A Slice of Orange

Happy Spring.

This is a special week for me. It’s Easter and my birthday. 

Let’s get to this month’s post. I just finished the first quarter of my newsletter building project. As of this post, my efforts have netted 2365 new subscribers. I am beyond excited about this number. As I mentioned before, whenever I send an email, I lose a few. My current loss number is 65…less than 3% of the new subs. I can live with that. Right now, I’m averaging approximately 17 new subs per day. I can live with that as well. If I stay on tract, I’ll reach my goal of 10,000 subscribers.

If you’re looking to build your newsletter list, I highly recommend using Book Funnel group promotions. They’re free, easy to set up, offer multiple genres with minimal effort.

The only thing I haven’t done, is check for duplicate email subscribers. I know that’s a possibility, because each download requires an email sign up. Once I export all the lists, I’ll get the answer to the question of possible duplicates.

While the email sign up promos are doing well, the sales promotions aren’t going as well. I’m not sure why, but once I do I think it will be good for sales. I’ve read a few articles or posts about the success authors are having direct selling ebooks. Direct sales don’t allow refunds. YEAH!. I don’t about you, but I’m tired of readers binge reading and then returning the books. I’ve gotten to the point when I see a series has been ordered, I cringe waiting to see if the books will be returned or not. 

In a nutshell, I’m about to join the ranks of authors direct selling ebooks. I believe this is the answer to dealing with Amazon’s read and return game. Sure, I can’t stop Amazon from allowing people to read and return, but I can offer another ebook option that will work to my benefit. It may take me a little while to set up my books and get readers used to this option, but I believe it will work. 

One of the reasons why I think I’m tanking on direct sales at Book Funnel, is incorrect sign up. Once I get that fixed, I expect see a vast difference in my direct sales numbers. As well as studying authors who are doing this successfully.

Speaking of new sales options, I was reviewing my Kobo sales and discovered I’ve been earning sales with Kobo Plus. I completely forgot I had put some of my books in this lending program. So while I was a little disappointed in my sales, I’d actually been earning money. The reason I didn’t know about the Kobo sales is because Kobo Plus sales don’t show up on the Kobo sales dashboard.

Have a wonderful Easter and see you next month.