Trying New Things with Kitty Bucholtz
August 14, 2017 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz, Writing tagged as book launch, Facebook, goodreads, Kitty Bucholtz, pre-orders
Not new in the world of publishing, but new for me. The last few years have been crazy in my personal life, so even though I’ve learned a lot about how to move my writing career to the next level, I haven’t been able to implement any of the changes.
Until now.
I’m excited that I’m about to release a new book! And for the first time, I’m not publishing it as soon as it is ready. I emailed my newsletter list and included the first chapter and the cover so they could start getting excited about the new story/series. Immediately, a few of my readers wrote back saying they loved it, best book yet!
Thanks to a gentle push from a friend, I decided to put my book on pre-order for the first time. I set up the pre-order with the practically-final version of the book on KDP, iBooks, and Kobo. (Barnes & Noble didn’t have a pre-order option at the time I did this, so I prepped the book to be ready to hit the Publish button the day before I want it to go live.)
I emailed my list a second time, left Chapter One at the bottom in case readers missed it the first time, and gave them the links to the pre-order on Amazon U.S., Amazon U.K., Amazon Australia (my newsletter service lets me see where subscribers are from), iBooks, and Kobo. Within a day, I had my first seven pre-orders – yay!
Another first that I’ve wanted to do for a year or two is to create a beta readers group. I finally got that up and running on Facebook a few weeks ago. I have nineteen beta readers who are reading an ARC (Advanced Reader Copy) of the book that I put up on BookFunnel.
They’ve pointed out typos, offered a few suggestions, and they’ve given me enormously satisfying positive feedback about the book. They’ll be posting reviews on the first day of release so that new readers will immediately see that others liked the book.
I also finally created a Facebook group for all the rest of my readers! I’ve been frustrated with my Facebook author page and the fact that if a reader posts on my page, it’s almost hidden along the side. It’s ridiculously difficult to have a conversation that way. So I created a group that is attached to the author page. For the first time, I can easily chat with my readers and engage with them in a way that will help them to know, like, and trust me. You can see – and join! – my readers’ Facebook group here.
The other thing I learned is that although readers can’t post reviews to Amazon until the book goes on sale, they can post them to Goodreads as soon as I added the book to the site. I created a listing for the ebook, sent a link to my beta readers, and the first four people who had finished the ARC posted their reviews!
Then I created a paperback listing on Goodreads and set up two Giveaways, one for five books to be given away in the United States only, and one for two books to be given away everywhere. I would’ve gotten these up earlier if I could have, but they’ll go live a week before the book’s release.
I’m also going to try to get the paperback edition up on CreateSpace before the official release day. Once the book is live in any form (i.e., the paperback even though the ebook has its own release date), readers can leave reviews. So if I can get the paperback live and available for sale before the official release day (for the ebook), I can tell my beta readers to please leave their reviews immediately. Then it will look like the book releases with reviews. Awesome!
The last thing I’m doing for the first time is something I hope to never do again. The book’s release date is the day after I move! Yup, movers come pick up our stuff, then we clean the house and turn in the keys, and the next day my book goes live. While I’m staying for a few days at a friend’s house, before an international flight. Limited time, limited Internet access, limited everything. Well…we’ll see how it goes!
Meanwhile, I’m putting together Amazon ads for the book (not a first, I’m already running them for two other books), and getting the last newsletter ready that will go out on release day. This is the most amount of work I’ve ever done to have a true book launch. I’m excited!
I don’t expect to sell hundreds of copies the first day; instead my hope is to learn how to do everything, how long it all takes, and create a streamlined process for the future. Then I’ll create a book launch calendar for myself for the next launch.
Exciting times! I’ll let you know what happens! 😀
Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. She writes romantic comedy and superhero urban fantasy, often with an inspirational element woven in. WRITE NOW! Workshop, her website where she teaches and offers advice on self-publishing and time management, is under renovation. Look for the new website near the end of 2017!
