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My 3 Favorite Apps to Use for Marketing by Denise M. Colby

August 12, 2017 by Denise M. Colby in category The Writing Journey by Denise Colby, Writing: It's a Business tagged as Apps, Denise M Colby, Elena Dillon, Marketing, Marketing for Authors

Your brand is your author name. Everything we post on our website, social media or blogs help add content to that author brand. For someone like me, still unpublished, I want to create posts that are worthwhile even if I’m not selling books yet. Figuring out what to do can be overwhelming and time-intensive. Here I share with you three website/apps I use that have helped save me time and mental energy.

WordSwag

I love the WordSwag App. For $4.99 in the app store, you can create memes for your social media fast and easy. You can use any photo from your phone and customize the text using either the given quotes or writing your own. I love to quote scripture this way using a nature pic I’ve taken. There’s even a way to enter a watermark so you can have your website listed at the bottom, branding your memes.

Design-Seeds.com

One of the websites I like to use is design-seeds.com. There, you will find blends of colors that make a variety of color palettes. You can select the colors you like and write down the color codes. Color codes are universal. In different design software programs you can type in a color code and it will match. So anyone you hire for cover designs or creating materials can use these codes and you can have a consistent look.

Having a recognizable color scheme with your author brand is a great way to build awareness and identity across your books, website and social media. Take a look at the books you read and notice the fonts and colors used on the covers. Then go to their website and social media and see if you see a connection.

So what are the colors you want to associate with your author name? You can select 5-6 colors from light to dark and use them in everything you create. Your website, memes for your social media, and yes, even to incorporate into your book cover designs. (You can then select additional colors for that specific series or book).

I would recommend creating a Pinterest board where you save the photos of the color schemes you like and reference back to them.

Once you’ve selected a palette of colors for your brand, write down the color numbers to use in your graphics.

CANVA.com

Another website I love using is Canva. This website lets you create all sorts of media, including banners and social media sized for any app, to flyers, postcards and more. I created the image for this blog by uploading an image I purchased through a photo website. You can upload your own pictures that you take or buy and you can use the color codes selected from design-seeds.com (the brown in the image is one of my colors). You have the choice to use existing designs or create your own. I use this program to create memes. I even used it to design my son’s high school graduation announcement.

Creative Challenge: Create a free account on canva.com and create an image using a photo you upload.

If you would like to learn more about these and other programs, I would highly recommend signing up for the teachable class Author Elena Dillon has created titled Visual Content Marketing for Authors. Take a look at http://confused-and-terrified-writer.teachable.com/ Her videos offer step by step instructions and she provides written out lessons explaining things in detail. (More information here.)

Although new to the writing fiction world, Denise Colby has over 20+ years experience in marketing, creating different forms of content and copy for promotional materials. Taking the lessons learned from creating her own author brand Denise M. Colby, Denise enjoys sharing her combined knowledge with other authors.

If you are interested in a marketing evaluation and would like help in developing a strategy for your author brand you can find out more here http://denisemcolby.com/marketing-for-authors/

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Three Boys and Books

August 10, 2017 by Tari Jewett in category Charmed Writer by Tari Lynn Jewett tagged as books, boys, reading

On my bookshelves are a lifetime of beloved books, mine and those of our three sons, all now adults. I’ve always loved books. I grew up in a little Amish town in Ohio, with no library, or bookstore. We did however have the bookmobile. By the age of eight the librarians knew me, knew that I would read however many books I checked out, and would often put aside books they thought I would enjoy to bring on their next trip into town with the bookmobile.

And my father read to us when we were young. Tornado warnings were fun because my father would take us down into the basement with our favorite books and read until the coast was clear. I don’t remember ever being afraid.

My oldest son also loved books. He was reading by age four and loved our library time almost as much as I did. Taking away video games was never much of a punishment because he was happier reading a book anyway. Not just comic books or graphic novels, he read mythology, religion, science fiction and classic literature. I think his favorite authors in high school were Ambrose Bierce and Edgar Allen Poe.

