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Do You Have an Email Newsletter? by Kitty Bucholtz

July 9, 2013 by in category Archives tagged as , , , ,

With my new book, Unexpected Superhero, out last month, I am reading the perfect marketing book. It’s called Your First 1000 Copies by Tim Grahl. I’ve been following Tim via his company, Out:think, for a year or more. The company works with writers to sell more books and become more successful.

The book came out two weeks ago and I’m halfway through it. So far, the most compelling piece of information is the incredibly strong argument for writers to have an email newsletter. And not just to have one (I sent out my first newsletter two weeks ago! Woo-hoo!), but to have a robust list, focusing more on email followers than Facebook or Twitter followers.

One of Tim’s examples is of an author whose analytics show that for every book she sold via Facebook and Twitter posts, she sold fifty due to her email newsletters. Fifty! Tim also reminds us that no matter what is happening with the various social media outlets, we will always have the contact information we collect via our newsletters. If Facebook changes this or that policy, if Twitter makes a change, we can lose contact with all of our fans. Snap! Just like that.

The other thing Tim emphasizes several times is that our newsletters need to be “relentlessly helpful.” Think about that. Relentlessly helpful. What does that mean to you? More importantly, what does that mean to your readers? What kind of information would be in my newsletter that would cause subscribers to not only read every issue, but hit the Buy Now button when I have a new book out? What kind of newsletter would do that with your readers?

If you’re looking for a good book on marketing your new book, I think you should try Your First 1000 Copies. I’m getting a lot out of it, and I think you will, too.


Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, came out in 2011. Her new novel, Unexpected Superhero, book one in The Adventures of Lewis & Clarke humorous urban fantasy series, is now available in print and ebook format. Love at the Fluff and Fold, book one in The Strays of Loon Lake romantic comedy series, will be released later this summer. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats.

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OCCRWA Proudly Presents: July 15 –

June 28, 2013 by in category Archives
OCCRWA Proudly Presents: header
July 15 – July 28, 2013

Getting Your 15 Minutes (2-week class)

with Susan Palmquist
About the Class:
In “Getting your 15 Minutes,” participants will learn how to do their own promotion and public relations. You will learn how to write a news release that grabs attention.  Also, you’ll learn how to put together a media kit and how to work with the media.  In addition, learn how to prepare yourself for interviews.
There will also be tips and tricks on low cost ways to promote yourself and your work.

About the Instructor:
Susan Palmquist is both a freelance writer and author. Under her own name, she writes romances and mysteries and is the author of six novels and her short stories have appeared in magazines and anthologies.  Using her pen name, Vanessa Devereaux she is the bestselling author of erotica and erotic romances including Last First Kiss, Cater to Me, Who’s the Boss? and One Night With You.
Prior to her career in writing she worked in public relations and spent three years as a publicist for a publisher. She has recently re-launched her own PR company, SusanPalmquistPR and enjoys sharing promotion tips and techniques with fellow writers.

Enrollment Information
This is a 2-week online course that uses email and Yahoo Groups. The class is open to anyone wishing to participate. The cost is $15.00 per person or, if you are a member of OCCRWA, $10.00 per person.
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The Make An Effort Diet

June 24, 2013 by in category Archives tagged as ,

I only used the word “diet” to lure you in.

MAE is not a diet.

Diets are depressing.  The very word makes me feel sad, deprived of things desireable, filled with a rebellious fervor to go out and eat something—anything. Everything.

MAE is an attitude adjustment, challenging and changing one’s perspective both outwardly and inwardly.

Diets demonize and bless things we eat.  They work within a familiar—and for many a comfortable—framework of sin and redemption.  The promised land is reached (or at least visited)  through privation, guilt and self-flaggelation.  And these actions offer us a sense of moral superiority.  We look at not eating/eating as demonstrating moral fibre (or moral turpitude).

The dieting activity involves self-recrimination as well as self-congratualation, and frequently involves purchasing material—books, magazines, programs, special meals, “diet” foods, etc.  Because—cue in Steve Martin’s paradigm altering realization in The Jerk—“It’s a profit deal!“

No purchase is necessary for Make An Effort.  The only requirement is to…you guessed it! To make an effort.

And that effort is real.  You have to actually PAY ATTENTION.  You have to think about:

  1. Whether you are actually hungry
  2. What does the food you are eating taste like?
  3. When you are no longer hungry

You have to make an effort to eat with intention and enjoyment and only what you really need to fill yourself, so eat slowly and allow your stomach to catch up with your mouth.

So for example, you do not need to eat the entire bag of potato chips.  The first one or two are delicious, the rest are a repetitive and compulsive waste.  Don’t even go there.

The MAE could be seen as portion control–you will be making an effort to eat less, to enjoy what you are eating more, to avoid very fattening foods.

But you should never deprive yourself.  If you want a cookie, or ice-cream or whatever, you need to challenge yourself:  Are you being frivolous? Is it anxious eating? Boredom?  Already full and just want more? If yes, then make an effort and avoid.

