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KDP Select Ad Results August 2015 by Kitty Bucholtz

September 9, 2015 by in category It's Worth It by Kitty Bucholtz tagged as , , , , , ,
Bringing you another episode of “What Might Be Working in Book Ads.” 😉
 
You may remember, I added my chick-lit book, Little Miss Lovesick, to KDP Select in March 2015. The book wasn’t really selling, so I figured it would be a good time to do some experimentation. After all, you can’t sell fewer than zero books, right?
 
I took advantage of the five free days at the end of May 2015 and shared my results with you here. Things went so well that I wanted to continue my experiment, so I left the book in KDP Select and did another five free days August 18-22, 2015. I am happy to report that the sale went even better the second time! Here are the details…
 
Before the sale:
 
I applied for the same ads that I purchased in May since they did so well. I didn’t get all of them, but I also asked other writer friends what worked for them and picked up a couple of new ads on recommendation (Ereader News Today and Robin Reads).
 
In May I paid $14.99 to use Book Marketing Tools™ ebook submission tool to somewhat-automatically apply to 32 websites at once that accept submissions to advertise your free book. (During a promotion last year, I used Ebook Booster, which submits your free book to 45+ sites for $35.) In August, I decided to try the free membership tool at Author Marketing Club to manually apply to about a dozen sites by clicking through from buttons on AMC’s web page.
 
It’s difficult to know which sites are going to list your book as they don’t all reply back to you. And in the past, I haven’t been able to find my book on all the sites that did reply back. In any case, I’m pretty sure the book was advertised on DigitalBook Today and FreeBooksy, and probably others, but I didn’t double-check any of the sites during the free period.
 
I applied for the “free ebook of the day” ad at Indie AuthorNews, which appeared to be a good ad for me last time, but I didn’t get it this time. I also wrote down that I used a pre-paid ad credit at The Romance Studio blog page for one day, but I forgot to follow-up and see if the ad appeared and on which day. So I don’t know if I got any traffic from there.
 
What I did during the sale days:
 
Tuesday, August 18: 2645 free downloads today
* KENP = 0
* Free ad on ReadCheaply.com
* $45 premium ad in Choosy Bookworm email newsletter to 40,000+ subscribers, on their website all week
 
Wednesday, August 19: 1963 free downloads
* KENP = 470
* $21 to BKnights on Fiverr to 4800+ active Facebook users for 7 days, “extra” promotion with viral Facebook post for 7 days, promote on website with 2000 visitors/day for 1 day, promote in email newsletter to over 2500 subscribers for 1 day
* Julie Kenner’s Hump Day feature, no charge promoted with other books on a blog post
* $25 Ereader News Today ad in email newsletter
 
Thursday, August 20: 850 free downloads
* KENP = 515
* $25 InDtale Bargain Book ad to 10,000+ email newsletter subscribers
 
Friday, August 21: 2080 free downloads
* KENP = 1131
* $20 ad in Robin Reads email newsletter
* Blog post on Tracy Reed site
 
Saturday, August 22: 561 free downloads
* KENP = 2066
* Blog post on Alina K. Field site
 
On the last day of the freebie sale, there are always a few copies that get downloaded early the next day before the price goes back to normal, and 9 free copies were downloaded on Sunday. The grand total of free ebooks downloaded in this 6-day period was 8108. In May, the total was 7312, so I’m quite happy with the 11% increase.
 
Comparison of KENP pages read in Kindle Unlimited:
 
In May, Kindle Unlimited still counted each title as one borrow rather than counting the number of pages read (KENP) as has been the case since July 1. It also took me six weeks to get my results to you last time, and it’s only been 16 days since my most recent sale. So the comparison here is going to be a bit shaky.
 
In my prior post, I reported about 138 borrows over 6 1/2 weeks. Little Miss Lovesick has 402 KENP pages, so that’s approximately 55,476 KENP pages if every person read every single page (unlikely).
 
The above numbers include part of July as well, but the July total alone was 2381 KENP pages read (with a payout of about half a cent per page, which is very close to what I got paid for a “borrow” in the past). In the 17 days of August before the book went free, there were 697 KENP pages read. But from the day the book was free to the end of August, there were 24,899 KENP pages read in 14 days. In the first seven days of September, the daily average dropped 40% with 7831 pages read.
 
