Visual Content Marketing for the Confused and Terrified Writer with Elena Dillon
May 7, 2017 by marianne h donley in category Writing: It's a Business tagged as Elena Dillion, Online Classes, Visual Content Marketing
Visual Content Marketing for the Confused and Terrified Writer
Instructor: Elena Dillon
Cost: $79
Dates: On Demand at Teachable.com
What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business?
The answer is simple.
Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? That’s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.
It’s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:
- How to decide what kind of visuals will work for you and your business
- How to create all kinds of visuals
- How to make one piece of content work in many different ways
- Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page)
- Save time and effort in your marketing efforts
Who should take this class?
This class for you if you’ve never created any kind of graphics on your own. It’s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:
- Strategies for smarter marketing
- Tools that make visual content easier to create and more manageable
- How to plan out your content and marketing so it takes up less precious writing time.
And believe it or not? I’ll make it fun. I’ll teach you how to create a graphic while you’re standing in line for coffee. =)
About the instructor:
Who Am I?
I’m Elena Dillon, an author of the award winning Young Adult Breathe series. When I’m not writing, I love to help my author friends with technology and social media. I’ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters and groups about social media and indie publishing.
Most of the time, I’m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.
Enrollment Information
Visual Content Marketing for the Confused and Terrified Writer
Instructor: Elena Dillon
Cost: $79
Dates: On Demand at Teachable.com
THE FUN OF PROMOTION–Enjoy the Game
May 6, 2017 by Linda O. Johnston in category Pets, Romance & Lots of Suspense by Linda O. Johnston tagged as LA Times Book Festitval, Linda O. Johnston, Malice Domestic, Mysterious Galaxy, promotion
The third book in my Barkery & Biscuits Mysteries, BAD TO THE BONE, will be officially released in a couple of days–May 8. And I’ve been quite busy promoting it already.
Do I enjoy promotion? Yes and no. I used to be uncomfortable getting in front of crowds doing any kind of public speaking. Now I do it all the time.
For example, I recently attended Malice Domestic, a conference focusing on cozy mysteries. Both authors and fans attend, and it’s a lot of fun. I was on a panel called The “Paws” that Detect: Animal Companions with several other authors, and we were asked questions and got to explain how the animals in our books help our stories. Fun!
I also went to an authors’ event at a local library branch that was reopening after being remodeled. There, I was on a panel discussing–no, not dogs this time, but promotion. I got to share ideas with the other panelists who approached part of it similarly and some differently.
I attended the Los Angeles Times Festival of Books a few weeks ago, where I encouraged passersby into the romance writers’ booth and also did some signings at the mystery writers’ booths. I talked to a lot of people there, and not only about my writing–though that played a major part.
Gay Kinman, Linda O. Johnston, Glen Hamilton, Stephen Buehler, Anne Bannon at SinC/LA booth #367
I’m attending a birthday bash at the Mysterious Galaxy bookstore soon, where I’ll also get to talk about my new release.
Then there are all the blogs I do–including A Slice of Orange plus my other scheduled ones such as Killer Hobbies, Killer Characters, and InkSpot. And I’m also currently on a blog tour to promote my new release, where I’ve written blogs and responded to interview questions for some sites and will also have my new book reviewed or highlighted on other sites.
So what are the things I enjoy about all this? I get to talk about myself and my writing and meet other people and share ideas and… well, I’ve definitely learned that writing isn’t only about writing. Not now–not when one is published. So I might as well have fun doing it, since it’s part of the game!
Linda first novel was the 1995 Love Spell time travel romance A Glimpse of Forever. Since then she has published over 40 novels—mysteries and romances, including paranormal romance and romantic suspense.
Linda has two new books out for 2017. May 8th will see the release of BAD TO THE BONE, the third book in the Barkery & Biscuits Mystery Series. On June 1st, her book PROTECTOR WOLF (Alpha Force) a part of the popular Harlequin Nocturne series of paranormal romances will be published. Both books are available for preorder.
If you’re in the San Diego area, Linda will be at the Mysterious Galaxy Birthday Bash on Saturday, May 13th
EPIC FACEBOOK AD FAILURE…IT WAS ALL MY FAULT
May 5, 2017 by Tracy Reed in category Pink Pad by Tracy Reed tagged as Ads, Facebook, Marketing, Newsletters
I am a huge fan of Facebook [FB] Ads. Having said that. Let’s get started.
