Happy October and Fall.
I recently listened to Joanna Penn’s How To Make A Living With Your Writing and Productivity For Authors. I highly recommend both books, no matter what stage or level you are in your writing career.
I have been a published author since December 2014. However, it wasn’t until the past few years that I realized I wasn’t a very good steward or caretaker of my writing career. I often tell people I’ve written several books. Instead, I should have been saying, “I’m an author as well as a small business owner.”
Listening to Joanna’s books just emphasized my poor caretaker skills. As writers, we’re storytellers first, then business people. However, if we don’t understand the business side, we’re simply hobbyist. I don’t know about you, but I want to be a storyteller who gets paid.
Let me take a few moments to chastise myself. I’ve not been as focused as I could be. I set goals and fall short. I used to create a production schedule, which I probably should go back to. I tried a Kanban board system in 2019. I liked it, but then COVID hit and I didn’t give Kanban a second thought. I tried sprinting and writing blocks, but failed to stay consistent. I’m also guilty of not having a daily writing time. Instead, I’d wait for the muse to visit me. I’m also guilty of letting distractions run rampant in my life.
It was sort of funny how I came to listen to Joanna’s books. I was sitting in the drive through at Raisin’ Cane waiting to order dinner. Don’t judge. I’m a healthy eater, but a girl likes some chicken tenders and fries every now and then. If you know anything about Raisin’ Cane, the line is always long. I didn’t want to listen to music, and I had just finished the Kevin Kwan Crazy Rich Asians series . . . the books are so much better than the movie. I was going to listen to a podcast and saw Joanna Penn’s name and thought, why not read or listen to one of her books. I downloaded How To Make A Living With Your Writing. There’s so much good information about goal setting and time management.
Joanna asked a question that really stood out: Are you were leaving money on the table? I had no idea what she was talking about, because there was no way I could be guilty of such a thing. I replayed the chapter so I could catch all of her statement. I was shocked to discover she was talking about the different ways to monetize your book. She listed the many formats she uses for her books: ebook, paperback, hardcover, large print paperback and audio.
Hold up. I know about audio, I’m not there yet. So I gave myself a pass. However, I was guilty of not doing half of the other formats. When I publish a book, I generally only do ebook and paperback. I thought about doing a few limited edition hardcovers for some of my books, but hadn’t made the move. For large print paperbacks, I have to be honest, it never occurred to me to offer them, although some readers asked me about large print.
Joanna shared that her large print paperbacks account for a huge chunk of her print sales. My mind raced as she spoke and then she said the magic words . . . “Formatting is easy with Vellum.” I was hooked. Then she said there was a large market for large print paperback. I went to Amazon and found several large print romance books available.
Back to my question, are you leaving money on the table? Did you know large print books fetch a higher price for very little work? I created a large print version of The Good Girl Part One. I love how it turned out, but there were two minor issues . . . I forgot to include my website on the back cover and I had the wrong cover dimensions. I made the corrections and put my first large print paperback up for sale. I’m also strongly considering large print hardcover. Did you know there are still quite a few people who like hardcover books? I may not be doing audio books yet, but I can expand my revenue streams by offering two versions of the large print format: paperback and hardcover.
So here are the revenue streams for my books: ebook, regular print paperback, large print paperback, regular hardcover and large print hardcover.
Let’s take a deeper look at the proposed revenue streams (before royalty split) for The Good Girl Part One.
ebook – Free
Regular Print Paperback – $7.99
Large Print Paperback – $8.99
Regular Hardcover – $20.99
Large Print Hardcover – $25.99
The hardcover prices are estimates. Looking at the possibilities, means I’ve been leaving $55.97 (before the royalty split) on the table, because I’ve only been doing ebook and regular paperback.
Imagine if I sold ten of each of these formats for this book daily. (Use your royalty split to calculate a more accurate number.) Whatever number you came up with is correct and shocking. Now multiply those numbers by your entire catalog. I did my catalog number based on my royalty split. I wanted to kick myself.
Of course, hardback copies may not be for you. But why not offer a few as collectibles–that’s still a nice piece of money. Here’s another thought, maybe you do a series hardcover. I’ve seen them on Amazon and they fetch a nice sum. The possibilities are endless.
I hear you saying, “What about audio?” I’m not ignoring audio, it’s just not time for me yet. My plan is to do audio in 2023, but until then, I’m adding large print paperback, hardcover and large print hardcover to my inventory.
So I’ll ask again, How much money have you been leaving on the table?
See you next month.
