Another KDP Select Ads Update – This Time Not So Great by Kitty Bucholtz
November 10, 2015 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz tagged as advertising, Free eBooks, It's Worth It, Kitty Bucholtz, Little Miss Lovesick, promotionIf, after reading my last two posts about advertising a KDP Select free book (the first one and the second one plus additional information here), you’re thinking that this is a beautiful upward curve toward guaranteed results…well, we’re both wrong.
Not that I thought the results would be guaranteed to continue their upward trajectory, but I didn’t realize I could have such a terrible bomb when things were going well.
Using the same book, Little Miss Lovesick, I made my third 5-days-free promo during my third 90-day KDP Select period on October 21-25, 2015. I paid for three ads (fewer than before), but I forgot to sign up for all the free newsletters until after it was too late. (You need a 7-day lead time for the sites I’ve been using. I remembered 6 days before.)
In May 2015, my 5-days-free yielded 7312 downloads.
In August 2015, the same five days gave up 8108 copies.
Looking great, right? My October results came to only 662 copies. Did you see that – 662!!!
I honestly think there is a lot more owed to those free-to-list-in-our-free-book-newsletter emails than I realized. Forgetting to sign up with the 30 or so that I did all the other times was the only real difference in October.
Interesting, huh? Of course, there could be any number of other factors that I didn’t realize. But I think not signing up for the free sites was a big factor.
So when you’re thinking about how to advertise your free book, and wondering how much you can spend on paid ads, keep in mind that all of those free newsletters might be enough to get you a good start!
0 0 Read moreYear Going Fast
November 6, 2015 by Linda O. Johnston in category Pets, Romance & Lots of Suspense by Linda O. Johnston tagged as Linda O. Johnston, Superstition Mystery
The family-related stuff I mentioned then as the reason I had to miss the party was enjoyable. It involved a short trip in which I got to visit six brick-and-mortar bookstores during a month that I had a new Superstition Mystery released–KNOCK ON WOOD. It was enjoyable stopping in and seeing which stores carried copies that I could sign, and leaving bookmarks at them all.MY CHARACTERS NEED TO BREAKUP…BUT HOW?
November 5, 2015 by Tracy Reed in category Pink Pad by Tracy Reed tagged as Edgy Christian Fiction, Tracy Reed
I have come to a crossroads with a set of characters and I can’t believe the angst I’m feeling or maybe it’s heart break?
This past summer, I had the privilege of being in my first box set. YEAH! My contribution to the Fling box set was The Good Girl novella. I wrote this book knowing there would be more to the story. However, I didn’t expect to become as attached to the characters as I am. That fondness is supposed to be reserved for my characters in The Alex Chronicles. After all, we’ve been together for years…that’s not an exaggeration. [Read my previous posts for details on that series. And for the record, The Alex Chronicles is still my baby.]
Gabriella and Phillippe, my heroine and protagonist from The Good Girl, are infants compared to Alexandra [Alex] and Moses, the stars of The Alex Chronicles series. Alex and Moses and I have been through a lot. That’s not an exaggeration. I wrote three books, well four if you count the prequel that can testify to the longevity of our relationship.
When it came time to cause havoc between Alex and Moses, I had no problem doing it…yes, I cried inside when he…okay, I can’t tell you anymore because it might spoil it for you. But it was a difficult breakup. However, the possibility of Gabriella and Phillippe breaking up, is causing me great consternation and I don’t know why.
The difference in this proposed breakup might have something to do with the fact that I don’t know what will happen next. I guess that’s what happens when you’re a pantser. Maybe if I was a plotter, I’d feel different. In that respect, I’m like my readers, excited about the surprise outcome, sitting on the edge of my seat wondering what will happen next. Wondering if an HEA will exist for these two. If or when you read part two, an HEA seems inevitable. I think a breakup would be a shock to some readers and a given to others. Either way. I need a major shake up, otherwise the series will become a two hit wonder.
