URL Slugs: The Right Custom Slug Builds SEO
February 12, 2021 by Denise M. Colby in category The Writing Journey by Denise Colby tagged as Denise M. Colby, Marketing for Authors, SEO, SEO MarketingDid you know you can customize the slug part of the URL for every blog post you create AND that it helps to build SEO? All of us create a URL when we post on this blog. But did you know you can customize it?
What is the slug and what does it do.
A URL is the address of a website page. URL stands for Uniform Resource Locator. It’s this address that allows someone to go directly to a specific page. The slug is the tail end of the URL that identifies a particular page on a website in an easy to read form.
What’s nice about the slug is that you can provide the link. Or someone can find it in a search engine.
And we all want someone to find it if they search for the information we are writing about.
How can a URL slug appear in the searches we want?
Choose the right words.
In my research I found out that the simple extra words can be removed. Words such as the, and, of.
The simpler, the better. Just 4-5 words max.
And using the Keyword or phrase you’ve selected is a bonus when building SEO.
Even though we don’t own this blog, we want our writing to be found. So SEO on our individual blog pages matter, which means the right slug builds SEO.
And one way to do that is to customize the URL slug.
How do you customize the URL slug to build SEO?
The slug is listed in the Yoast section at the bottom of our post entry. You can also see it appear in the Permalink to the right, under the document.
Just take out the extra words. Choose words that would be a phrase that someone would write in a search looking for this particular article.
For this blog post, I chose custom-slug-builds-seo, which is the same as my keyword phrase.
I then took this keyword/slug and googled it to make sure that it fit what I wanted it to fit.
Once you set a slug, don’t change it.
This is because once you give out the link to the post, if you change it, no one will be able to find it.
I know I have several slugs I would love to go back and change and make them stronger and shorter. I didn’t know what I didn’t know.
But keep in mind. It may not be wise to go back and clean up past URLs. Especially if you have already used them in other blog posts or pages. Once you change the URL the link is broken and people who click on the old link will get an error message.
If you’d like to learn more about SEO, sign up for my Marketing for Authors newsletter (notice this url slug was created way before I knew to condense them), or take a look at some of my other posts on this website including one about blog post creation.
I’d love to learn your experience with renaming the slug part of URL. Let us all know with your comments listed below.
The ‘Kissing Bandit’ High School extravaganza for Valentine’s Day by Jina Bacarr
February 11, 2021 by Jina Bacarr in category Jina’s Book Chat, Writing tagged as Chekhov, kiss, romance', Valentine, Valentine's DayValentine’s Day is Sunday — a time for kissing.
But what if your first kiss was just plain awful?
Meet Riley Murphy. She’s a kissing virgin, waiting for the right guy to come along. Until she joins the Drama Club at Holywell High and has to kiss the class dweeb on stage in front of the whole school on Valentine’s Day.
Virgin Kiss is a short story I wrote that I’m serializing in 1-minute segments.
I’m inserting my video intro here and my audio story Parts 1-9 for V-Day!
Virgin Kiss Instagram 1-minute posts (text on audio is included in IG comments). I hope you enjoy my time travel trip back to high school!
Are You Giving It Your All? by Kitty Bucholtz
February 9, 2021 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz tagged as changing the world, encouragement, inspiration, Should I Quit Writing
I went through a bad burnout period a couple years ago that took me nearly two years to recover from, so I got used to treating myself very gently during my recovery. I tried to give myself the compassion I would give my best friend. In fact, even the compassion I would give a stranger would be better than how I had gotten used to treating myself!
So I was surprised to find myself hearing over and over this idea of — am I truly giving this writing life my all?
It’s a growth mindset and I’ve been feeling myself itching to move from a stable recovery back into growth again. That’s probably why I kept noticing — but quite possibly it was also a matter of hearing what I need when I’m ready. I think God was pushing me to consider some areas of my writing life anew.
I “accidentally” had a Disney movie with Mark Wahlberg on in the background while I was working last week — “Invincible” about a professional football player who was a bartender and former teacher the week before. He was waiting to find out he was cut from the try-outs, but he didn’t get cut. However, the coach yelled at him during the first game that he needed to start giving 100% or he was out.
