Writing a blog takes time away from writing your books, but a blog is something an author shouldn’t go without. Why is it important to have a blog and what do you write about? I’ll go over both of those questions in this post.
Just know, the most important reason for a blog, is your brand.
And your brand will thank you for it.
All of the parts in your stories build brand because this is what your books are about. Readers choose your books because of the genre, setting, characters, era, and other details, so why wouldn’t they be interested in learning more about those things in blog posts?
Don’t share where your book is being sold (unless it is a new release), but you can share about research, or why a character likes the color blue, or even a theme of your book (When the Plan Does Not Go According to Plan) which all relates back to your books. It might even help new readers to go search for your book and buy it.
It takes a long time for a new book to hit the market, so connecting with your readers frequently keeps you in their minds.
Build excitement for the next book by sharing a little about your characters or other topics (see point #1) in your books.
You can also connect with your readers about topics that are near and dear to you. Being a Disney fan, I’m working on building blog posts related to my favorite things about Disney.
By connecting with readers, they can learn more about you and your books. A blog post about a past book and how much a specific character was your favorite to write about, or a trip you took to conduct research and your favorite sites, might encourage a reader to buy that book and read it.
In my post from this blog, It’s a Short & Sweet Mother’s Day I wrote about my first Mother’s Day without my mom and then the tribute article that was printed in a book titled Short & Sweet Family Album.
One of the only ways to add SEO to your website is NEW content. Even a monthly blog allows the internet to see your website is not stagnent. But more than that, having a planned out strategy for your categories and tags, allows you to build your brand within your SEO.
In theory, readers who are interested in stories that include one-room schoolhouses, would be able to search and find web site pages related to one-room schoolhouses (It’s the One-Room Schoolhouse’s Fault), which in turn might lead them to my book. Or a post related to bookmarks (For the Love of Bookmarks), might connect with a reader who also collects bookmarks. That connection may encourage them to follow you and purchase your books in the future.
I don’t have published books, yet. But I’m building these concepts into my content on my website and blog now.
Once you brainstorm ideas, the choices of what to write about is unlimited. And provides another way to find new readers and connect and build a following with existing ones.
So don’t turn away from writing a blog. Embrance it. And consider writing for an outside blog as well. See last month’s post on Why Link Building On Your Website and Blog is Important to learn why I make this suggestion.
I love the topic of Brand and SEO and helping authors develop both. If you are interested in learning more, sign up for my Marketing for Authors newsletter.
2 0 Read moreLink building on your website and blog posts is important because it helps build your SEO (search engine optimization). Google uses links to measure the quality of a page. The more links there are that go back to that page from good sources, the higher the SEO. Link building is only one part of the bigger SEO picture, but for this post, I’m discussing link building only.
Why is it important to have other pages link to your page and vice versa?
It’s a vote of confidence that what you’ve written is worth reading. Similar to a recommendation for say a plumber, car repair, or a restaurant.
There are other benefits to link building as well:
The algorithm Google uses changes constantly, so no one truly knows specifically how much link building is appropriate, but in my research there are things you should and should not do. Do not submit your website to a web directory in order to get a link in return.
This means links should be complementary to the content that the blog post is written about. Adding links is also a great way to provide extra content to your readers.
But what if you don’t have anything to link?
I have found some web pages and blog posts I write have links that naturally fit, and then with other pages and blog posts, I draw a blank. I especially found it difficult when my website and blog were brand new.
Whatever you do, don’t despair. As you add content to your website and/or blog, you are building content. That content may be linkable material later. Just keep building your content.
For example, I have written several blog posts about SEO both on my own blog (Why the M), and here on A Slice of Orange (What is Alt Text and How To Use it).
And, my Marketing for Authors program now has a newsletter (where you can sign up and receive a free booklet of SEO help), with the plan to have training courses available this year.
Did you see what I did there? I added several links to previous blog posts as well as actual pages on my website, all in some way related to the topic I am writing about – SEO and link building.
Remember, SEO looks at both internal and external linking, which leads me to my next tip.
Another way to add links to your blog post is to add your social media links. These would count for outside links.
This can be done at the bottom of your post with a phrase such as: If you’d like to connect with me on social media, you can follow me on Twitter and Facebook.
You could even link to a specific post on your social media. Since this post is about SEO, I’m linking two separate tweets here and here I’ve posted related to SEO.
You can go back and add in links, however, it is BETTER to REWRITE a new post with a little different angle or side-topic (SEO does not like duplicate content) so it reads differently, then add a link to your old post.
Remember, links can include other pages or posts on your website. Circling in a loop is okay. And you can add links to both words (Anchor Text) or photos. The goal would be for every blog post to have at least two links in it (one internal and one external).
There are many other things to learn about link building, but I will save those tips for another post. For now this is enough to get your started.
Give it time. You won’t have enough content in the beginning to do this right away. But in time you will be able to add link building into your SEO plans.
February is all about love and romance. But back in 1992, I had just gotten out of a relationship and I wanted space to find myself again. Time to myself, alone. Let’s just say I wasn’t looking for love in February that year.
My friends from work asked if I wanted to go to Disneyland for the evening. I was excited to be out with a large group of friends to ignore all my problems and forget about the guy who wasn’t right for me. I definitely wasn’t looking for love.
