Category: Writing

A few of my favorite things…about March

Things I love about March:

1. St. Patrick’s Day…when I was a kid, St Patrick’s Day meant make sure you wear green so you don’t get pinched, and even then, there was no guarantee.
2. Flowers begin to bloom. When the boys were young we lived in the California, Antelope Valley. The poppy fields there can be amazing, and a wonderful reason to love March, and spring in general.
3. The beginning of spring. Okay, I’m a little old school, but for me this means I can wear white again, bring out sundresses and sandals…even if I need a sweater, and maybe plant some flowers of my own.
4. Love…I mean, love can happen anytime, but spring is the perfect time for romance, maybe a picnic, a hike in the wildflowers, or brunch on a patio…your choice.
5. And this year Easter, I mean come on, chocolate bunnies, Easter egg hunts, maybe a new dress and shoes…

 And did I mention I wrote a book about St. Patrick’s Day? #SilverBracelets, book 2 in my #HermosafortheHolidays series is available in both print and ebook on Amazon. Okay, yes, I know I’ve mentioned it before, but if you haven’t read it and you’re looking for a spring romance, I hope you’ll check it out. Here’s the blurb:

#SilverBracelets by Tari Lynn Jewett

So, you’d like to go viral on social media?

Fourth grade teacher, Ashley Swensen finds herself in a hashtag nightmare, when a picture of her crashing a bicycle at School Safety Day, goes viral, with the tag #AshleyAccidents.  And why is it that every time she screws up one hunky cop happens to be around? Before she knows it, she becomes an unwilling poster child for community safety. And even a St. Patrick’s Day birthday isn’t bringing her luck.

Officer Benny (Benito) Lopez just wants to ask the cute teacher for a date, but she doesn’t want anything to do with him. And his friends keep making things worse. Then he remembers his grandmother’s advice, to make a grand gesture.

Will they accidentally fall in love? Or will social media keep them apart? Only her girlfriends and a little ‘luck o’ the Irish’ can help her now. And chocolate of course…

In the meantime, tell me what you love about March?

It All Started With A Short Story

I was stumped for something to write about this month. I have been working on a book due to my editor next month. Plus, I need to review the edits for my mother’s first devotional. I’m so proud of her. I went on the hunt for something from my blog and came up short. However, I found something I thought would be good to share…my first published work.

I had the privilege of writing a piece for Christian Fiction Online Magazine (I don’t know if it’s still publishing). I remember being so excited at the opportunity. Looking back now, I see how different my writing is. I used to use this as a free download for new subscribers. I took it down, because it no longer represented my writing style. In looking at the publish date, I discovered it was the fourteenth anniversary of my first published writing piece. Talk about shocked. I can’t believe it’s been that long since I began my writing career.

Here’s my first short story. Tell me what you think. If you’ve read any of my current works, this will be extremely difference. Trust me, I won’t be offended by your comments. See you next month.
_____________________

CAREER REBORN
(Published 01.21.2010 Christian Fiction Online Magazine)

I had been wanting to quit my job for the past year and a half, but the timing was never right. But fortunately, that is no longer an issue. My boss was fired last week, and it seems likely that everyone on her team will be fired as well, leaving me, her assistant, or as she referred to me “The person she was forced to hire,” jobless.

I know God hears me when I pray, and I was trusting Him to show me what to do next. But in the meantime, I put on my favorite black Prada skirt and pumps, black cashmere sweater, and the floral print Hermes scarf my generous but scathing boss gave me for my last birthday, and grabbed my most recent Christmas gift from her, a black leather YSL Muse handbag. I figured mourning attire would be appropriate, since I was on my way to the funeral service for my dead career. I took one last look in the mirror, picked up my keys, and walked out the door, not quite sure how painful today’s meeting with Human Resources would be.