Totals are:
July KENP = 2381
August 1-17 KENP = 697
August 18-31 KENP = 24899
September 1-7 KENP = 7831
 
Total book sales:
In addition to wanting to get more people reading Lovesick for free, as a borrow through Kindle Unlimited, and as a sale, I also wanted to get people trying my other books. (I have four titles total.)
 
There are three titles in the Adventures of Lewis and Clarke superhero urban fantasy series–the first is a free short story, the second is a long novella (45,000 words), and the third is officially the first book in the series at 100,000 words.
 
At the beginning and end of Lovesick, and the beginning and end of the free short story, there is a note to join my newsletter and get the novella for free. That means that if someone downloaded Lovesick for free, and followed up to see what else I had, and read the note about how to get the novella for free, they could’ve gotten three of my four titles for free. If they do that, I think I’ve got them as a reader. And they’re on my newsletter list. 🙂
 
So total book sales are:
 
July = 12 (0 for Lovesick)
August = 24 (9 for Lovesick)
September 1-7 = 8 (0 for Lovesick)
 
Total spent on ads to get to this point was $136 in August. I’m estimating that I’ve earned more than twice that so far in the last three weeks. Excellent! Compare that to the first time I used a KDP Select free period when I spent less than $100 and didn’t break even, the second time when I spent less than $100 but did break even, and now this time I’ve made about a 100% or more return on investment (ROI).
 
This is by far the best result I’ve had so far with any kind of advertising, any kind of freebie/sale. I’ve let Little Miss Lovesick stay in KDP Select for a third period. I’ll let you know what I decide to do this next time.
 
Meanwhile, I’m going to put Unexpected Superhero on sale for $2.99 (down from $3.99) October 1-10 and use the same Choosy Bookworm feature ad to see how it works on bargain-priced books. I chose to discount it only $1 because anecdotal evidence shows few books sell at $1.99, and the number of books (104) I’d have to sell at 99c with only a 35% royalty is more than my sales history says I can expect to get to cover the cost of the ad. (I only need to sell 17 books to break even at $2.99. I’ll try the 99c test later when overall book sales have increased.)
 
I hope this has been useful in helping you decide what you might want to try in your own advertising and promotion. Good luck!
 

 

 

 
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My New and Hopefully Lucky Romance Release

September 6, 2015 by in category Events, Pets, Romance & Lots of Suspense by Linda O. Johnston tagged as , ,

by Linda O. Johnston

 I’m full of it.  Romance, I mean.  This month marks the release of CANADIAN WOLF, the seventh book in my Alpha Force miniseries for Harlequin Nocturne, a paranormal romance about a covert military unit of shapeshifters. 

That should be lucky.  Why?  The number 7 is considered to be lucky, and I also write the Superstition Mysteries.  Number two in that series, KNOCK ON WOOD, will be published next month, and I’m knocking on wood that readers enjoy them both. 

Will that consist of the same readers?  Not necessarily.  I realize that, and of course I’ve blogged here before at A Slice of Orange about writing in multiple genres, and all the different kinds of conferences I consequently wind up attending.  

This month, I’m looking forward to attending the OCC meeting, and next month I’m looking forward to attending the OCC Birthday Bash.  In between, I’ve got events and meetings both of Los Angeles Romance Authors and the mystery organizations I belong to.   

It’s all fun.  But I’ve been a member of OCC for a long time now and consider it very good luck that I joined all those years ago! 



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THE ALEX CHRONICLES PREQUEL TEASER

September 5, 2015 by in category Pink Pad by Tracy Reed tagged as , , ,

Part Two: A Funny Thing Happened On The Way To My First Book..sort of

I’m about to launch the prequel to my first born, The Alex Chronicles…Girlfriends & Secrets. I talked about this little novelette last month in my post, A Funny Thing Happened On The Way To My First Book. You can sort of say this is part two to that post.

As I mentioned last month, this is the first book I wrote. When I wrote the book, I had aspirations of book tours, radio interviews and a fantasy of being on The View. Hey, if you don’t dream big, you’ll never get any where.

