Some years ago I did a post on Rudolf the Red-nosed Reindeer. It’s a song that always troubled me, as it seemed so out of keeping with the general aspiration holiday cheer.
Rudolf, the Red-nosed Reindeer is such a straightforward statement that if you are or look different, others will ridicule, shun, humiliate and reject you. As you may recall, the other reindeer “laugh and call him names/They never let poor Rudolph/join in any reindeer games.”
That is his life until everyone suddenly discovers that the very thing that made him different will in fact deliver a unique and crucial skill that will overcome what had been an insurmountable obstacle. Of course, “Then all the reindeer loved him/as they shouted out with glee,/Rudolph the red-nosed reindeer,/you’ll go down in history!”
Clearly, for some people, anyone that is different is seen as a threat.
Perhaps some people assume if something is different it must be an enemy (?)
Perhaps some people think that, since they are perfect, anyone that doesn’t resemble them is less than perfect, and must be eliminated (?)
Perhaps some people think they are perfect, thus everyone else must also think they are perfect, so their differences are in conflict, and are an alarming threat to some people’s own belief system, sense of self-satisfaction and comfort (?)
But some people appreciate differences in others.
Perhaps they respond to the fact that evolutionary theory rewards those species that have variety, as it gives them more options for species survival to respond more effectively to a changing world. If a species becomes too uniform, then one problem can wipe out the entire species, because all are equally vulnerable (?)
Perhaps they realize that variety enhances survival because not everyone wants the same thing at the same time, diminishing competition and allowing peaceful coexistence (?)
Perhaps they have internalized the Rudolf lesson, that the very things that make someone different will offer key skills to the team, and make the sum far greater than each individual part—a central theme in romances (?)
And clearly, the trial by fire that so many live through in environments that penalize differences can forge powerful, creative and remarkable human beings.
But it is hard on the young. For the lessons we learn in Kindergarten are not pretty and many live their whole lives trying to overcome or find forgiveness for what happened then.
In an effort to prevent teen suicides among kids with gender and sexuality issues there are resources. It gets better.org or The Trevor Project are two.
The focus there is gender, but the basic issue is the same. Being different may not be an easy road, but it gets better—even for Rudolf. And adults have only to pause for an instant to think of all the people who were “different” that have transformed their lives and the world around them and value and support the gift of being different.
Here’s hoping that the coming season gives us all things to be thankful for—the gift of accepting—indeed of celebrating our differences. For therein lies our strength.
Isabel Swift
By Member at Large Monica Stoner, w/a Mona Karel
Deep in the recesses of my overstuffed memory is a ditty that supposedly did the rounds at a SciFi Convention. To the tune of “She’ll be Comin’ ‘Round the Mountainâ€
“There’s a dragon on the cover of my book
There’s a dragon on the cover of my book
He is green and he is scale-y but he’s nowhere in my tale-y
There’s a dragon on the cover of my book.â€
In the process of research of this ditty, I came across several other stanzas, including a bimbo on the cover, and a castle on the cover (for a book set in Seattle) and slightly different wording. The ending I remember referred to having a “wrong†cover is still better than finding one’s book in a remainder pile. By the way, if you Google that first line you can have a lot of fun missing out on your NaNo count while doing research.
Mind you this was a long time ago, before even Rocket Books (remember those?) had been created. Authors had no say in their covers, and were occasionally seen to wince when presented with the scantily clad heroine and the buff hero in excruciatingly tight trousers, open shirt, blond hair flying in the wind–never mind that he’s written as a brunette and he’s French. They were told the publisher knew what sold books much better than any writer.
Fast forward to now, and look at the changes in the publishing world. Digital books, print on demand, self publishing, author input on covers. And what do we see on many books? Bare chests, flowing hair, large breasts–and that’s the male. Seems even when the option exists to have input on our covers, authors are opting for the beef cake.
Do these covers really sell more books, even when they’re only displayed on the computer screen because we read electronically? Is there really more market for headless bare chested men with impossibly large breasts and muscles where no one has ever seen muscles?
I realize some books lend themselves to these covers, since they are written more erotically. But not all of them. A friend did a survey for the cover of her second space opera book, showing various covers, and the most popular was the one with a bare chested man, with planets and space ships in the background. So maybe those covers do serve a purpose.
I’m contemplating covers since Black Opal Books has offered to publish my second book. The working title is “Teach Me To Forget,†and it’s about a photographer and a writer. So should I have a well muscled nekkid chested guy on the cover, holding a camera? I feel fortunate with the cover on “My Killer My Love,†since it conveys the mystery man in the woods concept, but I wonder if I should have looked farther for a more revealing photo?
What do you think, as writers and readers? Would you be more likely to pick up a book by an unknown author if the cover could qualify for serious eye candy?
Are you capitalizing on the sexy little bit of free Techie gadgetry that’s currently all the rage? I’m talking about QR Codes, those little black squares you’re seeing on your television, in magazines and on the mail coming into your house.
