A Slice of Orange

By Cait London

FOR HER EYES ONLY, the 3rd and last book of my Psychic Triplet Trilogy, is an October 2008 release, and I workin’ it.

Let’s define exactly what “workin’ it” means for an author in “hot-spot selling time” and the tools needed to be moderately effective.

In “hot-spot”, the month prior and the month of pub date, you’ll be updating your website and blogs frequently, sending e-newsletters, answering e-mail, keeping busy at MySpace, Facebook and others, making appearances, sending out contest prizes, traveling, and generally overloaded to the max–even if you’ve planned well for the hot spot.
Note: You can do a terrific amount on your own at low cost. Else, many well-published writers use professional publicists and many do little for promotion; they would rather use the time to write.

You’ll need planning tools (I can’t do without my PDA):
Building a set of promotion tools takes time and energy. Be aware that even light promotion calls for sturdy dedication. The very first decision for a writer who wants to promote is if they want to do it themselves. Promotion is a true time-sucker (technical term).
Note: I do not endorse building a website for the purposes of promoting a writer, who has not yet been scheduled for publication. The risk is high, and could leave the writer out a very embarrassing limb.

Early preparation tool box:
• write articles for your groups; contact your group’s newsletter editor early for good placement
• create a blog, i.e. blogger.com and actively post on other blogs (freeskins.blogspot.com is an excellent freebie skin)
• collect friendly readers e-mail; develop a potential e-newsletter for excerpts, notifications, etc. Yahoo serves well.
• develop excerpts and keep reviews handy, keep a friendly reviewers’ list
create a promo item, something to mail and for appearances, i.e. bookmarks/postcards. VistaPrint.com has great freebies. *Due to high postage costs now, we will be seeing less mailings.
• develop a handout about your book(s) and you, your website and blogs, etc. (printer quality is fine)
• develop longer and shorter bios to have on hand, at a moments notice
• use databases; you’ll need them for contacts: readers/librarians/book sellers/reviewers
• publicity shot: casual may be acceptable now. This should be quality work, studio or not.
• clothing for appearances. (Since FOR HER EYES ONLY, AT THE EDGE, and A STRANGER’S TOUCH use Celtic motifs, I’ll be wearing that jewelry.)

Scheduling:
• Develop a wider community, i.e. Facebook, etc. Associate OUTSIDE your usual groups. (Find me at Facebook).
• Contact other blog owners and schedule to be a guest
• If you wish to be contacted as a speaker, develop programs that stay within the scope of your personal experience. If charging as a speaker, have rates ready in formatted form.

Critical: Repeat–Keep that website and blog updated frequently.

Super Tips:
• When that first book comes out, establish book lists that include title, pub date, publisher, ISBN. Develop a plain one for promotion, and a private one to collect the kudos or any awards, list sales to foreign countries, for your personal reference. This list is essential and difficult to rebuild down the road.
• At a book signing: take a notebook to be used for the collection of e-mail addresses; place it in front of you with already one e-mail address on it, providing a starting point. Use those addresses to invite readers to your e-newsletters.

Promotion hot-spot is absolutely hectic. Do everything you can to prepare for it. I’m truly workin’ it now with FOR HER EYES ONLY due on October’s book shelves.

Bio: From Cait London, newly NYTs extended after almost 70 books. Find her at http://caitlondon.com and caitlondon.blogspot.com