Are you capitalizing on the sexy little bit of free Techie gadgetry that’s currently all the rage? I’m talking about QR Codes, those little black squares you’re seeing on your television, in magazines and on the mail coming into your house.
I know, I know…QR just doesn’t sound sexy and, unless you’re more the nerdy type, “code” probably doesn’t either. But QR Codes are getting me hot these days. Seriously.
QR Codes are one of the EASIEST marketing tricks you’re not taking advantage of, especially if you’re a self-published author or a small business person.
Click here for the other 8 no-to-low cost social media tips we talked about last month and sit back to bask in the warmth of a new piece of technology fun that doesn’t cost a thing!
What is a QR Code?
QR stands for Quick Response and was created by the automotive industry to help track vehicles during the manufacturing process. How is this sexy, Jenny? you might be thinking…
Well, I’ll tell you. A QR Code is a barcode that stores a web address of your choosing. As an example, if you scan the one above, you’ll go to a cool place on OCC’s website that you might not visit very often. There are free apps available in both the Android and the iPhone that let you scan a QR code to quickly go to a website.
Note: To scan the code, you’ll need an app like QR Scanner [iTunes link] for the iPhone and iPod touch, or ShopSavvy for Android devices.
Uses for QR Codes…just think about this, folks:
Are you juiced up yet? Cause I am.
Can I get a QR Code of my very own?
But of course! There are tons of free spots to generate a QR code. Bit.ly and Social Oomph are the two I use the most often.
To use Bit.ly:
UPDATE: In the last few weeks since I wrote this post, viruses have targeted QR Codes here and there. That doesn’t mean they aren’t safe but, just like email, watch where you click. More details here on how to avoid viruses.
Does this give you any new marketing ideas for your books, businesses or advertising? Are you already using QR Codes? What has your experience been?
Happy Writing!
Jenny
Jenny Hansen fills her nights with humor: writing memoir, women’s fiction, chick lit, short stories (and chasing after the newly walking Baby Girl). By day, she provides training and social media marketing for an accounting firm. After 15 years as a stand-up corporate software trainer, she’s digging this “sit down and write” thing.
In addition to being a founding member at Writers In The Storm, Jenny can also be found on Twitter and Facebook or over at her solo blog, More Cowbell.
Psst…have you heard? Everybody’s doing it. Self-publishing.
It’s hip, it’s cool…it’s like winning the lottery.
Right?
Hmm…maybe. Maybe not. It’s the wild, wild west out in the land of Amazon, Smashwords and Nook. All you need is a dusty, old manuscript from under your bed, a sexy cover and a few .html codes and you’re dancing with the stars.
Oh, what fools we writers be.
It ain’t that easy.
Here’s the deal: You’ve written a good story and your manuscript is in the best shape possible–critique groups, professional editing, etc. Now what?
No doubt you need a good cover and nearly flawless formatting, but don’t give up if you haven’t gotten it all together. Before you push that old manuscript back under the bed with the dust bunnies, it is possible to hitch your wagon to the self-pubbed stars and join in the land rush…or should I say, digital rush.
I did it. I self-pubbed a holiday novella and a short story. There are many blogs that can help you with various aspects of the biz, from J.A. Konrath to Bob Mayer’s Write It Forward (I highly recommend both!), but here are a few tips I’ve learned along the way.
Jina’s 5 tips to self-publishing:
Be prepared to spend time learning how to format. It’s a high learning curve, but I’ve found both the Amazon (short video) and Smashwords guides to be helpful if you’re willing to make the effort.
Be realistic about your goals. No one can predict how a book will do, but reading the Kindle forums and following other authors can give you an idea of how they’re doing. I follow OCC’s Dr. Debra Holland’s blog–she’s been open and forthright about her experience in self-publishing and her sales. Another OCC author, Jacqueline Diamond (author of 90 novels), has recently self-published books from her backlist and knows the value of promoting her books (she made the top 100 in Regency on Amazon).
Write another book or story right away. Quality and quanity are both important in self-pubbing. You need product to sell. Imagine if a shoe store opened and all they had to sell was one shoe style?
Which reminds me of Cinderella and her glass slipper.
