Happy September. Hope you had a wonderful holiday.
I am stumped. I’m in the middle of cleaning up a book which is due in to my editor by Saturday morning. I thought I had a post I could replay, but when I checked my archive, I came up blank.
I couldn’t believe I didn’t have a post I could use. Of course, I’m kicking myself, because it’s almost midnight and this will be going live in a few hours. I could panic, but what would that accomplish…nothing.
So what should I talk about? I could talk about the book I’m working on, but that could stress me out. Although, I am very excited about this story. I’m working on A Southern Gentleman Book Two. It seems like the past couple of days I’ve been hit with quite a few interruptions or divine distractions as I like to call them.
I could talk about AutoCrit.com, but would anyone really want to read how excited I am about using it? Elena Dillon told me about this software. I was a little hesitant at first, but now it’s my new best friend. [I probably should have used it for this post].
When I did the test, I was very impressed. Then after my trial period, I went all in. Wow. It is something. There were a few times when I wanted to scream, because some of the parts I liked, AutoCrit deemed as repetitious. Those were some good lines, so I thought.
Using AutoCrit.com has pointed out things I hadn’t noticed. I get pissed with some of the suggestions, and then I implement them. I have to admit the book reads better. Let’s hope my editor agrees with me.
How am I using AutoCrit? Elena mentioned that she used it to polish her manuscript before sending it to the editor. I opted to use it the same way this first time. It takes a while to sift through the suggestions. However, as much as I don’t want to admit it, my book does read better. I’m seeing things I don’t think I would have in the past.
I could also talk about Swag. The subject of swag is almost a cuss word in my house. I am about to dip my toe in the swag pool and I’m overwhelmed. Apart for bookmarks, lip balm, business cards and postcards? What to get?
I have a couple of events coming up and I haven’t got a clue what to giveaway. These swag items are different from what’s in my store. In between edits, I’ve been reviewing swag. Talk about overload and I like shopping and work in retail. I’ve looked at everything from mints to pens to notepads to bags to mugs to door hangers. And lest I not forget the infamous refrigerator magnet and button.
I feel confident sharing that after reviewing swag for the past several months, I really haven’t made a decision.
What do you do for event swag?
Back to AutoCrit.
Au revoir
Tracy
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I’m on vacation and trying to figure out what to talk about this month. I really didn’t want to bore you with another RWA2018 recap, but here goes.
Last month I attended my second RWA National Conference in Denver. Attending conference is sort of like the first day of school and a family reunion rolled together. I know that’s a strange observation, but work with me.
Remember your first day at a new school? There are two groups you were eager to see: the cool older kids and the popular girls. Like most newbies, you were excited if anyone from either group acknowledged you. That’s how it is at conference when you meet a “Superstar” and they speak to you. It’s even more exciting if they say, “I read your book.” That alone, propels your confidence. But when a Superstar says, “I bought your book and enjoyed it…” it’s time to call 911, because you’ve just passed out. I experienced both and I am still in shock.
Conference is like a family reunion because you get to see people you hadn’t seen since the last “reunion”, and are excited to see them and are thrilled they remember you. My schedule this year has prevented me from attending my local chapter meetings, so I was very excited to see people from my chapter. It’s like we’d just seen each other.
Another plus to attending conference this year is meeting up with old friends. I was stoked about getting to see my friend Kitty Bucholtz and her husband, John [who now live in Sweden]. Although we’re accountability partners, along with Elena Dillon and DeAnna Cameron, and talk once a week, we hadn’t physically seen each other in a couple of years. We got to catch up in person which we both needed. Yeah!
Another favorite thing about conference was getting to talk to Mark Dawson. I’ve taken his courses but had some questions I really wanted answered. I was delighted to get honest feedback from him. I also enjoyed my last session of the conference on audio books. I left that session armed and ready to tackle a new option in my writing career.
The most unexpected treat from conference was my three roommates: Christina, Joyce and Janine. I have never attended a conference where I had one roommate, let alone three. I have to be honest, I had college roommate horror flashbacks, but rooming with these three was so fun.
These ladies graciously allowed me to stay with them and I had a great time. We shared stories, mini brainstormed and laughed past midnight. Having a roommate[s] allowed me to experience conference in a different way. Because of my roommate Christina, I attended a fireside write-in at Sabrina Sol’s room. I only wrote about thirty words, because we were having so much fun chatting, but I did get some insight into a character I’m writing.
The other highlight of my conference was an impromptu plotting session on Friday. I know those last two words don’t really go together. However, if you ask the ladies [Christina, Sabrina and Alexis] at Friday night’s write-in about the “Ginger shape shifting unicorn hero”, they’d say, you can’t leave conference without a good late night write-in. SMILE. Every time I see a unicorn or a red-head man, I’m reminded of the story. We’ve really got to write that story.
My last-minute decision to attend RWA2018 was more exciting than I had imagined. Shout out to the LARA ladies, my second chapter home.
