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Dear Extra Squeeze Team, How Do You Plan a Book Launch?

February 14, 2020 by in category Featured Author of the Month, The Extra Squeeze by The Extra Squeeze Team tagged as , , , , , ,

Each Friday in February we’ll be featuring The Extra Squeeze Team.

Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.

Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.

Have you a question for The Extra Squeeze Team? Send them to us by using this handy link.

Dear Extra Squeeze, How Do You Plan a Book Launch?

Rebecca Forster | Extra Squeeze

Rebecca Forster 

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

When I published my first book over thirty years ago I assumed the publisher would have all sorts of glittery, fantastic promotions planned that would shoot me to literary stardom.

Not!

In those days – just like these days – the author is responsible for launching their book and establishing their brand. The good news is that now the opportunity for promotion is controllable. I maintain a new release plan that has proven manageable and effective over the course of more than thirty books.

1) Write a good book: professional, exciting, as error free as possible and packaged beautifully. All the promotion in the world will not support an inferior product.

2) Set up your pre-orders and then create excitement with a sneak peek of a few chapters on your website (don’t forget buy links at the end of these chapters).

3) Alert interested parties starting with distribution channels. Smashwords, for instance, has an alert for author’s running BookBub ads. Once they know your ad date, they will pass the information along to their bookstores, those bookstores will consider your book for further promotion. BookBub Partners has an automated per-order alert for your followers. Amazon has the same. Read the distributor’s newsletters and find out what free opportunities are there for the taking.

4) When your manuscript is ready, start submitting it for reviews (I love PRG and InD’Tale).

5) Continue to nurture and grow your social media followers and plan affordable advertising geared toward look-alike audiences. Try sites like LitRing (have loved the 4 promos I’ve done with them). Many advertising sites won’t take pre-order advertising but purchase spots for immediately after your launch while your book is new. I am not a fan of blog tours. I have only paid to do one but I couldn’t quantify the results so for me this isn’t part of my strategy.

The bottom line is this: write well, be aware of what is available, be as genre specific as possible in your target marketing and remember that the launch is the beginning and not the end of your marketing efforts for your book and your brand.

Jenny Jensen | A Slice of Orange

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

Marketers say someone has to see your book 7 or 8 times before they buy. I’m not a marketer, so I can’t vouch for that but all the on-line exposure of a blog tour must be good. It can’t hurt – or can it? Just as a poorly written book will not sell, a poorly presented blog tour will turn off your audience before they even turn on. You need to leave a positive, compelling impression.

 

Prepare Several Blurbs

 

Since the content should be unique to each site you’ll need to prepare several blurbs – those enticing peeks at your story – not to mention tweets and whatever other social media is on offer. You can approach a blurb in different ways: lead with the most startling action element, lead with the dilemma, lead with a spotlight on character or setting, but lead with a sentence that hooks.

 

Describe Your Story Well

 

However you describe your story it’s critical that it be well written. This is, after all, the reader’s first taste of your voice. I’ve read choppy, unstrung blurbs that show what might be an interesting plot if you overlook the way the words are strung together. Regardless of how intriguing the plot sounds my immediate reaction is: This person can’t write. I won’t be reading this one.

 

Edit. Edit. Edit.

 

Of course, you’ve written a great book. It’s been carefully crafted, closely edited for errors in all respects from plot and character development to syntax and grammar. Your beta readers love it. Now you have to craft the words to sell the story without a single spoiler and with the same silver voice of the book. Craft your blurbs and interview responses with the same care you gave your book. And edit, edit, edit.

Robin Blakely | The Extra Squeeze Team | A Slice of Orange

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

 

You need a PR plan to succeed. Straight up, any plan is better than no plan…and even if you are working with a traditional publisher, your plan may be the only plan that is ever created with much concern about building your long-term career. Accept early that your success as an author is not your publisher’s concern. Their business is centered around the products they have curated for their brand; it includes the book you created–not you.

The reality is, take care of yourself and build your own business.

Phase One is prep time.

