A Slice of Orange

Seeking Inspiration From The Dark Corners Of My Closet

February 20, 2020 by Meriam Wilhelm in category Writing

I have a beautiful room in my home where I write and sew everyday. The walls are a lovely warm and fuzzy peach color and I revel in the joys of having my very own private domain to work in. My talented husband installed cherry cabinets, a murphy bed and a very large table that folds down. I have bookshelves filled to the max with everything one might need to write or sew and a super computer. A large barn door covers a sometimes organized- although often not – cupboard, shamefully filled with more fabric than I could ever hope to use in a lifetime. Large windows let in tons of sunlight and ocean breezes and I often find inspiration just staring off into rolling hills of green. It seems like the perfect place to write and it usually is.

But yesterday, I ran into a glitch when I decided that the story I was working on needed a dark twist. I wanted to paint my character in shades of loneliness, sadness, perhaps even despair. My heroine was having mystical dilemmas that caused her heartache and pain and my happy, sunny domain just didn’t support the creation of those kinds of feelings. I tried to refashion my environment to support my writing needs. I outlined in my head where I wanted my storyline to go, I put on soft, melancholy music, closed the shades and dug down deep into my soul and waited for dramatic feelings to flow. But none came, I was totally stymied.

That night, I switched my writing spot to my moonlit back yard hoping for inspiration to hit. It was dark and cold and maybe even a little lonely. But the only thing that happened was that I got the sniffles from the fog that rolled in, enveloping me in damp blankets of white. This morning, determined to create the blues, I returned to my office, chastising myself for not just jumping in earlier. After all, I know what it feels like to be sad, to feel lost, wanting to tuck myself away and I was confused as to why I was having so much trouble tapping into those emotions. It was then that I realized that I had the perfect place to nurture those feelings – my closet. It’s the one place where I fled to when my mom died and I needed to remember, to feel and ultimately to cry. And cry I did in my silent hiding place.

Located on our second floor, is a very large walk-in closet and although it has a couple of small windows, closing the door and dropping the shades, effectively shuts out the world at large. This dark hole offered the perfect hiding place in which to create my whirlwind of dark emotion.

Grabbing my laptop, I headed upstairs, determined to write. Closing the door, I sat down on the carpeted floor, flipped open my laptop and began. I envisioned my main character, the turmoil she was feeling, the confusion and angst that plagued her and the sorrow that consumed her and I wrote. I never heard the phone ringing or the shouts from my husband. I just wrote. And within a couple of hours, I had created the world I had been searching for.

As I headed back downstairs, I met my husband who asked, “Where were you? I couldn’t find you. Didn’t you hear me calling you? Your sister phoned. I told her that you must have gone for a walk.”

I smiled. I’m glad that he hadn’t found me sitting on the floor in my dark closet, he might not have understood. I’m afraid he would have freaked him out. But for that one moment, my closet offered me the ideal place to feel, to imagine and to write. I hope that you find your own perfect writing place.

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Writing The Dreaded Book Blurb by Jenny Jensen

February 19, 2020 by Jenny Jensen in category On writing . . . by Jenny Jensen tagged as Blrubs, clickbait, Marketing, writing

From Our Archives

The Dreaded Book Blurb | Jenny Jensen | A Slice of Orange

Cartoons by John Atkinson, www.wronghands1.com

Writing The Dreaded Book Blurb

Every author faces this last crucial challenge. You’ve already spent untold hours researching, writing and editing your book. Your title hits just the right poetic note. You’ve gone several tense rounds to find the perfect cover. All that remains is the book blurb, the opening salvo in the promotional war. This is the first (and sometimes only) chance to grab a reader and compel them to buy the book. And so, like click bait, you need to lure your reader with an honest but irresistible snap shot.

It’s an art, this writing of a synopsis that isn’t a synopsis, this sell copy that isn’t an ad. And for something that isn’t a science there are strict rules: you have to be honest – no misleading the reader. No spoilers or why bother to read it – which can be tough since the spoiler is often the most exciting part of the story. Keep it at 200 words or less and don’t make it one run-on paragraph. Use the proper keywords for your genre. Reveal something about the antagonist – readers like to know if they can root for the hero. This isn’t the place to relate the entire plot but you have to provide the zeitgeist, the feel of the tale. No easy task.

A lot of the writers I work with find this daunting and ask for help, which I am happy to provide. I think it’s difficult for the writer to step far enough away from their work to pick out the enticing, salient points and present them with the tension and intrigue that make for a successful blurb. To the author, all story points are important. I get that, but as an avid reader I know what works for me in a blurb. It’s not how much is said, but how compellingly it’s said.

