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Fan Service and Reader Engagement

August 18, 2022 by in category Ages 2 Perfection Online Class, Online Classes

Fan Service and Reader Engagement

Presented by:  Jen Graybeal

Date: September 10, 2022 10AM PT

Pricing: A2P Member fee: FREE

Non-A2P Member fee: $10

About the Workshop:

Easter eggs, Tik Toks, and Groups… Oh my! There’s much more to marketing than social media. In this session we will talk about the many ways to engage readers without exhausting yourself.

About the Presenter:

Jen Graybeal (she/her) is a book coach, freelance editor, and author cheerleader working exclusively with romance authors. Her encouraging feedback, creative approach to problem solving, and gently-applied tough love inspires clients to take their books and business to the next level. She has a degree in English, an ever-expanding TBR, and a furball assistant that is usually on her lap. Visit her website for client testimonials at www.jengraybeal.com or follow her on Instagram: @JenTheEditor.

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A Book About Macaroni and Cheese

August 15, 2022 by in category Writing tagged as , , , ,

So, I wrote a book about macaroni and cheese. It wasn’t something I ever planned to do, but like all happy accidents in life, I sure am glad it happened the way it did.  

While writing has always been a passion of mine, and a muscle that I frequently flex during my day job, it wasn’t until a daycare pick-up one fateful afternoon in 2019 that propelled me on the path of writing a children’s book.

One sunny afternoon, I picked the kiddos up from school and asked them what sounded good for dinner. They immediately responded with what I already knew they would say, “Mac and cheese, please, please, please”.  I turned the words over in my head the whole seven-minutes it took for us to get home.

I decided to give into their demands that day and make a box of macaroni and cheese, because it had been AT LEAST three days since they’d last had it [Insert parenting eye-roll].

I kid you not… In the time it took me to make a box of macaroni and cheese, I had scribbled out a children’s book.

I can still picture it in all its felt-tip marker and wide ruled notebook glory. I read it to my kids while they shoveled the orange noodles into their mouths; giving me nods of approval.

It didn’t come as a total surprise that a random lightening bolt of inspiration had struck me. After all, I’d been creative writing and plotting storylines on paper and in my head for years. I just had never guessed that it would come in the form of a children’s book, much less a children’s book about macaroni and cheese. Yet, here we are!

That’s the origin story of my book, which just celebrated its two-year birthday last month.

The absolute best part of having a book about macaroni and cheese is when I get a picture or Snapchat from my little Mac and Cheese Army out there. I had a friend reach out and tell me that her three-year-old accurately explained that they were having “elbow noodles” for dinner. These moments always serve as a good reminder to listen to those random lightening bolts of inspiration, especially since my little Mac and Cheese Army demands more. 

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Neetu Malik: August Featured Author

August 14, 2022 by in category Featured Author of the Month tagged as , , ,
picture of Neetu Malik

Neetu Malik’s poetry is an expression of life’s rhythms and the beat of the human spirit. She draws upon diverse multicultural experiences and observations across three continents in which she has lived. She has contributed to The Australia Times Poetry Magazine, October Hill Magazine, Prachya Review, among others. Her poems have appeared in The Poetic Bond Anthology V and VI published by Willowdown Books, UK,  NY Literary Magazine’s Tears Anthology  and Poetic Imagination Anthology (Canada).

Her poem, “Soaring Flames”, was awarded First-Place by the NY Literary Magazine (2017). She has also been nominated for the Pushcart Prize, 2019 for her poem “Sacred Figs” published by Kallisto Gaia Press in their Ocotillo Review in May, 2018.

Neetu lives in Pennsylvania, USA.


You can find Neetu’s poetry in these volumes.

Hover on the cover for buy links. Click on the cover for more information.


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Putting Words to Paper by Ralph Hieb

August 13, 2022 by in category From a Cabin in the Woods by Members of Bethlehem Writers Group

The reason I write is for my pleasure. The joy of putting thoughts from my head down on paper is thrilling, especially if it is in a story that is enjoyable.