 

Build or refresh your website. Connect your social media platforms to your website. Make sure that you use one author picture across platforms so that your brand has a singular face. Establish a media page to create and post your downloadable press kit. Include links to downloadable high-resolution images of your book cover and your author photo. Make sure you have a landing page for book sales.

Prepare a press release that offers the announcement of your book to share with your local paper, bloggers, industry influencers, and reviewers. Don’t know who they are? Figure it out. Clearly define the top four niches of your audience and start building a database of contacts to help you reach each target. In Phase One, fully create the day-by-day choreography for book launch week.

Phase Two is book launch week.

 

Synchronize your PR efforts to reach every corner of your world with news about your book in the seven days of the week that your book is first released. Everyone you can imagine needs to know now, all at once. Either plan a parade of activity or nothing will happen.

Phase Three is steady-to-the-course season.

 

PR efforts must be sustained. That means shift your message from new book announcement to relevant reasons to discover your book, reasons to peek inside, opportunities to read and buy.

How does a blog tour figure into all this? Up to you. The key is to decide when, how, and if you want a blog tour. It is hard work with lots of moving parts. It is a godsend for some authors and hellish for others.

H. O. Charles | A Slice of Orange

H.O. Charles

Cover designer and author of the fantasy series, The Fireblade Array

I wish I knew the answer to this one because if I did, I would be a ££££££££££££-ionaire by now! I can tell you what NOT to do. When I launched my first book, I did little more than list it on Amazon and submit it to Smashwords. I had no idea about advertising (still learning on that front), and I published in secret, under a pseudonym, so had no friend or colleague network to exploit.

 

Tip 1: Don’t go it alone – if you know people who can help, use them. This applies to other authors. If they see your work and like it, they might team up with you to do a newsletter promo or similar.

 

Tip 2: Don’t do what soooo many authors do and sign up to a forum, then post once about your amazing new book. It won’t get you sales, but it will get people’s backs up (may have done this <coughs>).

 

Tip 3: Don’t list your pre-orders at full price. If you’re unknown, no one will take a chance on you anyway so you may have to lure customers in by being cheap!

 

Positive tips:

  • Do look at advertising opportunities, and check out writers’ forum reviews on their effectiveness.
  • Do make sure all of your pages are set up nicely – web page, Goodreads page, Facebook page… etc. so that readers can look you up, contact you and leave reviews easily.
  • Try to get on a few blog interviews.
  • Do be careful with your PR and the claims you make. It’s perfectly okay to brag about your past achievements, as long as they’re verifiable. I’ve noticed a few writers recently who claim to have sold 200,000 books in a month – you go to their Amazon page, and their book is ranked #100,008,282,212! It’s very easy to see through such fabrications, and once a writer loses trust from their readership, it’s unlikely to be regained.

Last of all, I would say to keep your expectations low. I know that sounds dreadfully pessimistic, but realistically, very few authors do well on one book without the backing of an expensive PR agency. It’s only once you have a good body of work out there and plenty of positive reviews that more readers will start to notice you.

If you have a question or topic you would like the Extra Squeeze Team to tackle please use the this contact form.

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Happy (St.) Valentine’s Day! by Carol L. Wright

February 13, 2020 by in category From a Cabin in the Woods by Members of Bethlehem Writers Group tagged as , ,

Tomorrow is Valentine’s Day—the day for lovers—and the least popular day of the year for single folks whose lack of a partner becomes acutely apparent.

For a mystery writer, the day offers all sorts of inspiration. Love or lost love is, after all, one of the prime motivators for murder-most-foul. What mystery writer hasn’t used it a time or two—at least as a red herring?

But even more interesting to this mystery writer is the origin of St. Valentine’s Day. While it is ostensibly the feast day for a Roman Catholic saint named Valentine who died on February 14th, the record is not so clear on exactly who, why, or even when a man named Valentine became the patron saint of love, young people, and happy marriages.