Reading didn’t come as easily for our middle son. When he wasn’t progressing in school, we eventually decided to home school both him, and his younger brother. I wasn’t a teacher, but I knew that reading opened so many doors in life…and that not reading kept doors firmly shut. I scoured the library and bookstores for books that might motivate my eight-year-old son. Eventually, I stumbled on the Star Wars Junior Jedi Series, and caught middle son’s interest. Each day we sat on the sofa, he’d read the first sentence on the page…which he seemed to find torturous, and I’d read the rest of the page. As he progressed he read the first sentence of every paragraph, and eventually we took turns reading paragraphs. It made me happy when he finally began looking forward to our reading time.

One day, he came into the kitchen while I was cooking dinner, a book in his hand and asked. “Mom, what’s this word.”

Startled I looked at him and the book and asked “What are you doing?”

His expression told me what a ridiculous question I’d asked. “I’m reading, if I wait for you I’ll never find out what happens!” He answered, and I knew he was a reader. I hugged him, told him the word, and sat down to cry happy…relieved tears.

The other day I was sorting through years of schoolwork that I’d kept for proof of the work the boys and I had done during our homeschooling years. I came across a book report by my youngest son. The book was Mystery of the Dinosaur Graveyard, and we’d checked it out of the library. The last sentence youngest son wrote was “I didn’t want the book to be over.” It was the first novel that he’d ever read. I remember reading that report for the first time and knowing that all three of my sons would be lifelong readers. I tried to buy a copy of the book but it was no longer in print. It was nowhere to be found. I was ready to commit the most heinous of crimes, and tell the library that I’d lost the book and pay their fines.

This was in 1998. We didn’t have the internet yet (or so I thought) because I thought the internet was a betrayal of the library. Oldest son was in high school, he got onto his video game system, accessed Amazon and asked them to search for the book. Within a week they’d found the book, I’d made my first internet purchase, and my son had saved me from life in the ‘Big House’.

I can’t imagine a life without books. Library books, print books, ebooks, there are never enough, although my husband, and friends and family who have helped us move may disagree. And although my sons’ bookshelves are filled with Brandon Sanderson, Tolkien, Ambrose Bierce, and Terry Brooks, and mine are filled with Phillipa Greggory, Sarah Dunant, Rebecca Forster, Erika Robuk (and so very many more) I’m so glad that we share a passion for reading and books.

What’s on your bookshelves? And who shares your love of books and reading? What are you reading right now?

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Encouragement, Inspiration, Motivation; Oh My! by Kitty Bucholtz

August 9, 2017 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz tagged as inspiration, It's Worth It, Kitty Bucholtz, Motivational, writing motivation

Kitty Bucholtz is traveling today, so we’re running an article from our archives.

Kitty will return on the 14th for her August post.

I’m taking a page from Michael Hyatt’s playbook and trying to write ALL my blog posts for the next week or two in ONE day. Whew! The good news is that I get to write all day! Haha! The other good news is that with my brain focused on one thing, I’m writing better blog posts, though I’m not sure if it’s taking me any less time. (Maybe if I do this regularly it will go faster, but not yet.)

The other interesting thing is that my posts are becoming somewhat thematic as I write them all today. Everything I’ve wanted to write has to do with encouragement in one form or another. (Due to the luck of what day the 9th fell on this month, because that’s my blog day here, I have three posts hitting three different websites today!)

From a writing perspective, I want to encourage you to keep asking “Why?” John and I went to the East Valley Authors annual writers retreat last Saturday and had a great time. But on the way home, one or the other of us would start muttering, “Oh damn…” Laurie Schnebly Campbell taught two workshops on character motivation for the whole day, and it was startling to suddenly realize what you thought was your character’s motivation was just your author reasoning. It was a great day and Laurie gave everyone a lot to think about.

It also made me reconsider my own motivations. Why am I doing what I’m doing? And as Laurie said, “And why is that? And why is that?” After some work, you get another “sudden” revelation about the real why. Whether it’s for your character or for figuring out yourself, it’s good stuff.

