REBRAND: Website Reveal
May 5, 2019 by Tracy Reed in category WritingHappy May and Happy Mother’s Day to all who are mothers.
Let’s talk websites.
I mentioned this before how labor intensive and time consuming this rebranding process has been. I’ll let you in on a little secret, I’d do it all over again.
When it came to redesigning my website, I knew I wanted it to be reflective of me. My old site was nice, but after having attended RAM {Romance Author Mastermind], I knew I needed to step up my look. I approached this sort of like a giant Pinterest Board. I studied bestselling author sites, sites I liked and sites from some of my also boughts. I made a list of the things I liked from each site and then went to work redesigning my site.
My new site has most of the information on the homepage. Each book has it’s own page as well as a playlist. I always create playlists when I write, but had kept them to myself. Sharing my playlists was something I saw on Laurelin Paige’s site. She shared playlist with some of her books.
I liked the giveaway Carly Phillips used for her new site launch. I enlisted the readers help checking for typos. She also hid a few intentional ones. This was such a great idea. For my site, I’ve set up a game asking the readers to “Find the Hot Guy”. It also includes a bonus entry for noticing the new cover. [I’m keeping A Southern Gentleman’s new cover a secret in this post until I share it with my list.]
I liked the printable book list from Brenda Novak. At RAM we learned about text messaging. I’ve added that feature. It’s an additional monthly expense, but I think it will come in handy with new releases.
This time around, I used free stock images I tweaked in Photoshop to match my color theme. I also added a new logo. I added a direct link to my reader group and cleaned up the store products. Basically, I added all of the information on the homepage keeping in mind, I had to grab the reader’s attention.
I also carried the graphics over to my email template. I wanted to establish my branding with the colors and the graphics.
Resources I used for the new website:
Shopify
I sell print books and reader boxes, so this is an excellent platform for me. It’s also easy to use. They offer 24/7 Customer Service. Another major feature is a POS app for my iPad and phone. I love using this at signings.
Photoshop
I use Photoshop to tweak my images before adding them to my website and the new logo font.
Unsplash Stock Photos
I found a series of images I felt best represented my brand. I could have used my covers, but they wouldn’t have given me the continuity I wanted. And the covers wouldn’t have stood out.
For the “Find the Hot Guy” giveaway, I used Depositphotos, Pexels, and Unsplash. And Google Docs for the form.
Spotify
I used Spotify to host my playlist. This one is a little tricky, because it’s not compatible with all web browsers.
EZ texting.com
I posted a question to one of my online groups about texting apps, and this one got rave reviews. I’m excited to see how this is going to work.
If you’d like to visit the site, click the image below or the link: https://bit.ly/2DOyvV1. I ask that you not share it yet, because I have a giveaway set up for the launch. If you have a problem with the link or have questions, email me [readtracyreed@me.com]
Starting a Novel with a Partner
May 3, 2019 by Janet Elizabeth Lynn and Will Zeilinger in category Partners in Crime by Janet Elizabeth Lynn & Will Zeilinger tagged as hard-boiled mysteries, The Skylar Drake Murder Mystery Series, Will Zeilinger, writing partners
My husband, Will Zeilinger and I have been writing together for more than five years. We co-write the Skylar Drake Murder Mysteries, a hardboiled detective series that takes the reader to 1950s Los Angeles and other areas of the west. Our newest book, GAME TOWN, the fifth in the Skylar Drake Murder Mystery series, was released April 15!
Without organization, writing with a partner can be a disaster. Some partners just start writing and go paragraph, by paragraph each checking the paragraphs as they go. With this method, a book would take forever to finish, like a millennium!
So, outlining is the best way to get started on a novel with a partner.
But there are things you need to prepare prior to outlining. The important part is that you both agree and see the story in your heads as it unfolds.
Here is the process we follow:
1. Discuss when and where the story will take place. We chose to follow the seasons of the year. SLIVERS OF GLASS, which started the series, takes place in winter of 1956. Our latest book GAME TOWN takes place in early spring of 1957, with three books in between following the seasons of the year.
2. Research locations both of you would like to use, then pick one. This, we find, is where many stories fall apart. Many partners we know who write together can’t seem to agree. We usually pick 3 locations, Google them for the 1950’s, and pick one that we think will be the most interesting to the reader and us as writers. If we can, we visit these places.
3.Character Development is another thing that partners seem to have difficulty with. We each come up with a couple of character personalities and see which personalities we can use or combine into one. Usually we end up laughing over some of the characters we come up with. Then we get serious.
4. Outlining starts with me. I follow the three-act method. I rough it out then give it to Will. He goes through it, adds scenes, changes a few things and gives it back to me. This “back and forth” continues until we are satisfied, about ten times.
It is important to understand that an initial outline doesn’t mean it is carved in stone. The outline and story morphs as we do research and as the story unfolds. But the outline is something you both agree to then watch it develop.
The results, The Skylar Drake Murder Mystery series, SLIVERS OF GLASS, STRANGE MARKINGS, DESERT ICE, SLICK DEAL , and just released GAME TOWN.
