Happy July…smile.
Last month I started talking about my Author Store. I finally have it up and running. That’s the good news. Now for the bad or not as good as I would like it news. No sales, yet. However, there’s been plenty of traffic. Last month the store had almost one thousand visitors. YEAH! But no sales so far.
I have to admit I thought this would be easy, especially because I come from a retail background. What I forgot is this is a new venture and most new ventures need time to garner momentum.
So what’s my plan? Post about the store on social media. Run Facebook ads and possibly reach out to some bloggers and do giveaways.
I’m also working on a marketing campaign for the boxes. The Facebook ads are great and so are the blog posts and mentions, but it’s that in your face mentality that will hopefully generate sales.
Here’s a little info on my Author Store. I’m using Shopify. I already have a store on Shopify and feel comfortable with them. They have amazing customer service.
Before I switched to Shopify, I designed my own site in Adobe Muse. I liked it, but when I decided to offer signed print books as well as set up a store, I knew I had to switch to a shopping cart system. I could have gotten Shopify Lite, which would allow me to add a cart to my existing site for only $9.99 per month. It was too complicated to attach my old site to this vehicle. Instead, I opted for the basic Shopify plan which gave me more options.
Switching to Shopify gave me access to some really amazing templates and things I wasn’t able to do with Adobe Muse. One of the cool things about using one of their FREE templates, is you can adjust it for your needs. I did some minor tweaking to a free template and was very surprised when Shopify complimented me.
Another added perk to using Shopify, is the KIT VA Bot. This is one of my favorite tools. Kit sends me data based on internet activity and how it might relate to the products in my store. As well as marketing suggestions. I’ve tried Kit on Facebook Ads, but they weren’t as targeted as I’d hope. However, Kit is good for social media posts. Shopify also offers pretty good analytics. They may not be as detailed as Google, but they’re pretty good. There are other website hosts you can use, but Shopify happens to be my favorite.
So what’s in my store? I have curated a small selection of items to start: A mug, book plates and subscription boxes. In the next few months, if not sooner, I’ll be adding exclusive print books. I don’t want to overload my readers with a lot of choices in the beginning. I want to keep things fresh, which may mean rotating the inventory.
In the beginning, there will be a lot of trial and error and much needed feedback as to what to offer. But I believe my Author Store will become a valuable and profitable asset for me.
If you’d like to see my store, stop by www.readtracyreed.com.
Have an amazing month.
by
Question from a guest at one of our recent book events: “You two write crime fiction but how do you come up with some of your characters? Are they like, people you know—people like me?”
We get asked that question more often than you’d think, and the answer is that creating characters is probably one of the aspects of a story we spend the most time discussing.
Since we are co-writing the fifth book in the Skylar Drake Mysteries, our main characters are pretty much fleshed out. In each story, we reveal a little more about their personalities and histories. But these were developed before we ever wrote a word.
We made a profile of each character which included their backgrounds, their physical description, their likes and dislikes, and added any little quirks they might have. Please understand when we say quirks, we’re not mocking or making fun of a person’s physical or mental challenges, rather, some of the people we’ve known are downright weird.
This is the same process we’ve used for new characters in subsequent stories. Some of the “quirky” traits are more pronounced in some characters than in others, to the point that we always seem to find a character for our story who is plainly odd.
As to whether our characters are disguised versions of real people—We’d have to say, no. Not really. We like to “people watch” at malls, concerts, airports, the checkout line, at church and even in our writers’ groups.
When we were both working full-time, we found a never-ending supply of personalities and quirks in the people we worked with every day.
For instance, one of us worked with a person who would sit at lunch and eat in a circular pattern around his plate – usually clockwise. If you asked him a question or distracted him in any way, he would stop and return to the top or “12 o’clock” position on his plate and start over. This person had a management position but clearly qualified as quirky. We haven’t used this quirk yet, nor the one of the woman who would not eat or drink anything purple.
We’ve even drawn on classmates from childhood, high school or those we’d met on a few of our first minimum-wage jobs.
From our discreet observations, we write character sketches, talk about them and morph them into a unique personality.
These “people watching” experiences for character development also lead us to great conversational snippets that we use in some of our dialog. You’ve probably heard the phrase, “You can’t write this stuff.” And in truth, sometimes great characters or dialog falls into our lap.