I treated every step of this morning’s walk to work like a funeral procession, absorbing everything in sight and unsure if I would travel down this street again. When I arrived at my office building, I rode the elevator with the rest of the people from my boss’s team, each of us quietly staring at the brass doors, trying not to look at one another. As the doors opened and we exited the elevator to our new futures, we were greeted by Marcy Gibbons, the head of Human Resources.

No greeting. No smile. Just her curt command: “Follow me.” Surely an omen of what was to come. She turned and led the way down the hall. We followed her into the conference room and took seats around the large oval mahogany table, waiting for the official word ending our time with the company. As we fidgeted in our seats, still avoiding eye contact, the door whooshed opened. Mr. Thomas, the head of the company, strode in. This was a first. In all the years I’ve worked here, I have never known him to personally fire anyone. He didn’t even fire my boss. He never lowered himself to deal with such menial tasks; he left those duties to Marcy.

He surveyed the room. “Good morning, everyone. As you know, Christina was let go, and after careful examination of your collective work, I have uncovered some rather interesting information.”

As his voice rumbled around the room, I looked over at Marcy, sitting as still as a statue.

“Marcy and I have come up with a plan to handle this unique situation.”

He cleared his voice and our eyes met. Instead of feeling nervous, I was very calm. Okay, God, hit me with it. I know whatever it is You have planned for me, You have also instilled in me everything I need to do it.

Marcy stood and walked around the table, handing everyone a packet with their names printed on the outside. When she came to me she walked past without giving me anything. Okay, I guess that means as Christina’s assistant I won’t be getting a severance package like every one else. I shifted a little in my seat and placed my hands in my lap. All eyes were on me, but I remained calm.

“Jillian Morgan.” A chill ran up my spine when Mr. Thomas called my name. “Sir.” When senior level executives are fired, it’s customary to fire their assistants as well. And in extreme situations, their entire team is demoted.

“You worked for Christina for five years, giving you access and insight to every account her team handled. Is that correct?”

“Yes, sir.”

“And is it true that among your many duties, you assigned the territories to each manager, developed the team strategies, composed the quarterly reports for upper management, and did the team’s bonus reviews?”

“Yes, sir.” I needed a good review for my next job, so if ever there was a time to toot my own horn, it was now.

His eyes locked on to mine. “Tell me, Jillian, when exactly did you start doing Christina’s job?” Busted. I thought my duties for Christina were a secret. Now I know I’m getting fired . . . and without severance.

“Uhm, I-I . . .” I cleared my throat and looked around the room at all of the people on Christina’s team. They all thought she was a genius, generous, and a dynamic leader. After all, every year the strategies the team had employed worked; they exceeded their goals and got big fat bonuses. “She had me . . . I mean . . . for the past four years.”

“I see.” He nodded his head and looked over at Marcy before continuing. “Come here, please.” I got up and walked over and stood next to him. “I have reviewed every report this team has filed in the past three and a half years and discovered the change in productivity occurred when Jillian arrived. I know you all thought you were being fired, but there’s been a change in plans. No one is being fired.”

A collective sigh resonated around the room.

“However, Jillian, you will no longer be allowed to stay on as an executive assistant.”

No surprise there. My stomach clenched.

“Instead, I am promoting you to Senior Director for this team.”

“Excuse me?” I couldn’t keep my mouth from hanging open as he extended his hand to congratulate me. How had I gone from a lowly assistant to Senior Director? Thank you, God. I shook my head trying to process everything. I looked around the room and everyone was smiling.

“There is nothing wrong with this team. You all work well together. And I believe with Jillian at the helm, you will continue to do even better. Keep up the good work.”

“Thank you, Mr. Thomas. We won’t let you down.” He shook my hand as everyone jumped to their feet and applauded. All I could do was try not to faint.

Mailing Goal Update

A new year means new goals. Last year, one of my authorship goals was to build my mailing list to 10,000. A lofty goal, considering my mailing list was only 3014.

So what was my plan and why build my list?