Janet
The Skylar Drake Murder Mystery Series
A Glimpse of Linda O. Johnston
May 2, 2019 by Jann Ryan in category Jann says . . . tagged as cozy mysteries, Dogs!, Linda O Johnston, romantic suspense
Linda O. Johnston’s first published fiction appeared in Ellery Queen’s Mystery Magazine and won the Robert L. Fish Memorial Award for Best First Mystery Short Story of the year. Since then, Linda, a former lawyer who is now a full-time writer, has published more short stories, novellas, and over 50 romance and mystery novels, including the Pet Rescue Mystery Series, a spinoff from her Kendra Ballantyne, Pet-Sitter mysteries for Berkley Prime Crime. She currently writes the Superstition Mysteries and the Barkery Biscuits Mysteries for Midnight Ink, and also writes for Harlequin Romantic Suspense as well as the Alpha Force paranormal romance miniseries for Harlequin Nocturne.
Linda enjoys hearing from readers. Visit her website at www.LindaOJohnston.com and friend her on Facebook.
I’ve been friends and reading author Linda O. Johnston for many years and it’s a pleasure to do this Q & A with her today. Welcome Linda to Jann Says . . .
Jann: I remember reading your first novel, A Glimpse of Forever, in 1995. What is your writing process and how has it changed since then, if it has?
Linda: My process has changed a lot from what it was back then. When I started getting my novels published, I was a full-time lawyer with young kids. Back then, I would get up an hour before anyone else in the household and write for an hour, then bring printed copies to edit at lunchtime. Now, I’m a full-time writer, and my sons are grown and living elsewhere. My dogs will often tell me what to do—time to eat, time to go out—and occasionally my husband interrupts for something important, but otherwise I spend most of my day on the computer writing, editing and promoting.
Jann: If you could go back in time, is there one thing you would do differently with your writing career?
Linda: Not really. I feel as if I’ve been very fortunate. I’m still working on turning my stories into best sellers, but I’m happy with where I am, too. I’ve had more than 50 books published!
Jann: Many authors, including you, have a deep love for animals, but they don’t necessarily have them play such big roles in their books. You write in several different genres—mystery, romantic suspense, paranormal romance and romance. Throughout all of these genres, animals are a focus. Why?
Linda: I love dogs! I’m a dogaholic. A cynophilist. I didn’t always include dogs in my writing, although one of my favorite time travel romances from way back when is Once a Cavalier, where Cavalier King Charles Spaniels, the breed I particularly adore, were the avenue that allowed my heroine to travel in time back to the court of King Charles II of England, where the ancestors of today’s Cavaliers were lap dogs to the courtiers to take the fleas off them. And my own Lexie was the model for the Lexie in my Kendra Ballantyne, Pet Sitter Mysteries, my first cozy mystery series. Kendra was a lawyer who lived in the Hollywood Hills with her Cavalier Lexie. At the time, I was practicing law, I live in the Hollywood Hills, and one of my Cavaliers was Lexie. Unfortunately, dogs’ lives are shorter than ours, so Lexie is no longer with us, but I still have two Cavaliers: Mystie and Cari. They always inspire me to write—and to give them treats!
Jann: Book #5 is a Barkery and Biscuits mystery, For A Good Paws, which is coming out this month. Tell us about the series, characters and story.
Linda: In my Barkery and Biscuits Mysteries, protagonist Carrie Kennersly is a veterinary technician. She bought a bakery, Icing on the Cake, from a friend who had to leave their town of Knobcone Heights, California, and Carrie turned half into a barkery, Barkery and Biscuits, where she bakes and sells healthy dog treats she developed as a vet tech. In the first book, Bite the Biscuit, Carrie became a murder suspect and had to figure out whodunit to clear herself. In the subsequent stories several of her friends also become murder suspects so she has to help them, too. Since I always include romances in my mysteries and suspense or mystery in my romances, Carrie has a romantic interest, Dr. Reed Storme, a veterinarian at the clinic where she still works part time as a vet tech. Her brother Neal lives with her in her home, and one of her closest friends is Councilwoman Billi Matlock, who owns a day spa and Mountaintop Rescue, an animal shelter. Carrie also has several assistants at her shops who are also her friends, and several other townsfolk appear a lot in her books including the head vet at the clinic, Dr. Arvus Kline, and the owners of Cuppa Joe’s, a coffee shop.
In For A Good Paws, Carrie takes notice when she hears that a local killer is being paroled. Mike Holpurn, the parolee, was convicted ten years ago of murdering Flora Shulzer, who was then mayor of Knobcone Heights. On his return from prison, Holpurn confronts Flora’s husband Henry Shulzer, whom he claims was Flora’s murderer. When Henry is found murdered, the town assumes the killer is Holpurn, but Carrie’s not so sure… and she gets involved once more in solving a murder.
It’ll be the last in the series, since the publisher, Midnight Ink, is closing. I might find another publisher or self-publish more… but I suspect I’ll go on to a new mystery series.
Jann: How do you stay motivated? What drives you to keep writing?