~Tracy
My husband, Will Zeilinger, and I co-write the thrillers of INTERNATIONAL MYSTERY SERIES, as E. J. Williams. Our tales transport the reader from 1962 Southern California to various international locales. In the first new book of the series, STONE PUB, we find ourselves in County Cork, Ireland.
Planning the series, then planning the individual novel in the series takes a great deal of time. It is so easy to get stuck on one idea and not move ahead. The two of us had MANY ideas we threw around.
So, we implemented deadlines—not just for writing (which needs to happen) but at the planning stage … making decisions.
For example, “By the next meeting follow, we will decide on:”
1) Romantic scene, when, where, and with who.
2) Car chase: where will it take place and who is chasing whom, etc. Once we agree on these details, one of us writes the scene, and the other adds to it.
Beware of analysis/paralysis. We knew of a co-writing team who couldn’t agree on the names of the characters, not just one but all. Their writing ground to a halt for months!
Remember that your mutual goal is to write a good story.
The takeaway: When writing together, plan your approach.
Remember… the crucial thing is to write a good story. So, stay tuned … there is more to come.
STONE PUB is the first in the series, and yes … we are still married!
Websites:
Emily Brightwell was born in the Appalachian Mountains of West Virginia. Her family moved to Southern California in 1959 and she grew up in Pasadena. After graduating from California State University at Fullerton, she decided to work her way around the world and took off for England. She didn’t get any further than that because she met the man who would become her husband in Leeds, Yorkshire, married in 1976 in California, and later had two children.
While working in international shipping in Long Beach, she decided to pursue her dream and become a writer—which, of course, is the best job ever. To date, Emily has written over fifty novels in three genres—romance, young Adult and of course, mystery.
Emily lives in Carson City, Nevada and is currently working on “Mrs. Jeffries Aims to Win” the 41st book in the series.
I’m excited to have multi-published author Emily Brightwell here with us today. The 40th novel in her fabulous Mrs. Jeffries Victorian London Mystery Series will make its debut on November 16th!! Mrs. Jeffries and the Midwinter Murders has Mrs. Jeffries and Inspector Gerald Witherspoon hot on the path to solve their latest murder case.
Jann: As a multi-published author, is it hard to keep the books fresh and engaging?
Emily: Keeping a long-running series fresh isn’t easy, but it’s loads of fun. I’ve written forty “Mrs. Jeffries” books and I’m currently working on number forty-one. Where does my inspiration come from? It comes from everywhere, from newspapers, books, social media, magazines, and most of all real life. I’m a news junkie and lest you think that the news of today couldn’t possibly provide any insight into how the Victorians lived, loved and murdered, you’d be dead wrong. People haven’t changed.
Whether we live in Victorian England or modern America, we’re driven by the same emotions today as we’ve always been; love, hate, envy, greed, fear, jealousy, obsession. Every emotion they had, we have. When I sit down to write, I pinpoint the underlying emotion that drives my killer and work from there. For example, take the idea of ‘greed’ as a motive for murder. There are hundreds of ways that ‘greed’ can be used in any time period—from a Victorian wife who murders her husband for his money to a tech company billionaire who wronged his original partners so he could have it all.
Jann: What is your writing process and has it changed with all the new writing programs?
Emily: My process hasn’t really changed and I don’t use any of the ‘new writing programs’. Here’s how I do it. Once I have my motive, I then branch out to other aspects of the manuscript; characters, milieu, sub plots, red herrings, identifying internal as well as external conflicts for everyone, including the killer! As I said, it’s loads of fun and I’ve enjoyed it immensely.
I believe effective writing requires conflict in every scene…you’ll notice I said ‘conflict’ not confrontation. Constant arguing is just tiresome, but conflict, done properly, carries the reader through the scene and leaves them wanting more. Conflict can be argumentative, but the most effective use is to give your characters goals in opposition to one another. For example, Phyllis, Inspector Witherspoon’s housemaid, is saving her wages to open her own detective agency. When she learns that another character, Wiggins, is planning the same thing, there is immediate conflict between them. Phyllis feels someone she trusted has stolen her idea. A typical alpha male’s behavior! She now has a goal in opposition to him—mainly beating him at every turn in the search for information. Wiggins, on the other hand, feels that wanting the same thing would bring them close—as partners. When he realizes it hasn’t and that she’s working extra hard ‘best’ him, he develops his own way of dealing with the situation. It’s a double ‘goals in opposition’ as Wiggins is just a bit in love with Phyllis. Man versus woman—a cliche but it works!