In our fourth co-written mystery, Slick Deal, you’ll see how Skylar Drake and Casey Dolan react with quirky characters to work out the murder. With our fifth Skylar Drake Mystery in the works, we are still discussing and creating characters for his latest adventure—and yes…we are still married!
Barbara Ankrum has a thing for the West and has written both historical and contemporary romances, all set in that magical place. Twice nominated for RWA’s RITA Award, her bestselling books are emotional, sexy rides with a touch of humor. Barbara’s married and raised two children in Southern California, which, in her mind, makes her a native Westerner.
Jann: We’re chatting today with the delightful Barbara Ankrum. With over 20 published novels, twice nominated for Romance Writers of America’s RITA, her novels continue to bring us her special HEA we romance readers love.
Barbara: First, I’d like to thank Jann Ryan and A Slice of Orange for having me. OCC is near and dear to my heart and my original RWA home for many years. I love being part of it again with this interview.
Jann: How did you select the location for the Band of Brothers series? Will the remaining three books take place in Marietta, Montana?
Barbara: I began writing for Tule Publishing back in 2014 when the small, fictional town of Marietta, Montana became the setting for the Montana Born Books. Many authors write books set in that town, but all authors’ series are stand alone, even though they share the setting and a few characters now and then.
My first Tule book was a rodeo book set there, called A Cowboy to Remember. Out of that, sprang a series I called The Canadays of Montana, about three sisters. (And a fourth no one knew about!) So, during that series, I introduced Trey Reyes, a private investigator with a mysterious past as an employee of the Canaday Law Firm. Trey appeared in all of those books and finally cried out for his own.
My latest series, Band of Brothers, (about a group of ex-Navy SEALS who are all struggling, in various ways, to fit back into the world outside of the military) is a spin off from that first series and is also mostly set in Marietta, a town I have grown to love. Trey’s book, A Little Christmas Magic, was set there and his fellow brothers’ books will mostly be set there as well, although none of the brothers is actually from there. My latest book, Road to You, takes place mostly in Marietta, with a little detour later. Marietta has a way of working its magic on my characters and my readers really love that town, but since I don’t have the rest of the books fully plotted, we’ll see where the boys all end up.
Jann: I understand that the movies Roman Holiday and Breakfast at Tiffany’s played a part in the plotting for Road To You. Can you tell us how the characters from these two movies inspired you in developing Noah and Gemma and their HEA?
Barbara: Confession: I’m a huge fan of Audrey Hepburn and her movies. Seriously, if I channel surf past one, I always lose an afternoon. Roman Holiday is one of my favorites. There’s just something so bittersweet about the secrets they must keep from each other in that film. About the time I was beginning Noah’s book, all I knew about him was that he rarely showed up for group reunions and that his past was a bit sketchy—maybe a little bit secretive? What if, I thought, Noah wasn’t entirely who he said he was? What if, like Princess Anne in Roman Holiday, he was hiding his true identity—even from his brothers? (For good reasons, of course!) And what if he had a quick weekend fling with a stranger, a woman who, it turned out, was a reporter (like Joe Bradley) who just couldn’t stop looking for answers and—ala Roman Holiday—really needed that great scoop to save her career?
That’s how it started. I love using classic storytelling and twisting it to my own device. As I wrote this story, I also realized how that outsider theme—that never feeling truly like you fit in—also worked through her other films like Breakfast at Tiffany’s and that as much as I loved Roman Holiday I also loved that these two people reminded me of the protagonists in Breakfast, which kind of gave me a backbone for my characters.
Writing books, for me, is always about characters and using theme to explore them. I usually end up with an overarching theme to the series I’m working on as a whole, something I want to roll around in my mind—something that’s maybe even applicable in my own life. It’s no accident that this series idea came to me after moving halfway across the country to a brand new home and needing to find new friends. This Band of Brothers series explores a group of men who have bonded like family—a security that allows them to also seek out someone to love.
Jann: Have you started working on Book Three? If so, can you share a little bit about the story?
