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Marketing “Quick Response”: QR Codes, The New Sexy…

November 18, 2011 by in category Archives tagged as , , , ,

by Jenny Hansen

Are you capitalizing on the sexy little bit of free Techie gadgetry that’s currently all the rage? I’m talking about QR Codes, those little black squares you’re seeing on your television, in magazines and on the mail coming into your house.

I know, I know…QR just doesn’t sound sexy and, unless you’re more the nerdy type, “code” probably doesn’t either. But QR Codes are getting me hot these days. Seriously.

QR Codes are one of the EASIEST marketing tricks you’re not taking advantage of, especially if you’re a self-published author or a small business person.

Click here for the other 8 no-to-low cost social media tips we talked about last month and sit back to bask in the warmth of a new piece of technology fun that doesn’t cost a thing!

What is a QR Code?

QR stands for Quick Response and was created by the automotive industry to help track vehicles during the manufacturing process. How is this sexy, Jenny? you might be thinking…

Well, I’ll tell you. A QR Code is a barcode that stores a web address of your choosing. As an example, if you scan the one above, you’ll go to a cool place on OCC’s website that you might not visit very often. There are free apps available in both the Android and the iPhone that let you scan a QR code to quickly go to a website.

Note: To scan the code, you’ll need an app like QR Scanner [iTunes link] for the iPhone and iPod touch, or ShopSavvy for Android devices.

Uses for QR Codes…just think about this, folks:

  • QR Codes are being used at grocery stores to give you recipes and nutritional information for products you’re buying in the store.
  • To give you coupons, both in-store and on the internet.
  • On business cards, signs and brochures. A simple little barcode allows you to give the info you need to on the card or sign and, with a single click, also help the person to visit the webpage of your choice.
  • On clothing labels (Macy’s and other retailers are already using this) to tell you about that item and others you may like in the store.
  • On anything with packaging, to push people to a website, Facebook or review page.
Why couldn’t my self-published and indie author friends use this on the front or back covers of their books, or hidden as Easter eggs in the pages? Ex: Click here to get a free short story, or to submit a review, or to sign up for my monthly newsletter. The possibilities are ENDLESS.

Are you juiced up yet? Cause I am.

Can I get a QR Code of my very own?

But of course! There are tons of free spots to generate a QR code. Bit.ly and Social Oomph are the two I use the most often.

To use Bit.ly:

  • Visit bit.ly, write or paste in a URL address, click “Shorten,” and add .qr to the end of the generated bit.ly link (like so: http://bit.ly/tm90xj.qr).
  • Copy the modified link into a new browser window to view the QR code.
  • Once you see the code on your screen, you can print it out, send to your friends via e-mail, post on your blog, etc.
To use Social Oomph:
  • You need to sign up for a free account, whereas for Bit.ly, you could sign in with Twitter (but it still asks for your email address).
  • Once you’re signed in, l00k at the left navigation bar – “Shorten URL” is the fourth choice from the top.
  • Click the Shorten URL shortcut and type or paste the address in to the “Long URL” box and click the Shorten button.
  • There’s a box that says QR Code – copy the link out of there and follow all the same steps as above in the Bit.ly example.
From Wikipedia: Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the telephone’s browser. This act of linking from physical world objects is termed hardlinking or object hyperlinking. Click here for more details than you probably want on how to work QR Codes. 🙂

UPDATE: In the last few weeks since I wrote this post, viruses have targeted QR Codes here and there. That doesn’t mean they aren’t safe but, just like email, watch where you click. More details here on how to avoid viruses.

Does this give you any new marketing ideas for your books, businesses or advertising? Are you already using QR Codes? What has your experience been?

Happy Writing!
Jenny

Jenny Hansen fills her nights with humor: writing memoir, women’s fiction, chick lit, short stories (and chasing after the newly walking Baby Girl). By day, she provides training and social media marketing for an accounting firm. After 15 years as a stand-up corporate software trainer, she’s digging this “sit down and write” thing.

In addition to being a founding member at Writers In The Storm, Jenny can also be found on Twitter and Facebook or over at her solo blog, More Cowbell.