That was such an inspirational movie that I turned on “Miracle,” which I had already seen a couple times (meaning: so I could work and ignore it, use it as background noise), about the US Olympic hockey team that beat Russia back before they started using professional players. Again, the coach was incredibly tough on those college students, pushing them to give 100% or get out.
Trying again to turn on something I could ignore, I put on “The Blind Side.” Again, I’d seen it several times, didn’t have to get caught up in the story, and I genuinely dislike American football so…ignore, right? But these stories aren’t about sports so much as they’re about the underdog doing more than they think they can.
Fully inspired now, I turned on “The Rookie” today and specifically looked for the most inspiring parts because…the movies weren’t the only things reaching out for my attention.
We’re having a prayer and fasting week at church so I’ve been praying specifically over my writing business. The Bible verse in my Bible app was about — “are you trying hard enough?” The devotional there led me to a book about creativity (The Last Arrow by Erwin Raphael McManus), and the excerpt on Amazon ended with the author asking himself if he was trying enough, praying enough, expecting enough.
Then, because apparently God wanted to be very clear that He’s talking to me and didn’t want me to think some of these things were coincidences, I opened up a devotional book (My Utmost For His Highest) I hadn’t read in a couple years and turned to today, February 9. At this point, I can’t say I was shocked to discover it was asking, “have you given all you have?” And it reminded me to stay aware of my “why” — why am I doing what I’m doing? Because that’s what will keep me going.
By the time I’d had all of these things filling my brain, I was full of questions. Am I giving all I have? Am I giving 100%?
And you know what I decided my answer was? No.
Even though I’ve been working 6 days a week, and 3 nights, too, every week for months to build my writing and coaching business, I’d say I’m giving about 98%. Like Vince, the teacher-turned-bartender-turned-professional-football-player in “Invincible,” there is a small part of my mind that isn’t sure I can do this and is ready to lead the way out when I fail. (Vince was sitting on his bed with his duffle packed waiting for the knock telling him to go home, he was cut.)
Like Vince, it’s easier to say, “Look how far I’ve come, I should be proud of my accomplishments,” and have my duffle bag packed and ready for when someone points out that I’ve failed to build this business but boy, you sure tried hard.
But like the coaches in those movies, and the writer of the Bible verse, and the writer of the devotional — someone is pushing me to just believe and give that last 2%. Because it will change everything!
I was an A student in school. While I tried to get 100% on tests just for the fun of it (and for my pride), I was happy to get a 90 or 95 or whatever other number gave me the highest grade. Sadly, being an A student doesn’t prepare you as well as being a C student. I didn’t learn to work for it; I learned that 98% is generally more than enough.
But 98% is not enough in professional sports.
And apparently Someone is trying to show me that 98% is not going to be enough to achieve what I very much want to achieve.
I genuinely and passionately want to write books that change people and change the world, and I absolutely want to help others finish and publish books that do the same.
But it’s going to take 100% of me to do that.
What are you thinking about right now? What do you need to give 100% to?
The Dirty Difference Between Paranormal Romance and Urban Fantasy by Rachel Hailey
February 8, 2021 by marianne h donley in category Apples & Oranges by Marianne H. Donley, Guest Posts, Rabt Book Tours tagged as #booktour, #RABTBookTours, FyreSyde Publishing, Guest posts, Paranormal Romance, Rachel Hailey
Today we have a guest post from Rachel Hailey. Rachel was born and raised in the South. She’s all about that nerd life and in between writing she’s dedicated herself to raising the next generation of nerds. If she’s not online or staring at a book she can usually be found at the local game store rolling dice, shuffling cards, or planning her next cosplay.
Her childhood was most prominently shaped by the works of R.L. Stine, Stephen King, Anne Rice and the Brothers Grimm.
