I have been researching marketing ideas as I prepare to release my next couple of books. I’ve talked about my series The Alex Chronicles in past posts. As I prepare to launch the prequel and the first full-length book in the series, I’m thinking about the marketing plan. Ask any writer and they’ll tell you, writing the book was easy…promoting it is something altogether different.
I’m finishing up minor edits on Alex one and decided to start researching the follow up to Generational Curse, which means I’ve been reading, a lot. I got the first book in Pepper Winter’s series, Indebted for free and got hooked. It’s a romantic suspense with a lot of heat. Anyway, I wanted to know more about the series and visited her website and Pinterest page. What I found on Pinterest was rather intriguing. There seemed to be these cards or images with dialogue dropped on top. The images were meant to represent the hero and heroine of the series.
This marketing concept may not seem new to everyone, but to me, it was a brilliant way to market a book or anything for that matter. Use basic stock images that represent scenes, characters, locations, objects or whatever and drop dialogue on top. You can take it one step further and add an excerpt for a pin or blog post. It’s an easy way to grab readers attention on a book or series.
This simple idea really stuck with me, so I made a few Promo Cards for my books Generational Curse and The Good Girl. These promo cards come in handy. If I’m stuck or behind on posting on my blog, I post one of these cards along with an excerpt. Or if I’m running a special price on a book, these are great for posting about a special price without being too pushy. Plus, they’re perfect for my social media outlets. It’s a great way to get the word out for your book when you have limited space.
The good thing about this marketing idea, is all you need is a stock image and an excerpt or a couple of lines from your book. These are definitely my favorite digital marketing tool. If you want to go old school, print them and use as post cards or book markers. I also use mine for the home page flash on my website. The possibilities for use are unlimited.
Here are some of the promo cards I did for my books.
GENERATIONAL CURSE PROMO CARDS
THE GOOD GIRL PROMO CARDS
Tracy Reed
readtracyreed@me.com
www.readtracyreed.com
Fiction for Women Who Love God, Couture and Cute Guys
Available at
Amazon.com
Barnes and Noble
iTunes
All Romance eBooks
I was discussing a book with a friend and commented that I still read like a 12-year-old. Then realized that comment might need a bit of explanation!
For me, that means that my reading experience – even after all these years and all the books- is one of total immersion, utter commitment to the characters and story. I believe in the characters – they are people to me – and I enter the space they inhabit for the duration of the story.
I see authors and their work, or really any creator/creative act, whether it’s creating a story, a painting, a piece of music, a song, as having a similar relationship as a parent might have in creating a child.
Sure, you’ve created it. And yes, you have significant responsibilities towards it, and a deep connection with it. But it is not you. You do not own it. It has the right to self actualize in the best way it can.
Your job as a creator is to enable it to be the best it can be. Not just on your terms, though your role is a significant one, but to achieve the three part balance: of what you have to offer, what the creation itself needs, and what is needed to enable it to survive in “the world.”
So to all the author/creators that incorporate helpful feedback, sometimes painful to hear, a giant thank you for your dedication to making your “child” the best it can be. For setting aside your ego for the sake of the work. And the same in my experience goes for editors: for not bringing personal preferences and agendas to the experience, but appreciating that your shared role is to enable that “child” to be the best it can be and face a challenging world with strength, self confidence, and the ability to withstand “The Heart-ache, and the thousand Natural shocks That Flesh is heir to” (to quote Hamlet). There should be a balance that is ego free for parent/creator, for editor/teacher, to be open to delivering, hearing and incorporating what is best for the child/work.
This perception has helped me understand and believe in the value of the role of an intelligent external opinion in the development of a work, and thus the external party’s ‘right’ to challenge the creator’s vision if it doesn’t feel right, doesn’t feel like it is best serving the work.
But my understanding of my reading style has also has helped me understand my own often quite passionate dislike of a story! Yes, I am sorry to say the offending work is often a very well reviewed, award-winning literary ‘masterpiece.’
I realize that in ‘literary’ or groundbreaking stories authors can have a goal, a point of view, something they wish to illustrate or challenge. And they have chosen the compelling medium of storytelling to express that point. Their characters and plot serve the author’s vision. The character’s lives, their actions and reactions, the events that occur in the story may at any point in time be subordinated to that Vision. Manipulated to do their creator’s bidding. The character’s integrity, consistency, their very selves are just a pawn to the author’s desire to present an idea, to illustrate a point, to surprise, to break new ground.
I know my horror and sense of betrayal is…well, perhaps naive. One could argue that the author created these characters; surely he or she can do whatever she likes to them? But for me, those characters are real, and they are not being respected. It’s like watching parents force their musical child to play competitive sports, or harp on marriage for career minded one, or vice versa!