From a Cabin in the Woods: New Life by Sally Paradysz
August 13, 2017 by Sally Paradysz in category From a Cabin in the Woods by Members of Bethlehem Writers Group tagged as life, nature, Sally Paradysz, writing
The fawns are here!
On my wooded acreage here in Bucks County I have new life. The fawns are here! So far one of the does has a set of twins, and another doe of my same herd has a new fawn as well. They are not teeny tiny anymore as they grow up quickly, and seemingly right in front of my eyes. Fawns are amazing animals. Just minutes after they are born they are able to nurse, and soon after that, they are able to stand. As quickly as they can travel, sometimes in just hours, the mom leads them away from the birth area and somehow persuades her babies to hide. The fawn/fawns creep under a low growing plant or bush, curls into a ball that would fit onto a dinner plate, and stays there. If she has twins she will lead the other to a different place, she doesn’t want them together because of predators.
What a blessing it is to watch these new fawns grow.
But now they are large enough to follow their moms all around my woods. They drink out of my ground water bath, and nurse right in front of me while I sit on my porch. Never have I seen such gentleness in the eyes of the does. What a blessing it is to watch these new fawns grow. I do feel tension when I see fox or the occasional coyote walking around, but I feel confident that the does are well aware of any danger and will act accordingly and swiftly.
I’m not sure if I have enough wood drying in the field to get me through this coming winter, but these fawns seem to enjoy walking around the pile that is left to split. I still have a lot of work to do this summer, and I’m hopeful that I will get most of it completed while these fawns grow and play.
A sigh of contentment escapes as I continue to live on my “Winnie the Pooh” land, and I think I must be the richest woman in the world…..
Sally
Sally Paradysz writes from a book-lined cabin in the woods beside the home she built from scratch. She is an ordained minister of the Assembly of the Word, founded in 1975. For two decades, she has provided spiritual counseling and ministerial assistance. Sally has completed undergraduate and graduate courses in business and journalism. She took courses at NOVA, and served as a hotline, hospital, and police interview volunteer in Bucks County, PA. She is definitely owned by her two Maine Coon cats, Kiva and Kodi.
Read more about Sally’s life as she builds her home :
My 3 Favorite Apps to Use for Marketing by Denise M. Colby
August 12, 2017 by Denise M. Colby in category The Writing Journey by Denise Colby, Writing: It's a Business tagged as Apps, Denise M Colby, Elena Dillon, Marketing, Marketing for Authors
Your brand is your author name. Everything we post on our website, social media or blogs help add content to that author brand. For someone like me, still unpublished, I want to create posts that are worthwhile even if I’m not selling books yet. Figuring out what to do can be overwhelming and time-intensive. Here I share with you three website/apps I use that have helped save me time and mental energy.
WordSwag
I love the WordSwag App. For $4.99 in the app store, you can create memes for your social media fast and easy. You can use any photo from your phone and customize the text using either the given quotes or writing your own. I love to quote scripture this way using a nature pic I’ve taken. There’s even a way to enter a watermark so you can have your website listed at the bottom, branding your memes.
Design-Seeds.com
One of the websites I like to use is design-seeds.com. There, you will find blends of colors that make a variety of color palettes. You can select the colors you like and write down the color codes. Color codes are universal. In different design software programs you can type in a color code and it will match. So anyone you hire for cover designs or creating materials can use these codes and you can have a consistent look.
Having a recognizable color scheme with your author brand is a great way to build awareness and identity across your books, website and social media. Take a look at the books you read and notice the fonts and colors used on the covers. Then go to their website and social media and see if you see a connection.
So what are the colors you want to associate with your author name? You can select 5-6 colors from light to dark and use them in everything you create. Your website, memes for your social media, and yes, even to incorporate into your book cover designs. (You can then select additional colors for that specific series or book).
I would recommend creating a Pinterest board where you save the photos of the color schemes you like and reference back to them.
Once you’ve selected a palette of colors for your brand, write down the color numbers to use in your graphics.