Like most Indie Writers, I am my own marketing director and publicist. Ultimately, I am the only one getting the word out about my books. No matter how many people I bribe, I mean beg to post on their social media or who voluntarily spread the word, getting the word out is on me.
I have been fortunate to participate in book promotional events
I have been very fortunate to participate in a couple of book promotional events that helped build my mailing list. As well as, using Facebook ads.
The first time I placed a FB ad, I didn’t expect thousands or even hundreds of subscribers. I was just hoping someone clicked the ad. 
I thought my first FB ad, did decent…reach 3,050, subscribers 46 and $23.47 over a 5 day period. The second time I placed a FB ad the reach was 2,589, number of subscribers 81 and $53.49 over a 7 day period. [I might be off on my duration by a day or two.] Again, I thought those were good numbers. I tried it one more time. This time the reach was 3,609 with 144 subscribers at a cost of $74.47. [Each ad was done with a different book or a free book.]
Reality Check
I recently got a reality check when it came to my results…these were not that good. Another thing I didn’t do, was keep good records. All I was looking at was how many subscriptions I got and not going over budget.
I recently completed Mark Dawson’s course on Facebook Ads and realize I could have done better. [This isn’t a post for the course or Mark Dawson.] Some of my classmates have been posting their results and even the examples in the lectures, revealed, I could have done much, much better.
I finished the class excited about correcting my mistakes. I know I can’t fall prey to the writer’s golden rule, “Don’t compare your progress/success to another writer. I hear myself saying the words and see them in this post. Yet, I can’t help but compare my results to much more successful writers.
I ran a couple, okay a few ads and the results were horrible. See for yourself.
Reach Clicks
1,416 50
3,307 43
1,318 32
686 29
No, those aren’t my Amazon rankings, but the results of my FB ads. I got so frustrated. I ran these numbers by my accountability group and in the FB group for my class. Check out the ads throughout the post and tell me, what the problem is, because I’m stumped.
My numbers were doing so badly, I would change ads in the middle of the day or only let the ad run a day, maybe two. I finally settled on one ad and then I pulled the rest. I let that ad run three days, but the numbers never got any better.
I posted my issue on my class group and someone in my FB group came up with the only thing that made since…reviews. I have a nice library or catalogue, but I don’t have a lot of reviews on the books I was trying to sell. True, there are a couple of ads that are bad, but the reviews is the thing that really made the most sense. I also changed the audience, but the numbers didn’t improve.
The ad with the reluctant heiress, is the one I finally settled on.
Apparently, reviews play a much bigger part than I knew. Let me back track, because that makes me sound ill-informed. I know reviews are very important. It was just when I ran the ads to increase my mailing list they really didn’t matter because I was looking to increase my mailing list. Not sell books. 
Again, not to push Mark’s course, but in the course, he shared a way to build a mailing list via an email sequence. [I’m in the process of setting up an email sequence. I’ll post about that later.] I thought I could dive right into the ad game without expanding my mailing list. My mailing list is over 2,100. Like most writers, I’ve had some unsubscribe, which is cool. I’ve also had some join organically. However, I need to bump that number up. Let me rephrase that, I want to bump it up. A larger list, can improve my sales numbers. More possible readers equals more possible sales. Which can also mean a bigger pool or source of reviews.
I am determined to correct my epic FB ad fail and start over. Step one, increase my email list. Step two, set up a new FB ad attached to an email sequence. Step three, get some reviews.
I plan to put my new plan into action on next week. I’ll update you next month.
Tracy
Tracy Reed
Sophisticated Romance
The Artist’s Way
May 4, 2017 by A Slice of Orange in category The Artist Way by Gillian Doyle tagged as Artist's Way, Gillian Doyle
In the mid-90s, five of my OCC friends and I formed a study group of THE ARTIST’S WAY by Julia Cameron. It had been seven years from my first sale, and I had all but given up on the second sale. It was time to work through the emotional blocks and self-sabotage or call it quits. During the 12-week AW course, I sold again. Seven months later, my third sale. Seven weeks after that, my fourth sale. I thought my dry spell was over for good.
But things didn’t work out that way.
Most highly creative people can also be highly sensitive with extreme highs and lows. I am one of those types. I slipped away from OCC and into another valley of depression. When I came back up out of it, I volunteered at the chapter. If I couldn’t write—let alone sell another book— at least I could contribute to the support of other writers. According to Cameron, this is living as a “Shadow Artist”— someone who needs to be in the presence of other artists/writers when she can’t allow herself to express her own creativity.