First, a little history on my mailing list. When began my writing career, I knew very little about author marketing. I have another business which I have mentioned in previous posts. However, I didn’t realize some of the marketing tools I use there could be used in my author business. I have a decent mailing list with my lingerie business, but like any mailing list, it requires nurturing which I failed to provide for both entities.

There are several authors who do well with a list that size. Frankly, if everyone on my list bought every book I released on release day, I would be excited and pocket quite a bit of money on that day only. No matter how much I may like my stories, every reader on my list won’t feel the same and that’s okay. Let’s say, every subscriber did buy everyone one of my books, what happens in between releases? What if I only release one ebook a year at $4.99 (before printing fees), that would yield approximately $15,000. Not bad by any means, but that’s all I would earn based on a mailing list with no growth. We’re only talking about my mailing list not any additional sales. This example also doesn’t include my backlist, because those subs would already have every one of my books.

Relying solely on my list seems a great idea, but in order for this to be sustainable or for me to have a steady income, I’d have to release four to six books a year. For me, that isn’t doable, because it’s more detailed than it sounds. Trust me, I speak from experience. Remember my lofty release a month project in 2016?

Back to my reason for building my mailing list. When I started my writing career, I wasn’t focused on a mailing list. I thought you wrote a book, put it up for sale and it would magically sell, but that’s fantasy. In order to sell books people need to know about your book. With my first release, I had a handful of organic sales. The rest were family and friends. It was a crawl building my list. Once I did, I saw some movement with that book, but even more with the next release. The list was slowly growing but I needed to make a move. Then I discovered Mark Dawson’s free course on how to build a list. I followed the plan and it worked. My list got up to 3000 plus. I was rocking. Some of my new subs preordered my new releases making release day better. I still didn’t have every sub buy every book, but I was making strides.

I don’t know when it happened, but somewhere along the way, the list started to shrink. I wasn’t sure what to do, so I tried pretty much everything…paid list building, facebook group promos, newsletter swaps, signing events and ads. All were nice, but didn’t produce the results I desired.

The other reason I wanted to increase my mailing list was author swaps. I had tried some swaps, but because my list was so small, I wasn’t able to swap with authors with larger lists. In order to sell books, the book and author need access to readers. I am not knocking authors with small lists, because that’s where I am. However, there are authors with grand lists…20,000…40,000…60,000+ subs. I already hear you saying, a list that large is expensive and you’re right. However, a list that large more than likely will supporting itself.

Here are the facts about my journey. My mailing list has 4084 subscribers. However, for some reason not all of then want to receive the newsletter. At the beginning of this challenge, I had 3014 subscribers who wanted to receive the newsletter. However, I believe some of those not receiving email, neglected to click the “receive email” box.

Here are the numbers.
Goal to get to 10000…………………6986
Mailing list at start of 2023………..3014
Lost Subscribers……………………….-432
New Subscribers……………………….7451
New mailing list total……………….10033

When this challenge was completed, I had reached my goal plus 33. Side note, I haven’t done a thorough review of the new subs, so there might be some duplicates. Like most lists, some will probably leave and that’s okay, it only makes room for people who want to be on the list. Also, remember with each email sent, some subs might leave. In my case, I lost 432 plus the 1070 who opted not to receive emails.

So how did I grow my list? I joined a lot of Book Funnel promotions. These are free and easy to join. I’m still not fully versed in how the BF system works, but I’m learning. I also joined an assortment of paid list builders, a few facebook group list builders and a couple of book signings. Since the Book Funnel promos are built on free books, that meant I gave away 7451 books. Not too bad. I also did bi-weekly newsletter swaps. The mistake I made here was not tracking the results of the swaps. I also failed to track the organic growth not associated with any of my promo efforts.

I am a fan of the Book Funnel promotions and have decided to make the Book Funnel promotions part of my ongoing marketing campaign. If you’re looking for a free way to build your mailing list, I highly recommend the Book Funnel promotions. Now that I reached my goal, I’m eager to see how this effects my author career.

See you next month.