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Two Classes For Writers – Self-Publishing and Book Promotion by Kitty Bucholtz

August 9, 2016 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz, Writing Classes tagged as Author promotion, E-book marketing, Kitty Bucholtz, Marketing, OCC/RWA Online Class, OCCRWA Online Class, Online Class, Online Classes, promotion, self publishing, self-publishing

This month I’m teaching a brand new online class for OCC – “7 Ways to Market and Promote Your Book Without Breaking the Bank.” I’m excited to share the things I’ve learned about inexpensive promotions – including having an author newsletter – with my writer friends!

The 4-week class starts next Monday, August 15, 2016, and costs $20 for OCC members, $30 for non-members. You don’t have to be a member of RWA to enroll in the class. You can read more about it and sign up for the class here. I hope to see you there! [Note: Signing up is a 2-step process. You must hit the purple “Yahoo Groups Join Now” button AND then come back to the page and pay via PayPal. If you only do one step or the other, you won’t be in the class until you complete both steps.]

This week I also re-opened my full-sized online course, “Your How-to Guide to Self-Publishing.” I’m so excited about everything I’m doing on the new website! There are five modules covering every step you need to take to get from finished manuscript to published book. I’ve spread it out over eight weeks, which should be plenty of time to learn what you need to do in the lessons and then go apply it. And you’ll have lifetime access so you can come back to the lessons as often as you like.

I’ve included videos, audio downloads, text-based lectures, and worksheets to help you through the entire process. There’s also a private Facebook group where students can ask questions and share their experiences. Two of the three tiers give students access to weekly/monthly live video-based Q&A calls, and those in the upper tier also get a private coaching call with me.

There are payment plans for all three tiers, and bonuses for anyone who signs up by August 15. You can learn more about it all at WriteNowWorkshop.com. If you have any questions, please email me at kitty AT writenowworkshop.com.

I’m looking forward to helping more writers self-publish their books and find new ways to promote them. I hope to see you in one of my classes!

Kitty Bucholtz

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her novels, Little Miss Lovesick, A Very Merry Superhero Wedding, and Unexpected Superhero are currently available on Amazon . The free short story Superhero in Disguise and the new short story Welcome to Loon Lake are available wherever ebooks are sold. You can find out about her courses on self-publishing, marketing, and time management for writers at her website Writer Entrepreneur Guides.

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KDP Select Ad Results August 2015 by Kitty Bucholtz

September 9, 2015 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz tagged as advertising, Author promotion, It's Worth It, KDP Select, Kitty Bucholtz, self publishing, self-publishing

Bringing you another episode of “What Might Be Working in Book Ads.” 😉

You may remember, I added my chick-lit book, Little Miss Lovesick, to KDP Select in March 2015. The book wasn’t really selling, so I figured it would be a good time to do some experimentation. After all, you can’t sell fewer than zero books, right?

I took advantage of the five free days at the end of May 2015 and shared my results with you here. Things went so well that I wanted to continue my experiment, so I left the book in KDP Select and did another five free days August 18-22, 2015. I am happy to report that the sale went even better the second time! Here are the detailsâ€¦

Before the sale:

I applied for the same ads that I purchased in May since they did so well. I didn’t get all of them, but I also asked other writer friends what worked for them and picked up a couple of new ads on recommendation (Ereader News Today and Robin Reads).

In May I paid $14.99 to use Book Marketing Tools™ ebook submission tool to somewhat-automatically apply to 32 websites at once that accept submissions to advertise your free book. (During a promotion last year, I used Ebook Booster, which submits your free book to 45+ sites for $35.) In August, I decided to try the free membership tool at Author Marketing Club to manually apply to about a dozen sites by clicking through from buttons on AMC’s web page.

It’s difficult to know which sites are going to list your book as they don’t all reply back to you. And in the past, I haven’t been able to find my book on all the sites that did reply back. In any case, I’m pretty sure the book was advertised on DigitalBook Today and FreeBooksy, and probably others, but I didn’t double-check any of the sites during the free period.

I applied for the “free ebook of the day” ad at Indie AuthorNews, which appeared to be a good ad for me last time, but I didn’t get it this time. I also wrote down that I used a pre-paid ad credit at The Romance Studio blog page for one day, but I forgot to follow-up and see if the ad appeared and on which day. So I don’t know if I got any traffic from there.

What I did during the sale days:

Tuesday, August 18: 2645 free downloads today

* KENP = 0

* Free ad on ReadCheaply.com

* $45 premium ad in Choosy Bookworm email newsletter to 40,000+ subscribers, on their website all week

Wednesday, August 19: 1963 free downloads

* KENP = 470

* $21 to BKnights on Fiverr to 4800+ active Facebook users for 7 days, “extra” promotion with viral Facebook post for 7 days, promote on website with 2000 visitors/day for 1 day, promote in email newsletter to over 2500 subscribers for 1 day

* Julie Kenner’s Hump Day feature, no charge promoted with other books on a blog post

* $25 Ereader News Today ad in email newsletter

Thursday, August 20: 850 free downloads

* KENP = 515

* $25 InDtale Bargain Book ad to 10,000+ email newsletter subscribers

* Blog posts on Romance Readers Club, The Romance Studio, and Coleen Kwan sites

Friday, August 21: 2080 free downloads

* KENP = 1131

* $20 ad in Robin Reads email newsletter

* Blog post on Tracy Reed site

Saturday, August 22: 561 free downloads

* KENP = 2066

* Blog post on Alina K. Field site

On the last day of the freebie sale, there are always a few copies that get downloaded early the next day before the price goes back to normal, and 9 free copies were downloaded on Sunday. The grand total of free ebooks downloaded in this 6-day period was 8108. In May, the total was 7312, so I’m quite happy with the 11% increase.