I start with a deconstruction approach. It’s possible to distill any story down to bare bones. In his book Hit Lit – Cracking the Code of the Twentieth Century’s Biggest Bestsellers James W. Hall provided the most distilled example I’ve ever seen. This is a beloved tale that we all know intimately: “A young girl wakes in a surreal landscape and murders the first woman she sees. She teams with three strangers and does it again.” It’s short, accurate and intriguing but would it sell the book?

I wouldn’t distill it down that far but it makes a great beginning. What if we knew something about the young girl – an orphan, a princess, a refugee? And what about the surreal landscape – gaping desert, oozing swamp, forbidding mountains? Then the three strangers – female, male, older, menacing, kindly? Is all this murdering spurred by necessity, thrills, defense, the three strangers or is it unintended manslaughter? And finally, what is the young girl up to – revenge, enlightenment, finding a way out of the surreal landscape? Flesh out those points, add some genre keywords, reference any kudos and you could turn those original 24 spartan words into a 160 – 200 word blurb that would peak curiosity and entice the shopper to buy.

If you can step away from the totality of your story and deconstruct the plot to the primary elements, then present those elements in a provocative way you can create an effective selling tool with your book blurb. BTW, that book Hall described? The Wizard of Oz.

Jenny

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The Opening Image

February 17, 2020 by Kidd Wadsworth in category Infused with Meaning by Kidd Wadsworth tagged as emotions, Opening Scene, Save the Cat! Writes a Novel, Story Genius, Your First 1000 Copies

Emotionally Connecting with Your Readers

Kidd Wadsworth

I have three go to books on my writing shelf: Story Genius by Lisa Cron featured in my first blog post, Your First 1000 Copies by Tim Grahl and Save The Cat! Writes a Novel: The Last Book on Novel Writing You’ll Ever Need by Jessica Brody. Yes, I’ve got other writing books, hundreds, but these three are the superheroes, the Avengers, of writing books.

Save The Cat! is about pacing. An expectation, of what will happen when, has been created in readers by television and movies: the sidekick should be introduced in the first quarter of the novel; at the midpoint someone will die; etc. Yes, you can break these rules, if you’re good, very good, but if you follow them, your novel will tend to be more readily accepted by agents and readers alike. The Save the Cat! formula begins with a single scene, an opening image, which should establish an emotional connection between the reader and your protagonist. Below is the opening image to my novel The Dream Seer. Your comments are earnestly solicited. If I don’t get this right, I’ll lose the reader on the first page.

I woke with a Cottonmouth hissing and coiling in my gut. The California sun shone all bright through my window—right into my eyes. Outside, in a tree, a little yellow bird decided to serenade me, chirping out happiness. I pulled the covers over my head.

Dad hadn’t called, not for three days. He always called. We had a standing breakfast Skype appointment. Grandfather would even set place for Dad at the table. If he fixed banana pancakes—Dad’s favorite—he’d make an extra stack and sit them right in front of the computer screen where Dad could see them, just to let Dad know that we were thinking about him.

Dad would look oh-so-longingly at those pancakes and say, “Thanks.”

Grandfather said Dad’s mission had probably gone long or the base was on a communications blackout. Guess that had to be it. I mean, everyone knows that its practically impossible to kill a Navy SEAL. SEALs are the most highly trained soldiers in the whole world.

Big feet moseyed down the hallway and into my room. Grandfather gave my hammock a swing. “Time to get up, sailor.”

Underneath the blanket my hands curled into fists.

“Hmmm…, Grandfather said. “I see.”

I didn’t know what he was seeing, but a lump of covers.

“Would you like to talk?” he asked.

“About what?”

“I’m here for you, son.”

“Don’t you need to be fixing breakfast?”

Through the covers he kissed my forehead. Then his footsteps headed for the kitchen. Soon enough came the sound of whistling and a spoon hitting the side of a mixing bowl.

Ding. Must have been heating syrup in the microwave.

I reckoned it was no use. I had to get up, and I had to go to school. That’s what it’s like when all the men in your family are in the Navy. You grow up knowing you’ve got to follow orders, even if nothing about the world makes you want to be living in it.

Tell me, do you want to read more?

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MY UNROMANTIC HEART

February 15, 2020 by Rebecca Forster in category The Write Life by Rebecca Forster tagged as Craft, love, Love Inspired, romance genre, romance', romantic comedy, thrillers, writing process, Writing romance

By the time you read this it will be the day after Valentine’s Day, and I spent yesterday agonizing about what to write.