However, after I wrote the first three books in the series, it seemed the entire dynamic of the romance genre shifted. I credit or blame Fifty Shades of Grey. The protagonists or heroes were no longer just good looking men. They were now these incredible, super sexy males. Really, have you ever really seen a man with thighs that could bust a watermelon…that’s a line from one of my upcoming books. Or what about a man with hair like flaxen gold and a behind so tight a quarter could bounce off of it. I’ve been to the gym okay, I’ve been to a gym and around construction sites and I’ve yet to see a behind that tight. Take that back, I did see the season finale of “Ballers” and got a good look at The Rock’s behind. Not to mention John Cena in “Trainwreck”, I think that tight-quarter-bouncing behind title could legitimately be applied to both of them.

As I was saying, the dynamic had changed. When I wrote the first draft of The Alex Chronicles, my protagonist was my version of very handsome. Did you catch that phrase, my version. See one of the things that tripped me up about the new descriptions in romance fiction, was taste. Every one has their version of what’s hot, sexy, handsome, unattractive [I didn’t want to say ugly], cute, and the list goes on. This was a dilemma for me. What I liked physically, didn’t always match up with what some of my readers liked.

I’ve read a lot of books the past couple of years. compared to the past, I’m breaking my own reading records. Apart from being very tall, most of the protagonists had large…body parts and mesmerizing eyes, but it was their character that stood out. No matter how roguish, devious, freaking, sadistic, crazy or stupid, they are, deep down, they all have big hearts. And very, very, very, big wallets.

I had dinner with a friend and told her, I had to re-write The Alex Chronicles, because the protagonist wasn’t rich enough. Let me clarify. When I wrote him, it was with the intention that he was rich. Well in the new romance world, it wasn’t good enough for him to just be rich or a millionaire, he needed to be a billionaire. And he has to have a private plane, luxury yacht, mansion and penthouse apartment on top of his own building…is the new normal. When did this happen? And to make it worse, I saw a book that was touting the word Trillionaire. Come on people, let me catch up.

Which brings me to my series. When it was first written, the heroine’s ex-husband was a decent level millionaire, but her new love interest was richer than the ex. When I did the rewrite, I made it a point not to mention how much he’s worth. Instead, I elude to it by the gifts and things he does for her. Welcome to the new contemporary romance protagonist. Is it even possible that such a man exists? I choose to believe that somewhere there’s a woman living out one of my books. I’m open to living out my own romance novel. If anyone knows a tall dark chocolate billionaire in search of a petite curvy mocha wife, send him my way. Really, who better to live out one of my books then me.

So what’s The Alex Chronicles about? It’s the story of five best friends and a pact they made in college. It seems kind of childish that five grown women would still be beholden to something so silly. That’s what one of their boyfriends said later in the series. But it’s something that worked for them…when they were in college. Now that they’re adults and dealing with the day to day things of life, it’s not so easy.

The Alex Chronicles: Girlfriends & Secrets will be out in October. It’s also my first perma free book. I can’t believe I’m going to say this, “I’m glad have a free book.” I’ve been waiting for this opportunity. Offering this book free, is my major marketing step for this series. I’ll keep you posted on how my first born does. In the meantime, here’s the first chapter in the prequel:

who are we…
ALEX

MY NAME IS ALEXANDRA SIMONE Miller and I am a fashion addict. Isn’t that how they make you introduce yourself at those addiction anonymous support group meetings? At least that’s what I’ve heard. I tried kicking the fashion habit, but it’s a little difficult when there are so many talented dealers, I mean designers tempting me. I know somewhere there has to be a support group for people like me. I think it meets at Neiman’s or Barneys. I heard a rumor that if you’re really bad they sentence you to aversion therapy at Bergdorf’s…I wish. 

 
So the last thing a person like me should do is own a boutique. Fashion is a drug and not only am I a junkie, I’m also a dealer and the base of my operation is my boutique, “Alex Simone”.
Alex Simone is my baby. It’s a place where women come to escape and fantasize. We encourage women to try things on, because that usually leads to buying. Shopping at one of my boutiques is like playing “dress up” in the ultimate fantasy closet, complete with designer ready-to-wear and vintage couture. 
 
