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Reflections from a Confirmed Twitter Freak

March 17, 2011 by in category Archives tagged as , , , , , , , ,

by Jenny Hansen

A few months back my boss at the part-time job (that is really a full-time job) asked me to research Twitter. And oh, the rapture of getting paid for doing something that benefitted my writing career!

In the last 10 weeks, the traffic level at Writers In The Storm (my group blog site) has risen more than 500%, my exposure to amazing writing links has risen at least that much and I’ve met some fantastic people who have been more than generous with their knowledge (Elizabeth S. Craig and Kristen Lamb both come to mind).

Most important of all, my creativity is soaring. I’m thinking about writing and connecting to my fellow artists ALL THE TIME.

Writers need to interact with other people who write and are creative – to learn, to commiserate, to brainstorm, to vent. By the end of my first week on Twitter, it was clear to me that all of the new information available on Craft and writing tools is equivalent to attending a conference each month. Even if you are a multi-pubbed author and aren’t as into the Craft information, you need readers and exposure, don’t you? Facebook should not be the only social media tool in your author platform.

For those of you that get jazzed after this blog and want to get started, here are some tips that I sent my boss as well as some observations of my own.

• 7 steps to plan BEFORE starting your Twitter account: http://ezinearticles.com/?7-Tips-For-Starting-on-Twitter—The-Deceivingly-Simple-Social-Media-Platform&id=2501605

• Sign up for a Twitter account: http://www.twitip.com/how-to-set-up-a-twitter-account/

• Last of all, 10 Basic Rules of Twitter: http://www.influentialmarketingblog.com/weblog/2009/08/10-basic-rules-of-twitter-and-how-to-avoid-being-a-twanker.html

• Expert: Chris Brogan is thought well of in social media circles and has great things to say about business and writing – you might read him when you have time: http://www.chrisbrogan.com/category/socialmedia/

Here are some highlights of the 10 Basic Rules:

As you start Twittering, remember to focus on engaging in conversations with your followers rather than pushing or selling your own products and content. If followers feel they’re being sold to, they’ll unfollow and block you faster than they’ll hang up on your annoying IVR (and then Tweet about it). A few guidelines:

• Use @ replies to comment back to your followers’ Tweets

Note: You cannot send direct messages (DM’s) to people who don’t Follow you so the @ replies are often the only way to get info to someone you want to speak with.

• ReTweet liberally. To reTweet a user’s Tweet, simply write “RT @username” and cut and paste the content of the original Tweet. Or just use the RT button if your desktop or smartphone app has one.

• Post links to articles and content you think your users would find interesting. A good guide is Chris Brogan’s rule of promoting other people’s content eight times more often than you promote your own.

• Post links to your own content, but see above.

Last but not least, You might enjoy “Tweetie,” the iPhone app for Twitter: http://itunes.apple.com/us/app/twitter/id333903271?mt=8 (there is also Twitter for the Android).

What the experts say:

OCC was lucky enough to hear marketing guru Penny Sansevieri, the author of Red Hot Internet Publicity, speak several months back and I subscribed to her newsletter. Below are her Six Quick Tips for Twitter Success:

1. A bio is a must. A recent Harvard Business Review study showed that 82% of unsuccessful Twitter accounts have little or no bio information.

2. You should provide more than 3 links per 20 tweets and you should update more than once a day.

3. If you don’t provide links in your tweets, you should plan to post more often (studies suggest as much as six times a day). You should have no more than 15 updates a day.

4. Twitter names are becoming like URL’s were in the early years of the Internet. Make sure and grab all your branding and your name.

5. Don’t use underscores_ when you’re creating a user name. Not only does it look amateurish but a number of spammers have hacked into Twitter that way. You don’t want to look like a spammer.

6. Always engage and reply to the @reply responses on Twitter. Why? Well first off it’s important to engage your followers, but second, those @replies help with your Twitter ranking.

Happy Tweeting – I’d love to hear about the successes and pitfalls you stumble across in your own social media journey!

Jenny Hansen fills her nights with humor, writing memoir, women’s fiction, chick lit and short stories (and walking the floor with her new baby girl). By day, Jenny coordinates training for two accounting firms. After 15 years as a corporate software trainer, it’s nice for her to be able to sit down while she works.

Stay tuned every month on the 17th for Jenny’s blogs on software, computer how-tos, new parenthood and the latest works in progress. The rest of the time you can find her on Twitter at jhansenwrites or over on the Writers In The Storm blog.

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FLOWERS IN THE ATTIC: A Terrifying Tale of Backlists

March 15, 2011 by in category Archives tagged as , , ,

One of the strangest books ever written was Flowers in the Attic (V.C.Andrews). There is lots to talk about with this book (incest, misguided religiosity, family acceptance and love) but those are topics better left to a book group discussion.

