by
Geralyn Ruane
The revolution will not be televised.
It will be downloaded.
outside the NBC studios in Burbank
Writers want to get paid when viewers access their work via the internet.
This is the key issue at stake in the Writer’s Guild of America strike. Movie and television writers do not get royalties for the work they create: screenwriters gave up the rights to royalties back in the 1920’s. Instead, TV and screenwriters get residuals – payment every time their work airs or sells. But they only get those residuals if the WGA fights for them.
Imagine if J.K. Rowling hadn’t made a dime for her Harry Potter books beyond a standard fee publishers paid her for penning each one. What if she got no money for the millions of books she sold? No money for the merchandising of all that stuff based on the characters she created. No money from those insanely successful movies that have launched careers and made billions and billions of dollars. Try to picture J.K. Rowling earning NOTHING from all that. Sure, she would be the author who changed the face of childhood mythology as we know it, but she would be struggling to make rent. Would that seem right? Yeah, you might think, but that would never happen. But that is EXACTLY what happened to screenwriters Irene Mecchi and Jonathan Roberts. They wrote The Lion King, Disney’s first animated feature that was not adapted from a fairy tale, book, or existing g piece of work. Mecchi and Roberts created an original story that went on the earn billions of dollars, yet they have never received any percentage of the revenue from the movie, its sequels, its merchandising, or its Broadway show. They have received nothing beyond the money Disney paid them to write the script. Why? How could this happen? The answer is simple: The Lion King is an animated movie, and most animated work is not covered by the WGA. This is what the Writer’s Guild of America does: it wrestles The Association of Motion Picture and Television Producers to make sure writers get a piece of the revenue they generate. Without the WGA, Hollywood writers are utterly vulnerable financially. Currently, writers of most animation shows and all reality shows are not protected by the WGA and as a result get both low salaries and no residuals. When the folks who worked on America’s Top Model tried to organize in 2006, they were all fired. When animation writers at Nickelodeon tried to organize in 2001, Nickolodean fired all the writers, blacklisted the “ringleaders,†stopped production on all animated shows and put 250 artists out of work. That’s right. The partners who wrote Sponge Bob Square Pants, which has earned Nickolodean $12 billion, wanted a $5 residual for every episode aired – that’s about 16/1000 of 1% of total revenue that they wanted, but the AMPTP refused to pay it to them. Seriously, it makes watching Sponge Bob or The Lion King feel like wearing the fashions kids make in the sweatshops of third world countries. In 1988, when the writers went on strike to get residuals for sales of VHS tapes, the WGA accepted a dramatically low rate on residuals for VHS because the studios argued that VHS would not be profitable. Though this turned out to be egregiously false, later the same rate was applied to residuals for DVDs, which are even more profitable than VHS tapes ever were. Now the AMPTP wants to apply that same miscalculated, lowball rate to the residuals for material downloaded off the internet. This time, the WGA is determined to get a fair deal. In this 2007 strike, the WGA writers want reasonable residuals for their work that is downloaded via the internet. They also want all animation writers and reality writers in the allowed into the WGA. The total cost of what the WGA demands is significantly less than the combined salaries of the CEOs of the six AMPTP studios.But the studios want to screw the writers and keep all the money for themselves. And believe me, The Teamsters put it much more colorfully than that.
If writing is allowed to be devalued to the extent the rich, corporate AMPTP would love to see, all writers will suffer the consequences, as the idea of not paying writers for their work becomes more and more indoctrinated in American culture. So find the picket lines closest to you and fight the good fight. The solidarity of artists fighting corporate domination is empowering to behold, and even stronger once you join the battle for all writers everywhere.www.wga.org
Geralyn Ruane’s favorite Hardy Boy is whichever one Parker Stevenson played, and these days she writes romance, chick lit and women’s fiction. Last year her short story “Jane Austen Meets the New York Giants†was published in the New York Times Bestselling anthology The Right Words at the Right Time Volume 2.