FORGIVING MARIELA CAMACHO–A Review by Veronica Jorge
February 22, 2021 by Veronica Jorge in category Book Reviews by Veronica Jorge, Write From the Heart by Veronica Jorge tagged as A.J. Sidranksy, book review, Forgiving Mariela Camacho, new release, Veronica Jorge
Forgiving Mariela Camacho: A Kurchenko & Gonzalves Mystery, Book 3 of a series
by A.J. Sidransky
Black Opal Books 2021
Revised edition.
ISBN: 978-953-434067
About the Book
When a tenant reports a terrible odor coming from apartment 7-F, detectives Kurchenko and Gonzalves know it can only mean one thing: a dead body. But despite all of their training and experience dealing with crime on New York City’s streets, the detectives aren’t prepared for what they are about to encounter.
Sidranky’s first book in this three-part series, Forgiving Maximo Rothman, (reviewed by this writer on December 22, 2020), introduced us to Maximo: his harrowing escape out of Nazi Europe, life as a refugee in the Dominican Republic, and the horrific event that forces him to flee to New York City. In book two, Forgiving Stephen Redmond, (see my review of January 22, 2021), Stephen grapples with his feelings toward his father Maximo, his own dark past, and eventual self-discovery.
In this third and final book of the series, Forgiving Mariela Camacho, Kurchenko and Gonzalves take center stage as they discover how closely their Russian and Dominican lives intersect. Now, more than ever, their partnership will be tested and challenged. How well do they really know each other? How deep is their trust in the other? Solving the case and saving the lives of those they love will depend on how well they can answer these questions.
Why You Should Read It
In Forgiving Mariela Camacho, the most powerful of the three novels, Sidransky weaves a tale of passionate once-in-a-life-time-love, deep-rooted hate, the self-debasement dire circumstances impose upon the most pure and, above all, how essential forgiveness is to the human heart.
The author expertly connects the lives of the seemingly disparate characters and safely carries us to a masterful and satisfying conclusion: the redeeming power of love.
As one of the characters states, “We each have our own destiny.” Sidransky’s novel will make you ask, “What is mine?”
Veronica Jorge
Join us next month on March 22nd for an interview with A.J. Sidransky. You don’t want to miss it!
Books Reviewed by Veronica Jorge
Featuring The Extra Squeeze Team
February 21, 2021 by The Extra Squeeze in category Featured Author of the Month, The Extra Squeeze by The Extra Squeeze Team tagged as facts, Family, Featured Author of the Month, February Featured Authors, fiction, New book release, PR, publicity
Each week in February we’ll be featuring The Extra Squeeze Team.
Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.
Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.
Have you a question for The Extra Squeeze Team? Send them to us by using this handy link.
Dear Extra Squeeze Team, How do you prepare for a new book release?
Robin Blakely
PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.
You need a PR plan to succeed. Straight up, any plan is better than no plan…and even if you are working with a traditional publisher, your plan may be the only plan that is ever created with much concern about building your long-term career. Accept early that your success as an author is not your publisher’s concern. Their business is centered around the products they have curated for their brand; it includes the book you created–not you.
The reality is, take care of yourself and build your own business.
Phase One is prep time.
Build or refresh your website. Connect your social media platforms to your website. Make sure that you use one author picture across platforms so that your brand has a singular face. Establish a media page to create and post your downloadable press kit. Include links to downloadable high-resolution images of your book cover and your author photo. Make sure you have a landing page for book sales.
Prepare a press release that offers the announcement of your book to share with your local paper, bloggers, industry influencers, and reviewers. Don’t know who they are? Figure it out. Clearly define the top four niches of your audience and start building a database of contacts to help you reach each target. In Phase One, fully create the day-by-day choreography for book launch week.
Phase Two is book launch week.
Synchronize your PR efforts to reach every corner of your world with news about your book in the seven days of the week that your book is first released. Everyone you can imagine needs to know now, all at once. Either plan a parade of activity or nothing will happen.
Phase Three is steady-to-the-course season.
PR efforts must be sustained. That means shift your message from new book announcement to relevant reasons to discover your book, reasons to peek inside, opportunities to read and buy.
How does a blog tour figure into all this? Up to you. The key is to decide when, how, and if you want a blog tour. It is hard work with lots of moving parts. It is a godsend for some authors and hellish for others.
