Happy July and belated Fourth of July. I almost forgot I needed to write a post for today. It’s not an excuse, but a reason. My family was hit with an emergency medical issue with my dad. For the past couple of months our schedules were interrupted. During this period I had a release I couldn’t push back.
I had a plan for how I was going to promote this book, but that never really happened…not fully. With all that was going on in my personal life, I found myself second guessing a few things. How to promote a book in a series when it ends on a cliff? How much should you spend on advertising? What about the cover…is it too racy? And let’s not forget my editor hit me with a major curve.
What was my plan? Run Facebook, BookBub, AMS and newsletter ads. I never got new FB ads up. I turned the AMS off. I’m on the fence about AMS ads. Personally, I think they are more effective for Kindle exclusive authors. I’m wide and I don’t experience the returns Kindle exclusives receive. I did run a BookBub ad which produced wide sales. I never set up newsletter ads.
I hear you saying, “It only takes a few minutes to set up ads.” You’re right, but when you’re juggling unexpected doctors appointments, tests and eventually surgery, ads and writing are the last things on your mind. I was grateful to God, the book was finished and edited. I reached out to a couple of authors for advice on marketing which helped alleviate some anxiety.
So what did I do? I had this book up on preorder for a few months and for the record, these were the most preorders to date in my writing career. I reached out to my author and blogger community for swaps and posts. I ran book one in a free giveaway to draw attention to the series (this really works…this is going to be a part of my release plan). I posted to my socials as well. I ran BookBub ads for the free book one.
How did I do? This was my second release this year. I released part four earlier this year which doubled the sales of book three which was released last year. This release has been out three weeks and so far it has out performed book four in the series.
Did I hit my sales goal? No. But some amazing things did happen.
First sale on Google Play
First preorders on Kobo
Kobo Sales have already surpassed last year’s sales
Most preorders to date in writing career
Preorder for book six (which only has one chapter so far)
Gained new readers and increased read-thru in the series
Best release sales to date
What did I learn with this release? Trust God. I’m not preaching, but being honest. The only way this release did well was because I asked God to help me. I was close to stress mode. The other thing I learned was Pre-Release Prep. There are things I can do now even though the book isn’t complete. I have a cover, but I can create the graphics and blurbs now. I already have the book on preorder and as soon as it’s complete, I’ll set it up at Amazon.
The other Pre-Release Prep I’ve done is hired some help. I realized I needed some help. If I’d had help I would have been able to implement more promotion things and done even better. My PA is already setting up swaps for me.
I’m also going to use some advice I received for the last release which I wasn’t able to, because book one was too small. Apply for a BookBub Featured Deal. There’s a lead-in book which meets the BB requirements. Here’s a tip…if you’re doing a series, try to write book one to the BookBub Featured deal requirement. If not, create a box set which can be a series starter. I’ve already added create a box set for The Good Girl series so I can apply for a BB Featured Deal for Book Six.
Let’s do a quick check on my goals for the year.
Here’s my updated goals list:
Get my letters
Triple my income
Triple my mailing list – Working on this. Added approximately 400 new subscribers so far
Master Facebook ads – I made a change last month to how much I spend and it’s paying off. Last month, I scaled back to one ad and it’s paid off. This one ad for a first in series free has led to sales of the books in two of my other series. I’m going to ride this strategy for a little while before scaling up.
Update covers – 13 covers in total to update. 8 completed.
Learn how to write a sellable blurb
Use Ingram Spark – Launching first books this month
Direct distribution – I started with Nook. So far, it’s worked out. Considering selling ebooks direct from my website.
Increase BookBub US Followers to 1000 – Added two hundred new US followers.
Increase my prices
Release 3 Books – Two down, one to go. I also added three short stories for anthologies. One is. My first Christmas story.
How are you doing with your goals so far?
by E.J. Williams
(Janet Elizabeth Lynn & Will Zeilinger)
Writing together as E. J. Williams, husband and wife, Will Zeilinger and Janet Elizabeth Lynn author the INTER-NATIONAL CRIME FILES, a hardboiled/thriller detective series that takes the reader to 1960s southern California, then on to international locales.
Even after you’ve written the best book in the world, the pesky task of editing rears its ugly head! To those of you who love editing . . . our hats are off to you. We have come up with several suggestions that may help ease the editing process, whether you are editing your book for your editor, publisher, agent, or yourself.
While you are editing, look at the arc of each chapter. Does it engage the reader? Does it make the reader want to read more? Does the reader like the good guy and hate the bad guy? Seriously focus on the way the chapter the beginning, the middle, and the end of each chapter.
Though this mind-numbing task is necessary, it can bring about a great deal of pride when the process is complete. As a couple who write together, we have found these tips work well whether you are working alone or with someone.
