We’ve all heard these statements: Use keywords in your blog posts. Up your SEO game with the right keywords. Keywords are the key. Keywords matter. So what is all the hype over keywords?
Here’s a simple definition:
Keywords are used in digital marketing to describe a word or group of words someone types in a search engine/search bar to perform a search.
As writers we use that search bar all the time for our research.
And that’s how our readers use the search bar too.
So when we write a blog post – think what your reader would possibly type in their search bar to find what you are writing. And use your search bar to test the keywords you are selecting.
Have you ever searched for something and had to change the wording several times to finally get to what you were looking for? That’s the keyword organization going on. The search engines have specific formulas to organize and index everything on the internet. When someone performs a search, they want to find relevant content. And why businesses in the SEO and search engine business hype the use of keywords all the time. And teach what they can on the subject. The better everyone uses keywords, the more organized internet content will be.
Keywords are tricky. You can’t use the same ones twice. If you do, they sort of cancel each other out when being indexed. So, when you use only one word, it limits using that word ever again. So using two words and varying one of them for different scenarios would be a good strategy.
Another strategy is to not use words too broad or too narrow. Again, think about the terms you use when searching for similar topics. You want to land on the first page of the search. The more you research, you’ll start to see how to tweak and tailor your keywords to better fit.
Interested in learning more about SEO? Check out my Using a Blog SEO Checklist to Streamline Your Blog Post and/or sign up for my Marketing for Authors newsletter on my website.
Denise M. Colby loves to write words that encourage, enrich, and engage whether it’s in her blog, social media, magazine articles, or devotions.
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