imagine our surprise when we found out that Legal Briefs was also the title of a number of erotica novels. At least our cover stands out. Though if we had an image of a man in his underwear on the cover maybe our reach might be greater.
So Bundle up. It can be a wonderful experience.
P.S. Offer the administrator a percentage of any profit. Their work is invaluable.
USA Today & Amazon best selling author Rebecca Forster
Follow Rebecca or contact her at www.rebeccaforster.com
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