To prepare myself for the inevitable, I’ve started a new playlist complete with sad love songs. I’ve got some wine and popcorn, even reading books with devastating, heartbroken heroines, to get me in the right frame of mind. So far, I just can’t bring myself to break Gabriella and Phillippe up. I could write the breakup, but what if they don’t find their way back to each other. Yes, it would open the door to another book or would it? Another strike against being a pantser…know it all characters. It’s all Gabriella and Phillippe’s fault. Why can’t they be like Alex and Moses. Those two made it perfectly clear how their relationship was going to play out from the moment they met.
I’ve trusted Gabriella and Phillippe through two books. I have to admit, I was surprised at the story they told in Part Two. Trust is the key word here. I have to trust my ability to tell a story that will engage my readers, yet not be boring or predictable. Talk about a challenge. Like Carrie Underwood said, “Jesus take the wheel.â€
In my quest to over think, I came up with a few reasons why they would breakup.
Have Phillippe realize he really can’t deal with a non sexual relationship. Which makes him look like the typical self-absorbed Alpha Billionaire in training with a slight French accent.
Then there’s the shocker that she doesn’t want to get married and she just considers this a great first love. Sounds good, but makes her look like a gold-digging whore, I mean tramp.
Or, I could go with the classic, she loses her virginity to him, gets pregnant and he doesn’t want to have anything to do with her or the baby. This would paint her as a naive single mother, with an uncertain future and a whole lot of anger.
Last but not least, a dreaded family secret preventing him from continuing the relationship. Problem with that one is it makes him look a little weak and that goes against the image I’ve created of him.
I would love to see a HEA, but these characters may not. Unlike Alex and Moses, I broke them up a couple of times. Oh crap! I wasn’t supposed to tell you that, but I didn’t tell you how their story plays out. I’ll just say this, I have a playlist loaded with sad love songs.
I also don’t think this angst would be such a big deal if the book hadn’t been as successful as it has. I’ll rephrase that. I hoped it would do well, but this is a surprise blessing. Yes, I called my book that’s packed with a few steamy innuendoes and a blessing.
About a month before the free promotion, while it was still at regular price, it got to #167 without any promotion. When I did my first KDP Five Free Days, it made it all the way to #2 in one of my categories on Amazon. I stopped trying to figure out why it’s being received so well. And to be honest, I don’t care. I’m just grateful and thankful to God that it is doing well. This little book, is a great gateway to my other books.
Back to my problem, how to deal with my broken heart. Sunday or maybe it was late Saturday night. Anyway, I really started feeling a sense of loss towards this book. Sunday I picked up The Good Girl Part Two and started on the revisions and the more I read, the clearer it became that I needed to do something drastic. I kicked around ideas, all of which caused me more grief than relief. It was well around one in the morning when I gave up fighting. prayed and went to sleep.
Later, when I woke up, during my prayer time, I got a revelation for a possible plot idea. I’m not going to share it, in case those two bossy characters decide they want to go in another direction. I will say this, it will be emotionally painful to write, however, I think it’s going to lead to the perfect next step.
Funny thing, long before the dread of the breakup popped up, another scene began to bounce around my head…and it’s good. At least I think it is. Only problem, once I write it, I think that’s when the real heart break will come, because it will be the end of Gabriella and Phillippe’s story as I see it. As writers you know a series never really ends, it just gives birth to a another baby.
So I have a few questions for you. How do you handle the breakup of your characters? Do you find it difficult to breakup your characters perfect relationship? Is the road to HEA easy or painful for you?
Tracy Reed
http://readtracyreed.com/
Looking at the KENP “Tail” After a KDP Select Promotion by Kitty Bucholtz
October 9, 2015 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz tagged as Free eBooks, It's Worth It, KDP Select, Kitty Bucholtz, promotion, self publishing, self-publishing
Over the last several months, I’ve been sharing my Amazon sales numbers with you as I compare changes during and right after my KDP Select promotions.
I wrote about the results from my May 5-days-free promotion here, and I just updated the earnings this week to “actual” rather than a guesstimate, showing I overestimated revenue. I also tallied the results from my August 5-days-free promotion here. (I’m still showing revenue guesstimates until I get the final numbers for September, but I’ll update that post soon). Both of these promotions have been for Little Miss Lovesick, which has been in KDP Select since February 26, 2015.