Jenny Jensen
Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.
Marketers say someone has to see your book 7 or 8 times before they buy. I’m not a marketer, so I can’t vouch for that but all the on-line exposure of a blog tour must be good. It can’t hurt – or can it? Just as a poorly written book will not sell, a poorly presented blog tour will turn off your audience before they even turn on. You need to leave a positive, compelling impression.
Prepare Several Blurbs
Since the content should be unique to each site you’ll need to prepare several blurbs – those enticing peeks at your story – not to mention tweets and whatever other social media is on offer. You can approach a blurb in different ways: lead with the most startling action element, lead with the dilemma, lead with a spotlight on character or setting, but lead with a sentence that hooks.
Describe Your Story Well
However you describe your story it’s critical that it be well written. This is, after all, the reader’s first taste of your voice. I’ve read choppy, unstrung blurbs that show what might be an interesting plot if you overlook the way the words are strung together. Regardless of how intriguing the plot sounds my immediate reaction is: This person can’t write. I won’t be reading this one.
Edit. Edit. Edit.
Of course, you’ve written a great book. It’s been carefully crafted, closely edited for errors in all respects from plot and character development to syntax and grammar. Your beta readers love it. Now you have to craft the words to sell the story without a single spoiler and with the same silver voice of the book. Craft your blurbs and interview responses with the same care you gave your book. And edit, edit, edit.
Rebecca Forster
USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.
When I published my first book over thirty years ago I assumed the publisher would have all sorts of glittery, fantastic promotions planned that would shoot me to literary stardom.
Not!
In those days – just like these days – the author is responsible for launching their book and establishing their brand. The good news is that now the opportunity for promotion is controllable. I maintain a new release plan that has proven manageable and effective over the course of more than thirty books.
1) Write a good book: professional, exciting, as error free as possible and packaged beautifully. All the promotion in the world will not support an inferior product.
2) Set up your pre-orders and then create excitement with a sneak peek of a few chapters on your website (don’t forget buy links at the end of these chapters).
3) Alert interested parties starting with distribution channels. Smashwords, for instance, has an alert for author’s running BookBub ads. Once they know your ad date, they will pass the information along to their bookstores, those bookstores will consider your book for further promotion. BookBub Partners has an automated per-order alert for your followers. Amazon has the same. Read the distributor’s newsletters and find out what free opportunities are there for the taking.
4) When your manuscript is ready, start submitting it for reviews (I love PRG and InD’Tale).
5) Continue to nurture and grow your social media followers and plan affordable advertising geared toward look-alike audiences. Try sites like LitRing (have loved the 4 promos I’ve done with them). Many advertising sites won’t take pre-order advertising but purchase spots for immediately after your launch while your book is new. I am not a fan of blog tours. I have only paid to do one but I couldn’t quantify the results so for me this isn’t part of my strategy.
The bottom line is this: write well, be aware of what is available, be as genre specific as possible in your target marketing and remember that the launch is the beginning and not the end of your marketing efforts for your book and your brand.
H.O. Charles
Cover designer and author of the fantasy series, The Fireblade Array
I wish I knew the answer to this one because if I did, I would be a ££££££££££££-ionaire by now! I can tell you what NOT to do. When I launched my first book, I did little more than list it on Amazon and submit it to Smashwords. I had no idea about advertising (still learning on that front), and I published in secret, under a pseudonym, so had no friend or colleague network to exploit.
Tip 1: Don’t go it alone – if you know people who can help, use them. This applies to other authors. If they see your work and like it, they might team up with you to do a newsletter promo or similar.
Tip 2: Don’t do what soooo many authors do and sign up to a forum, then post once about your amazing new book. It won’t get you sales, but it will get people’s backs up (may have done this <coughs>).
Tip 3: Don’t list your pre-orders at full price. If you’re unknown, no one will take a chance on you anyway so you may have to lure customers in by being cheap!
Positive tips:
- Do look at advertising opportunities, and check out writers’ forum reviews on their effectiveness.
- Do make sure all of your pages are set up nicely – web page, Goodreads page, Facebook page… etc. so that readers can look you up, contact you and leave reviews easily.
- Try to get on a few blog interviews.