Here’s a little RWA2018 trivia. How much do 54 books weigh? The answer…31.5 pounds. Thank you Southwest for two free bags and the other six books I put in my carry-on. Next year, it’ll be a toss-up between which will weigh more, the books or all of my NYC purchases.
Happy August.
Tracy
2 0 Read moreHappy June.
I have been researching a new project. No, it’s not about writing an insane amount of books in some crazy time span. I want to talk about Author Stores.
I don’t know if you’ve paid attention to something that seems to have popped up over night…Author Stores. I’m not sure who’s store was the first to grab my attention, but I know I’ve visited quite a few in the past few months. How did I miss this? I come from a retail background and I missed the launch of this marketing concept. As an Indie Writer, I understand I wear several hats: producer, manufacturer and wholesale distributor. Retail Proprietor, apart from selling signed book, never occurred to me.
In my retail business, occasionally, I produce or private label items. However, it never occurred to me to do the same for my books. At one time, I did briefly post my poetry book on my lingerie site, but took it down. It didn’t feel right. However, that’s about to change.
My awakening to this phenomenon came after reading a Brenda Novak post on BookBub [9 Book Advertising Tactics I’ve Tried… And Which Ones Worked!]. In the nine advertising things she tried several caught my eye, but the one about subscription book boxes really stuck out.
Now I was familiar with subscription boxes and to be honest, who hasn’t? Let’s talk, author friend to author friend. There are subscription boxes for everything. And I mean that literally. In my quest to research this, I found boxes for mixology, your pet, coffee/tea/hot chocolate, beauty/spa, fitness wear, clothing and my favorite feminine hygiene. Let’s take a pause, that last one really caught my eye. It include the obvious item, plus jewelry, chocolate and tea. Man, why couldn’t I have created that one.
Back to what I was saying. After reading Brenda’s blog post, I began researching. In my search, I discovered, apart from the companies that sponsor book subscription boxes, which seem to be more difficult to get into than my skinny jeans from ten years ago, but authors doing their own boxes. Bingo! That was it. If all these premium and newbie authors could do it, why couldn’t I. Pause for reflection. The last time I tried something someone else did, I wrote and published twelve plus titles in a year. I’m sure this will be a lot easier to copy.
This is where the Author Store discovery happened. In stalking, I found out not only were authors selling subscription boxes, but a host of other things as well. I saw stores with mugs, blankets, stadium cups, t-shirts, hats, journals, jewelry, candles, the list goes on. Oh yeah, and signed books. Here I thought I was doing well to offer links for my ebooks plus signed copies on my website.
Retail selling is my world. I know about online shopping, that’s what I do. I know wholesale shopping, private label products, gift packaging. Heck, I started out selling gift baskets and know how to get stuff. So how is it I missed this? It’s bad enough I have no swag to mention. Now let me explain that. I forgot as a writer that I have to think like a reader/consumer. I personally don’t collect a lot of branded items. Let me clarify. I collect designer clothes, shoes, bags and accessories. I do like to collect those cards Kate Spade puts out every month. But, I’m not the chip clip, pen, button, bag, mug, stickie notes girl. It has to be really amazing for me to get it. But after several conversations with the swag lady, she opened my eyes. It’s not about what I like, but about what will attract the reader. These little things I find insignificant, help to keep my name in the reader’s face. And if they like the item and your book, they’ll tell their friends, “Hey you have got to read this author. Oh yeah, and she gave me this amazing….”.
In my quest to sell more books, I forgot a key marketing principle “Seven Touches”. There have been studies about this. Apparently it takes seven touches before someone makes a decision to buy your product. Now I get it. The little things I thought were a waste of money are my seven touches.
This is bigger than just a few pieces of swag and the occasional reader contest, this is a side hustle and only limited by your imagination. And if it’s done correctly, it could become very lucrative. Plus you could sell a lot of books.
I’m putting on my retailer hat and building a new store, “The Sophisticated Reader Store”. Step one: A Coming Soon Sign…done.
Have an amazing month.
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Tracy is busy today (and there will be no comments about Cino de Mayo and margaritas). While she’s away, she thought you might like to read a post from our archives. Why Self-Publishing was originally published on Jan 16, 2015.
This is the first question most Self-Published Authors are asked. However, what’s really going through the mind of the person asking is, “So you couldn’t get an agent or your work wasn’t up to snuff.” That’s so not true.
I’ve learned a lot on the road to becoming a self-published writer. First, I had an agent. A well-respected agent in the world of Christian Fiction. Let me preface this by saying, she knew my writing style. She’d read the first five chapters of my book. Actually, it was a different book. [That’s a story for another time.] She got my book to ‘Board.’ Two years later and I’m still waiting to hear if that publisher wants to move forward with my book. I think it’s safe to say, they passed on it.