Website: Janet Elizabeth Lynn
Website: Will Zeilinger
Kathleen Kaska is the awarding-winning author of the Sydney Lockhart Mystery Series set in the 1950s and the Kate Caraway Animal-Rights Mystery Series. Her first two Lockhart mysteries, Murder at the Arlington and Murder at the Luther, were selected as bonus books for the Pulpwood Queen Book Group, the country’s largest book group. She also writes mystery trivia, including The Sherlock Holmes Quiz Book. Her Holmes short story, “The Adventure at Old Basingstoke,” appears in Sherlock Holmes of Baking Street. She is the founder of The Dogs in the Nighttime, the Sherlock Holmes Society of Anacortes, Washington, a scion of The Baker Street Irregulars.
Kathleen is a writing coach. She helps new writers get started, hone their skills, and coaches them on their publishing journey. She also edits and evaluates manuscripts and book proposals.
Jann: Where did you get your ideas for the Sydney Lockhart and Kate Caraway series?
Kathleen: My husband and I often spend Thanksgiving week at the historic Arlington Hotel in Hot Springs, Arkansas. On one of those trips, I met Sydney Lockhart while unpacking. She walked out of the bathroom and told me she was not happy because there was a dead man in her bathtub. Then she told me her story. All I had to do was write it down. By the end of that week, I had the skeletal structure for the series.
I started writing the Kate Caraway Animal-Rights Mystery Series because I wanted to write a series with a social cause—a cause I was passionate about. I strongly believe in and support animal rights. At that time I came up with the idea, I was living in Austin, where I volunteered as a rehabber for Wild Life Rescue, an organization that raised and cared for injured and orphaned wildlife. I used that experience as the premise for my books.
Jann: Your award-winning Sydney Lockhart mystery series is set in the 1950s. How much research did you do before beginning the series?
Kathleen: I grew up in the 1950s, so I have a strong sense of what that decade was like, but I needed to familiarize myself with the fashion, music, lingo, and social norms. So I read several books set in the fifties and watched movies and old TV shows.
Since each book is set in an actual historic hotel, I need to get a feel for the location, which means spending time there and delving into the hotel’s history. I interview the concierge or general manager, who can usually dig up juice tidbits for me. Then I visit the local newspaper office and the library to read back issues to find out what was doing on in the early 1950s.
The Arlington Hotel in Hot Springs, Arkansas, the setting for the first Sydney Lockhart mystery, has a history display that dates back to the hotel’s conception in 1875. The Luther Hotel in Palacios, Texas (second book), owned by the same family since the 1930s, has an entire room of scrapbooks, photos, and other memorabilia, like letters from Lyndon and Lady Bird Johnson, who stayed there often. The town of Palacios also has a museum, which was a great source of wealth. Research for Murder at the Galvez was easy because I spend a lot of time in Galveston, Texas. My husband was born on the island, so I picked his brain about what he remembered about life in the 1950s.
Jann: Tell us about Sydney Lockhart, your main character.
Kathleen: Sydney Jean Lockhart is a twenty-nine-year-old reporter from Houston, Texas. She grew up in the Bayou City and move to Austin to attend the University of Texas. As a young college student during World War II, Sydney began admiring the young, brave women who became the backbone of the country’s workforce. A Women Airforce Service Pilot (WASP) poster hung in her dorm room, and when she wasn’t elbow-deep in science-education classes, Sydney attended women’s rights rallies. She vowed to stay single and independent, having turned down her first marriage proposal at age eighteen. Having two wacky parents as marital role models also kept Sydney away from the altar. After graduation, Sydney landed a job as a travel writer for the Austin American. She discovered she was much better at solving crimes and eventually hooked up with ex-police detective Ralph Dixon. They joined forces and opened their own detective agency.
Jann: On June 26th, Murder at the Menger made its debut. What challenges have you set for Sydney?
Kathleen: Since the first book, Sydney has grown and changed a lot in a short time. In Murder at the Menger, she’s questioning some of the personal and professional decisions she’s made. She begins to doubt herself and doubt Dixon’s loyalty. And for this case, Sydney starts out working alone in an unfamiliar city, San Antonio. To make matters worse, she is attacked and left for dead. She survived the incident, but her head injury resulted in amnesia causing her to remember only snatches of the case she was working on and why she was in San Antonio. But her life back in Austin is a complete blur, and she doesn’t know who she can trust. I also made her a murder suspect.
Jann: How many books do you have planned for this series?
Kathleen: I’ll keep writing Sydney mysteries as long as I enjoy it and people enjoy reading them. I have a list of hotels I plan to use. Murder at the Pontchartrain is the next one up. It takes place at the Pontchartrain Hotel in New Orleans, one of my favorite cities. It will be released early in 2023.
Jann: Later this summer, the third Kate Caraway animal rights mystery, Eagle Crossing, will be available. What trouble will she be riding into?
Kathleen: Kate Caraway and her husband, Jack Ryder, are on Lopez Island in Washington State, visiting an old friend who owns a wildlife rescue facility called Eagle Crossing. They hope to relax and recuperate after the previous machinations Kate was involved in in A Two Horse Town. But, of course, that doesn’t happen. Before Kate can unwind, trouble begins. A family gathering and celebration turns tragic. Soon three people are murdered, and an attempt is made on her life.
Jann: The first book in the series, Run Dog Run, made the Chanticleer International Book shortlist for best mystery. That had to be exciting. What are your plans for this series?