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Between the Lines with Charlotte Lobb (writing as Charlotte Carter)

November 13, 2011 by in category Interviews tagged as , ,

A multi-published author of more than fifty romance, cozy mystery and inspirational titles, Charlotte Carter lives in Southern California with her husband of forty-nine years and their cat Mittens—an equal opportunity lap cat. They have two married daughters and five grandchildren. When she’s not writing, Charlotte does a little stand-up comedy—G-Rated Humor for Grownups—and teaches workshops on the craft of writing.


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Single mom Ellie James has returned to Montana for a fresh start and a new job at a local school. She sure could use the support of hometown rancher Arnie O’Brien, especially when she faces the opportunity to step up as director. But this cowboy still holds a grudge from when Ellie left him behind eight years ago. Can Arnie trust God’s plan and take a second chance on the girl who got away? He and Ellie will have to put aside the past to face the future together.

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Q. You’ve written SO many books. How do you keep yourself motivated to write?
I’m compulsive! Maybe it’s because I started late in this writing business, but writing, discovering a story, soothes me (when it’s going well, of course). And there’s always another story to tell lurking somewhere in the back of my mind. So little time, so many stories……
Q. You’ve written in several different subgenres. Do you stick with one genre at a time or do you switch it up and change from book to book to keep it interesting?
The vast majority of my books have been romance novels. Now, however, I’m writing for two publishers: inspirational romance for Love Inspired  and cozy mystery continuities for Guideposts Books. I try to alternate between publishers, which is somewhat dependent on my schedule for the Guideposts books in whatever series is current.

Q. What is your writing process like? Linear or dot-to-dot? Planner or pantser? Do you write long hand or on the computer? etc.
I’m definitely linear and a planner, although the characters have been known to give me a surprise now and then. I start off plotting with a pen and college-lined notebook paper. (You can tell  how high-tech I am – Not!)  I establish who the characters are and their goals, diagram a W plot and  work through the hero’s journey.  At that point I can usually write a synopsis, which I do on the computer as well as the rest of the manuscript.

Q. What is your most reliable “go to” tool when you realize your story is broken and needs fixing?
For many years, my favorite “go to” tool was Mindy Neff and Susan Phillips, my critique partners. More recently I’ve been whining to Karen Leabo (aka Kara Lennox), who is great with the ‘black moment.’ If they aren’t handy, I may take a second look at Save the Cat by Blake Synder, do Debbie Macomber’s list of 20, or let my subconscious solve the problem while I sleep. I will say, by chapter 3 I pretty well can tell if the story is going to work.

Q. How have you managed to brand yourself, given the different genres you have written in?
I’ve never quite understood this ‘branding’ business, but I do have a motto and a promise that I make to readers: Books that leave you smiling….by Charlotte Carter.  When I was writing for Harlequin American (as Charlotte Maclay) I wrote warm, family stories. Now, with Love Inspired (w/a Charlotte Carter) I’m writing warm, family stories but with a more emotional tone and characters who are dealing with serious problems — a heart transplant recipient, loss of family members, and in my current book, Big Sky Family, a hero who is paraplegic.

Q. You have a wonderful sense of humor that serves you well when speaking publicly. How does your humor serve you in your writing career?
I wish I could say my sense of humor allows me to laugh at copy editors, but that would be a lie. In my writing, humor tends to worm it’s way into the story via children, who are always unpredictable, or by creating a ‘fish out of water’ story for the hero or heroine. Often it’s the reaction of a ‘straight’ character to a humorous situation that can make a reader smile.

Q. What authors and genres do you like to read?
I most often read suspense and romantic suspense, single title romance, legal thrillers, and the like. I’ve recently read James Patterson (Alex Cross story), John Grisham, Iris Johansen, and Rachel Lee books. And to my delight, our own Deb Mullins and Tessa Dare (Eve Ortega) have brought me back to historical romance, my first love.

Q. What piece of advice do you consider most important sharing with an aspiring author?
Write! Write! And write some more. I was very fortunate when I joined OCC and RWA that I could come home from a meeting and immediately use whatever information I’d gleaned  in my work-in-progress.. It’s impossible, in my view, to learn to write without having somehow finished a story.  My various critique groups have also been invaluable. (My technique is to be the dumbest one in the group so I can learn the most; so far I’ve achieved that goal..) I continue to learn by attending workshops and taking online classes in the hope of improving my craft. As Susan Macias said at our October Birthday Bash, “The only guarantee that you won’t sell is if you quit writing.”
Find more information about Charlotte and her books at: CharlotteCarter.com 
Interview is conducted by Brenna Aubrey, aspiring author whose first publication, a short story, “The Love Letter” was recently published in the Jane Austen Made Me Do It anthology, currently available.