Not only am I a fashion addict, I’m also a borderline workaholic. I say borderline, because I do manage to eek out time to spend with my friends. 
 
My girlfriends are like family. People always ask how we met. I think that’s the one thing we haven’t been able to agree on. 
 
Let’s see. Taylor is my cousin on my dad’s side. She and I have always been close. She’s really more like an older sister. I think we have shared secrets none of the other girls know about. But there’s that one thing that happened in Paris. I think I didn’t tell her because I knew she would have been disappointed in me. 
 
Anyway…she was going to school in Atlanta and she said I’d like it. Not only because it was crawling with good looking guys, but because it had a great liberal arts program. To be honest, I needed to get out of the city. A dose of Southern living was a welcome change. So I applied and got in. That’s where I met Chloe. 
Chloe was a typical rich girl on the verge of being cut off. School in the south was the last straw. She and Taylor were roommates. I don’t know who thought it was a good idea to put them together. Then again, it was probably for the best.
When I went for my college tour, the two of them had me running around town. I don’t think I got more than twenty hours of sleep the entire week, but I had a good time. These two had the hook up for everything. 
When I got there in the fall, a new dorm was open courtesy of Chloe’s parents. The rooms were all suites. A few strings were pulled and I was assigned to Taylor and Chloe’s suite. I was immediately accepted into their social circle. Heck, they practically ran the social scene on campus. To this day, I never knew how they managed to get hooked up with every club in town, without getting busted.
The year after I got there, I met this girl named Dionne in Humanities class. We started talking and it turned out, she was from California. She kept saying I reminded her of her roommate, Kendell. When I finally met Kendell, I was shocked at how much we looked alike. We played a little game of Twenty Questions and discovered the reason we looked so much alike was because we were related.
Kendell is my cousin on my mother’s side. Her father and my mother are half siblings. We share our grandfather’s eyes, smile, skin color and height. When I first saw her, I thought I was looking at myself minus the upstairs endowment from my grandmother. My mother and Kendell’s father have the same father. My Grandfather Cyrus had a roaming eye along with some other things. He was married to my Grandmother while he played house with Kendell’s grandmother. He fathered a total of nine children, my mother and her three sisters, and Uncle Chester and his four brothers.
I think we’ve managed to stay friends as long as we have because we’re so different. It’s like we balance each other out. 
 
Oh, yeah, I was talking about secrets and being impulsive. Of my group, I’m considered the rational one. I don’t see how I got that label. My friends say it’s because I’m a planner and would never do anything impulsive. That’s just not true. I do a lot of impulsive things, they just don’t know about them. 
There was one impulsive thing I was going to do, but circumstances prevented it from happening. I’m not using my planning habit as an excuse, but as a legitimate reason why that impulsive event didn’t take place. The impulsive incident involved my fiancé, Jonathan. 
 
Jonathan and I had been together off and on for ten years. If you ask my friends, they’d say more off than on. And as much as I don’t want to agree with them, they’re right. 
I met Jonathan in college when I returned from my Paris internship to complete the second half of my senior year. I was hesitant to get involved with him, because his best friend and I had history. However, he won me over with his charm and we started dating. 
 
By the time we graduated, he had proposed…the first time. Much too soon. We barely knew each other. I moved back to Los Angeles. He followed me to California and took a job in Los Angeles so we could work on our relationship. We agreed to table the marriage question until later.
 
The magazine I interned for in Paris offered me a Junior Fashion Editor position in their Los Angeles office, but I turned it down. I know it sounds foolish, but there were things going on in my personal life that made me re-think what I wanted to do with my life.
 
I had come into a large sum of money, and decided to open a boutique. I love what I do. It’s taken me a while to gain the respect of the local fashion community, but it was well worth the hard work, and a huge step of faith.
 
Alex Simone is a place for women with curves, or real women. We stock most sizes, but we are known as the go to store for curvy women who love designer clothes. We’re not a plus size store per se, but in Southern California, a store that stocks anything over a size twelve is considered plus size. We just make it a point to offer designer clothing for women in a larger range of sizes. Curves, sensuality, and confidence are our business, and we know how to handle all three. 
Back to me and Jonathan. Things were going great with us. We had just gotten back together again. I say again, because, we broke up a lot. I know I sound like a fool, but I’m not. I had put a lot of time into that relationship and I wasn’t about to just walk away just because he had a little slip while we were apart. If only it had been a slip. 