Barbara: I’m working on this now so I can’t say too much, but the next book in the series will be about another of the ‘brothers’ named Jase ‘Cowboy’ Wheeler and a town-girl he met in a previous book who has a Down Syndrome little girl. In another life, Jase came from a construction family in Texas and he’s moved to Marietta to open his own firm there. But an unexpected bit of his past will catch up with him in this story. And the book will be about the ‘family’ he builds in this new place, both literally and figuratively. I love the parallels between construction and creating family where you find it. Did I mention I’m big on theme?
Jann: Your contemporary romance novel, A Christmas Wish, was optioned and is under development for a cable-TV movie. Tell us about the story and the main characters—Eve Canaday and Dr. Ben Tyler.
Barbara: I can’t tell you how thrilled I was when this happened. The Christmas Wish was my first Christmas book ever and I just wanted to make it a fun holiday story that encompassed the generosity of the town of Marietta. My heroine, Eve Canaday, is the third sister in my Canadays of Montana series. She has had a long-standing crush on Dr. Ben Tyler, a local orthopedic surgeon. But Ben, who has had a difficult past with family and Christmas, has buried himself in his work and is leaving the country to interview for a faraway job as the story opens. However, an errant (lost?) reindeer hijacks that plan when Eve crashes into a snowbank avoiding it on the highway on the way to the airport. So instead of escaping Marietta (the town that loves Christmas), he and Eve wind up taking care of the young daughter of a recent widower friend who’s ended up in the hospital. Eve and Ben must follow a series of letters/wishes left by the friend’s late wife who wanted to be sure the little girl would still have a merry Christmas without her. Along with the help of many of the townspeople, they manage to do just that and fall in love at the same time. And also, that reindeer? It might be a little bit magical.
Jann: What kind of writer are you? A page a day or a burst writer?
Barbara: That’s a good question. I would say I’m a disciplined writer, but I like deadlines. A lot. Most days, I will sit down and write at least a page or three even if I’m not on a deadline. But deadlines are good. They push me. So while I’ll write and rewrite for a while on a book until I get the tone and characters as I want them without worrying about my page count (I tend to delete a lot of pages at first until I find what I’m looking for in a story.) Once a deadline looms, I’m more of a burst writer. I’m much more comfortable with the story and the characters’ voices then and ten or more pages a day then is not unusual for me at that point.
But there is no right or wrong way. I used to sell books to NY publishers who required a whole synopsis and a real roadmap to sell it. But these days, I’m more of a panster and allow my story a little more breathing room. I know some writers might gasp at that change, but I think whatever makes writing fun for you is how you should do it. Writing is hard but there’s no use being hard on yourself for your method. Try different things to see what works best for you.
Jann: What are you dying to try next?
Barbara: Secretly? I’d love to write a Women’s Fiction book. My instincts are kind of pushing me in that direction, but that may yet be a few books down the road for me. I also write Historical romance and though I’ve been on a bit of a break from writing that, I hope to one day get back to that genre too. For me, the historical canvas just lends itself to bigger, more adventurous stories full of heroes who don’t take honor lightly and heroines who are struggling to make a place for themselves in a world that wants to keep them small. It’s a struggle we’re still fighting today on both fronts, but that’s so much clearer to see in historicals.
Jann: Barbara, thank you so much for spending time with us today. Looking forward to your first Women’s Fiction book.
Barbara: Thanks for having me and you can find out about all of my books on my website:
https://www.BarbaraAnkrum.com and you can follow me on Twitter: https://twitter.com/BarbaraAnkrum and on Facebook: https://www.facebook.com/Barbara.ankrum.author
Jina Bacarr discovered early on that she inherited the gift of the gab from her large Irish family when she penned a story about a princess who ran away to Paris with her pet turtle Lulu. She was twelve. She grew up listening to their wild, outlandish tales, and it was those early years of storytelling that led to her love of history and traveling.
She enjoys writing to classical music with a hot cup of java by her side. She adores dark chocolate truffles, vintage anything, the smell of bread baking and rainy days in museums. She has always loved walking through history—from Pompeii to Verdun to Old Paris.
The voices of the past speak to her through carriages with cracked leather seats, stiff ivory-colored crinolines, and worn satin slippers. She has always wondered what it was like to walk in those slippers when they were new.
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More info →A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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