Putting your self-pubbed book out there is like Cinderella going to the ball. She had a team of cute little mice to make her dress (editing, cover and formatting) and a fairy godmother (Amazon, Nook and Smashwords) to make the magic happen.
She also had the moxie to get to the ball. That’s where you come in.
Be like Cinderella. Don’t be late to the self-publishing party.
You’ll never know if the glass slipper fits until you try it.
Best,
Jina
My parents made a pact to stand on every continent in the world. When my dad passed away, my mother went to the Antarctic for both of them. That’s when I figured there was a lot I didn’t know about mom.
When she returned with a bright orange jacket that she got ‘for free’ (don’t count the cost of the cruise), she had lots of stories to tell. Yet, when the excitement of the trip wore off, we both had the sense that we were still standing on a pitching deck with no way to sail to calm seas. A big piece of the puzzle – my dad – was missing.
“Write your memoir,†I said.
“My life wasn’t interesting,†she answered.
But the idea must have taken hold. Not long after this conversation, she called. She was done with her memoir.
“Impressive,†I mused.
It takes me months to write one novel and she finished hers in a week. When I saw her manuscript, I understood why. It was five pages long and she was eighty-five years old. There had to be more.
So began a year of weekend sleep-overs as we poured over photographs for inspiration. She had twenty beautifully documented photo albums, a box filled with pictures taken when cameras were still new fangled things.
There was mom in waist-length braids and Mary Jane shoes standing in the German village she called home.
She was a teenager in the U.S. while war raged in Europe, threatening the grandmother she had lived with, cousins and friends.
Here was mom, posing in a swimsuit she bought with the dollar she found on the street.
Mom in her twenty-five dollar bridal gown perched in the back of a hay wagon beside my father, a skinny, wide-eyed farm boy who would become a doctor.
Mom with one child. Two. Three. Five. Six of us all together. Dark haired and big eyed, we were her clones dressed in beautiful, homemade clothes. I remember going to sleep to the sound of her sewing machine.
And there were words! I bribed my mother with promises of Taco Bell feasts if she gave me details. Funny, what came to her mind.
To keep body and soul together when my father was in med school, he was a professional mourner and bussed tables for a wealthy fraternity. My mom worked in a medical lab where the unchecked radiation caused her to lose her first baby. They ate lab rabbits that had given their all for pregnancy tests. They were in love and happy and didn’t know they were poor. But St. Louis was cold, she remembered, and they couldn’t afford winter coats. Still, she insisted, they weren’t poor.
She typed, I edited; I typed, she talked. My youngest brother almost died when he was 10. She didn’t cry for a long while; not until she knew he would live. The captain of the ship that took her back to Germany was kind. She dreamed of becoming a missionary doctor. In 1954, she had two toddlers (me and my brother) and another baby on the way when she and dad drove to Fairbanks, Alaska where he would serve his residency at the pleasure of the U.S. Air Force. Her favorite outfit was a suit with a white collar. She loved her long hair rolled at her neck in the forties. In the fifties she made a black dress with rhinestone straps and her hair was bobbed. In the sixties she made palazzo pants and sported a short bouffant. She looked like a movie star in her homemade clothes. I wanted to grow up to be as glamorous as she was. She still thought she wasn’t interesting.
Mom wrote the forward to her memoir herself. It began:
A great sense of loneliness fills the house as twilight approaches. In the silence, I can almost hear the voices of my grown children as they recall their childhood years, the laughter of grandchildren and the quiet conversations of friends who have gathered here in years past, echoing through the empty rooms.
You see, she really had no need of my help as a writer.
We had seven copies printed. On the cover was a beautiful picture of a sunset. She called her book In The Twilight of My Life and would not be swayed to change it. Mom thought it perfect and not the least depressing. It was, she laughed, the truth. It was her laugh that made it right. She gave my brothers and sisters a copy for Christmas. My older brother had tears in his eyes. Everyone exclaimed: “I never knew thatâ€.
Now I have a book more treasured than any I have written. I learned a lot about my mom and I realized why I create fictional women of courage and conviction, strength and curiosity, intelligence and, most of all, spirit. It’s because, all this time, I’ve been writing about my mother.
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In the chaos of war, not all heroes shine. Some must rise from shadows to claim the light.
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More info →A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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