Every author faces this last crucial challenge. You’ve already spent untold hours researching, writing and editing your book. Your title hits just the right poetic note. You’ve gone several tense rounds to find the perfect cover. All that remains is the book blurb, the opening salvo in the promotional war. This is the first (and sometimes only) chance to grab a reader and compel them to buy the book. And so, like click bait, you need to lure your reader with an honest but irresistible snap shot.
It’s an art, this writing of a synopsis that isn’t a synopsis, this sell copy that isn’t an ad. And for something that isn’t a science there are strict rules: you have to be honest – no misleading the reader. No spoilers or why bother to read it – which can be tough since the spoiler is often the most exciting part of the story. Keep it at 200 words or less and don’t make it one run-on paragraph. Use the proper keywords for your genre. Reveal something about the antagonist – readers like to know if they can root for the hero. This isn’t the place to relate the entire plot but you have to provide the zeitgeist, the feel of the tale. No easy task.
A lot of the writers I work with find this daunting and ask for help, which I am happy to provide. I think it’s difficult for the writer to step far enough away from their work to pick out the enticing, salient points and present them with the tension and intrigue that make for a successful blurb. To the author, all story points are important. I get that, but as an avid reader I know what works for me in a blurb. It’s not how much is said, but how compellingly it’s said.
I start with a deconstruction approach. It’s possible to distill any story down to bare bones. In his book Hit Lit – Cracking the Code of the Twentieth Century’s Biggest Bestsellers James W. Hall provided the most distilled example I’ve ever seen. This is a beloved tale that we all know intimately: “A young girl wakes in a surreal landscape and murders the first woman she sees. She teams with three strangers and does it again.” It’s short, accurate and intriguing but would it sell the book?
I wouldn’t distill it down that far but it makes a great beginning. What if we knew something about the young girl – an orphan, a princess, a refugee? And what about the surreal landscape – gaping desert, oozing swamp, forbidding mountains? Then the three strangers – female, male, older, menacing, kindly? Is all this murdering spurred by necessity, thrills, defense, the three strangers or is it unintended manslaughter? And finally, what is the young girl up to – revenge, enlightenment, finding a way out of the surreal landscape? Flesh out those points, add some genre keywords, reference any kudos and you could turn those original 24 spartan words into a 160 – 200 word blurb that would peak curiosity and entice the shopper to buy.
If you can step away from the totality of your story and deconstruct the plot to the primary elements, then present those elements in a provocative way you can create an effective selling tool with your book blurb. BTW, that book Hall described? The Wizard of Oz.
Jenny
Death is the absence of life. It is the white space on a painting, an empty hospital bed, a silent room, a closet of clothes. Death is the extinction of a species of only one. I closed my eyes. I woke, and he was gone. They took his body in the night. They came for the bed and the wheelchair by noon. We reduced his life to a photo and two columns in the newspaper. We sang his favorite songs. We spoke, “he was good friend, a wonderful father and an average golfer.”
Emotion is the currency of all good writers. But what if there is no emotion? What if death brings not regret, or anger, or longing, or even peace, but rather echoes? Did he call my name? I turned my head. Was that him, walking into his office?
Where is the salty taste of my tears? I become white space.
Can someone please tell me how to feel?
The autumnal equinox is a celestial event that brings together harvest and celebration, symbolizes magick and transformation, and welcomes a balance of light and darkness. It’s a time when those who honor the changing seasons rest and reflect.
Or reap what they’ve sown.
Once Upon an Enchanted Forest, a collection of adult fantasy romances, features ten novelettes centered around one of the most enchanting preternatural beings of the ages: the witch. With lovers, magical forests, and witchcraft, our stories are sure to warm your nights and your dark little heart.
This anthology also includes a new story from the brilliant Juliet Marillier, author of the Sevenwaters Trilogy and many other historical fantasy novels, including Beautiful, an Audible Exclusive, and her coming release, The Harp of Kings.
Now, sit back and let us tell you a tale. Welcome to The Enchanted Forest.
Rebecca is swamped today, so we’re featuring one of her more popular posts from our archives.
The day I stood in the choir loft surrounded by my fourth grade peers I had no idea that I was about to learn a lesson in suspense, terror, fear, retribution and resolution that would lead me to a career as a thriller author.