I found myself back on the OCC board as Past President Advisor, and each subsequent year I buried myself deeper and deeper into the role of the Shadow Artist until it was my full time occupation.
Then, as OCC president, I asked then-program director, Bobbie Cimo, to find out if Julia Cameron would be available to speak to our chapter. Cameron was signing her latest book, The Writing Diet, at the Bodhi Tree Bookstore in West Hollywood. Although we couldn’t work things out for her, she strongly recommended Kelly Morgan, who has been an Artist’s Way workshop facilitator for 12 years.
That September, Kelly was the OCC afternoon speaker. There were some aspects of AW that I remembered but Kelly reminded me of so many more that I had forgotten. Most of all, she reminded me that there is a way back to the joy of writing, of creating art. I needed to enroll in her next AW workshop as part of my recovery.
Now, more than halfway through the course, I have been on a phenomenal journey so far. I don’t know where the road will lead, but I am learning more about my own creativity, what I do to sabotage myself, and the steps I can take to get back on track.
For those readers here who are actively pursuing their creativity without obstacles or self-doubt, this new column about the Artist’s Way may hold no interest. For anyone else who needs a little help in pursuing their creative path while Life goes on around them (and tugs them away from the computer or canvas): Welcome Aboard.
There are many books about creativity and I may mention them from time to time, but I am focusing on the Artist’s Way in these once-a-month blogs here at A Slice of Orange. I hope it will encourage your own creativity.
Gillian Doyle
www.gilliandoyle.com
1950s Life & Times of the Rich and Famous in Los Angeles
May 3, 2017 by Janet Elizabeth Lynn and Will Zeilinger in category Partners in Crime by Janet Elizabeth Lynn & Will Zeilinger, Writing tagged as 1950s, hard-boiled mysteries, history, Hollywood, The Skylar Drake Murder Mystery Series
While researching the 1950s, we came across memoirs of Los Angeles. Since our Private Eye character, Skylar Drake, moonlights as a stuntman for the movie industry, the Hollywood scene during that time is an intricate part of each book.
The regular family life of the rich and famous was not at all typical of everyday life. In fact, it was pretty exhausting! The executives were in constant fear of making the wrong decisions and losing their position (lots of backbiting). There were endless days of being “on” for the public. They were forever giving lunches, dinners, and cocktail parties at their homes for celebrities or visiting dignitaries. Their dinners were lavish and beautiful, as were their homes. Entertaining was constant with little private time.
The regular family life of the rich and famous was not at all typical of everyday life. In fact, it was pretty exhaustin
g! The executives were in constant fear of making the wrong decisions and losing their position (lots of backbiting). There were endless days of being “on” for the public. They were forever giving lunches, dinners and cocktail parties at their homes for celebrities or visiting dignitaries. Their dinners were lavish and beautiful, as well as their homes. Entertaining was constant with little private time.
I found stories of lunch with Barbara Hutton (heiress of the Woolworth’s chain) at the lavish garden of Merle Oberon, or a candle light dinner at the home of Edie Goetz, (daughter of Louis B. Mayer, co-founder of MGM.) And don’t forget entertaining royalty, moguls, and titans of the day. You couldn’t just throw hamburgers on the BBQ, 
whip up a potato salad and lounge by the pool!Tent parties in which the pool was covered to create a dance floor were a regular Saturday night event in Hollywood and Beverly Hills. On Sundays,
Tent parties in which the pool was covered to create a dance floor were a regular Saturday night event in Hollywood and Beverly Hills. On Sundays, church was not like your typical worship services. The Church of the Good Shepherd in Beverly Hills was nicknamed Our Lady of the Cadillacs du
e to the expensive cars that filled the parking lot for 10 am Mass.
Incorporating Skylar Drake’s assigned visits by his agent or the studio or working security into the stories has been fun. We’ve enjoyed dressing the characters, describing the gardens and homes, and the food served by the rich and famous of Los Angeles, 1950s.
Janet Elizabeth Lyn
My husband, Will Zeilinger and I, co-write the Skylar Drake Murder Mystery series. These hard-boiled tales are based in old Hollywood of 1955. Our third book in the series, Desert Ice, was released in January of this year.
www.janetelizabethlynnauthor.com
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