by Linda O. Johnston
Jann Ryan grew up with the smell of orange blossoms in Orange County in sunny Southern California, where she has lived her entire life and dreamed up stories since she was a young girl. Never an avid reader, she was in her thirties when she picked up her first romance quite by accident. She fell in love with happily ever after and has been reading romances ever since.
Wanting to put pen to paper, Jann joined Romance Writers of America. Currently, she is working on a romantic suspense series set in Stellar Bay, a fictitious town along the California central coast to fulfill her publishing dream.
To Blog or Not To Blog? That is one question every writer must ponder.
I have a love/hate relationship with blogging. It’s not that I mind doing it, but I resent the time involved that takes me away from writing, and I’m not sure blogging has been worth my while. What I am sure is that I haven’t gone about it in a very systematic or effective way, though I try.
My big project for this year is to launch a new website and blog combining both of my writing names into one site, for easier maintenance. In the meantime, I’m still learning as much as I can about author branding, platforms and the use of blogs.
In January, I read Rise of the Machines: Human Authors in a Digital World by Kristen Lamb, the well-known blogger and social media maven. The first chapter, The Changing Paradigm, was fascinating. She talks a lot about technological change in general, often quoting from Neil Postman, author of several books, including Technopoly. His contention was that technological change isn’t “addictive or subtractive but ecological”. Advances in technology change everything, including the way humans think, certainly changes the way we talk and write. Hashtags, emoticons, text speak… You all know what I’m talking about, like the changes or not.
Lamb is a big proponent of blogging, and while I value her advice, I’m not sure I can manage to do everything she recommends. But after reading her book, I think I have a better notion of what to do and, perhaps more importantly, what not to do. Some of her advice includes:
Be present on social media, at least some of the time; don’t automate everything.
Your name is your brand; use it in some version. Don’t tweet with a silly handle that no one will recognize.
Be careful what you share, esp. where politics and religion are concerned.
I wish her book had been available eight years ago when I started blogging, but as Kitty Bucholtz said in her time management class, it’s never too late to hit the Restart button. I’m hoping to do better when I get the new, better blog later this year, and I’d love to take a branding class from her some day.
In the meantime I have finally joined Triberr, the “Home of Influencers.” If you’re not familiar with Triberr, it’s a blog amplifier. Bloggers ban together in tribes and tweet each other’s blog posts, giving everyone an enhanced range. Since I joined, my blogs are getting tweeted more often, my page stats have shot up, and I’ve picked up new followers at Twitter. I’m still not getting a lot of comments, but I think that’s somewhat normal. Unless there’s a giveaway or a controversy, people are not inclined to comment a lot, esp. where the dreaded Capcha is involved. Personally, I hate those things. So does Kristen Lamb.
For more information on Triberr and how it interacts with Twitter, check out this post by Kayelle Allen, founder of Marketing For Romance Writers and another Social Media maven:
Blog Titles Matter in Triberr: Tips for Authors by Kayelle Allen #RLFblog #author
So to blog or not to blog? What is your answer. Leave a comment if you can get past the Capcha!
And if social media generally has you befuddled, OCC’s own Elena Dillon will be teaching an online class on Social Media for the Confused and Terrified from April 14 – May 11, 2014. I’m not terrified, but I often find myself confused, so I’ll be taking the class.
Linda McLaughlin / Lyndi Lamont
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Another January, another set of resolutions some of us will never keep. Is it futile?
I wish I knew the answer to that age-old question. I suspect resolutions and/or yearly goals work for some people but not others. Or maybe they work some years but not others. There are organizing methods that work for some people, but not everyone. All I do know is that I have to try doing something different this year to make some sense out of my messed up schedule. That won’t eliminate the chaos in my creatively messy mind though.
In the interests of organization, I signed up for the current OCC/RWA online class Going the Distance: Time Management for the Writer taught by our own Kitty Bucholtz. The class has just started but I’m hopeful of learning new techniques to use my precious time more productively. Goal setting will be part of the process. I’ve had good luck with that technique before, when I’ve paid attention to my goals and taken steps to meet them. Goals somehow seem more serious than “New Year’s Resolutions” which have a bad track record, plus goals can be revised or abandoned in favor of something better. Once a New Year’s resolution is abandoned, it’s all over until the next year. Right?
Here’s a blog article by James Clear (recommended by Alina K. Field) that I found interesting:
Why Trying to Be Perfect Won’t Help You Achieve Your Goals (And What Will)
Rather than worrying about goals and resolutions he recommends focusing on repetitive behavior, i.e. creating habits that will keep you moving towards whatever it is you want to accomplish.
Author P. J. Sharon wrote a blog this week on sticking to your plan that you may find interesting.
I swear this was all easier in the 20thy century. Nowadays social media is such a distraction. I set out to read my email in the morning, but keep finding interesting links to click on, or something that cries out to be tweeted, and before I know it, I have seven or eight tabs open in Firefox and two hours have disappeared, never to be seen again.
In the cause of taming the social media monster, here are links to a couple of blog posts you may find helpful. Don’t be put off by the title of the first. It’s a pretty good beginner’s guide to Twitter, and I found some helpful ideas in it.
The Ultimate Twitter Guide to Crush Your Competition
Infographic: The Secrets of a Killer Blog Post
At the Marketing for Romance Writers blog, Erin Moore asks: Newbie World: Do I Really Need Social Media? Good advice for the new author.
Middle Grade author Chris Eboch on A Year of Success contains more links to older blog posts on the subject.
If anyone reading this post has any brilliant ideas or getting or staying organized, please let me know. Will you be setting goals? How did you do in 2013? I’d love to hear about your successes.
Hope to have some progress to share next month.
Linda McLaughlin / Lyndi Lamont
Linda McLaughlin grew up with a love of books and history, so it’s only natural she prefers writing historical romance. She loves transporting her readers into the past where her characters learn that, in the journey of life, love is the sweetest reward.
She also writes erotic romance under the name Lyndi Lamont, and is one half of the writing team of Lyn O’Farrell.
You can find her online at http://www.lindamclaughlin.com or http://www.lyndilamont.com.
Blog: http://flightsafancy.blogspot.com/
Facebook:
Linda McLaughlin Author http://www.facebook.com/LindaMcLaughlinAuthor
Lyndi Lamont http://www.facebook.com/LyndiLamont
Twitter: @LyndiLamont
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More info →A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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