The day was hot, air-conditioning was unheard of, and we wore our itchy, ugly, brown wool Catholic school uniforms year ‘round to save our parents money. I was a very good girl. I never drew attention to myself, folded my hands with fingers pointing heavenward when I prayed, picked up trash on the playground and helped pass out papers in class. But that day, I made a blunder that put me in Sister Carmelita’s crosshairs. As she raised her arms and positioned her baton in anticipation of another rousing chorus of a hymn I have long forgotten, I rolled my eyes. Yep, I rolled them to the back of my little ten-year-old head in frustration and exhaustion.
Sister Carmelita cut her own my way. I realize now that she had mastered the art of eye cutting because she couldn’t move her head given her the box-like wimple. Everyone stopped breathing. No one knew what I had done, only that I had done something very, very bad.
“Miss Forster.” Sister Carmelita’s voice was modulated appropriately for God’s house. “Wait after choir.”
My stomach lurched. I felt light headed. I was doomed.
Sister Carmelita is long gone. During her time on earth she faced changes in her church and her life, but I doubt she ever knew how that day changed me. So, if you’re listening, Sister, I want you to know that, 30 years later, that moment sealed my fate. I spend my days writing thrillers, trying to recapture the exquisite sense of suspense I experienced that day. Here is what you taught me:
1) Less is More: Your understated notice of me, the glitter in your eye, the sound of your voice was more intriguing, more compelling, more enthralling than screaming, railing or ranting.
2) Timing is Everything: All 29 of my classmates knew I was in trouble. I knew I was in trouble. I even knew why I was in trouble (disrespecting you, God, choir practice, country, family and all living creatures with a roll of my eyes), yet you didn’t nip things in the bud with a mere instantaneous admonition. My comeuppance was exquisitely timed. You threw in an extra hymn to extend practice, studiously ignored me, meticulously folded your sheet music as my classmates silently went down the stairs. You waited until the door of the church closed, clicked and locked us together in that big, shadowy church before you turned.
3) The Devil’s in the Details: You were taller than me (back then almost everyone was taller than me), but that wasn’t why I was afraid. It was your whole package, the details of your awesome being that were so formidable. Covered head to toe in black, your face framed by your wimple (which, by the way, looked like the vice used during the Spanish Inquisition), your hands buried beneath the scapular that fell in a perfect column to the tips of your shoes, made for quite a package. But there was more: The scent of nun-perfume (I think it was soap, but it smelled like nun-perfume to me), the clack of those huge rosary beads attached to your wide belt, the squish of your rubber soled shoes. I saw all this, I heard all this, I smelled all this and each sense was heightened because of the hush surrounding us.
I remember your methodical advance into my personal space. I remember you lowering your eyes as I raised mine. The suspense was heart-stopping, the anticipation of my penance almost unbearable. Quite frankly, you were terrifying.
But here’s the funny thing: I don’t remember how it ended. Did you scold me, sister? Did you show mercy and forgiveness? I only remember being terrified. Like the brain of the seven year old Stephen King swears gives him inspiration for his horror books, you, Sister Carmelita, inspire every sentence I write in every thriller novel I pen. For that, I can’t thank you enough.
I also want you to know, I have never rolled my eyes at anything since that day in the choir loft.
From our archives, a post by Sally Paradysz: Burls
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On the outskirts of the area where I split wood stands a cherry tree. It isn’t huge, but it has at least two burls on it that I can see. I find burls extremely interesting, and at times I can’t stop staring at them. It is a living thing, and something that resembles sap drips from all over it and down onto the forest floor. I have one that I split open years ago, and it is gorgeous on the inside.
Actually, burls are a valuable wood product for artists, furniture makers, and wood sculptors. Some of the most exotic salad bowls and serving bowls I have ever seen are made from burls just like these.
From my book-lined cabin in the woods beside my home, I can see many of these burls standing out proudly from the trees on my land. The sap seems to draw the sunlight to them, and their glow is intriguing. It is yet another example of what can be hidden inside a shell or a human being. Something exquisite emerges once it is opened to be examined. This author of imperfect words wishes that once we open ourselves up to the world, we can walk away with hope and new life passions that will change our life forever……
Sally Paradysz wrote from a book-lined cabin in the woods beside the home she built from scratch. She was an ordained minister of the Assembly of the Word, founded in 1975. For two decades, she provided spiritual counseling and ministerial assistance. Sally completed undergraduate and graduate courses in business and journalism. She took courses at NOVA, and served as a hotline, hospital, and police interview volunteer in Bucks County, PA. She was definitely owned by her two Maine Coon cats, Kiva and Kodi.
Her book is available here:
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More info →A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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