What really terrified me was the premise of that book. A mother locks her kids in the attic and forgets about them. The children languish, nearly dying in that attic, until they rise up and confront her. They are no longer willing to be locked away. And that brings me to the topic of the day: books, backlists and half finished manuscripts locked in our creative attics.*

My friend and fellow author Brian Drake deals beautifully with the subject of discarded manuscripts and whether the are salvageable in his blog Bringing Back the Dead , so I would like to focus on the opportunities and challenges traditionally published authors face when dealing with their backlist.

My own career has been neatly split in two distinct genres: Romance/women’s fiction and legal thrillers/police procedurals. Over 26 years I had my rights reverted to all 23 of my novels as soon as I was contractually able. I had no idea then that rights reversion would turn out to be the smartest move I ever made. In control of my work, I was perfectly positioned to digitally publish, POD or self-publish my literary inventory. I chose to concentrate on digital publishing, taking advantage of the explosion of E-readers.It took a year to scan all my thrillers, create covers, edit for scanning errors, properly format and upload my 11 book backlist. The effort was worth it.

My faith in my thrillers has been rewarded by good sales, excellent reviews and a growing following. I realized, though, that I had the advantage of name recognition as my fan base moved from paper to IPads, Nooks and Kindles.Spurred on by this clear opportunity, it seemed logical to follow the same strategy with my early books (romance and single title contemporary women’s fiction). Yet when I went to my literary ‘attic’ and opened the door I didn’t exactly find my ‘flowers’ in full bloom.

The truth was that some of my work should not be resurrected. The very first book I wrote was creatively tentative, predictable and descriptively overwrought. This was a far cry from the intricately plotted books I penned later in my career. In short, it was clear I had learned a lot between the first book and the last. I tried to convince myself the craft didn’t matter. Books were books and someone would like these. But I also realized many more people would be put off by these early efforts. That would impact both my reputation and my sales. I might never be able to convince those readers to give me another chance. When I weighed the pros and cons it came down to this: would I be proud to have these first books in the hands of an avid reader? For three books, the answer was no.

I want to make it perfectly clear, I am not ashamed of anything I have written. All my books were published by respected New York publishers. Each represents my best effort at that stage of my career but some of those books are not representative of the author I have become. When a reader chooses to sample my early work, I want them to hear my unique voice (I had no POV in the three I will not re-publish). I want the reader to be engaged in a multi-layered story (my early work is linear). I want a reader to get to know well-drawn characters that live in a complete universe (my early characters were two dimensional and their universe limited).

In my memory, I believed my attic was full of fabulous books; in reality, I had stored away my building blocks. I am wise enough now to recognize that the reader’s experience is more important than my ego. Just because I wrote a book twenty years ago does not make the work viable today unless it clearly shows emerging strengths. If I republish my initial stumbling as I tried to find my literary feet, I run the risk of alienating a reader rather than piquing their curiosity. I want each book to show how I have grown as a writer. Bottom line, if any of my work might waste a reader’s time or money it should be set aside.

So, as much as it pains me to admit it, as hard as it is to close that door, there are some flowers that need to stay in my attic. I am ever so grateful that they are there to remind me of where I’ve been, how far I’ve come and that writing is hard work. I might visit them once in a while but, like V.C. Andrews has shown me, sometimes there are reasons you need to lock the door and walk away.

*These thoughts can be applied to any creative effort: painting to pottery, music to manufacturing.

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IT’S A WRAP (DREW CAREY’S PARTIES)

March 13, 2011 by in category Archives, Eye on Hollywood by Bobbie Cimo tagged as ,

When Bob Barker announced he would be leaving “The Price Is Right”, I must admit I was a little pessimistic that the show would continue with the same success as it had in the past.

Well, it’s been over three years now and I’m happy to say the show is still on the air and a whole bunch of people are still employed because of it. Drew shows his appreciation to everyone associated with the show by throwing the best wrap party I’ve ever been to and pays for it out of his own pocket, too.

The first party he hosted was on a Saturday night in some hot spot in Hollywood. I wasn’t familiar with the name of the club, but I was told by my co-workers it was a popular place. But the thought of driving into Hollywood on my day off, after a long work week didn’t appeal to me, so I passed on the invite. A decision I regretted when I heard how fantastic the party was that I missed. Not only did he fly in food from New York and his home state of Ohio, but he gave all the employees who attended a gift. It was a video recorder you can play back on your computer. Not being computer savvy, I’m not sure what it’s called.

The next year when the invitations went out, I was the first one to RSVP. That year, the party was held at the Congo Room in downtown L.A. and Drew brought in entertainment. It was The Brian Setzer Orchestra, (formerly frontman of the “Stray Cats”). The food was delicious and as enjoyable as the music was, it was loud–good, but loud. And the gift was an iPod Nano (which I have yet learned to use).
This was also the year Drew lost over forty pounds and decided to become health conscious. So there were no signs of fried chicken, spare ribs, or macaroni and cheese dishes (some of the fattening food served the year before). This time it was all sensible eating inside the party except for the Lemon Drop Martinis and Cosmos that were flowing freely. And if you really wanted to be sinful, there was carnival type food outside the hangar, like hot dogs and cotton candy. I’m sure this was done to keep all temptation out of Drew’s vision.