Linda: Writing is who I am. Even when I tell myself to take a rest, my mind still keeps churning and I take notes!
Jann: What are you dying to try next?
Linda: Another mystery series! And also a possible stand-alone story featuring dogs. My problem about doing that is a good one: time. I’m busy with deadlines, writing four new Harlequin Romantic Suspense books.
Jann: Do you ever run out of ideas? If so, how did you get past that?
Linda: My mind is always at work, whether I’m awake or asleep, at the computer or anywhere else. Ideas are never the problem. I’ve plenty of them. But time to do something with them is more of an issue with me.
Jann: Thank you Linda for sharing with us today. Looking forward to the release and reading For A Good Paws!
A Few Books by Linda O. Johnston
May Featured Author: Neetu Malik
April 30, 2019 by Neetu Malik in category Featured Author of the Month tagged as May 2019 Featured Author, Neetu Malik, Poet's Day, poetry
Neetu Malik’s poetry is an expression of life’s rhythms and the beat of the human spirit. She draws upon diverse multicultural experiences and observations across three continents in which she has lived. She has contributed to The Australia Times Poetry Magazine, October Hill Magazine, Prachya Review, among others. Her poems have appeared in The Poetic Bond Anthology V and VI published by Willowdown Books, UK, NY Literary Magazine’s Tears Anthology and Poetic Imagination Anthology (Canada).
Her poem, “Soaring Flames”, was awarded First-Place by the NY Literary Magazine (2017). She has also been nominated for the Pushcart Prize, 2019 for her poem “Sacred Figs” published by Kallisto Gaia Press in their Ocotillo Review in May, 2018.
Neetu lives in Pennsylvania, USA.
Dear Extra Squeeze Team, What Kind of Editor Do I Need?
April 30, 2019 by The Extra Squeeze in category The Extra Squeeze by The Extra Squeeze Team tagged as Editors, proof reader
Dear Extra Squeeze Team, How do I know what kind of Editor to hire? What’s the difference between a developmental editor, a copy editor and a proof reader? Do I need all three?
USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.
In the spirit of full disclosure my fellow Extra Squeeze panel member, Jenny Jensen, is my editor. She has read and edited everything I have ever written.
She is all three rolled into one for me. Other clients will use her to proofread, copy edit and/or for developmental work.
Why do we work well together? Because a) she spends time understanding what my objective is with each book, b) she identifies shortcomings and offers suggestions on how to fix them, and c) she tells it like it is.
The last is very important to me. I don’t want to waste her time or mine, I don’t want praise when it isn’t warranted, I love it when she gives it because it’s deserved.
In my humble opinion, an author might possibly be able to copy edit (fix grammar, unwieldy phrasing, identify plot holes etc.) or proofread their work (missing words, typos) but it is almost impossible for us to properly evaluate the full content of our work.
Do you have a publishing question for The Extra Squeeze Team?
Use this form to send them to us.
Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.
Good question. Answer from an editor: yes, you certainly could need all three, but the last two are critical.
A developmental editor works with an author at the macro level. The aim is to strengthen and/or develop the story. If you’ve hit a roadblock, or are uncertain of any aspect of your story and are looking for constructive feedback, or if working with an experienced fiction editor to bounce ideas is how you work best, use a developmental editor. Often my clients have several plot options in mind and with some energetic back and forth we find their direction.
The developmental process can begin at any stage. I’ve worked with clients who’ve just got a premise, characters sketches. Most have a detailed outline or a completed draft. The developmental editor focuses on plot, conflict, characterization, setting, resolution and narrative flow. A good developmental editor provides educated, useful input. It’s not about telling an author how to write the story. Developmental editing is about stimulating concepts, suggesting solutions and exposing what the writer has been blind to, always respecting an individual author’s voice.
A copy editor’s aim is to improve the writing. This is nuts and bolts editing and is done on an author’s absolute best, final draft—the one the author is confident of. Typos, incorrect grammar, punctuation, convoluted prose, poor word choice, issues with tense—anything that is incorrect or detracts from a smooth narrative flow is corrected. A copy edit is essential for a professional product, a book that stands the best chance to capture and keep readers, especially those who provide the all-critical reviews.
Proof reading is the final, micro level polish and can be done in conjunction with a copy edit. The proof reader catches errors that have been overlooked: there for their, your for you’re, to for too, etc., but also focuses on missing commas, dropped quotation marks, transposed words or letters. The list of possible errors that can slip past eyes that have been intent on story sense is scary. Again, this goes to professionalism. We’ve all read reviews that pan a book for typos. It’s those sorts of errors that can detract so heavily from an otherwise enjoyable read. Whatever else, all books should be proof read before publication. It should be law.
There are many sources to find editors. There’s me—I do all three types and I’ve got a lot of well-pleased clients! Reedsy has many free-lance contacts, as does She Writes. There are professional editor organizations: ACES has a very good list of freelance editors. Do an online search. Ask fellow writers; a personal referral is best. Be cautious of those “Publishers” that offer editorial services. A freelance editor with no vested interested in publishing your work is apt to provide more honest input.
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