Kathleen: The subplot in the Kata Caraway series deals with Kate’s desire to return to Kenya, where she has an Elephant research camp. However, because of her involvement with poachers, she was forced to leave the country at the beginning of Run Dog Run. It might be time in book four to send her back to Africa.
Jann: What do you want readers to come away with after these two series?
Kathleen: In reading the Sydney Lockhart series, I want readers to sit back, laugh, and enjoy the ride. After reading my Kate Caraway series, I hope folks will consider supporting a social cause, whether it’s saving whales, rescuing dogs, or improving the environment.
Jann: Do you find yourself returning to certain themes in your stories? What? Why?
Kathleen: The theme for both series is strong women standing up for their beliefs. I love reading about woman going above and beyond the norm and accomplishing great undertakings and overcoming unbelievable obstacles.
Jann: What’s the best writing advice you ever received? What’s the worst?
Kathleen: The best: finish your manuscript, polish it, and then look for a publisher or agent. In other words, do not put the cart before the horse. And always, read, read, read.
The worst: if your first book isn’t a bestseller, don’t write your second. I scoffed at that one.
Jann: How do you stay motivated? What drives you to keep writing?
Kathleen: I write because I love to, so the motivation is always there.
Jann: What are you dying to try next?
Kathleen: After an amazing trip to Egypt I came up with an idea about writing a historical novel set in ancient Egypt. I have the research books on my shelf, now I just need to schedule time to write it.
Jann: Where can we get your books?
Kathleen: My books are traditionally published, so they are available at most bookstores. If they aren’t on the shelf, they can be ordered. They are also available on Amazon, Barnes & Noble, my website, and my publisher’s website.
https://anamcara-press.com/product/murder-at-the-menger/
Jann: Do you have a website, blog, or Twitter where fans might read more about you and your books?
Kathleen: I do. I have a blog series called “Growing Up Catholic in a Small Texas Town, which can be found on my author website. “Five-Minute Writing Tips” can be found on my coaching website.
https://metaphorwritingcoach.com/
https://twitter.com/KKaskaAuthor
http://www.facebook.com/kathleenkaska
https://www.instagram.com/kathleenkaska/
https://www.linkedin.com/in/kathleen-kaska-942aa511/
https://www.goodreads.com/author/show/178776.Kathleen_Kaska
https://www.bookbub.com/search/authors?search=Kathleen%20Kaska
https://www.amazon.com/~/e/B001K88UMQ
Jann: Do you ever run out of ideas? If so, how did you get past that?
Kathleen: Thankfully, no. I just seem to run out of time.
Jann: What is the craziest thing you’ve ever done?
Kathleen: After graduating college, instead of finding a real job, I packed two suitcases, put everything else in storage, and moved to New York City with my dog. I had no job and no place to live. I was too naive to believe I couldn’t do it. It only took me one day to find an apartment and one week to find a job. Living in New York City had always been my dream. Growing up in a small town of 2,000 in Central Texas, I wanted desperately to experience big city life, and what better place to do it than Manhattan. I stayed for a year and a half before returning to Austin to begin my teaching career.
Thank you, Kathleen, for taking time to share your writing life with us here at A Slice of Orange. You have created two fabulous mystery series!!
Linda O. Johnston enjoys writing, romance, puzzles, and dogs.
A former lawyer, Linda is now a full-time writer and has published 57 books so far, including mysteries and romantic novels. She has written several cozy mystery series including the Barkery & Biscuits Mysteries and Superstition Mysteries for Midnight Ink, and the Kendra Ballantyne, Pet-Sitter Mysteries and Pet Rescue Mysteries for Berkley Prime Crime. She also writes romances for Harlequin, including Harlequin Romantic Suspense. Writing as Lark O. Jensen, her latest release is Bear Witness from Crooked Lane Books. No matter what name she uses, nearly all Linda’s current stories involve dogs!
In addition to blogging for A Slice of Orange on the 6th of every month, Linda blogs at Killer Hobbies, Killer Characters, and Writerspace. Linda was interviewed by Jann Ryan, you can read all about it in Linda O. Johnston—Mysteries, Romantic Suspense and So Much More!
Linda enjoys hearing from readers. Visit her website at www.LindaOJohnston.com or friend her on Facebook.
Rebecca Forster marketed a world-class spa when it was still called a gym, did business in China before there were western toilettes at the Great Wall and mucked around with the sheep to find out exactly how her client’s fine wool clothing was manufactured. Then she wrote her first book and found her passion.
Now, over twenty-five books later, she is a USA Today and Amazon bestselling author and writes full-time, penning thrillers that explore the emotional impact of the justice system. She earned her B.A. at Loyola, Chicago and her MBA at Loyola, Los Angeles. Rebecca has taught the Business of Creativity at the University of California Long Beach Writers Certificate Program, UCLA and UC Irvine extension. Married to a Los Angeles Superior Court judge, she is the mother of two grown sons and spends her free time traveling, sewing, and playing tennis.
To learn more about Rebecca, check out her website.
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She's a headstrong Bostonian. He’s a laid-back Tennessean.
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