All and all the party was a huge success and I can’t wait to be invited to this year’s shindig…only this time I’ve promised myself to go easy on the Lemon Drop Martinis.

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Between the Lines with Kara Lennox

March 12, 2011 by in category Archives tagged as , ,

 Kara Lennox is the bestselling author of more than fifty published novels of romance and romantic suspense. She has been published by Silhouette and Bantam Books as Karen Leabo, and currently writes for the Harlequin American Romance, Silhouette Desire and Signature Select lines as Kara Lennox. Some of her more popular series for the American Romance line are How to Marry a Hardison and Blond Justice.



When lies turn to attempted murder, they must hunt down the truth together…to prove her innocence, protect an honest man and save both their lives.

Q) You have an amazing backlist of books that spans two decades. How do you continue to generate new and fresh ideas?

A) Actually, sometimes I’ll be brainstorming a book, and I’ll say to myself, “This is good. This is really … oh, wait, I already wrote that book.” And certain themes appear over and over in my books. (For instance, my heroines are often struggling with independence vs. commitment–because it’s a struggle I find to be endlessly rich.) But I never seem to run out of ways to spin a story. I like to be inspired by nonfiction stories, I eavesdrop everywhere I go, and everything I read or see has the potential to inspire a story. I keep notebooks full of snippets of dialogue or interesting characters, pictures, ideas for settings, interesting jobs. I don’t organize it, just leave through them sometimes to see what strikes me.

Q) Your work has been primarily geared towards series romance. In your opinion, what advantages does publishing as part of a series have over single title publication?

Series romance offers lots of advantages. It’s a great place for a new author because there is a built-in audience. By writing shorter books, you have the opportunity to publish more titles, which gets and keeps your name out in front of the readers. And although I wouldn’t say royalties are ever “predictable,” the payouts are perhaps a little less erratic and you can make some estimates as to what you’ll earn on a given book. The specific requirements and guidelines for each line give the author a framework to build on, so you don’t have to reinvent the whole wheel each time you write a book. Harlequin does a great job publishing foreign editions (and selling sub rights) so your book lives on in many different editions for years to come. And if you are very prolific, or you have more than one kind of books you like to write, Harlequin can accommodate you.

Q) What is your process for self-editing your manuscript before you submit it?

It varies from book to book. Some books just write cleanly from beginning to end, so I might only do one edit plus one polish. Others are just disastrous from the start and I end up ripping them up, rearranging parts, throwing out whole chapters. I usually make one pass through the rough draft and make notes on what has to be done, then work up a game plan so I can schedule my time and not miss any deadlines. My husband will read the manuscript when I’m done, and I will go through one last time to address his comments.

Q) Are you a planner or a pantser?

I’m definitely a planner. I outline everything ad nauseum. I love structure, I love pulling apart stories to see how they work (or why they don’t work).

Q) What does your writing work day/schedule look like?

I write Monday through Friday, usually in the mornings. I try to get my page count done before lunch and leave the afternoons for other writing-related activities (research, judging contests, online classes, proofreading galleys. It doesn’t always work that way; sometimes it takes me all day to get those pages written. As a deadline approaches I’ll put in more hours, evenings and weekends, but I try to keep a sane work schedule. I’m not one who thrives on deadline pressure.

Q) What advice would you give a new writer who is looking for a career in publication?

Just keep showing up. Selling that fist book involves hitting the right editor with the right material at the right time. So your chances are increased the more you write and the more you send out. Keep trying to get better. Try different things; write in different genres to keep yourself motivated and challenged. Read writing books and take classes. Network and attend conferences. Immerse yourself in it. Just in the past couple of years I’ve had a lot of friends make that first sale after working at it for many years, so don’t give up or think it won’t happen for you. I have a stack of rejections that could choke a horse, collected both before and after I sold my first book. Keep improving your craft and keep sending stuff out.

Brenda Parrish is a member of OCC/RWA and is currently hard at work at her own fiction. She recently finaled in the Jane Austen Made Me Do It Contest! You can follow her on Twitter @itsBren

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Don’t forget to SHOW

March 12, 2011 by in category Archives

OCC/RWA Meeting Reminder: We’ll be getting schooled in the art of “Show Don’t Tell” and “Humor Techniques that Work” with Anne Frazier Walradt. Special guest editor and writer Sascha Illyvich will discuss WRITE Sex.

Saturday, March 12. Doors open at 9 a.m.

Visit www.occrwa.org if you need directions.

Hope to see you there!

Louisa Bacio

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