Shrine of St. Valentine in Whitefriar Street Carmelite Church in Dublin, Ireland
By blackfish – Own work, CC BY-SA 3.0,

Legend holds that St. Valentine died around 269 CE. This was well before the Edict of Milan legalized the Christian church in 313, so records from that time are spotty at best. The Christian church was still being persecuted by Rome and much of what we know of its early history comes from oral tradition rather than contemporaneous records. So, in mystery writers’ terms, we don’t really know for sure whodunnit!

According to history.com, there are at least two viable candidates for the honor of being the mortal who became St. Valentine. They lived around the same time—the reign of Emperor Claudius II of Rome (214-270 CE). One was a simple priest. The other was the Bishop of Terni, Narnia, and Amelia. Even the church isn’t 100% sure which it was.

Stories abound about the saint and are accepted as truth—or truth adjacent—for the purposes of celebrating the feast day.

The official St. Valentine, according to the Vatican (catholic.org), died in 269 CE. He was an Italian priest (or bishop?) who, according to legend, proved the power of Christ by restoring the sight of the blind daughter of a judge (or jailer?) who had imprisoned him. As a result, Valentine was awarded his freedom. But it wasn’t long before Valentine was again arrested. His crime? Converting people, marrying couples (starting to see the connection to love and happy marriages?), and assisting Christians being persecuted by Rome. His motive for marrying couples might have been less about romance and more about pragmatism. Apparently, once married, men were excused from going to war. That’s a pretty big incentive.

St. Valentine By Leonhard Beck – Bildindex der Kunst und Architektur: Public Domain,

He went too far when he tried to convert Emperor Claudius II, who ordered Valentine to renounce his faith or be put to death. He chose the latter and the death sentence was carried out in 269 CE (or perhaps 270, or 273, or 280 . . .) He is believed to have been buried on the Via Flaminia north of Rome, perhaps leaving a note behind for the girl whose blindness he cured, signed “Your Valentine.” Hmmm. Sound familiar?

Both the bishop and the priest are said to have performed similar miracles, met similar fates, died at a similar time, and buried at a similar place. No wonder we’re confused. Some speculate that the priest and the bishop were, in fact, one and the same.

But wait. Wikipedia tells us that there is at least one more candidate—another martyr who died on the same day in Africa. Not much else is known about this Valentine, but since they all are recorded as dying on February 14, who’s to say which is the St. Valentine?

But if we can’t be certain of which Valentine it was, or what year he died, how can we know that he died on February 14th?

As with other Christian holidays, St. Valentine’s day might have been placed in mid-February to help ease pagans’ transition to Christianity, supplanting the Roman Festival of Lupercalia which, according to thoughtco, was celebrated on February 13-15, and was said to purify the City of Rome and usher in a time of health and fertility.

Another theory is that since birds mate in mid-February, the patron saint of lovers feast day was placed then. Tennyson said it best in “Locksley Hall”: In the spring, a young man’s fancy lightly turns to thoughts of love.

The truth about Valentine will never be settled. When, in 496 CE, Pope Gelasius I first included Valentine’s name among those of other saints, he admitted the list was of people whose acts (miracles? good works? martyrdom?) were “known only to God.” No new evidence has turned up since to settle the question.

Relic of St. Valentine in the church of Santa Maria in Cosmedin, Rome, Italy
By Dnalor 01 – Own work, CC BY-SA 3.0

In 1969, the Roman Catholic church, perhaps due to this ambiguity, ceased requiring celebration of Valentine’s feast day, but it still counts him among the saints.

Whoever he was in life, St. Valentine is known, not only as the patron saint of love, happy marriages, and young people, but also of engaged couples, beekeepers, epilepsy, fainting, greetings, travelers, and plague (yikes!). Only a few of these mesh with our current, secular view of Valentine’s Day, but with selective editing, florists, card companies, and chocolatiers have ample excuse to make the most of this bright spot in the winter calendar.

So, who will be your Valentine? Let’s hope they are not shrouded in as much mystery as St. Valentine!

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Not Looking For Love In February

February 12, 2020 by in category The Writing Journey by Denise Colby tagged as ,

February is all about love and romance. But back in 1992, I had just gotten out of a relationship and I wanted space to find myself again. Time to myself, alone. Let’s just say I wasn’t looking for love in February that year.