Turns out, all those times he was proposing to me, he had a side piece in Long Beach. He’d tapped that piece so much he slipped up one night and forgot to suit up. So when he wanted to get back together he confessed. Like the idiot head I was, I took him back. He even introduced me to his side piece and their son. 
Here I was saving myself, and he was out tapping anything with a pulse. I didn’t tell my girlfriends that Jonathan and I were engaged. I just told them we were back together. They all said they were shocked that I took him back. They didn’t understand that I saw something in him they didn’t.
This time was different. We went engagement ring shopping and were making wedding plans. Jonathan agreed to counseling, and I was even warming up to the idea of marriage and being a step mother. I still wasn’t happy about having his side piece, I mean ex-side piece, in our lives, but she came with the kid. 
 
The last time he proposed, we didn’t tell anyone. Instead, he gave me an ultimatum, “Marry me when I return from my conference in two weeks. If you back out, it’s over for good.” I still hear those words replaying in my head, followed by a sharp chill in my bones. 
I knew my friends didn’t approve of my marrying Jonathan, so I decided to do something impulsive. I packed a bag and bought a first class ticket to Milan to surprise my fiancé. Oh man, it’s been over ten years, and it’s still difficult to tell this story. I knew he’d be in Milan another week for the conference. My plan was to surprise him and elope after his conference, and then do something small with our family and friends when we returned. 
 
The day before I was to leave to surprise Jonathan, I got a phone call from one of his friends who was attending the conference. Jonathan had had a massive heart attack and died. I was devastated. My girlfriends rallied and helped me, despite their feelings about Jonathan.
Instead of planning a wedding, I planned his funeral. 
I never told anyone, not even my mother, that I was planning to surprise him and elope. I still have the plane ticket. I don’t know why, but I keep it in my bag. If I had married him when he first asked, he wouldn’t have been alone. It hurts me to know he died alone. I should have been there. 
I have been trying to heal, and my girlfriends keep telling me it’s time to move on. I have in a way. It’s been over ten years and there have been a few men, but nothing serious. 
Bless my friend, Dionne. She’s made it her mission to find someone for me. I really wish she’d stop trying, because she’s not good at it. I was dating this very handsome media consultant named Quentin Burke. On paper we were perfect for each other, but I think it was poor timing and no chemistry. Those two things and that meddling mother of his, were the reason we broke up. I think we lasted about six months. We’re still friends. In fact, he’s my publicist. 
 
I introduced him to Dionne. The sparks flew and a few months later, they were married. Ever since I planted a good man into her life, she feels the need to do the same for me. I really wish she’d stop, but she won’t. After her last little matchmaking effort, I threatened to cancel our friendship.
She invited me to dinner with her and Quentin and left out one very important detail. When I arrived, Quentin met me at the door with a glass of wine. 
 
“I’m sorry, I didn’t know.” 
 
I didn’t understand what he meant. I took the glass, stepped inside and sitting on the sofa talking to Dionne was a shiny yellow brother with a pony tail hanging down his back. Dionne looked up and noticed I was heading out the door. She jumped up, walked over and pulled me over to the sofa and introduced me to my “date”. 
 
When he stood up, it was even worse. He was wearing a powder blue suit, navy blue shirt with the buttons undone to reveal his Mr. T gold chain collection sitting on a bed of tight black curls. I don’t like hairy men. I turned the glass up finishing the fine red wine in one gulp. This definitely would have been a good time to start drinking hard liquor. Saying I was a little pissed with Dionne would have been like calling a broken leg a sprain. 
 
I looked at Dionne wondering what she could have been thinking. I looked down at my “date’s” feet, and staring back at me were light blue patent leather brogues and matching socks. I didn’t know what to think, but I knew what to say. I just didn’t want to say it out loud. 
 
“Excuse me.” I put my empty glass on the table and hurried down to the powder room. “Okay God, I know Dionne meant well, but…really…what was she thinking?” I let out a sigh, touched up my lipstick and took that long walk out to the worst blind date of my life. 
 