When you are feeling tired or disheartened about your writing career, I want to encourage you to ask yourself why. The initial answer might be, “I write so slowly, I’m not getting many books out.” Or “I’m published but not selling many books.” Or “I self-published to make more money and I’m not making much.” Whatever the first answer is, ask yourself why about that. Why do you write slowly? Why aren’t you selling many books? Why do you have these expectations about money? And why is that? And why is that?

As you keep going deeper into the “why?” follow-ups, you may find your deepest motivation is something entirely different. Maybe it’s not money or fame that drives you, but a craving for respect from a significant person in your life who values money or fame. Maybe it’s not storytelling that drives you write, but the need for an inexpensive creative outlet. Who knows? You won’t even know until you start asking these questions.

I’ve learned some difficult things about myself over the years. Not having financial success makes me feel like I haven’t moved away from my poorer, other-side-of-the-tracks roots. I do write to tell the stories in my head, but I mostly write for the same reasons I teach – to connect with others and share what I’ve learned and entertain them in the process.

Knowing these things helps me understand why some advice from other writers works for me and some doesn’t. For instance, the “write every day” advice or the people who say “I have to write every day because I can’t not write” – that doesn’t inspire or motivate me because I can get the same high from teaching, and I can write every day for weeks, then not at all for a month or two, and I’m still quite happy. Up until recently, I felt guilty about that! I thought I had to feel the way “everyone else” feels in order to be “a real writer.”

I hope this helped you think about your career from a new perspective. If you’re interested in a more spiritual bit of encouragement, check out my “7 Steps to Building a Great Business and a Great Life” post on my author website. And if you’re giving some thought to quitting your writing, read “If You’re a Writer in Need of a Cheerleader” on Writer Entrepreneur Guides where I teach and share on writing topics.

Good luck! You can do it!

Motivation | Kitty Bucholtz | A Slice of Orange

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her novels, Little Miss Lovesick, A Very Merry Superhero Wedding and Unexpected Superhero, and the free short story, “Superhero in Disguise,” are now available at most online retail sites. You can also find more advice on self-publishing and time management for writers at her new website Writer Entrepreneur Guides.

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What Did I Miss? by Linda O. Johnston

August 6, 2017 by Linda O. Johnston in category Pets, Romance & Lots of Suspense by Linda O. Johnston tagged as Linda O Johnston, Questions, RWA National Conference, Writing conferences

Pets Romance & Lots of Suspence
I’ve attended many RWA National Conferences over the years–but not the most recent one.

There were several reasons I didn’t get to Orlando this year. Did I miss it? Sure. Even so, I got to follow friends on social media sites and see who won awards and learn who I could have seen there had I attended. Some of those were fellow OCC members, whom I’ve been missing since I haven’t been able to attend local chapter meetings lately, either.

So now, here I am, blogging about something I didn’t see. And I know I couldn’t possibly learn about it all by checking out friends’ Facebook posts or even talking to or emailing friends who attended. What would I like to do about it?

I’m asking here for anyone who attended who reads this to tell me: What did I miss? What was your favorite thing about this year’s RWA National Conference?

And those of you who also missed it–have you ever gone to one of the RWA Nationals? Why did you choose to go that year, or others, but not this one? Do you attend your local chapter meetings? Other romance writing conferences? Writing conferences for other genres?

Okay, enough questions–maybe. Next year’s RWA National will be in Denver. Will I be there? Too early to tell, but I hope so!

Linda

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Linda O! Johnston
www.LindaOJohnston.com
BAD TO THE BONE, A Barkery & Biscuits Mystery,
UNLUCKY CHARMS, a Superstition Mystery
PROTECTOR WOLF, Harlequin Nocturne

Linda O. Johnston

Linda O. Johnston, a former lawyer who is now a full-time writer, has published 52 books so far, including mysteries and romantic novels. More than twenty-five of them are romances for Harlequin, including Harlequin Romantic Suspense and Harlequin Nocturne. Her latest release is Colton 911: Caught in the Crossfire, for Harlequin Romantic Suspense.

She has also written several mystery series including the Barkery & Biscuits Mysteries and Superstition Mysteries for Midnight Ink, and the Kendra Ballantyne, Pet-Sitter Mysteries and Pet Rescue Mysteries for Berkley Prime Crime. Nearly all Linda’s current stories involve dogs!