Luckily some stories deliver on both, offering profound insights, breaking new ground, opening minds and hearts to a new perception though the humanity and vivid evocation of their characters and the believability of their story. Those are the stories I treasure.
So just saying my recent foray into Pulitzer prize-winning fiction has not been a very successful reading experience for me! But this realization has also helped me understand why a good friend can totally adore a story that I have found emotionally bankrupt, and enabled me to stop thinking that my friend is an idiot! I now realize that we read differently and derive sustenance and delight from different things.
And that’s not a bad thing.
(You can read my previous posts about my experience with the Kindle Scout program by clicking on Part 1, Part 2, Part 3 and Part 4.)
Do your characters keep you awake at nights?
Mine do.
First, they wanted to be Kindle Scout winners…
Now they want to be video stars.
And it’s all Cinderella’s fault.
Cindy had so much fun at the ball and then meeting the queen and getting her picture taken everywhere she went, she didn’t want to give it up and spend her days sitting in the castle watching old movies.
So she riled up the characters in my Kindle Scout winner, LOVE ME FOREVER, and convinced them they could be stars.
Cindy went Hollywood on me.
She’s now producing a bunch of short videos with highlights from LOVE ME FOREVER and yes, she even convinced me to do the voiceovers.
How could I refuse? You want to shout your book to the rooftops and do your very best to promote it, so I’ve been slaving behind a hot microphone, and guess what, I’ve got some videos for you.
I hope you enjoy them…
Civil War: “Love Me Forever” time travel romance from Jina Bacarr on Vimeo.
Civil War Sister against Sister: “Love Me Forever” Time Travel Romance from Jina Bacarr on Vimeo.
Women Soldiers in the Civil War from “Love Me Forever” from Jina Bacarr on Vimeo.
So what’s the next step in the Kindle Scout experience? I’ve received tons of support from other Kindle Scout winners with retweeting, blogging, YouTubing, etc. It’s been an extraordinary experience, kinda like joining a sorority or fraternity. A sense of having each other’s back and always being there if someone has a question.
And we’ve started our own Facebook page: KP Authors. Check it out!
Thanks for coming along on my journey with me…and come back next month for more on my Kindle Scout experience as the program grows…I wouldn’t be surprised if I have more videos for you.
~Jina
Website: www.jinabacarr.com
Blog: www.jinabacarr.wordpress.com
================
Tennessee Belle goes to a Confederate Ball in 1862 from Jina Bacarr on Vimeo.
https://twitter.com/JinaBacarr
www.pinterest.com/jbacarr
https://instagram.com/jinabacarr/
And on Vimeo you’ll find my videos covering my books, poems, etc.:
https://vimeo.com/user216350
(You can read my previous posts about my experience with the Kindle Scout program by clicking on Part 1, Part 2, Part 3 and Part 4.)
Do your characters keep you awake at nights?
Mine do.
First, they wanted to be Kindle Scout winners…
Now they want to be video stars.
And it’s all Cinderella’s fault.
Cindy had so much fun at the ball and then meeting the queen and getting her picture taken everywhere she went, she didn’t want to give it up and spend her days sitting in the castle watching old movies.
So she riled up the characters in my Kindle Scout winner, LOVE ME FOREVER, and convinced them they could be stars.
Cindy went Hollywood on me.
She’s now producing a bunch of short videos with highlights from LOVE ME FOREVER and yes, she even convinced me to do the voiceovers.
How could I refuse? You want to shout your book to the rooftops and do your very best to promote it, so I’ve been slaving behind a hot microphone, and guess what, I’ve got some videos for you.
I hope you enjoy them…
Civil War: “Love Me Forever” time travel romance from Jina Bacarr on Vimeo.
Civil War Sister against Sister: “Love Me Forever” Time Travel Romance from Jina Bacarr on Vimeo.
Women Soldiers in the Civil War from “Love Me Forever” from Jina Bacarr on Vimeo.
So what’s the next step in the Kindle Scout experience? I’ve received tons of support from other Kindle Scout winners with retweeting, blogging, YouTubing, etc. It’s been an extraordinary experience, kinda like joining a sorority or fraternity. A sense of having each other’s back and always being there if someone has a question.
And we’ve started our own Facebook page: KP Authors. Check it out!
Thanks for coming along on my journey with me…and come back next month for more on my Kindle Scout experience as the program grows…I wouldn’t be surprised if I have more videos for you.
~Jina
Website: www.jinabacarr.com
Blog: www.jinabacarr.wordpress.com
================
https://twitter.com/JinaBacarr
www.pinterest.com/jbacarr
https://instagram.com/jinabacarr/
And on Vimeo you’ll find my videos covering my books, poems, etc.:
https://vimeo.com/user216350
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Love isn't a one note emotion...it's a symphony with a sweet melody.
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