The Dirty Difference Between Paranormal Romance and Urban Fantasy
Rachel Hailey
I’ve been in love with monsters since I was a little and got angry when Belle turned the Beast into a boring old prince. As I grew older and more obsessed with fairy tales, I found two genres that truly spoke to my black heart. Urban Fantasy and Paranormal Romance.
These powerhouses rose to popularity fast during the late ’90s, and early 2000s. Those years exploded with amazing stories of dazzling monsters. Jim Butcher and Laurell K. Hamilton were among the first and are still synonymous with Urban Fantasy. But around the time Anita was toying with the notion of staking Jean-Claude, Sherrilyn McQueen (Kenyon) introduced us to Acheron and his band of tortured but scorching hot daimon slayers. While Harry rides an undead dino, J.R. Ward first showed us the wicked streets of Caldwell where the Black Dagger Brotherhood protects their race against the Lessening Society.
Anyone who has read a good Paranormal Romance or Urban Fantasy will agree that there is magic in the ink. But what is the difference between Paranormal Romance and Urban Fantasy? Both include the same elements: mystery, action, adventure, supernatural, and yes, sexy times.
So what are the differences?
All four of these series feature creatures that don’t just lurk in the shadows – they’re at home in the dark. The stories bleed tension, and the only thing higher than the number of pages are the body counts.
With so many similarities, it’s the technical details that define which side of the aisle a book gets shelved.
One of the easiest difference to spot is Point of View. Black Dagger Brotherhood and other Paranormal Romance stories are usually told in third-person, giving readers the full experience by switching perspectives among many characters. Urban Fantasy authors, such as Hamilton and Butcher, rely on first-person, fully immersing readers in the heads and hearts of their protagonists.
As Paranormal Romance series unfolds, they often maintain this same energy with each book centering on a new couple, while in Urban Fantasy a single protagonist continues to shine center stage, no matter how many books follow.
The next difference can be a little tricky to identify. Paranormal Romance are more character-driven. It’s the emotions, the development of the characters, and their relationships that keep us turning pages. The relationships are the main focus. The tension comes from the need to see a couple (or more!) handle their issues and find their happily ever after.
Urban Fantasy, on the other hand, are plot-driven. Investigating the murder, solving the case, saving the world are the defining moments for these tales. That’s not to say relationships aren’t important in Urban Fantasy. Usually, they provide much-needed motivation for the protagonist to get off their ass and do their job or save the world, pushing them to be better, stronger, harder.
This brings us to my next point. Sex. The pages of Paranormal Romance blister fingers and leave readers dry-mouthed, but so too can Urban Fantasy. Usually, the scenes are shorter, less descriptive. The relationships form slowly over books and culminate in a scene that begins scorching and ends with a closed door. (Damn you doors.)
But these rules are often shattered with impunity which continues to leave readers a little confused. Anita arguably has more sex in one book than the entire cast of the Dark Hunter universe, and it’s twice as graphic. There’s also the matter of POV. Jeaniene Frost’s Night Huntress series is told in first person and focuses on the same characters through all seven (wonderful) books. The Night Huntress series is also heavily plot-centric but undeniably falls into the realm of Paranormal Romance.
So what is the difference?
My answer?
Marketing.
I’ve heard Paranormal Romance and Urban Fantasy referred to as cousins, but I disagree. I think they’re much closer than that, and deciding where they are listed comes down to opinion.
There’s an ugly side to this – The great disdain the Romance genres garner even within the publishing community. (Which makes no sense as it is the highest-grossing genre. Don’t believe me? Google is free.) Often this contempt leaves agents and authors slapping Fantasy on a book instead of Romance to appeal to a wider audience.
It starts with the cover. They replace the image of the muscled hero with a detailed, gritty image of the heroine holding a blade as she scowls fiercely into the night. I was told recently this was because Urban Fantasy readers are so much choosier about art. But are they really, or is this just another stereotype rooted in the belief that romance readers and authors are somehow less than?
In the end, it doesn’t matter where a book is shelved, or whether the cover has a half-naked man. Urban Fantasy and Paranormal Romance stories speak to some of the darkest corners of the human soul. Whether you read for the action or the action, remember, genres are labels, and like all labels, they can help or hinder. Don’t be afraid to cross the aisle and reach for a new author. What you find may surprise you.