This angst over Valentine’s Day and romance is not unfounded. My first book was a romance. In Passion’s Defense was about a defense lawyer falling in love with a prosecutor during a gruesome trial. That should have been my first clue that perhaps mayhem rather than meet ups was my cup of tea. But I was slow on the uptake, and I wrote eight category romances. I think they are pretty darn good and they got better with each one. I wrote my heart out for Harlequin but I couldn’t seem to color in the lines, so I started writing women’s fiction. The editorial freedom, the more intricate plot lines, and the emphasis on plot rather than relationship helped me thrive. Dreams, Seasons, Vanities were just some of my titles. I wrote a lot of women’s fiction, but still I hadn’t hit my comfort zone as a writer. Then two things happened that sealed my fate.

First, the incredible RWA bookseller—Michelle Thorne—delicately informed me that my idea of romance was the hero chucking the heroine on the arm and giving her a smile. She was right. I was not a sexy writer in the years when other authors were pushing the envelope. My editor at Kensington was more direct. He said ‘You have to stop killing people before they get in bed!’. In essence he fired me from romance. I was devastated. Later I realized this was the silver lining in my very dark cloud.

When I started writing thrillers I found my passion and isn’t passion what love is all about? Still, without the learning curve of the romance genre, without the editors and readers, I wouldn’t have had the confidence to break up with women’s fiction as it was defined all those years ago and move on to my literary partner for life.

That doesn’t mean I left romance behind completely. Every book I write is based on relationships, but the emphasis of stories is little different from the classic romance novel. And then there’s my mom. One day she asked if I could write a book-without-bodies. I wrote three. On my mother’s ninetieth birthday, I presented her with a trilogy of sweet, romantic comedies: The Day Bailey Devlin’s Horoscope Came True, The Day Bailey Devlin Picked Up a Penny and the Day Bailey Devlin’s Ship Came in. These books encompassed every thing I love about romance: humor, honesty, confusion, honor, and affection for not just one man but all the men in Bailey’s life. Young or old, they be a lover or father or friend, it was all about love. I will always be most proud of, be in love with, the Bailey Devlin Trilogy because it reflects my definition of romance.

Today I put those three books in a boxed set and I hope when a reader finishes the stories, her (his) heart will be fuller, there might be a tear in her eye, she will have laughed out loud and then will turn around and pass all that feeling on to someone she loves.

THE BAILEY DEVLIN TRILOGY: BOOK 1-3 (The Bailey Devlin Series)

THE DAY BAILEY DEVLIN’S HOROSCOPE CAME TRUE

THE DAY BAILEY DEVLIN PICKED UP A PENNY

THE DAY BAILEY DEVLIN’S SHIP CAME IN

Happy Belated Valentine’s Day.

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Dear Extra Squeeze Team, How Do You Plan a Book Launch?

February 14, 2020 by The Extra Squeeze in category Featured Author of the Month, The Extra Squeeze by The Extra Squeeze Team tagged as blog tours, HO Charles, Jenny Jensen, new book releases, Rebecca Forster., Robin Blakely, The Extra Squeeze Team

Each Friday in February we’ll be featuring The Extra Squeeze Team.

Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.

Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.

Have you a question for The Extra Squeeze Team? Send them to us by using this handy link.

Dear Extra Squeeze, How Do You Plan a Book Launch?

Rebecca Forster

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

When I published my first book over thirty years ago I assumed the publisher would have all sorts of glittery, fantastic promotions planned that would shoot me to literary stardom.

Not!

In those days – just like these days – the author is responsible for launching their book and establishing their brand. The good news is that now the opportunity for promotion is controllable. I maintain a new release plan that has proven manageable and effective over the course of more than thirty books.

1) Write a good book: professional, exciting, as error free as possible and packaged beautifully. All the promotion in the world will not support an inferior product.

2) Set up your pre-orders and then create excitement with a sneak peek of a few chapters on your website (don’t forget buy links at the end of these chapters).

3) Alert interested parties starting with distribution channels. Smashwords, for instance, has an alert for author’s running BookBub ads. Once they know your ad date, they will pass the information along to their bookstores, those bookstores will consider your book for further promotion. BookBub Partners has an automated per-order alert for your followers. Amazon has the same. Read the distributor’s newsletters and find out what free opportunities are there for the taking.

4) When your manuscript is ready, start submitting it for reviews (I love PRG and InD’Tale).

5) Continue to nurture and grow your social media followers and plan affordable advertising geared toward look-alike audiences. Try sites like LitRing (have loved the 4 promos I’ve done with them). Many advertising sites won’t take pre-order advertising but purchase spots for immediately after your launch while your book is new. I am not a fan of blog tours. I have only paid to do one but I couldn’t quantify the results so for me this isn’t part of my strategy.

The bottom line is this: write well, be aware of what is available, be as genre specific as possible in your target marketing and remember that the launch is the beginning and not the end of your marketing efforts for your book and your brand.