I need to back up. I write what is classed as Edgy Christian Fiction. What is that you ask? ECF [Edgy Christian Fiction], is fiction with Christian themes. What makes it ‘Edgy’ is that it includes elements not common in traditional Inspirational or Christian fiction. In my books, that means the kisses are a little more passionate, there’s sex between the married couples, language with a little bite, lots of physical descriptions voiced by the characters, wine, talk about abortion, divorce, fornication, lust, not liking your in-laws and anything else that goes on in everyday life. The men are hot, the women are loaded with curves and both are quick to render their appreciation of the opposite sex.
As a Christian, I wanted to read stories about women who weren’t ashamed or embarrassed to express their feelings, with strong personalities and business owners. Let’s be real, when you’re sitting down with your girlfriends talking, you’re not talking in prose. No, you’re very descriptive in your comments on how amazing Idris Elba, Matthew McConaughey, Johnny Depp or Daniel Craig looked in their last movie. So why not write stories from that POV.
I feel it’s a little difficult to convey to the reader the heroine’s attraction is to the hero by not being descriptive in this manner. Traditional Inspiration Fiction, the heroine’s feelings might be described with something like, ‘His thick black hair was beautiful blowing in the wind, brought a smile to her face.’ That’s nice, but in my world, it would have a little more umph, like, ‘She wondered how his thick black hair would feel brushing against her chin as he placed hot kisses along her neck.’ Or maybe, ‘When he kissed the back of her neck, she lost the ability to stand.” Statements like this aren’t necessarily acceptable CBA approved.
In my GENERATIONAL CURSE, I wanted to tell a story about a man who never turned down a drink or a woman. But when he hit rock bottom, he went cold turkey and fell in love with God. His priorities changed and he refused to let anyone or anything destroy that relationship. The heroine, is the complete opposite. She hasn’t had a relationship with God since she was a child. And even then it was more forced. Now as an adult, the only part of marriage she wants, is a married lover. She has no desire to be with a single available man. In her mind, a married man is less complicated. But she is intrigued by the hero and he her.
In order to tell the story, I had to take the reader on a journey with the heroine. I had to show how complicated and empty her life was by detailing her relationship with her married lover. I’m sure the story could have been told without the sex, but I don’t think it would have had the same impact. I don’t want to give too much away, but in the end it all makes sense.
So Why Did I Choose To Self-Publish? I wanted to tell the stories I wanted to read. I met an agent at a conference and she gave me two options: tell the story with the sex and no God or tell the story with God and no sex.
I wrestled with that statement for quite a while. But, I felt God had given me a great platform and I refused to back down. Also, I wanted covers and titles that were a little racy, another thing not really permitted in Inspirational or Christian Fiction.
So here I am, a newbie writer taking a chance writing stories with a little heat and taboo subjects. I know my style of book isn’t for everyone and that’s fine. For those willing to read something a little different, I think they’ll enjoy it.
Funny thing, a few weeks after I published my book, I got a LinkedIn request from my former agent. I’m still deciding if I should accept it.
That’s why I chose to self-pub.
0 0 Read moreHappy Spring! I don’t know about you, but I can’t believe the first quarter of the year is done. It’s even more shocking for me, because my birthday is in the first couple of weeks of spring. I always ask myself the same thing, “I can’t believe it’s April…why is time moving so quickly? And how am I suppose to get things done, with time moving so quickly?” Then I finish it by saying, “Yeah, thank God for another birthday.”
I’m the person that likes to do everything myself. Let me rephrase that. Being a small business owner, I’ve learned that if funds are tight and it’s not possible to hire someone, I need to do the task myself. The other side of that coin is, I need to know how to do it, so when I can afford to farm it out, I know how to effectively shop for the best person. As well as how to do it, if time doesn’t permit for outsourcing.
When I released my last book, DESPERATE DESIRE, I wanted to do a video. I studied television production in college, but that was a while back. Technology has changed greatly…for the better. Hiring a production facility to create a promotional video for me wasn’t an option for several reason: cost and time. I got this brilliant idea, a few days before release day. So I looked at what I could do.
I went to YouTube for answers. Turns out, I had a major tool at my disposal…Adobe Photoshop or Adobe Creative Cloud. Adobe Creative Cloud gives you access to every piece of software Adobe provides for $49.99 per month. I like it because it’s a month to month subscription and I don’t have to worry about buying new software. [There are a few rules to adhere to.] I simply install the updates when available. In addition to Photoshop and InDesign [is InDesign to format my print books]. They recently added TypeKit…a sea of amazing fonts. Until recently, I used Muse to create my website [the reason I changed websites is a post for another day]. The possibilities with the Adobe Creative Cloud are endless.
As I was saying. I wanted to do a video for my book. Armed with an few hours on YouTube and help from my godbrother, I was able to do my first video. I’m still learning how to do these trailers, but I’m pretty excited about my first try. I found the music on a free YouTube download and added my cover image and one from another book for the eye candy. It’s a simple process with a little learning curve. I encourage you to try it at least once.
If you have a problem viewing it, go to my Instagram page www.instragram.com/readtracyreed and view it.
See you next month.
Oh, yeah, Happy Birthday to Me.
Tracy
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More info →A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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