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5 Tips to self-publishing your mother never told you by Jina Bacarr

November 11, 2011 by in category Archives tagged as , , , , , , , , , , , , ,

Psst…have you heard? Everybody’s doing it. Self-publishing.

It’s hip, it’s cool…it’s like winning the lottery.

Right?

Hmm…maybe. Maybe not. It’s the wild, wild west out in the land of Amazon, Smashwords and Nook. All you need is a dusty, old manuscript from under your bed, a sexy cover and a few .html codes and you’re dancing with the stars.

Oh, what fools we writers be.

It ain’t that easy.

Here’s the deal: You’ve written a good story and your manuscript is in the best shape possible–critique groups, professional editing, etc. Now what?

No doubt you need a good cover and nearly flawless formatting, but don’t give up if you haven’t gotten it all together. Before you push that old manuscript back under the bed with the dust bunnies, it is possible to hitch your wagon to the self-pubbed stars and join in the land rush…or should I say, digital rush.

I did it. I self-pubbed a holiday novella and a short story. There are many blogs that can help you with various aspects of the biz, from J.A. Konrath to Bob Mayer’s Write It Forward (I highly recommend both!), but here are a few tips I’ve learned along the way.

Jina’s 5 tips to self-publishing:

  1. I formatted my manuscript myself with help from Marie Force’s blog–I especially found the info about “tabs” and indenting .33 on the first line helpful.

  2. I bought my cover art from Dreamstime.com They have quality photos and high resolution. You can choose from 12 million photos available on their site.

  3. Be prepared to spend time learning how to format. It’s a high learning curve, but I’ve found both the Amazon (short video) and Smashwords guides to be helpful if you’re willing to make the effort.

  4. Be realistic about your goals. No one can predict how a book will do, but reading the Kindle forums and following other authors can give you an idea of how they’re doing. I follow OCC’s Dr. Debra Holland’s blog–she’s been open and forthright about her experience in self-publishing and her sales. Another OCC author, Jacqueline Diamond (author of 90 novels), has recently self-published books from her backlist and knows the value of promoting her books (she made the top 100 in Regency on Amazon).

  5. Write another book or story right away. Quality and quanity are both important in self-pubbing. You need product to sell. Imagine if a shoe store opened and all they had to sell was one shoe style?

Which reminds me of Cinderella and her glass slipper.

Putting your self-pubbed book out there is like Cinderella going to the ball. She had a team of cute little mice to make her dress (editing, cover and formatting) and a fairy godmother (Amazon, Nook and Smashwords) to make the magic happen.

She also had the moxie to get to the ball. That’s where you come in.

Be like Cinderella. Don’t be late to the self-publishing party.

You’ll never know if the glass slipper fits until you try it.

Best,
Jina

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Indies, Superheroes & Novellas, Oh My!

October 31, 2011 by in category Archives tagged as , ,
This month brings an interesting mix of calls. First up, is a collection of “indie” authors that are looking to compile some special themed anthologies. The erotic romance publisher Ravenous Romance put out a call for superhero stories, and Entangled Publishing delves into the novella market. As always, this selection represents only a sample of what’s out there. If you come across any that should be shared, please send them to me!