I know, I know…QR just doesn’t sound sexy and, unless you’re more the nerdy type, “code” probably doesn’t either. But QR Codes are getting me hot these days. Seriously.
QR Codes are one of the EASIEST marketing tricks you’re not taking advantage of, especially if you’re a self-published author or a small business person.
Click here for the other 8 no-to-low cost social media tips we talked about last month and sit back to bask in the warmth of a new piece of technology fun that doesn’t cost a thing!
What is a QR Code?
QR stands for Quick Response and was created by the automotive industry to help track vehicles during the manufacturing process. How is this sexy, Jenny? you might be thinking…
Well, I’ll tell you. A QR Code is a barcode that stores a web address of your choosing. As an example, if you scan the one above, you’ll go to a cool place on OCC’s website that you might not visit very often. There are free apps available in both the Android and the iPhone that let you scan a QR code to quickly go to a website.
Note: To scan the code, you’ll need an app like QR Scanner [iTunes link] for the iPhone and iPod touch, or ShopSavvy for Android devices.
Uses for QR Codes…just think about this, folks:
Are you juiced up yet? Cause I am.
Can I get a QR Code of my very own?
But of course! There are tons of free spots to generate a QR code. Bit.ly and Social Oomph are the two I use the most often.
To use Bit.ly:
UPDATE: In the last few weeks since I wrote this post, viruses have targeted QR Codes here and there. That doesn’t mean they aren’t safe but, just like email, watch where you click. More details here on how to avoid viruses.
Does this give you any new marketing ideas for your books, businesses or advertising? Are you already using QR Codes? What has your experience been?
Happy Writing!
Jenny
Jenny Hansen fills her nights with humor: writing memoir, women’s fiction, chick lit, short stories (and chasing after the newly walking Baby Girl). By day, she provides training and social media marketing for an accounting firm. After 15 years as a stand-up corporate software trainer, she’s digging this “sit down and write” thing.
In addition to being a founding member at Writers In The Storm, Jenny can also be found on Twitter and Facebook or over at her solo blog, More Cowbell.
A multi-published author of more than fifty romance, cozy mystery and inspirational titles, Charlotte Carter lives in Southern California with her husband of forty-nine years and their cat Mittens—an equal opportunity lap cat. They have two married daughters and five grandchildren. When she’s not writing, Charlotte does a little stand-up comedy—G-Rated Humor for Grownups—and teaches workshops on the craft of writing.
Psst…have you heard? Everybody’s doing it. Self-publishing.
It’s hip, it’s cool…it’s like winning the lottery.
Right?
Hmm…maybe. Maybe not. It’s the wild, wild west out in the land of Amazon, Smashwords and Nook. All you need is a dusty, old manuscript from under your bed, a sexy cover and a few .html codes and you’re dancing with the stars.
Oh, what fools we writers be.
It ain’t that easy.
Here’s the deal: You’ve written a good story and your manuscript is in the best shape possible–critique groups, professional editing, etc. Now what?
No doubt you need a good cover and nearly flawless formatting, but don’t give up if you haven’t gotten it all together. Before you push that old manuscript back under the bed with the dust bunnies, it is possible to hitch your wagon to the self-pubbed stars and join in the land rush…or should I say, digital rush.
I did it. I self-pubbed a holiday novella and a short story. There are many blogs that can help you with various aspects of the biz, from J.A. Konrath to Bob Mayer’s Write It Forward (I highly recommend both!), but here are a few tips I’ve learned along the way.
Jina’s 5 tips to self-publishing:
Be prepared to spend time learning how to format. It’s a high learning curve, but I’ve found both the Amazon (short video) and Smashwords guides to be helpful if you’re willing to make the effort.
Be realistic about your goals. No one can predict how a book will do, but reading the Kindle forums and following other authors can give you an idea of how they’re doing. I follow OCC’s Dr. Debra Holland’s blog–she’s been open and forthright about her experience in self-publishing and her sales. Another OCC author, Jacqueline Diamond (author of 90 novels), has recently self-published books from her backlist and knows the value of promoting her books (she made the top 100 in Regency on Amazon).
Write another book or story right away. Quality and quanity are both important in self-pubbing. You need product to sell. Imagine if a shoe store opened and all they had to sell was one shoe style?
Which reminds me of Cinderella and her glass slipper.
Putting your self-pubbed book out there is like Cinderella going to the ball. She had a team of cute little mice to make her dress (editing, cover and formatting) and a fairy godmother (Amazon, Nook and Smashwords) to make the magic happen.
She also had the moxie to get to the ball. That’s where you come in.
Be like Cinderella. Don’t be late to the self-publishing party.
You’ll never know if the glass slipper fits until you try it.
Best,
Jina
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Can fire and ice both survive?
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More info →A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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