But I knew as soon as this cute guy walked up to our group that I wanted to get to know him more. I always carried my little camera with me (way before cell phones) and heartily suggested we should take a group picture before we went inside. He immediately came and sat down next to me on the bench. (and I do have a picture, but I don’t know where it is.)
The curiousness grew.
We sat next to each other on rides and talked a lot. Did I mention there were seventeen in our group that night? Yet we kept seeking each other out. Sat next to each other on all the rides. It was a fun night. Except at the end. With both our insecurities rising we each went are separate ways that night and didn’t see each other again for over a month.
Who knew I was going to meet my future husband that night. And that we would be celebrating this month, the date we met, 28 years later. The old adage ‘love will find you when you are least looking for it’ comes to mind. I definitely was not looking for love.
We still go to Disneyland, sometimes with a group and sometimes by ourselves, and we still sit next to each other as we ride all the rides.
Maybe February is truly the month of love after all!
I try to write fun February posts. A few years ago I wrote Dating Lessons from Wall-E, which is still one of my favorites. Check out my other Disney related posts at my blog denisemcolby.com.
Do you ever find yourself having a difficult time staying on task? Do you get overwhelmed by all the to-do’s on your list? Do you ever second guess the processes you use or even the planner you use?
You are not alone!
I struggle with all of these. But I’ve found that in amongst the chaos, I seem to be making progress (see last month’s post – Reflecting on your Accomplishments), and I hope to provide encouragement and inspiration to help you keep working toward your goals and dreams for 2020.
Start over with new goals. Pick a new word. Word harder. Or differently. Or more. Or less. I love getting a chance to open a new calendar and a new planner and start over. But sometimes I wonder if the planner I’ve chosen is the one I should be using. Anyone else do that?
I never realized I was such a commitmentphobe with planners until recently. See, I tended to second guess my choices every time I saw a new one or someone else using a different one (I had done this with writing processes too). I’ve had to have a major talk with myself. And accept the fact that there are TOO MANY choices out there and no one can use all of them. I have to just pick one and then dive in and use it.
I also see a big theme in planners for setting routines. Track this. Track that. Be consistent. Blah, blah, blah. Yes, I agree. They are important. They help immensely. They are what help us accomplish all we want to accomplish. And for the most part, I’m all for them. I do like routines, but I hate the confines of them too.
See, sometimes I struggle with the little person inside of me that screams “i don’t wanna!”
I am a dependable worker. I meet deadlines, stay committed to tasks, and follow through. But I have a little rebellious streak in me that gets frustrated with following specific formulas. I tend to want to create my own. Do it my way. Then I end up frustrated with the results. And not just with planners. I find I do this with my writing habits too.
First, I realize that some of this is that I’m human. Some of it is my own version of saving funds (don’t want to waste money on something I’m not sure I will use), as well as wanting the perfect set-up, the perfect amount of time to work on it, and the perfect way of using it throughout the year.
But as I’m writing this, I realize we only know what we know at the time we are taking action. And as our knowledge grows, our needs change or how we do things will change. We need to be adaptable. Waiting for the perfect moment is the opposite.
As I grow in wisdom over the years (aka age), I find I don’t care about everything being perfect as I once did, I want to accomplish much in my lifetime, and I want to be purposeful in what I do (purposeful was my word in 2019 and it was a great word). I’m tired of waiting.
Now, I try to just jump in where I am and work with what I got. Progress is progress. I can always change things later. In some ways, this is a process. It’s the one I’m currently using. I won’t be married to the process for fifty years or maybe I still will, all that matters is right now. It’s a very freeing thought. One I am constantly still trying to adapt to.
So, if you are struggling with staying on task, routine, and/or schedule, here are some suggestions to help you get over that hurdle daily so you can meet your goals.
I hope some of these ideas are helpful. I’m no expert. I’m in the middle of all this just like everyone else. But taking some time to learn about myself and why I do certain things and find out what I need to motivate and keep me focused, has helped me stay on task, which ultimately keeps me moving forward with my writing projects.
Blessings,
Denise
0 0 Read moreIt’s the most wonderful time of the year…
To reflect on our goals and all that we’ve accomplished, so loved ones will hear!
It’s the most wonderful time of the year!
Many times when we are working by ourselves, at our desk, with our words, we find ourselves deep in the minutie and seeing only all the things we have still left to do.
We may not have met any of our aggresive goals each month, or even each week, as life intrudes on a daily basis for us all.
For me, I’m rounding into my eighth year and still haven’t published my book. (I started this journey in 2012). If I focused only on that one thing, I would be frustrated, disappointed, and inclined to throw my hands up and say that I’m done.
But if I count
I’ve actually done a lot.
Not to mention the weekly critique meetings with my two lovely critique partners, where I’ve gotten some fantastic feedback on my manuscript, and the helpful feedback I’ve been able to provide in return.
Then there’s the pitches I’ve submitted for teaching at more conferences for next year and the deadline dates for contests I hope to be ready for.
All of that tells me I’m making progress.
And I wouldn’t be able to track my progress, if I didn’t take the time to write out these things I’ve accomplished throughout the year.
So, I encourage you to take a step back and think about what you have accomplished in 2019.
There’s a lot of things we do to put words on a page and turn them into a great story. Don’t discount any of it. Whether it just fills our soul to inspire, or gives us tools we can apply to our writing, it all helps us continue on our writing journeys.
Have a very Merry Christmas! I’m thankful for you all.
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More info →A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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