“Are you all right Alex?” Dionne asked. 
 
I couldn’t believe she stood there with a smile on her face asking me if I was all right? Of course I wasn’t all right! I stood staring at one of my best friends, wondering at what point did she think setting me up with a black Smurf was a good idea. 
 
“I’m…” Quentin handed me another glass of wine. “Thank you.” 
 
“Sorry, it’s not something stronger,” Quentin whispered. 
 
“So am I.” I turned up the glass and gulped half in one swallow. “I’m sorry, I didn’t get your name.” 
 
“Eddie.” 
 
During dinner, Eddie the black Smurf sat sneering at me like I was a piece of cornbread he wanted to slop up with some greens. I looked across the table at this person my friend set me up with, and wondered how much longer I would have to endure this fiasco. Watching him eat was almost as disturbing as looking at him in that light blue suit. I closed my eyes and pretended I was someplace else. 
 
In my mind, I was on a remote island with a hot, sexy, dark chocolate man. He was feeding me strawberries, the juice running down the side of my mouth He gently caught the sweet juice with his soft, full lips. If Dionne was going to fix me up, why couldn’t it have been with the man in my fantasy, instead of Eddie the black Smurf? When I opened my eyes, Eddie the Smurf, was still talking incessantly about his ex-wife and his massive alimony payments. 
My phone rang, breaking the spell of my fantasy. I jumped up and ran into the kitchen to answer the call. Once in the kitchen, I turned the ringer off. It wasn’t a real call, but my “911 dating emergency call”. 
 
When I was in the powder room earlier, I had set a “911 dating alert.” That’s when you set the alarm on your phone to ring at a certain time. Once you pick up “the call” you become an Academy Award winning actress, and recite your escape monologue. My cousin Taylor hipped me to that little trick, and over the years I got very good at using it. So tonight, when I saw the black Smurf, I knew what I had to do. 
 
“Okay…no, I understand…uh huh…I’ll be right there.” I went back into the dining room, made my apologies and left. 
 
Before Dionne got with Quentin, she dated… let’s just say… she always managed to…she’s a sweet heart, but…it seemed she was always dating someone else’s Boaz. Like the guy who only wore Los Angeles Lakers attire. He didn’t care if it was basketball season or not. And when the occasion called for something a little “more dressy”, he broke out his favorite purple suit and accessorized it with a white and yellow striped shirt and Lakers tie. I caught a glimpse of the jacket lining once. Inside he had the entire Lakers starting line-up hand painted on the lining. I had one word for him and it wasn’t “Fantastic”. It was “Fanatical”. Dionne thought he was the one…her Boaz. That’s if Boaz was a basketball fanatic and a tacky dresser. His idea of a romantic night out was to take her to his favorite sports bar, “Nothin’ But Net” for happy hour. They got along great until she disagreed with him over the Lakers draft choice. He dropped her like a long distance three pointer… “swish”. 
 
She’s my girl, but I couldn’t take another day listening to her blame herself for her relationship falling apart. So, I arranged a little impromptu meeting between her and Quentin at the store. They hit it off ,and now three years later she’s trying to do the same thing for me.

_________________________ 

If my girlfriends knew about my plans to elope with Jonathan they wouldn’t be too surprised.

However, if they knew my other secret, they’d be pissed and would stop speaking to me. It’s my secret, and I’d be pissed if one of my best friends had kept something like that hidden from me for over twenty years. 
 
What’s my secret? All I’ll say is, I have the power to destroy one of the wealthiest families on the West Coast. That power could also cost me my life. But if pushed, that’s a risk I might be willing to take.

The Alex Chronicles Series will be starting in October

Tracy Reed

readtracyreed@me.com
www.readtracyreed.com

Fiction for Women Who Love God, Couture and Cute Guys

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Are you a Storyteller?

August 26, 2015 by in category Archives tagged as , , ,

Author Shannon Donnelly is stopping by today to talk about storytelling.

 
There are workshops on dialogue, on character, on marketing your book, and just about everything else to do with writing and stories. But let’s talk about the big picture for a minute—let’s talk about the art of being a story teller.