CANVA.com
Another website I love using is Canva. This website lets you create all sorts of media, including banners and social media sized for any app, to flyers, postcards and more. I created the image for this blog by uploading an image I purchased through a photo website. You can upload your own pictures that you take or buy and you can use the color codes selected from design-seeds.com (the brown in the image is one of my colors). You have the choice to use existing designs or create your own. I use this program to create memes. I even used it to design my son’s high school graduation announcement.
Creative Challenge: Create a free account on canva.com and create an image using a photo you upload.
If you would like to learn more about these and other programs, I would highly recommend signing up for the teachable class Author Elena Dillon has created titled Visual Content Marketing for Authors. Take a look at http://confused-and-terrified-writer.teachable.com/ Her videos offer step by step instructions and she provides written out lessons explaining things in detail. (More information here.)
Although new to the writing fiction world, Denise Colby has over 20+ years experience in marketing, creating different forms of content and copy for promotional materials. Taking the lessons learned from creating her own author brand Denise M. Colby, Denise enjoys sharing her combined knowledge with other authors.
If you are interested in a marketing evaluation and would like help in developing a strategy for your author brand you can find out more here http://denisemcolby.com/marketing-for-authors/
Three Boys and Books
August 10, 2017 by Tari Jewett in category Charmed Writer by Tari Lynn Jewett tagged as books, boys, reading
On my bookshelves are a lifetime of beloved books, mine and those of our three sons, all now adults. I’ve always loved books. I grew up in a little Amish town in Ohio, with no library, or bookstore. We did however have the bookmobile. By the age of eight the librarians knew me, knew that I would read however many books I checked out, and would often put aside books they thought I would enjoy to bring on their next trip into town with the bookmobile.
And my father read to us when we were young. Tornado warnings were fun because my father would take us down into the basement with our favorite books and read until the coast was clear. I don’t remember ever being afraid.
My oldest son also loved books. He was reading by age four and loved our library time almost as much as I did. Taking away video games was never much of a punishment because he was happier reading a book anyway. Not just comic books or graphic novels, he read mythology, religion, science fiction and classic literature. I think his favorite authors in high school were Ambrose Bierce and Edgar Allen Poe.
Reading didn’t come as easily for our middle son. When he wasn’t progressing in school, we eventually decided to home school both him, and his younger brother. I wasn’t a teacher, but I knew that reading opened so many doors in life…and that not reading kept doors firmly shut. I scoured the library and bookstores for books that might motivate my eight-year-old son. Eventually, I stumbled on the Star Wars Junior Jedi Series, and caught middle son’s interest. Each day we sat on the sofa, he’d read the first sentence on the page…which he seemed to find torturous, and I’d read the rest of the page. As he progressed he read the first sentence of every paragraph, and eventually we took turns reading paragraphs. It made me happy when he finally began looking forward to our reading time.
One day, he came into the kitchen while I was cooking dinner, a book in his hand and asked. “Mom, what’s this word.”
Startled I looked at him and the book and asked “What are you doing?”
His expression told me what a ridiculous question I’d asked. “I’m reading, if I wait for you I’ll never find out what happens!” He answered, and I knew he was a reader. I hugged him, told him the word, and sat down to cry happy…relieved tears.
The other day I was sorting through years of schoolwork that I’d kept for proof of the work the boys and I had done during our homeschooling years. I came across a book report by my youngest son. The book was Mystery of the Dinosaur Graveyard, and we’d checked it out of the library. The last sentence youngest son wrote was “I didn’t want the book to be over.” It was the first novel that he’d ever read. I remember reading that report for the first time and knowing that all three of my sons would be lifelong readers. I tried to buy a copy of the book but it was no longer in print. It was nowhere to be found. I was ready to commit the most heinous of crimes, and tell the library that I’d lost the book and pay their fines.
This was in 1998. We didn’t have the internet yet (or so I thought) because I thought the internet was a betrayal of the library. Oldest son was in high school, he got onto his video game system, accessed Amazon and asked them to search for the book. Within a week they’d found the book, I’d made my first internet purchase, and my son had saved me from life in the ‘Big House’.