Comparing Borrows After a Free Promo
Now I want to discuss my “borrows” – which I’ll refer to as KENP (Kindle Edition Normalized Pages) for periods beginning July 1, 2015. I’ve been studying the “tail” of sales and borrows after my promotions to see how long it lasts. (The length of the period after a sales spike is commonly referred to as the tail.)
I don’t want to leave my book in KDP Select forever, but at what point has the positive impact of the 5-days-free promo in each 90-day period stopped influencing borrows/KENP? It’s not cut-and-dried, particularly because you can’t truly compare “borrows” of full books to KENP, “pages read” of full books. But for me, for this book, it looks like there are 4-6 good weeks of borrows, with the first three weeks the very best.
For example, for the first 2 1/2 months of the first KDP Select 90-day period (February 26 – May 25, 2015), I had 1 borrow. In the two weeks during and after the free period (May 19-31), I had 71 borrows! Then another 88 in the month following (June 1-30).
But the second month after the free period showed a sharp drop – 2381 KENP pages read. Little Miss Lovesick has 402 KENP pages, so that’s the equivalent of about 6 books borrowed and read July 1-31.
[NOTE: Little Miss Lovesick was earning about $1.35 per “borrow” through June 30, 2015. Since Amazon changed borrows to KENP pages read on July 1, the book – at 402 KENP pages – now earns about $2.32 if a reader reads every page.]
Comparing the Second Round to the First
During the second 90-day period (May 26 – August 23), I tried to recreate the circumstances as exactly I could. During the two weeks during and after the free period (August 18-31), there were 24,899 KENP pages read! Because I don’t expect that every reader reads every page (copyright page, author bio, excerpt, etc.), I’d guess that’s between 62 and 66 books borrowed and read (compared to 71 borrows in May).
The following month, September 1-30, there were 15,567 KENP pages read. That’s probably about 38-42 books borrowed and read (as compared to 88 in June).
If you’d like to see exact numbers, here are the KENP pages read by week for the last seven weeks. Day 1 of Week 1 is the first day of the 5-days-free promo.
Week 1: 7246 KENP pages read
Week 2: 17,653
Week 3: 7831
Week 4: 3780
Week 5: 1692
Week 6: 1811
Week 7: 1274
It’s too early to guess what October’s numbers might be, but based on one period of history above (not a good way to show statistical integrity), and understanding that the previous way Amazon counted borrows (1 book, regardless of how much of it was read after the 20% mark) is significantly different from the new method (by page, exactly), my guess is that October’s numbers will be bleak.
The reason why I started looking at these numbers this week is because Little Miss Lovesick is in the middle of another 90-day KDP Select period, and I need to decide which five days will be free. Knowing that the sales/borrows tail will be good for at least three weeks, I want to do the free promo at least three to four weeks before the end of the period so I can get all the revenue I can from borrows before the book leaves the program.
My Conclusion and Action Plan
Unless I change my mind and leave this book in KDP Select for another term (through February 19, 2016), I’ll set the five free days to start sometime during the week of October 18. That will leave me a four-to-five-week tail to get paid for as many KENP pages read as possible before the book leaves KDP Select on November 22.
ACK!! That doesn’t give me much time to figure out where and how to promote it to best advantage!
And that is why I wrote this post for you. 🙂 If you put a book in KDP Select, you need to think through all the potential good that can come your way and figure out how to harness it. If you leave your 5-day-free promo to the end of the period, and don’t renew the book in KDP Select in the following period, you stand to lose hundreds of dollars or more in KENP lost revenue.
If your book isn’t selling anywhere else, as was the case with this book, it probably doesn’t hurt to keep trying different ways to gain readers using KDP Select. For instance, if you don’t want to make your book free for five days (and they can be any five days, but everyone I know, myself included, has found the best results when the five days are in a row), you can try KDP Select’s Kindle Countdown Deal.
The key is – whatever you decide to do, think it through and make a plan. Good luck!
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