Edgar Rice Burroughs taught me a lot about being a story teller. He was a prolific writer—he also was not at times a very good writer, but he knew how to spin a yarn as they used to say. I went through a phase where I devoured all of his books, but one stands out in memory as being awful. Truly terrible. But I kept reading…and wondering as I turned the page. The Oakdale Affair is about a bear in a cellar. Really. It’s melodramatic, has stiff dialogue, and you still turn the pages. It keeps pulling you forward. Burroughs was a story teller.

So how to do you learn this art of storytelling? I’m doing a workshop on this that goes into depth, but let’s just cover ten tips here that can help you be a better story teller:

1-Read a lot.Yes, it’s obvious, but most folks don’t give this enough weight. Read across genres. Read cereal boxes—short is harder than long. Read everything—and read with a critical eye. Take apart stories that make you keep turning the page, and take apart ones that don’t. Read to see how a story is spun on a page.

2-Master technique.You want to get the technical stuff out of the way. If commas baffle you, nail them down and figure them out. Get a copy of Strunk & White’s Elements of Style and make it your bible. Make your sentence clean and clear. Write enough that technique no longer makes your story stumble.

3-Focus on character.Story is character and character is story. There’s a reason Burroughs is remembered for Tarzan—one of the most famous of all fictional characters. Not only did Burroughs exploit Tarzan, he was smart enough as a story teller to know he needed a great character to carry the story. Story is character and character is story. Focus on your characters more than your plots.

4-Figure out your theme. Every story is about something. You will also probably write about the same theme for most of your life. Figure out what it is that is your theme—what makes you hot under the collar or uncomfortable? What gets your blood moving fast? Write about something that matters to you—that will make your story matter, too.

5-Develop your voice.Write a lot. The only way you’ll find your voice is by writing. Write poetry. Write bad poetry. You don’t have to show this to anyone. Get the bad writing out of your system to get to the good stuff. Write in a journal. Write by hand. Write as a habit. Your voice will come out on its own eventually.

6-Learn how to structure. What this means is you need to know how to pace the reader and escalate the tension and conflict. That keeps the reader turning pages. These things come from learning craft—and some technical tricks that really do work. Read a lot and you’ll see other writers using these same techniques. Take apart Dan Brown, Burroughs, and other writers who sell a lot of books. There’s a reason why they do and it all comes back to story and characters—and keeping readers engaged.

7-Dramatize and twist.Stories are bigger than life—they’re dramatized. Learn how to make stories (and that means characters and dialogue) a little more, a little bigger and better than life. This means characters say things we’ve all wanted to say at times, and events happen in ways that we’ve always wanted them to. Surprise your readers—but keep it familiar. That formula has been shown to create hit songs and it works with hit stories, too.

8-Use setting as a character. There’s a reason Tarzan exists in his mythical jungle as “king of the beasts” with his Tarzan call. Tarzan’s setting is part of his story—it’s a main character. Create great settings. Push them to be fantastic, amazing, rich, vibrant, complex. Develop your settings as you would any other character. Use them as metaphors as visual clues to theme as contrasts.

9-Hit the key beats.A story teller knows the audience expects certain beats in a story—just like we all expect certain beats in a song. If you miss these beats, the story seems to stumble, and if it stumbles too much, the reader is thrown out. It takes care and time to master the art of weaving in beats without being obvious—and it takes practice. This is where you read to see the beats in the story, and then you apply that to your stories.

10-Payoff the read.A great story reaches an inevitable and satisfying ending. You want twists and turns, but you don’t want to go so far out there with your story that you lose your readers. Part of this means you write to satisfy yourself, but you also write to satisfy the reader. Keep this in mind. And know that the greater the ordeal for the character, the more time you need to take to bring the reader back down to regular life. Always work toward that satisfying ending—the one that seems so perfect that the story could not end any other way. If you set up that ending in the beginning, you’ll be a great storyteller.