I can take a scene of combatants and put that heat of battle into the mind of the reader. They can imagine every swing of a sword or the sudden blast as a gun spews its lethal venom at an adversary. When done right, you can smell the odor of spent powder. Maybe the fragrant scent of a flower as it sends out its invitation to a pollinating insect. The mind can smell what the mind imagines. A powerful tool for me to utilize.

The images that can be placed on a sheet of paper have no limits. I can find myself, in the form of my characters, sailing a ship on the high seas or flying through the depths of space. Sometimes being lowered by rope to explore uncharted caverns in the Earth’s crust. There are times I would think that the story is a memoir of times when I was existing in another realm.

There are scenes that can describe sweet flowers blooming in a meadow on a mountain, the warmth of the sun with its brightness making the world magical. Or the chill of wandering through a forest with tall trees, their branches blocking the sun from reaching the ground, the dampness of rotting vegetation seeping to the very bones of a person. These places are hard to find but easy to come across with a description from the vision in my mind.

You might think that these are strange thoughts coming from a person who generally writes paranormal. However, not all the tales I have written contain ghosts, vampires, werewolves, or the other creatures that might go bump in the night. Sometimes I do dream of having a log cabin in the mountains situated at the edge of a lake with good fishing. These dreams need to find a home on paper along with the Dennison’s of dark imagination.

There are also times I sit down to write, and the words or ideas refuse to come to the surface of my thoughts. These are times I write just to scribble. These are things that make no sense whatsoever. It is only to keep my fingers on the keyboard and stop me from checking my social media accounts, going through my e-mail, or browsing stories that the news media thinks are important. These are times when only playing on the keyboard will, hopefully, bring ideas forth.

So, there you have it. My thoughts on writing putting words or ideas down for not only myself to enjoy, but, I hope, for others to see the visions laid out on paper or electronic device for them to imagine along with me.

Ralph’s Books

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What’s All The Hype Over Keywords?

August 12, 2022 by in category The Writing Journey by Denise Colby tagged as , ,

We’ve all heard these statements: Use keywords in your blog posts. Up your SEO game with the right keywords. Keywords are the key. Keywords matter. So what is all the hype over keywords?

Hype Over Keywords Blog banner with words What's All the Hype Over Keywords by Denise M. Colby and other side with back side open laptop

Here’s a simple definition:

Keywords are used in digital marketing to describe a word or group of words someone types in a search engine/search bar to perform a search.

As writers we use that search bar all the time for our research.

And that’s how our readers use the search bar too.

So when we write a blog post – think what your reader would possibly type in their search bar to find what you are writing. And use your search bar to test the keywords you are selecting.

The hype over keywords is no joke

Have you ever searched for something and had to change the wording several times to finally get to what you were looking for? That’s the keyword organization going on. The search engines have specific formulas to organize and index everything on the internet. When someone performs a search, they want to find relevant content.  And why businesses in the SEO and search engine business hype the use of keywords all the time. And teach what they can on the subject. The better everyone uses keywords, the more organized internet content will be.

How do you write keywords?

Keywords are tricky. You can’t use the same ones twice. If you do, they sort of cancel each other out when being indexed. So, when you use only one word, it limits using that word ever again. So using two words and varying one of them for different scenarios would be a good strategy.

Another strategy is to not use words too broad or too narrow. Again, think about the terms you use when searching for similar topics. You want to land on the first page of the search. The more you research, you’ll start to see how to tweak and tailor your keywords to better fit.

Other tips for writing strong keywords

  • Make sure posts and pages are focused and related to only ONE main idea. When you figure out your keyword FIRST, you write your blog post differently.
  • Include your keywords in your title, first paragraph, a subhead or two, and the body text
  • Use other relatable words that support the main topic through the post/page
  • Include pictures that represent your keywords and add your keywords into the alt text
  • Keywords can be tied into your Category and Tag strategy as well, especially if it’s a topic you cover frequently
  • You could use your keyword phrase as your slug to keep things simple

Interested in learning more about SEO? Check out my Using a Blog SEO Checklist to Streamline Your Blog Post and/or sign up for my Marketing for Authors newsletter on my website.

SEO Keywords and Marketing for Authors Logo - Teal, black and white text with a light bulb and MfA over it. By Denise M. Colby

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