My friends from work asked if I wanted to go to Disneyland for the evening. I was excited to be out with a large group of friends to ignore all my problems and forget about the guy who wasn’t right for me. I definitely wasn’t looking for love.

But I knew as soon as this cute guy walked up to our group that I wanted to get to know him more. I always carried my little camera with me (way before cell phones) and heartily suggested we should take a group picture before we went inside. He immediately came and sat down next to me on the bench. (and I do have a picture, but I don’t know where it is.)

The curiousness grew. 

We sat next to each other on rides and talked a lot. Did I mention there were seventeen in our group that night? Yet we kept seeking each other out. Sat next to each other on all the rides. It was a fun night. Except at the end. With both our insecurities rising we each went are separate ways that night and didn’t see each other again for over a month.

Who knew I was going to meet my future husband that night. And that we would be celebrating this month, the date we met, 28 years later. The old adage ‘love will find you when you are least looking for it’ comes to mind. I definitely was not looking for love.

People on Autopia car at Disneyland 1992. This pic shows the night Denise M. Colby met her husband. She was not looking for love, but she found it.
I was not the one who hit my future husband!
But I was sitting in the middle.
I fell in love with both him and his sense of humor that night.

We still go to Disneyland, sometimes with a group and sometimes by ourselves, and we still sit next to each other as we ride all the rides.

Maybe February is truly the month of love after all!

I try to write fun February posts. A few years ago I wrote Dating Lessons from Wall-E, which is still one of my favorites. Check out my other Disney related posts at my blog denisemcolby.com.

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Titanic Trivia Quiz: How many can you get right? by Jina Bacarr and Special BookBub Promo

February 11, 2020 by in category Jina’s Book Chat, Writing tagged as , ,

Meet Ava O’Reilly, the Irish heroine in ‘The Runaway Girl’ who boards the Titanic at Queenstown

I’m excited to announce that my Titanic love story, THE RUNAWAY GIRL, will be published on March 17th. So this month I thought it would be fun to test our Titanic knowledge with:

A Titanic Trivia Quiz

We’ve seen the films, read the books, but what do you know about the Titanic, really?

Take the quiz and find out!

(answers at the bottom of the page)

================

 Titanic Trivia Questions:

  1. You’ve just spent your honeymoon in Paris with your handsome husband and it’s time to return to America. He surprises you with first class tickets on the Titanic. From what French port do you sail?
  1. Marseilles
  2. Cherbourg
  3. Calais
  1. The Titanic has just arrived in Queenstown  and you see several bumboats with vendors hawking their wares. They come aboard ship with their Irish souvenirs. When John Jacob Astor buys his new bride a souvenir, your husband buys you one, too. What did Colonel Astor buy his bride?
  1. a set of china
  2. a Celtic brooch
  3. a lace shawl
  1. You’re thrilled to find fresh flowers in your cabin when you and your new hubby come on board the ship of dreams. You’re also excited to find out you’re one of several honeymoon couples sailing to New York. According to reliable sources, how many honeymoon couples were there on the Titanic?
  1. 8
  2. 11
  3. 13
  1. You hear heated whispers in the first class dining saloon when American millionaire Benjamin Guggenheim arrives with his latest mistress. Everyone’s curious, who is she? And where is she from?
  1. Mlle. Aubart, a Parisian entertainer
  2. Madame de Villiers, a Belgian cabaret singer
  3. Miss Annabelle Pearl, a British fashion designer
  1. You’re late for dinner in the first class dining saloon and lost in the maze of dead end corridors when you run into that handsome gentleman you met last night. He shows you the way to the dining room, then sneaks a kiss in the elevator. How many first class elevators are there on Titanic?
  1. one
  2. two
  3. three
  1. While you were waiting to board the ship at Queenstown, Ireland, you couldn’t resist flirting with the handsome lad who helped you carry your traveling bag. He whispered in your ear he’ll sneak into the single women’s 3rd class quarters to see you later. Where are the women’s steerage cabins on the ship?
  1. fore
  2. aft
  3. amidships
  1. You want to look alluring when you meet that handsome gentleman for dinner later in the first class dining saloon on D deck, so you pamper yourself in the Turkish baths. The bath stewardess insists you try out the latest beauty treatment:
  1. an electric bath which tans your skin with ultraviolet lights
  2. a face peel
  3. an exercise machine where you walk in one place
  1. Tonight you’re dining in the exclusive À La Carte Restaurant some first class passengers call the Ritz when you hear the ship’s musicians playing a lovely waltz. Later you hear them playing that same musical piece when you’re getting into a lifeboat. Some say it may have been the last song the musicians played as the Titanic foundered. What was the name of that waltz?
  1. Autumn
  2. Emperor
  3. Vienna
  1. It’s 10 p.m. on Sunday night, April 14th, and you can’t resist a stroll up on deck with your husband. It’s misty and getting colder. Even with his strong arms wrapped around you, you can’t stop shivering. How cold is it?
  1. 45 degrees F
  2. 29 degrees F
  3. 32 degrees F
  1. It’s 11:40 p.m. and you’re in bed with your husband enjoying a night of wedded bliss when the ship hits an iceberg. You want to cuddle up next to him in your warm bed, but he insists you get dressed and get into a lifeboat. How long do you have before the ship sinks?
  1. 1 hour and 45 minutes
  2. 2 hours and 40 minutes
  3. 2 hours and 10 minutes