But if it is special, if you are really feeling a bit hollow, or just have a craving, of course help yourself.  Just enough, but not more.  No penalties, no recrimination, just really savor it, think about it and enjoy it to the fullest.

Go ahead.  Make an effort….

Isabel Swift

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emaginings: Our New #Nook and Other Musings

June 16, 2013 by in category Archives tagged as , , , , , , , ,

Yesterday my husband bought himself a 9″ Nook tablet, sort of a non-Father’s Day gift, since we don’t have kids. He’d been thinking of getting one for some time, but this week Barnes & Noble made him an offer he couldn’t refuse: a $120 discount. His new table cost $149.00, a fabulous deal. Sale ends today.

Yet the acquisition was not without some frustration. He had been told it came with the new operating system and access to the Google play store, but when we plugged it in, the first thing it said was that a “critical software upgrade” was needed. Then it didn’t like our wi-fi connection. For some reason we had to rename our wi-fi router, before the Nook could check in with the Mothership. (Nothing works without approval from the Cloud these days.) I used my B&N account, and he discovered that the Library is the Home Page which meant he had to look at all my romance novel covers! But it turns out you can have more than one user on the Nook, so the romance novels are consigned to my side of the device.  

He seems pretty happy with it now, so all’s well that ends well.

Turning to other matters…

Some friends pointed me to a useful blog post called LOGLINES AND TAGLINES ARE DIFFERENT And You Need Both For Your Novel by by R. Ann Siracusa. It’s well worth your time to read if you struggle with elevator pitches, and timely with RWA National coming up next month.

There has been a lot of talk of privacy in the last week, so you might also want to read Rose Anderson’s post on [NETWORKING FOR INTROVERTS] How Much Should You Share Online? 

This is something I wonder about sometimes. I tend to not share a lot, not so much because I’m terribly introverted, but because my real life is so dull, I find my fictional characters much more interesting.

If you are concerned about privacy, here are a couple of options to reduce your visibility to online search engines.

Startpage bills itself as “the world’s most private search engine”. Though it uses Google’s search engines, Startpage first removes your identifying information including your IP address. Their website says “Startpage, and its sister search engine Ixquick, are the only third-party certified search engines in the world that do not record your IP address or track your searches.” Ixquick is used in Europe and was awarded the first European Privacy Seal.

The SRWare Iron browser, developed in Germany, is based on Google’s open source Chrome browser, but with more privacy protections. I’ve tried it and it seems to work fairly well.

My alter ego, Lyndi Lamont, is participating in the first MFRW Colors of the Rainbow Blog Hop! There are 22 authors of LGBT romance in the hop, and along with the individual giveaways, you can download a free excerpt book. Leave a comment on my blog to enter to win a free download of my historical erotic romance Deception.

That’s about it for this month. Hope you are all having a good Father’s Day, or non-Father’s Day, as the case may be.

Linda Mac

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GROUP HUG

June 15, 2013 by in category Archives tagged as , ,

Attending book club meetings used to be one of my favorite things to do, but with the advent of e-books discussions are now often conducted online by members of groups that are, at times, far-flung.  Recently, though, a group in Wisconsin contacted me and asked me to participate in their meeting. They asked:
1)   Do you have something you could send to us? Bookmarks?
2)   Do you have discussion guidelines for Hostile Witness?

I did not have discussion guidelines for any of my books*. I also did not have bookmarks since most of my readers were choosing digital files. But the request was so cool that immediately wrote discussion questions and sent them along with a Hostile Witness Book Club Box: three jars of sand from Hermosa Beach (the location of all the witness books), candles to put in the sand, and tiny plastic mermaids that are always attached to drinks at the legendary Mermaid Restaurant where Josie Bates met with Linda Rayburn.
Not only did the Wisconsin group inspire me to think about my books in a new light, they got me to thinking about why I liked book clubs so much. Here are the top reasons why I’m sending out big hugs to book clubs:

1)                 Members not only think about what they want to read but what they have read.
2)                 Members are curious.  They want to know why a book was written, what inspired the and book, and who wrote it.
3)                 Members are articulate. They explain in detail why they did or did not like a book and even reference specific words and passages.
4)                 Members are considerate. They listen to visiting authors and one another. Sometimes they even raise their hands before they talk.
5)                 Members don’t judge a book by its cover. They may not like a cover, but they don’t judge until they read what’s inside.
6)                 Members are reliable. They read the month’s book and show up on time. Okay, sometimes they don’t read the whole book, but they always show up on time.
7)                 Members abide by rules. They made the rules themselves so that means they can happily live with them.
8)                 Members always feed me. Enough said on that point.
9)                 Members do not discriminate so they are diverse. If you love books you can join the club. That is cool.
10)             Members give great big hugs to authors when they give our work a chance. That’s really what an author needs.
So next time your group meets, don’t forget – Group Hug. You are way cool.
Find Book Group Guidelines for the Witness series here! 
Digital copies of Hostile Witness are always free. 

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