Want to tackle this topic in more depth? OCCRWA’s September online class is Storytelling for Writers, with Shannon Donnelly. For information and to register please visit

http://occrwa.org/classes/sept-class-storytelling-for-writers/

 
ABOUT SHANNON DONNELLY

Shannon Donnelly’s writing has won numerous awards, including a nomination for Romance Writer’s of America’s RITA award, the Grand Prize in the “Minute Maid Sensational Romance Writer” contest, judged by Nora Roberts, and others. Her writing has repeatedly earned 4½ Star Top Pick reviews from Romantic Times magazine, as well as praise from Booklistand other reviewers, who note: “simply superb”…”wonderfully uplifting”….and “beautifully written.”

Her latest Regency romance, Lady Chance, is just out on Amazon.com. In addition to her Regency romances, she is the author of the Mackenzie Solomon, Demon/Warders Urban Fantasy series, Burn Baby Burn and Riding in on a Burning Tire, and the SF/Paranormal, Edge Walkers. Her work has been on the top seller list of Amazon.com and includes the Historical romances, The Cardros Ruby and Paths of Desire.

She is the author of several young adult horror stories, and has also written computer games and offers editing and writing workshops, and will be teaching a workshop for OCC on ‘Breaking Down Writers Block’. She lives in New Mexico with two horses, two donkeys, two dogs, and the one love of her life. Shannon can be found online at shannondonnelly.com, facebook.com/sdwriter, and twitter/sdwriter.

 

 
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Some sweeping generalizations and celebrating stereotypes:

August 24, 2015 by in category Archives

Copy line on movie ad (no, I can’t remember the title) with armed woman: Wife. Mother. Hero.

Why is a women defined by her relation to others? Would any man be described as Husband. Father. Hero.? I don’t think so. More like: Explorer. Visionary. Hero.

It’s all about what he does, who he is. Hers is about who she is connected to. That’s why women traditionally have an honorific that links them to their male partner: Mrs. Or lack of partner: Miss. Vs men, who are just Mr. Their status as a partner is deemed irrelevant.

For instance: a man does not need to be reminded to put his oxygen mask on first. His default is to think of himself first, others later. And he expects others to think the same way—to first take care of themselves, then perhaps consider others. That may be why he doesn’t thank you (you female person) for your selfless act. He thinks you’re crazy. Or stupid. Or both. Or maybe just trying to ingratiate yourself with him, as he tends to think hierarchically, so sees favors in a transactional manner. Not that a man isn’t capable of a selfless act, it’s just an unlikely part of his daily routine.

Women often think of others first, themselves last. For many that’s their default (yes, even if they’re not mothers). And they expect others to think the same way. And of course they (female people) take it personally (perhaps with a long-suffering sigh) when they discover there’s no parity, and they’re not very high on anyone else’s list. Perhaps even more irritatingly, they may be thought of as being an idiot for taking care of others and not bothering to take care of themselves.

Each sex is ‘modeling’ behavior that the other guy just isn’t picking up. Neither is exactly right, but not entirely wrong, either. And it doesn’t align.

Men tend to see things hierarchically, competitively, with winners and losers, while women tend to be more collegial and consensus driven, focusing on making something work. (Hey, my title promised “Some sweeping generalizations and celebrating stereotypes,” don’t say I don’t deliver!). Deborah Tannen’s Talking 9 to 5 offers some great stories of how these different basic assumptions can create miscommunication, misunderstanding and problems.

In many cultures, women traditionally have had little to no direct power and have had to work with indirect power: influence, relationships, connections, being liked, finding people to partner with. For a woman, helping others, doing favors, etc. is often a way of establishing friendship and usually inspires thanks, gratitude and likely a return favor in response—if the recipient is a woman.

But if the recipient is man, he may well see the gift as an effort to curry favor, confirming his status as the superior: the one to whom gifts and honor are due. Thanks are not necessary and no return gift would ever be given, as that would mean Giver and Givee were on the same level, which is not an acceptable idea when a hierarchy has just been established to Givee’s satisfaction!

Women may view support as a circular, mutually beneficial experience. For men, it is likely more linear, a bottom up effort to propitiate and curry favor of the leaders—who may then have an obligation to protect their underlings. Like a feudal lord getting his due from his dependents, he will have to try to stave off the barbarian hordes if they show up, or build a walled city to protect them, but he’s not partners with his serfs.

You can see how misunderstandings and disappointments might abound!

And why romance writers and romance readers are a necessary ingredient in our lives….

Isabel Swift

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