Answers:

  1. (Answer: B Cherbourg)
  1. (Answer: C a lace shawl)
  1. (Answer: C 13)
  1. (Answer: A Mlle Aubart)
  1. (Answer: C three)
  1. (Answer: B aft)
  1. (Answer: A an electric bath)
  1. (Answer: A Autumn)
  1. (Answer: C 32 degrees F)
  1. (Answer: B 2 hours and 40 minutes)           

SPECIAL BookBub PROMO this week only!

I love BookBub and all the fab books featured there every day – you never know what great authors and books you’ll find!

I’ve been fortunate enough to be a BookBub Featured Deal with Christmas Once Again and I’m excited to tell you about this new BookBub Promotion from Feb 10-14 2020.

Check out this AMAZING giveaway for a $230 AMAZON GIFT CARD

To enter follow ALL of the authors in the giveaway

What are you waiting for?

Go to: http://bit.ly/BBMixedRomance

Happy BookBub-ing!

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You’re Invited

February 10, 2020 by in category Writing tagged as , , , ,

I love romance novels, Hallmark movies, candlelight dinners and flowers from my husband, and this is of course the week to pull out all of the stops, so that’s exactly what I’m doing.

              My 2nd book #SilverBracelets, a romantic comedy that starts the day after Valentine’s and ends on St. Patrick’s Day, releases on Valentine’s Day. I’m so excited for the release that I’ll be having a two day party in my facebook reader group, Tari Lynn & Friends.

              The story is set in my version of Hermosa Beach, and is about a school teacher who finds herself in a social media nightmare when a picture of her crashing a bicycle into a trash can goes viral. Benny Lopez, a cute police officer, seems to be behind the posts that are making her life miserable, and she wants nothing to do with him.

              All Benny wants is a date with the cute school teacher, but she won’t talk to him. Until, he gets some great advice from his grandmother, and snaps on the handcuffs.

              Between the bicycle accident and the handcuffs are a series of mishaps, false starts and incidents that bring friends… and maybe a guy and a girl together.

              I’m having so much fun writing this series, I hope you’ll check it out. And stop by the party in Tari Lynn & Friends , Thursday, February 13th and Friday February 14th. I’ll have games, prizes and books. Did I mention chocolate?

              The Amazon preorder price for #SilverBracelets is 99 cents. Get it at this special price for a limited time. Hope to see you at the party!

              Then for the after party, Hunky Hubby and I are planning an evening just for two. We may even end up in Hermosa Beach. I’ll tell you all about it later…well, maybe not ALL about it…

              Happy Valentine’s Day!

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