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

Marketers say someone has to see your book 7 or 8 times before they buy. I’m not a marketer, so I can’t vouch for that but all the on-line exposure of a blog tour must be good. It can’t hurt – or can it? Just as a poorly written book will not sell, a poorly presented blog tour will turn off your audience before they even turn on. You need to leave a positive, compelling impression.

Prepare Several Blurbs

Since the content should be unique to each site you’ll need to prepare several blurbs – those enticing peeks at your story – not to mention tweets and whatever other social media is on offer. You can approach a blurb in different ways: lead with the most startling action element, lead with the dilemma, lead with a spotlight on character or setting, but lead with a sentence that hooks.

Describe Your Story Well

However you describe your story it’s critical that it be well written. This is, after all, the reader’s first taste of your voice. I’ve read choppy, unstrung blurbs that show what might be an interesting plot if you overlook the way the words are strung together. Regardless of how intriguing the plot sounds my immediate reaction is: This person can’t write. I won’t be reading this one.

Edit. Edit. Edit.

Of course, you’ve written a great book. It’s been carefully crafted, closely edited for errors in all respects from plot and character development to syntax and grammar. Your beta readers love it. Now you have to craft the words to sell the story without a single spoiler and with the same silver voice of the book. Craft your blurbs and interview responses with the same care you gave your book. And edit, edit, edit.

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

You need a PR plan to succeed. Straight up, any plan is better than no plan…and even if you are working with a traditional publisher, your plan may be the only plan that is ever created with much concern about building your long-term career. Accept early that your success as an author is not your publisher’s concern. Their business is centered around the products they have curated for their brand; it includes the book you created–not you.

The reality is, take care of yourself and build your own business.

Phase One is prep time.

Build or refresh your website. Connect your social media platforms to your website. Make sure that you use one author picture across platforms so that your brand has a singular face. Establish a media page to create and post your downloadable press kit. Include links to downloadable high-resolution images of your book cover and your author photo. Make sure you have a landing page for book sales.

Prepare a press release that offers the announcement of your book to share with your local paper, bloggers, industry influencers, and reviewers. Don’t know who they are? Figure it out. Clearly define the top four niches of your audience and start building a database of contacts to help you reach each target. In Phase One, fully create the day-by-day choreography for book launch week.

Phase Two is book launch week.

Synchronize your PR efforts to reach every corner of your world with news about your book in the seven days of the week that your book is first released. Everyone you can imagine needs to know now, all at once. Either plan a parade of activity or nothing will happen.

Phase Three is steady-to-the-course season.

PR efforts must be sustained. That means shift your message from new book announcement to relevant reasons to discover your book, reasons to peek inside, opportunities to read and buy.

How does a blog tour figure into all this? Up to you. The key is to decide when, how, and if you want a blog tour. It is hard work with lots of moving parts. It is a godsend for some authors and hellish for others.

H.O. Charles

Cover designer and author of the fantasy series, The Fireblade Array

I wish I knew the answer to this one because if I did, I would be a ££££££££££££-ionaire by now! I can tell you what NOT to do. When I launched my first book, I did little more than list it on Amazon and submit it to Smashwords. I had no idea about advertising (still learning on that front), and I published in secret, under a pseudonym, so had no friend or colleague network to exploit.

Tip 1: Don’t go it alone – if you know people who can help, use them. This applies to other authors. If they see your work and like it, they might team up with you to do a newsletter promo or similar.

Tip 2: Don’t do what soooo many authors do and sign up to a forum, then post once about your amazing new book. It won’t get you sales, but it will get people’s backs up (may have done this <coughs>).

Tip 3: Don’t list your pre-orders at full price. If you’re unknown, no one will take a chance on you anyway so you may have to lure customers in by being cheap!

Positive tips:

Do look at advertising opportunities, and check out writers’ forum reviews on their effectiveness.
Do make sure all of your pages are set up nicely – web page, Goodreads page, Facebook page… etc. so that readers can look you up, contact you and leave reviews easily.
Try to get on a few blog interviews.
Do be careful with your PR and the claims you make. It’s perfectly okay to brag about your past achievements, as long as they’re verifiable. I’ve noticed a few writers recently who claim to have sold 200,000 books in a month – you go to their Amazon page, and their book is ranked #100,008,282,212! It’s very easy to see through such fabrications, and once a writer loses trust from their readership, it’s unlikely to be regained.

Last of all, I would say to keep your expectations low. I know that sounds dreadfully pessimistic, but realistically, very few authors do well on one book without the backing of an expensive PR agency. It’s only once you have a good body of work out there and plenty of positive reviews that more readers will start to notice you.