Rachel Hailey’s Dark Paranormal Romance
Sins in Sunlight Book Tour
February 8, 2021 by marianne h donley in category Apples & Oranges by Marianne H. Donley, Rabt Book Tours tagged as #RABTBookTours, Booktour, excerpt, FyreSyde Publishing, giveaway, Paranormal Romance, Rachel Hailey
Dark Paranormal Romance
Date Published: January 18, 2021
Publisher: FyreSyde Publishing
The Sunfire Queen, Sierra, has waited for her chance to rule, thinking life would be better with her mother dead. She was wrong. The Court of Light is in Shambles. Her people are terrified and despise her. She has no friends, no love, and no hope. When a new war hovers on the horizon, Sierra must find the lost beastkyn Mikhail or her court will perish, and she’ll lose her shot at redemption.
Quick to grin and quicker to kill, Mikhail has made his share of mistakes–being imprisoned has given him time to ponder each poor decision. But when Sierra frees him, he earns the opportunity to make some more. She’s gorgeous and despite her fiery nature, as cold as the snow-capped mountains of Russia. He can’t wait to see how fast he can make her melt.
About The Author
Rachel Hailey was born and raised in the South. She’s all about that nerd life and in between writing she’s dedicated herself to raising the next generation of nerds. If she’s not online or staring at a book she can usually be found at the local game store rolling dice, shuffling cards, or planning her next cosplay.
Her childhood was most prominently shaped by the works of R.L. Stine, Stephen King, Anne Rice and the Brothers Grimm.
Contact Links
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Excerpt
Sins in Sunlight
Rachel Hailey
Mikhail leaned down, giving her plenty of time to turn her head or pull away. The orange specks bloomed in her eyes. He closed the minuscule gap, capturing her lips. They were as soft as rose petals. He stifled a hiss of pleasure as her mouth opened under his, and when his tongue swept over hers, her entire body shuddered, and she moaned.
He deliberately kept his hands where they were, but how they wanted to roam down her body. Too soon, the song ended, and she broke the kiss.
He opened his mouth to apologize, but stopped. He wasn’t sorry about keeping secrets. This was how his life was. Yet, when he looked up and found her brown eyes leveled on him, the scent of sadness rolling through the car, he was sorry this was the life he had to offer.
“How many other secrets are you hiding?” she asked, but not accusingly, more like she was as tired of his issues as he was of hers.
“Enough.”
“So, where does that leave us?” Sierra asked, voice low.
He smiled, baring his teeth. “The closest thing to friendship two Kyn royals can have.”
The pink lightkyn made a strangled sound, her back pressed harder against the door. He expected her to disappear into the glass.
Scalded by shame again, his talons shrank. He ran a hand through his hair. None of this was the girl’s fault. He opened his mouth to apologize, but before the first syllable left his lips, she exploded into laughter. The sound was like chiming bells and as lyrical as a child’s rhyme. Although beautiful, it was joyless and manic, the kind of sound the condemned might make as they laughed on their way to the gallows.
Reassessing her threat level, it was his turn to take a step away. Was she dangerous or merely unbalanced? Any creature who laughed like that needed to be handled carefully.
“Are you well?” he asked as the loud peals continued to ring out.
“No, I am most certainly not,” she said between gasps. “Are you?” She collapsed against the door, dropping her injured arm.
Wary of the lightkyn and her bizarre reactions, he shook his head. “No.”
She sobered and looked at him with soulful brown eyes. “I suppose you wouldn’t be. Would you like to come inside?”
“Who are you?”
“Sierra.”
“Sierra,” he said, tasting the name. It rang with power and depth, matching this girl with wild laughter and sad eyes. “Will you help me escape before the new ruler finds me?”
She smiled, revealing even white teeth, and tilted her head. The last of the sunlight fell across her face like a mask. “I’m afraid it’s too late for that. I am the new Queen of The Court of Light.”
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