All-For Indies Anthologies
We have planned six anthologies with different themes that are spread throughout the year. A couple of examples might be: Martini Madness/chick-lit and humorous fiction genres, Summer Fling/Romance genre, etc. Each anthology will include a mix of genres and sub-genres centered around a main theme.
Each author is responsible for writing/editing their own work. WE ARE NOT A PUBLISHER! We are not going to read your story for approval. If you are picked, we trust you are a professional.
The first anthology is going to be coming out in January 2012. Winter Wonderland is the theme (not the name), and is going to feature every genre. The deadline is Dec. 10, 2011. The second anthology is coming out in February 2012 in time for Valentine’s Day and will carry that theme. The deadline for manuscripts is Jan. 10, 2012.
For more information, visit http://thewritersguidetoepublishing.com/self-published-author-unite-in-anthologies-on-wg2e
Under the Cape
What’s up in the sky, is not a bird or a plane, it is your hero or heroine. Under the Cape – is a super-hero / super-heroine anthology for Ravenous Romance. We are looking for original erotic romances about heroes of your own creation. They should not be modeled after or based on current comic book entities. Fan fiction need not apply.
Think about strong, passionate characters and world building. Who is to say what excitement lingers after the city is saved and villain routed? Do the heroes fly home at super-sonic speeds to their lovers or does the “victor” strike a new costume to wear? What if the hero of the story has had a tryst or more with their foe? And don’t forget about the possibilities of a sidekick.
This anthology is for the non-everyday heroes. We’re looking for the kind of heroes who fly, shoot bolts of energy or phase through walls…among other abilities. Of course, that’s not to say your hero or heroine can’t have a hidden identity. A war hero crusading at night to stop an other-worldly nemesis? Maybe a firefighter who controls the flames when no one else is looking? Make the abilities so super, they can only be contained by a skin tight costume and cape flying in the breeze. And make your hero or heroine so sexy they can’t be contained at all.
All stories should be original and unpublished stories. Aside from strong characters, don’t forget to give us a good story and world building. Make your heroes and villains believable and sexy. Ideally we’d like to see stories in the 5K range, but no less than 3K – please query for longer works. We’re looking for 10-12 stories to fill this anthology.
Reading period is open and will go until 12/31/11 or filled. Please do not query for status until after the reading period has ended. Payment is $25 flat fee upon publication. No additional payment will be offered. For more information, visit http://ravenousromance.blogspot.com
Contemporary Novellas
Entangled is looking to expand our novella line, and with release dates as early as mid-December 2011 available, we’re actively acquiring. If you write contemporary romance that falls between 20k to 40k words, we would love to hear from you!
  • Manuscript should fall between 20k and 40k words in length
  • Story must contain strong romantic elements, ending with either a HEA or a satisfying HFN.
  • Entangled is not an erotic romance publisher, however we’ll consider any heat level so long as the erotic elements are not the main focus of the story.
  • To submit a manuscript for consideration, paste the following into an email:
  • A one-page query letter containing your genre, title, wordcount, a brief blurb about the book, and any pertinent writing credentials
  • The first five (5) double-spaced pages
  • Where we can find you on the web (links will do) 

Send your email to submissions(at)entangledpublishing(dot)com. Standard Entangled Publishing royalty rates apply. For more information, visit http://www.entangledinromance.com/2011/10/11/call-for-submissions-contemporary-novellas/
— compiled by Louisa Bacio
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A Fantasy Life by Janet Quinn Cornelow

October 28, 2011 by in category A Fantasy Life by Janet Cornelow tagged as ,

I have put The Irish Countess up on Kindle. It has a new look thanks to Lex Valentine, an OCC member, who made the cover. It is really a sexy cover.

After the death of her husband, Countess Ciara MacCormack Fitzsimmons returns home to Ireland and the earl’s estate accompanied by her six-year-old son. There she meets Mick O’Hurlihey, the estate overseer, and falls in love for the first time in her life. However, being the countess keeps her from Mick.

Mick is smitten with Ciara the first time he sees her, but realizes that he can never lay claim to the Countess. Then danger stalks Ciara and her son and Mick risks his own life to keep theirs safe.

It is available at Kindle: http://www.amazon.com/The-Irish-Countess-ebook/dp/B005ZXEQGQ/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1319765168&sr=1-1

I have been writing, which is a good thing. I am working on A Chance for Love, which is a time-travel that I started awhile back. It is moving along quickly. I am on chapter 6 already. The hero is getting ready to tell the heroine that he is from the future which is always a fun scene to write. I wish I had more time to write but the classes I am teaching take up much of my time.

So do my two “toddlers.” My dog and my kitten love to interrupt everything that I do. The kitten doesn’t understand that the 90 pound dog is not a big cat and does not wrestle like a cat does. I keep waiting for the kitten to get smooshed. He has turned out to be the alpha male and terrorizes the dog. Then he also terrorizes the humans and has redecorated a great deal of the house. I have baby proofed my kitchen. It is already for my granddaughter when she learns to crawl. Of course, by the time she can reach the top cabinets that are also baby proofed, she’ll be old enough to not hurt herself. Rugen, the kitten, on the other hand, can reach them now and wants to get into them and knock everything out. If I could convince him that the stove is not a safe place when there is something cooking on it, I will have really accomplished something. I have to watch the stove at all moments because he keeps trying to set himself on fire.

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