Comparison of KENP pages read in Kindle Unlimited:

In May, Kindle Unlimited still counted each title as one borrow rather than counting the number of pages read (KENP) as has been the case since July 1. It also took me six weeks to get my results to you last time, and it’s only been 16 days since my most recent sale. So the comparison here is going to be a bit shaky.

In my prior post, I reported about 138 borrows over 6 1/2 weeks. Little Miss Lovesick has 402 KENP pages, so that’s approximately 55,476 KENP pages if every person read every single page (unlikely).

The above numbers include part of July as well, but the July total alone was 2381 KENP pages read (with a payout of about half a cent per page, which is very close to what I got paid for a “borrow” in the past). In the 17 days of August before the book went free, there were 697 KENP pages read. But from the day the book was free to the end of August, there were 24,899 KENP pages read in 14 days. In the first seven days of September, the daily average dropped 40% with 7831 pages read.

Totals are:

July KENP = 2381

August 1-17 KENP = 697

August 18-31 KENP = 24899

September 1-7 KENP = 7831

Total book sales:

In addition to wanting to get more people reading Lovesick for free, as a borrow through Kindle Unlimited, and as a sale, I also wanted to get people trying my other books. (I have four titles total.)

There are three titles in the Adventures of Lewis and Clarke superhero urban fantasy series–the first is a free short story, the second is a long novella (45,000 words), and the third is officially the first book in the series at 100,000 words.

At the beginning and end of Lovesick, and the beginning and end of the free short story, there is a note to join my newsletter and get the novella for free. That means that if someone downloaded Lovesick for free, and followed up to see what else I had, and read the note about how to get the novella for free, they could’ve gotten three of my four titles for free. If they do that, I think I’ve got them as a reader. And they’re on my newsletter list. 🙂

So total book sales are:

July = 12 (0 for Lovesick)

August = 24 (9 for Lovesick)

September 1-7 = 8 (0 for Lovesick)

Total spent on ads to get to this point was $136 in August. I’m estimating that I’ve earned more than twice that so far in the last three weeks. Excellent! Compare that to the first time I used a KDP Select free period when I spent less than $100 and didn’t break even, the second time when I spent less than $100 but did break even, and now this time I’ve made about a 100% or more return on investment (ROI).

This is by far the best result I’ve had so far with any kind of advertising, any kind of freebie/sale. I’ve let Little Miss Lovesick stay in KDP Select for a third period. I’ll let you know what I decide to do this next time.

Meanwhile, I’m going to put Unexpected Superhero on sale for $2.99 (down from $3.99) October 1-10 and use the same Choosy Bookworm feature ad to see how it works on bargain-priced books. I chose to discount it only $1 because anecdotal evidence shows few books sell at $1.99, and the number of books (104) I’d have to sell at 99c with only a 35% royalty is more than my sales history says I can expect to get to cover the cost of the ad. (I only need to sell 17 books to break even at $2.99. I’ll try the 99c test later when overall book sales have increased.)

I hope this has been useful in helping you decide what you might want to try in your own advertising and promotion. Good luck!

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Do You Have an Email Newsletter? by Kitty Bucholtz

July 9, 2013 by A Slice of Orange in category Archives tagged as Author promotion, It's Worth It, Kitty Bucholtz, Tim Grahl, Unexpected Superhero

With my new book, Unexpected Superhero, out last month, I am reading the perfect marketing book. It’s called Your First 1000 Copies by Tim Grahl. I’ve been following Tim via his company, Out:think, for a year or more. The company works with writers to sell more books and become more successful.

The book came out two weeks ago and I’m halfway through it. So far, the most compelling piece of information is the incredibly strong argument for writers to have an email newsletter. And not just to have one (I sent out my first newsletter two weeks ago! Woo-hoo!), but to have a robust list, focusing more on email followers than Facebook or Twitter followers.

One of Tim’s examples is of an author whose analytics show that for every book she sold via Facebook and Twitter posts, she sold fifty due to her email newsletters. Fifty! Tim also reminds us that no matter what is happening with the various social media outlets, we will always have the contact information we collect via our newsletters. If Facebook changes this or that policy, if Twitter makes a change, we can lose contact with all of our fans. Snap! Just like that.

The other thing Tim emphasizes several times is that our newsletters need to be “relentlessly helpful.” Think about that. Relentlessly helpful. What does that mean to you? More importantly, what does that mean to your readers? What kind of information would be in my newsletter that would cause subscribers to not only read every issue, but hit the Buy Now button when I have a new book out? What kind of newsletter would do that with your readers?

If you’re looking for a good book on marketing your new book, I think you should try Your First 1000 Copies. I’m getting a lot out of it, and I think you will, too.

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, came out in 2011. Her new novel, Unexpected Superhero, book one in The Adventures of Lewis & Clarke humorous urban fantasy series, is now available in print and ebook format. Love at the Fluff and Fold, book one in The Strays of Loon Lake romantic comedy series, will be released later this summer. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats.