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Marketing “Quick Response”: QR Codes, The New Sexy…

November 18, 2011 by in category Archives tagged as , , , ,

by Jenny Hansen

Are you capitalizing on the sexy little bit of free Techie gadgetry that’s currently all the rage? I’m talking about QR Codes, those little black squares you’re seeing on your television, in magazines and on the mail coming into your house.

I know, I know…QR just doesn’t sound sexy and, unless you’re more the nerdy type, “code” probably doesn’t either. But QR Codes are getting me hot these days. Seriously.

QR Codes are one of the EASIEST marketing tricks you’re not taking advantage of, especially if you’re a self-published author or a small business person.

Click here for the other 8 no-to-low cost social media tips we talked about last month and sit back to bask in the warmth of a new piece of technology fun that doesn’t cost a thing!

What is a QR Code?

QR stands for Quick Response and was created by the automotive industry to help track vehicles during the manufacturing process. How is this sexy, Jenny? you might be thinking…

Well, I’ll tell you. A QR Code is a barcode that stores a web address of your choosing. As an example, if you scan the one above, you’ll go to a cool place on OCC’s website that you might not visit very often. There are free apps available in both the Android and the iPhone that let you scan a QR code to quickly go to a website.

Note: To scan the code, you’ll need an app like QR Scanner [iTunes link] for the iPhone and iPod touch, or ShopSavvy for Android devices.

Uses for QR Codes…just think about this, folks:

  • QR Codes are being used at grocery stores to give you recipes and nutritional information for products you’re buying in the store.
  • To give you coupons, both in-store and on the internet.
  • On business cards, signs and brochures. A simple little barcode allows you to give the info you need to on the card or sign and, with a single click, also help the person to visit the webpage of your choice.
  • On clothing labels (Macy’s and other retailers are already using this) to tell you about that item and others you may like in the store.
  • On anything with packaging, to push people to a website, Facebook or review page.
Why couldn’t my self-published and indie author friends use this on the front or back covers of their books, or hidden as Easter eggs in the pages? Ex: Click here to get a free short story, or to submit a review, or to sign up for my monthly newsletter. The possibilities are ENDLESS.

Are you juiced up yet? Cause I am.

Can I get a QR Code of my very own?

But of course! There are tons of free spots to generate a QR code. Bit.ly and Social Oomph are the two I use the most often.

To use Bit.ly:

  • Visit bit.ly, write or paste in a URL address, click “Shorten,” and add .qr to the end of the generated bit.ly link (like so: http://bit.ly/tm90xj.qr).
  • Copy the modified link into a new browser window to view the QR code.
  • Once you see the code on your screen, you can print it out, send to your friends via e-mail, post on your blog, etc.
To use Social Oomph:
  • You need to sign up for a free account, whereas for Bit.ly, you could sign in with Twitter (but it still asks for your email address).
  • Once you’re signed in, l00k at the left navigation bar – “Shorten URL” is the fourth choice from the top.
  • Click the Shorten URL shortcut and type or paste the address in to the “Long URL” box and click the Shorten button.
  • There’s a box that says QR Code – copy the link out of there and follow all the same steps as above in the Bit.ly example.
From Wikipedia: Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the telephone’s browser. This act of linking from physical world objects is termed hardlinking or object hyperlinking. Click here for more details than you probably want on how to work QR Codes. 🙂

UPDATE: In the last few weeks since I wrote this post, viruses have targeted QR Codes here and there. That doesn’t mean they aren’t safe but, just like email, watch where you click. More details here on how to avoid viruses.

Does this give you any new marketing ideas for your books, businesses or advertising? Are you already using QR Codes? What has your experience been?

Happy Writing!
Jenny

Jenny Hansen fills her nights with humor: writing memoir, women’s fiction, chick lit, short stories (and chasing after the newly walking Baby Girl). By day, she provides training and social media marketing for an accounting firm. After 15 years as a stand-up corporate software trainer, she’s digging this “sit down and write” thing.

In addition to being a founding member at Writers In The Storm, Jenny can also be found on Twitter and Facebook or over at her solo blog, More Cowbell.

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5 Tips to self-publishing your mother never told you by Jina Bacarr

November 11, 2011 by in category Archives tagged as , , , , , , , , , , , , ,

Psst…have you heard? Everybody’s doing it. Self-publishing.

It’s hip, it’s cool…it’s like winning the lottery.

Right?

Hmm…maybe. Maybe not. It’s the wild, wild west out in the land of Amazon, Smashwords and Nook. All you need is a dusty, old manuscript from under your bed, a sexy cover and a few .html codes and you’re dancing with the stars.

Oh, what fools we writers be.

It ain’t that easy.

Here’s the deal: You’ve written a good story and your manuscript is in the best shape possible–critique groups, professional editing, etc. Now what?

No doubt you need a good cover and nearly flawless formatting, but don’t give up if you haven’t gotten it all together. Before you push that old manuscript back under the bed with the dust bunnies, it is possible to hitch your wagon to the self-pubbed stars and join in the land rush…or should I say, digital rush.

I did it. I self-pubbed a holiday novella and a short story. There are many blogs that can help you with various aspects of the biz, from J.A. Konrath to Bob Mayer’s Write It Forward (I highly recommend both!), but here are a few tips I’ve learned along the way.

Jina’s 5 tips to self-publishing:

  1. I formatted my manuscript myself with help from Marie Force’s blog–I especially found the info about “tabs” and indenting .33 on the first line helpful.

  2. I bought my cover art from Dreamstime.com They have quality photos and high resolution. You can choose from 12 million photos available on their site.

  3. Be prepared to spend time learning how to format. It’s a high learning curve, but I’ve found both the Amazon (short video) and Smashwords guides to be helpful if you’re willing to make the effort.

  4. Be realistic about your goals. No one can predict how a book will do, but reading the Kindle forums and following other authors can give you an idea of how they’re doing. I follow OCC’s Dr. Debra Holland’s blog–she’s been open and forthright about her experience in self-publishing and her sales. Another OCC author, Jacqueline Diamond (author of 90 novels), has recently self-published books from her backlist and knows the value of promoting her books (she made the top 100 in Regency on Amazon).

  5. Write another book or story right away. Quality and quanity are both important in self-pubbing. You need product to sell. Imagine if a shoe store opened and all they had to sell was one shoe style?

Which reminds me of Cinderella and her glass slipper.

Putting your self-pubbed book out there is like Cinderella going to the ball. She had a team of cute little mice to make her dress (editing, cover and formatting) and a fairy godmother (Amazon, Nook and Smashwords) to make the magic happen.

She also had the moxie to get to the ball. That’s where you come in.

Be like Cinderella. Don’t be late to the self-publishing party.

You’ll never know if the glass slipper fits until you try it.

Best,
Jina

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Indies, Superheroes & Novellas, Oh My!

October 31, 2011 by in category Archives tagged as , ,
This month brings an interesting mix of calls. First up, is a collection of “indie” authors that are looking to compile some special themed anthologies. The erotic romance publisher Ravenous Romance put out a call for superhero stories, and Entangled Publishing delves into the novella market. As always, this selection represents only a sample of what’s out there. If you come across any that should be shared, please send them to me!

All-For Indies Anthologies
We have planned six anthologies with different themes that are spread throughout the year. A couple of examples might be: Martini Madness/chick-lit and humorous fiction genres, Summer Fling/Romance genre, etc. Each anthology will include a mix of genres and sub-genres centered around a main theme.
Each author is responsible for writing/editing their own work. WE ARE NOT A PUBLISHER! We are not going to read your story for approval. If you are picked, we trust you are a professional.
The first anthology is going to be coming out in January 2012. Winter Wonderland is the theme (not the name), and is going to feature every genre. The deadline is Dec. 10, 2011. The second anthology is coming out in February 2012 in time for Valentine’s Day and will carry that theme. The deadline for manuscripts is Jan. 10, 2012.
Under the Cape
What’s up in the sky, is not a bird or a plane, it is your hero or heroine. Under the Cape – is a super-hero / super-heroine anthology for Ravenous Romance. We are looking for original erotic romances about heroes of your own creation. They should not be modeled after or based on current comic book entities. Fan fiction need not apply.
Think about strong, passionate characters and world building. Who is to say what excitement lingers after the city is saved and villain routed? Do the heroes fly home at super-sonic speeds to their lovers or does the “victor” strike a new costume to wear? What if the hero of the story has had a tryst or more with their foe? And don’t forget about the possibilities of a sidekick.
This anthology is for the non-everyday heroes. We’re looking for the kind of heroes who fly, shoot bolts of energy or phase through walls…among other abilities. Of course, that’s not to say your hero or heroine can’t have a hidden identity. A war hero crusading at night to stop an other-worldly nemesis? Maybe a firefighter who controls the flames when no one else is looking? Make the abilities so super, they can only be contained by a skin tight costume and cape flying in the breeze. And make your hero or heroine so sexy they can’t be contained at all.
All stories should be original and unpublished stories. Aside from strong characters, don’t forget to give us a good story and world building. Make your heroes and villains believable and sexy. Ideally we’d like to see stories in the 5K range, but no less than 3K – please query for longer works. We’re looking for 10-12 stories to fill this anthology.
Reading period is open and will go until 12/31/11 or filled. Please do not query for status until after the reading period has ended. Payment is $25 flat fee upon publication. No additional payment will be offered. For more information, visit http://ravenousromance.blogspot.com
Contemporary Novellas
Entangled is looking to expand our novella line, and with release dates as early as mid-December 2011 available, we’re actively acquiring. If you write contemporary romance that falls between 20k to 40k words, we would love to hear from you!
  • Manuscript should fall between 20k and 40k words in length
  • Story must contain strong romantic elements, ending with either a HEA or a satisfying HFN.
  • Entangled is not an erotic romance publisher, however we’ll consider any heat level so long as the erotic elements are not the main focus of the story.
  • To submit a manuscript for consideration, paste the following into an email:
  • one-page query letter containing your genre, title, wordcount, a brief blurb about the book, and any pertinent writing credentials
  • The first five (5) double-spaced pages
  • Where we can find you on the web (links will do) 

Send your email to submissions(at)entangledpublishing(dot)com. Standard Entangled Publishing royalty rates apply. For more information, visit http://www.entangledinromance.com/2011/10/11/call-for-submissions-contemporary-novellas/
— compiled by Louisa Bacio
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8 Easy Ways to Grow your Social Media Footprint

October 19, 2011 by in category Archives tagged as , , ,
by Jenny Hansen
A few weeks back I attended a free two-hour seminar on social media provided by Constant Contact (my new BFF). While it’s true that I went for work, writers are their own small business so YOU get to benefit as well. It is Techie Tuesday after all. 🙂
Look at this article from Business Week back in 2008 – Social Media Will Change Your Business. There’s a fun recap at how far things had come since 2005. (Light years!) Now compare it to the L.A. Times article this week, Social Media Giving Small Firms A Boost, which cites social media as a portal to success for small businesses.
Here are eight low-cost tips to help you expand your current social media footprint:
1.       Voicemail
If you haven’t added your Facebook address and Twitter username to your voicemail, you are missing out on some cheap easy marketing. Hundreds of people hear your voicemail each year and it could be the push they need to connect with you online.

2.       Your website
Does your website have clear links to your Facebook, Twitter and LinkedIn page? What about to your blog? If someone finds your website, you want to make it easy for them to find the rest.

3.       Printed materials
Do you have your social media information printed at the bottom of each letter and brochure you put out? What about on your business cards? It’s easy to make room in the address block for something so important. Try including this the next time you print any materials.

4.       Email Signature
Do you have all your social media info in the signature blog on your email? It’s amazing how many people will click that link if you make it easy.

5.       Email marketing
It’s a good idea to build an email list and use it for some email marketing. I didn’t say spamming. Once a month is fine for connecting. Once a day is not. Be sure to include all your links as well as a periodic promotion. You’ll be surprised at the results. Tools like Constant Contact can track this for you.

6.       Signage
Do you have a sign up at bookstores or tradeshow events telling your customers readers how to connect with you via social media? It’s likely you’re missing out on some contacts you could have made. When people are browsing these places, you’ve got a pretty captive audience. I’m discussing QR codes next week to expand this idea.

7.       Business presentations
Do you do any public speaking? Your social media contact information should be on each slide, in any handouts you provide and should also be verbalized at the beginning and end of the presenation.

8.      Cross-promotion between platforms
It’s a very good idea to be sure that your customers readers can find you anywhere. The easiest way to do this is to list your social media information on each platform – Twitter, LinkedIn, Facebook and your blog.

Remember, “Content is King” – nothing will replace good content. But Social Media is Queen these days and small businesses writers should cast their social media net as widely as they can.
Are there any social media marketing tips you’ve found helpful? Which platform has worked best for you? How many of you have joined Roni Loren on the Tumblr train or circled up with Patrick Thunstrom, Jami Gold and Kristen Lamb on Google+?
Jenny




About Jenny:
Jenny fills her nights with humor: writing memoir, women’s fiction, chick lit, short stories (and chasing after the newly walking Baby Girl). By day, she provides training and social media marketing for an accounting firm. After 15 years as a corporate software trainer, she’s digging this sit down and write thing. In addition to being a founding member of Writers In The Storm, Jenny also hangs out on Twitter at jhansenwrites and at her blog, More Cowbell.
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STORIES MY MOTHER TOLD ME

October 15, 2011 by in category Archives tagged as , , ,


My parents made a pact to stand on every continent in the world. When my dad passed away, my mother went to the Antarctic for both of them. That’s when I figured there was a lot I didn’t know about mom.

When she returned with a bright orange jacket that she got ‘for free’ (don’t count the cost of the cruise), she had lots of stories to tell. Yet, when the excitement of the trip wore off, we both had the sense that we were still standing on a pitching deck with no way to sail to calm seas. A big piece of the puzzle – my dad – was missing.

“Write your memoir,” I said.

“My life wasn’t interesting,” she answered.

But the idea must have taken hold. Not long after this conversation, she called. She was done with her memoir.

“Impressive,” I mused.

It takes me months to write one novel and she finished hers in a week. When I saw her manuscript, I understood why. It was five pages long and she was eighty-five years old. There had to be more.

So began a year of weekend sleep-overs as we poured over photographs for inspiration. She had twenty beautifully documented photo albums, a box filled with pictures taken when cameras were still new fangled things.

There was mom in waist-length braids and Mary Jane shoes standing in the German village she called home.

She was a teenager in the U.S. while war raged in Europe, threatening the grandmother she had lived with, cousins and friends.

Here was mom, posing in a swimsuit she bought with the dollar she found on the street.

Mom in her twenty-five dollar bridal gown perched in the back of a hay wagon beside my father, a skinny, wide-eyed farm boy who would become a doctor.

Mom with one child. Two. Three. Five. Six of us all together. Dark haired and big eyed, we were her clones dressed in beautiful, homemade clothes. I remember going to sleep to the sound of her sewing machine.

And there were words! I bribed my mother with promises of Taco Bell feasts if she gave me details. Funny, what came to her mind.

To keep body and soul together when my father was in med school, he was a professional mourner and bussed tables for a wealthy fraternity. My mom worked in a medical lab where the unchecked radiation caused her to lose her first baby. They ate lab rabbits that had given their all for pregnancy tests. They were in love and happy and didn’t know they were poor. But St. Louis was cold, she remembered, and they couldn’t afford winter coats. Still, she insisted, they weren’t poor.

She typed, I edited; I typed, she talked. My youngest brother almost died when he was 10. She didn’t cry for a long while; not until she knew he would live. The captain of the ship that took her back to Germany was kind. She dreamed of becoming a missionary doctor. In 1954, she had two toddlers (me and my brother) and another baby on the way when she and dad drove to Fairbanks, Alaska where he would serve his residency at the pleasure of the U.S. Air Force. Her favorite outfit was a suit with a white collar. She loved her long hair rolled at her neck in the forties. In the fifties she made a black dress with rhinestone straps and her hair was bobbed. In the sixties she made palazzo pants and sported a short bouffant. She looked like a movie star in her homemade clothes. I wanted to grow up to be as glamorous as she was. She still thought she wasn’t interesting.

Mom wrote the forward to her memoir herself. It began:

A great sense of loneliness fills the house as twilight approaches. In the silence, I can almost hear the voices of my grown children as they recall their childhood years, the laughter of grandchildren and the quiet conversations of friends who have gathered here in years past, echoing through the empty rooms.

You see, she really had no need of my help as a writer.

We had seven copies printed. On the cover was a beautiful picture of a sunset. She called her book In The Twilight of My Life and would not be swayed to change it. Mom thought it perfect and not the least depressing. It was, she laughed, the truth. It was her laugh that made it right. She gave my brothers and sisters a copy for Christmas. My older brother had tears in his eyes. Everyone exclaimed: “I never knew that”.

Now I have a book more treasured than any I have written. I learned a lot about my mom and I realized why I create fictional women of courage and conviction, strength and curiosity, intelligence and, most of all, spirit. It’s because, all this time, I’ve been writing about my mother.

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