I can’t imagine a life without books. Library books, print books, ebooks, there are never enough, although my husband, and friends and family who have helped us move may disagree. And although my sons’ bookshelves are filled with Brandon Sanderson, Tolkien, Ambrose Bierce, and Terry Brooks, and mine are filled with Phillipa Greggory, Sarah Dunant, Rebecca Forster, Erika Robuk (and so very many more) I’m so glad that we share a passion for reading and books.
What’s on your bookshelves? And who shares your love of books and reading? What are you reading right now?
Encouragement, Inspiration, Motivation; Oh My! by Kitty Bucholtz
August 9, 2017 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz tagged as inspiration, It's Worth It, Kitty Bucholtz, Motivational, writing motivationKitty Bucholtz is traveling today, so we’re running an article from our archives.
Kitty will return on the 14th for her August post.
I’m taking a page from Michael Hyatt’s playbook and trying to write ALL my blog posts for the next week or two in ONE day. Whew! The good news is that I get to write all day! Haha! The other good news is that with my brain focused on one thing, I’m writing better blog posts, though I’m not sure if it’s taking me any less time. (Maybe if I do this regularly it will go faster, but not yet.)
The other interesting thing is that my posts are becoming somewhat thematic as I write them all today. Everything I’ve wanted to write has to do with encouragement in one form or another. (Due to the luck of what day the 9th fell on this month, because that’s my blog day here, I have three posts hitting three different websites today!)
From a writing perspective, I want to encourage you to keep asking “Why?” John and I went to the East Valley Authors annual writers retreat last Saturday and had a great time. But on the way home, one or the other of us would start muttering, “Oh damn…” Laurie Schnebly Campbell taught two workshops on character motivation for the whole day, and it was startling to suddenly realize what you thought was your character’s motivation was just your author reasoning. It was a great day and Laurie gave everyone a lot to think about.
It also made me reconsider my own motivations. Why am I doing what I’m doing? And as Laurie said, “And why is that? And why is that?” After some work, you get another “sudden” revelation about the real why. Whether it’s for your character or for figuring out yourself, it’s good stuff.
When you are feeling tired or disheartened about your writing career, I want to encourage you to ask yourself why. The initial answer might be, “I write so slowly, I’m not getting many books out.” Or “I’m published but not selling many books.” Or “I self-published to make more money and I’m not making much.” Whatever the first answer is, ask yourself why about that. Why do you write slowly? Why aren’t you selling many books? Why do you have these expectations about money? And why is that? And why is that?
As you keep going deeper into the “why?” follow-ups, you may find your deepest motivation is something entirely different. Maybe it’s not money or fame that drives you, but a craving for respect from a significant person in your life who values money or fame. Maybe it’s not storytelling that drives you write, but the need for an inexpensive creative outlet. Who knows? You won’t even know until you start asking these questions.
I’ve learned some difficult things about myself over the years. Not having financial success makes me feel like I haven’t moved away from my poorer, other-side-of-the-tracks roots. I do write to tell the stories in my head, but I mostly write for the same reasons I teach – to connect with others and share what I’ve learned and entertain them in the process.
Knowing these things helps me understand why some advice from other writers works for me and some doesn’t. For instance, the “write every day” advice or the people who say “I have to write every day because I can’t not write” – that doesn’t inspire or motivate me because I can get the same high from teaching, and I can write every day for weeks, then not at all for a month or two, and I’m still quite happy. Up until recently, I felt guilty about that! I thought I had to feel the way “everyone else” feels in order to be “a real writer.”
I hope this helped you think about your career from a new perspective. If you’re interested in a more spiritual bit of encouragement, check out my “7 Steps to Building a Great Business and a Great Life” post on my author website. And if you’re giving some thought to quitting your writing, read “If You’re a Writer in Need of a Cheerleader” on Writer Entrepreneur Guides where I teach and share on writing topics.
Good luck! You can do it!
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