Jann: Do you have any writing rituals? Schedule?
Emily: I often get asked what is the first thing I do before starting work on a new Mrs. Jeffries manuscript? I indulge in the one ritual I’ve had since the beginning. I call it “The Ritual Cleaning of the Office.” Yup, by the time one Mrs. Jeffries book is finished and I’m on to the next one, my desk is covered with notebooks, stacks of paper, piles of research books, sticky notes on every surface and usually cat hair on my chair. But once my office is cleansed, I get to work.
Jann: Do you find yourself returning to certain themes in your stories? Why?
Emily: Over the years, I’ve experimented with a number of different writing processes and I’ve finally hit upon one that works well for my personality. That’s a process I think every writer has to endure before finding what works for them. Maybe some have the gift of plotting an entire book in their head before page one but I don’t. Anyway, I digress so back to my process, which begins with me coming up with a theme. It isn’t one that you had to write in high school English. It’s something real and personal to you, the author. It can be something simple: the truth always comes to light or old sins have long memories. But it has to be something meaningful to you—a topic that illustrates what you want to tell the world. Before you say ‘but isn’t it just a story?’ Of course, it is. The main function of genre fiction is to entertain your readers, but stories also need to have a point of view about the world you’re creating. A POV that you genuinely believe in and that has some universal validity. But I’m digressing again, let’s get back to my process. After the theme, I do a character list with age, social class, physical description and a motive for wanting the victim dead. This list isn’t written in stone and frequently changes as I work through the manuscript. Then I do my favorite part; the crime-line. This is single spaced, often many pages long and follows the killer from the moment he/she decides to commit murder to the steps he/she takes to do the actual deed. It is an important part of my process and like the character list, can change as I write the book. Once those bits are completed, I dive onto page one, cross my fingers and hope readers will like it.
Jann: Have you ever suffered writer’s block?
Emily: Once I’m in the book, I try to write at least five pages a day—sometimes more, but occasionally, if I’m stuck, less. Yes, I do get stuck sometimes…I don’t know any writer that doesn’t. But I’ve never had a full-blown case of writer’s block (and hopefully never will), so I’m very grateful to be spared that misery. I know writers that have endured the dreaded block and sometimes it takes weeks, months or even years to get back to work. Writing is the best job in the world but there are some days when your characters simply won’t do what you they’re told! That’s when I go for a walk. I love being a writer and I can’t think of any other job that would give me so much joy…except maybe being a zookeeper for penguins. That looks like a great job too.
I love my characters and how they have grown and changed, how they have surprised and astounded me but one day, I want to expand a bit and do some other projects. Okay, I’ll admit to another guilty secret. I have a ‘fun book’. It’s a thriller, a romance, a science fiction saga and totally non-commercial as it doesn’t fit into any marketing or publishing niche. But I write in it every day and it helps me to keep the “Mrs. Jeffries Series” fresh. It lets me stretch as a writer and that’s a good thing (to paraphrase Martha Stewart). I’ve done romance, mystery and teen angst but there are always great ideas and stories out there waiting to be told. I’m hoping to be able to tell some of these tales for a long, long time.
Jann: Emily, thank you for spending time with us here on A Slice of Orange. Congratulations with your 40th book!! What an amazing achievement. Wishing you many more.
Manager, Educator, and former High School Social Studies teacher, Veronica credits her love of history to the potpourri of cultures that make up her own life and to her upbringing in diverse Brooklyn, New York.
Her Work in Progress is a Young Adult Novel based on a search into her ethnic roots that explores identity, belonging, and self-discovery. Her genres of choice are historical fiction, where she always makes new discoveries, literary works because she loves beautiful writing, and children’s picture books because there are so many wonderful worlds yet to be imagined and visited.
She currently resides in Macungie, PA., but she’s still a Brooklyn girl at heart. How sweet it is!
Veronica’s story “Fiona Malone’s Fesh,” is featured in the Fall 2021 Issue of Bethlehem Writers Roundtable.
In addition to her fiction, she has a monthly column, Write from the Heart, here on A Slice of Orange where she writes about writing, life and does book reviews.
Connect with her on Facebook @VeronicaJorgeauthor
Heat up the holiday with ten dreamy regency rogues! Winter is a time of magic, promise, and unexpected romance. Anything could happen…and it all begins with Christmas Kisses.
The Wallflower’s Christmas Wish (Brides of Bath) by Cheryl Bolen: While painting the portrait of Sir Elvin Steffington, Bath’s most eligible bachelor, the exceedingly plain spinster Diana Furness develops a strong friendship with her subject. Could this be more than friendship? Could he ever be attracted to one as inconsequential as she?
