Tag: Brand

Professional Triage

Diagnosing What Ails Your Career

As a writer, working from home during the Coronavirus outbreak is nothing new. What is unusual is that I have not been successful in starting a new novel. Not wanting to waste time stewing about my lack of inspiration, I decided clean house. At stake is my 35 year, 39 book , traditional and indie published career. This includes:

• 12 category romances
• 9 women’s fiction novels
• 5 stand alone thrillers  
• 2 novellas
• 11 series novels 

Having retained my rights over the course of my career, I republished all my books when Kindle hit the market. I did not reread those books, I have not re-formatted them since the original uploads, and I have not sold more than a handful. The category romances are so far removed from my thrillers that they don’t seem to be written by the same person. That led me to ask myself this: Is my early work hurting my brand? The answer was yes. Readers made that clear with every review. Now the question became, what should I do about it? The answer to that was a bitter pill.

I have an attachment to these category romances. They are proof that I paid my professional dues, that I worked hard, and that I grew into the author I am now. I thought readers would embrace this journey, but I was wrong. I also thought I loved these books, but I do not. That was hard to admit because these early books represent years of my life, the agony and triumph of traditional publishing, and my point of view not only as an author but as a woman moving through the decades.  Admitting these books are amateurish was difficult. Once I did though, it was time for professional triage. This is what I have done.

1. Immediately removed all category romances from every platform.

2. All stand-alone thrillers and series work remain viable and were not touched.

3. Analyzed all 100,000 word Women’s Fiction novels, and determined these books informed by current brand as a thriller writer. They share the elements of intricate the plots, rich characterization, and suspense.

4. I am rebranding the Women’s Fiction into The 90s Collection complete with new covers and a collection banner.  I am also editing to create smoother dialogue and expository while removing politically incorrect elements. I have left the flare, fun, and romantic inclinations that were hallmarks of that decade.

I will release these novels as second editions with letters to the reader regarding what they represent in my career arc. I will include my thrillers in the ‘also by’ section of these books, and publish them in Kindle Unlimited since I do not plan to put a lot of advertising money behind them.

It was difficult to admit that I was not ready for primetime all those years ago.  A sharp professional scalpel will not leave a lasting creative scar; a prescription for moving forward will make my brand healthier. Bottom line? I know that this triage has been good for my soul, and I have faith that it will be good for my career.

LOOK FOR THE 90S COLLECTION COMING SOON!