- Do be careful with your PR and the claims you make. It’s perfectly okay to brag about your past achievements, as long as they’re verifiable. I’ve noticed a few writers recently who claim to have sold 200,000 books in a month – you go to their Amazon page, and their book is ranked #100,008,282,212! It’s very easy to see through such fabrications, and once a writer loses trust from their readership, it’s unlikely to be regained.
Last of all, I would say to keep your expectations low. I know that sounds dreadfully pessimistic, but realistically, very few authors do well on one book without the backing of an expensive PR agency. It’s only once you have a good body of work out there and plenty of positive reviews that more readers will start to notice you.
Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.
Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.
Criticism: Big Girl Panties for Ruth by Jenny Jensen
February 19, 2021 by Jenny Jensen in category On writing . . . by Jenny Jensen tagged as constructive criticism, critiques, Editors, Jenny Jensen, writers
Or How to Take It on the Chin and Grow
(From our archives. We hope you enjoy this rerun from Jenny Jensen)
I attended an author’s chat the other day at our local library. It’s always fun to hear an author talk about their craft— especially if you like their books. The bonus is mingling with other attendees. Who among us doesn’t enjoy chatting with fellow book lovers? I found myself in conversation with two women, each funny, gracious and interesting. When talk got to the inevitable “so what do you do?” I learned Kit was a nurse and Ruth, a writer. I added that I’m an editor and while Kit smiled acknowledgment, Ruth scowled.
Ten minutes later—after Kit had smiled apologetically and bowed out—I’d learned all about Ruth’s experience with editors. “They call themselves editors, but they’re really just critics. They couldn’t even follow the story, let alone the subtext. They’re just mean, simple-minded wannabe writers” and so forth. Yowza! I’d never encountered that before. I know a lot of editors, and none of them fit that bill. Best to just nod and try to look sympathetic while keeping an eye peeled for a graceful escape. Ruth had either met the world’s worst editors, or she’s simply unable to handle criticism. I suspect the latter.
Writing is hard, solitary work. It’s just you creating in a vacuum. Writing requires hours of reading, writing and revising, searching for just the right words to make a character live and breathe, the perfect plot twist, the right feel. Writing writing writing, and then hours of revision. The whole blood, sweat and tears combo. Then there’s the criticism; every writer has to face it if they want to share their work outside that creative vacuum.
It can be a hard pill to swallow. I know. I’ve been singed by some very savvy, very critical edits. Hard to have your heart and soul — not to mention all that BS&T—picked to pieces by others. But like mammograms, taxes and dirty diapers, it has to be faced.
As an editor, I’m really loath to offer a ‘critique’. That word has such baggage. If words have color, then criticism is a red-tinged pulsating mash-up of bruised blue and black. I prefer to think of what I do as editorial assessment, or an overview. (Words really are powerful, aren’t they?!) But no matter how I spin it, it comes down to criticism.
Criticism is like cholesterol; there’s the good kind and the bad kind. The LDL kind, the bad kind, is empty criticism. “ I don’t like it”, “Flimsy and transparent” or “I don’t get it”. My favorite being, “yeah, I read it. Interesting”. Ouch! Then there is the polite, painless approach: “Very nice!” What could that possibly mean?
Constructive criticism is HDL cholesterol, good for every writer’s circulation. Good criticism points out pitfalls and weaknesses, but it also explains why they are pitfalls and weaknesses. It sheds light on why it doesn’t work. Really good, healthy criticism offers solutions. I never expect an author to accept a solution I offer (and most don’t, they find their own). I offer it as a straw man—something to consider, breakdown, reject and replace with a better approach because suggesting a substitute shows the author the problem needing a solution. It’s because a writer creates in isolation that they can’t always hear a misstep. I’m guessing Ruth’s missed subtext was so sub it wasn’t there. Point this out to a writer and the light bulb goes on; they revise, and the story is stronger.
How should you, as a writer, react to criticism? You wrote it, you shared it—you must learn to account for it. How do your words strike people? Did the reader see nothing where you intended a scene to be revealing or suggestive, and so the story is confusing? You can’t dismiss the reader as thick, dense or stupid. You have to look at your words and consider improvement because clearly, those words didn’t do the job you had intended. Whether it’s a missed plot point or character motivation that can’t be seen, maybe it isn’t on the page; it’s still in your head. Revise, rewrite. Listen to the audience your words are intended for. The best writers respect their readers. Your work will only get better.