A Kiss From a Captain (An Everly Manor Happily Ever After) by Samantha Grace: Captain Gabriel Brazier defied doctors’ predictions and learned to walk again after losing his leg in war. But the damning voice whispering no woman will find him desirable again is hard to ignore, especially when he arrives at Everly Manor to compete for the charming Lady Laurel’s heart.
A Rogue’s Christmas Kiss (The Rogue Chronicles) by Lana Williams: Mary is shaken by a letter requesting she return home for Christmas. But her world is truly upended when she reunites with a former love for the long journey. Arthur has no desire to rekindle their relationship after Mary broke his heart, but a snowstorm and some passionate kisses just might reignite their love.
’Twas the Rogue Before Christmas (The Honorable Rogues®) by Collette Cameron: Eager to leave England, American, Jason Steele can’t forget the beautiful noblewoman he saved from a foiled robbery. Determined to behave properly, Lenora Audsley can’t stop thinking about the rogue who rescued her. Can the magic of the holiday season unite these lovers who are forbidden to see each other?
Bound to the Belgian Count (London Lords) by Sasha Cottman: Abandoned bride, Lily is determined to seek an annulment. But when her absent husband Count Maximilian de Viron suddenly appears in court, the judge decides on a unique compromise. Between now and Christmas Eve, the couple must live together, share meals, and talk.
Embracing the Scandal by Barbara Monajem: Harriet is banished for her naughty behavior, and when Jonathan asks for her hand, he is told she is dead. When they meet again, can they overcome the lies and sins of the past to fall in love once again?
A Viscount for Christmas by Suzanna Medeiros: Viscount Thornton returns home for his mother’s annual Christmas party to find a beautiful woman sleeping in his bed. Neither he nor Celia are happy when her mother demands they wed. Can they escape marriage or will they both get the Christmas gift they didn’t know they wanted?
The Impetuous Heiress (The Upstart Christmas Brides) by Alina K. Field: Before dashing Lord Loughton can make amends with his neglected fiancée, the lady’s meddling cousin delivers her to his doorstep. He soon realizes more is amiss than his carelessness. Can he uncover her secrets and win her back before he loses her altogether?
A Duchess for Christmas (Forgotten Heiress) by Alanna Lucas: Grace Banks is looking forward to her first Christmas at the Home for Desolate Ladies, but Edward, Duke of Tavistock, is set upon ruining it, and the secrets keeping them apart leave little hope for reconciliation. Can the spirit of Christmas heal two wounded hearts?
Let it Snow by Heather Boyd: When the worst scoundrel in her acquaintance rescues Yvette from a winter storm, she fears a holiday spent dodging his attempts at seduction. But more than one yuletide surprise awaits as she discovers Luc is a man of surprising patience, and passion for just one woman…Yvette herself.
This collection includes my story, The Impetuous Heiress. Read an excerpt at my website’s Christmas Kisses book page.
Christmas Kisses is priced at 99 cents during pre-order. Pick up your copy today!
Amazon
https://www.amazon.com/dp/B08MTT1PG8
https://www.amazon.co.uk/dp/B08MTT1PG8
https://www.amazon.ca/dp/B08MTT1PG8
https://www.amazon.com.au/dp/B08MTT1PG8
Apple Books
https://books.apple.com/us/book/christmas-kisses/id1538877649
https://books.apple.com/gb/book/christmas-kisses/id1538877649
https://books.apple.com/ca/book/christmas-kisses/id1538877649
https://books.apple.com/au/book/christmas-kisses/id1538877649
Barnes & Noble
https://www.barnesandnoble.com/w/christmas-kisses-cheryl-bolen/1138033752?ean=2940162733775
Kobo
https://www.kobo.com/us/en/ebook/christmas-kisses-13
https://www.kobo.com/gb/en/ebook/christmas-kisses-13
https://www.kobo.com/ca/en/ebook/christmas-kisses-13
https://www.kobo.com/au/en/ebook/christmas-kisses-13
A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
In the chaos of war, not all heroes shine. Some must rise from shadows to claim the light.
More info →Pindlebryth and Darothien struggle against betrayal, international intrigue, and an unseen puppet-master, as they race to follow a bewildering trail of ancient clues to locate the most powerful of the Artifacts.
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70 Things to Do When You Turn 70 celebrates the opportunities to have meaningful and fulfilling lives at 70 and beyond.
More info →A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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