A good editing critique helps you identify weaknesses. Don’t take it personally. Constructive criticism is useful precisely because it isn’t personal. Your BFF is unwilling to risk a response that might be hurtful, but is that what a writer needs?
Writing’s about kicking doubt in the ass and shoving him out the door. Editing’s about inviting him back in for tea and scrutiny. *
I wish Ruth had invited her editor back in.
*from @novelicious, that magical twitter feed that is double chocolate for every writer’s sweet tooth.
Freedom and Framework: Story Planning for Pantsers
February 18, 2021 by marianne h donley in category Online Classes tagged as A2PSRWA, Aged to Perfection, Catherine Chant, Online Class, Online Classes, pantsers
Presented by: Catherine Chant
Date: March 1 – 31, 2021
Pricing: A2P Member fee: $15
Non-A2P Member fee: $30
About the Workshop:
Flying by the seat of your pants to write the first draft for your book feels so freeing. It’s a time to play, to experiment, to try out new ideas. What fun!
But diving into a project as big as a novel without any plan at all often means a lot of extra work after the draft is completed as you scramble to revise hundreds of pages that might have no cohesion, inconsistent characters, or a wandering plot.
One way to lessen that extra work is to go into the rough draft phase of your book with a better idea of where the story’s headed. That doesn’t mean knowing everything about your story (how boring would that be?), but it does mean knowing something to give your story direction. “Outline” is a scary word for most pantsers. It sounds restrictive, it sounds tedious, it sounds boring. So, there will be no “outlines” here. Nope. None. Instead, you’re going to build yourself a “framework” for your story that’s open and flexible, with plenty of room for playing, experimenting, and checking out new ideas off the beaten path whenever the inspiration strikes you.
Story Planning for Pantsers: Keep your freedom, but keep on track, too.
About the Presenter:
Award-winning author Catherine Chant is a Romance Writers of America (RWA) Golden Heart® finalist. She writes rock ‘n’ roll romantic fiction and stories with paranormal twists for young adults as well as books on creative writing topics.
Catherine worked for 15 years as an IT computing & communication consultant at her alma mater Boston College before becoming a full-time writer. She teaches several online workshops for writers throughout the year and provides instructional articles on computing, gaming and crafts to different websites.
You can find out more about Catherine at her website.
Making Rejection Work for You
February 18, 2021 by marianne h donley in category Online Classes tagged as A2P, A2PSRWA, Aged to Perfection Chapter, Online Class, Online Classes
Presented by: Laurie Schnebly Campbell
Date: March 13, 2021, 9AM PT
Pricing: A2P Member fee: FREE
Non-A2P Member fee: $10
About the Workshop:
Whether it’s the first setback or the fiftieth, for a beginner or a New York Times bestselling veteran, rejection is a part of EVERY writer’s life.
This workshop offers practical and psychological techniques for dealing with the the “No, Nope and No Way” messages that authors face regularly.
Discover what works for you when it’s time to deal with rejection…and how planning your response to ANY setback leaves you more in control of not only your writing life, but also your personal life.
About the Presenter:
Laurie Schnebly Campbell lived through second- and fifth-book syndrome between winning “Best Special Edition of the Year” over Nora Roberts and having her Rejection workshop featured in an NYT article about romance. She combines a background in counseling with teaching, and her bookshelf currently has 49 first-sale novels by authors from her classes — she’s still hoping for #50!
Featured Books
THE ULTIMATE GUIDE TO HORSE FEED, SUPPLEMENTS, AND NUTRITION
A comprehensive guide of the dos and don'ts of equine nutrition--featuring a full-color pull-out chart.
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INTO THE MOONLESS NIGHT
Catch Starthorne has spent a lifetime running from the prophecy that names him as the one who will save the shifter race, but now that he has returned to his home in Clawcrags, he may have to face his destiny.
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A SOUTHERN GENTLEMAN
"A woman walks into a crowded Manhattan bar and meets a nice southern gentleman." That sounds like the beginning of a bad joke or the beginning of an intriguing love story.
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