Linda enjoys hearing from readers. Visit her website at www.LindaOJohnston.com and friend her on Facebook.

UNDERCOVER COWBOY DEFENDER

SHIELDING COLTON’S WITNESS

HOUNDS ABOUND

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Replay…MY CHARACTERS NEED TO BREAKUP…BUT HOW?

August 5, 2017 by Tracy Reed in category Pink Pad by Tracy Reed tagged as breakup, pantser, Paris, plotter, Tracy Reed, vacation, writing

Tracy Reed | A Slice of Orange I apologize for the repost. I recently returned from vacation and I’m still playing catch up. However this repost, fits in with my vacation. I was in Paris for 12 days…3 days for business and the balance was vacation.

I love Paris…I thought I would say that.

Anyway, Paris has been a secondary character in some of my books. The series this blog post is about, THE GOOD GIRL Part Deux, spent some time in Paris. On my most recent trip, I tried walking around the city and seeing it in the eyes of my heroine Gabriella. I took some time to make mental notes for the third book in the series. I had hoped to have the book written so when I went I could verify things or make changes. That didn’t happen because I was busy finishing a different book.

My family and I had the pleasure of having French High Tea at the Paris Ritz. French High Tea is completely different from English High Tea. Gotta say, I like the French way better. Back to my story. We arrived early and were given a mini tour then left to explore the hotel on our own. We stopped in a jewelry store and of course I tried on some things. But the staff reminded me of some things I’d forgotten. One, Coco Chanel died at the Paris Ritz. I’m a fashion girl so that resonated with me, big time. Plus we were just a few streets away from the original Chanel Store and Coco’s home. I was in fashion girl heaven. Second, the Ritz is where Princess Diana and Dodi Fayeed were right before they…

I told the staff I was a writer and I was doing a little research for an upcoming book. They was very helpful and offered to give me advice on jewelry and share some of the amazing love stories that had taken place at the hotel. That got me thinking about a new direction for the next installment of THE GOOD GIRL.

All that to say, this is why I chose to replay this post. I’m mentally getting prepared to start THE GOOD GIRL Part Trois.

Have a great summer and see you next month.

MY CHARACTERS NEED TO BREAKUP…BUT HOW?

I have come to a crossroads with a set of characters and I can’t believe the angst I’m feeling or maybe it’s heart-break?

me explain.This past summer, I had the privilege of being in my first box set. YEAH! My contribution to the Fling box set was The Good Girl novella. I wrote this book knowing there would be more to the story. However, I didn’t expect to become as attached to the characters as I am. That fondness is supposed to be reserved for my characters in The Alex Chronicles. After all, we’ve been together for years—that’s not an exaggeration. [Read my previous posts for details on that series. And for the record, The Alex Chronicles is still my baby.]

Gabriella and Phillippe, my heroine and protagonist from The Good Girl, are infants compared to Alexandra [Alex] and Moses, the stars of The Alex Chronicles series. Alex and Moses and I have been through a lot. That’s not an exaggeration. I wrote three books, well four if you count the prequel that can testify to the longevity of our relationship.When it came time to cause havoc between Alex and Moses, I had no problem doing it—yes, I cried inside when he—okay, I can’t tell you anymore because it might spoil it for you. But it was a difficult breakup. However, the possibility of Gabriella and Phillippe breaking up, is causing me great consternation and I don’t know why.

The difference in this proposed breakup might have something to do with the fact that I don’t know what will happen next. I guess that’s what happens when you’re a pantser. Maybe if I was a plotter, I’d feel different. In that respect, I’m like my readers, excited about the surprise outcome, sitting on the edge of my seat wondering what will happen next. Wondering if a HEA will exist for these two. If or when you read part two, a HEA seems inevitable. I think a breakup would be a shock to some readers and a given to others. Either way. I need a major shake up, otherwise the series will become a two hit wonder.

To prepare myself for the inevitable, I’ve started a new playlist complete with sad love songs. I’ve got some wine and popcorn, even reading books with devastating, heartbroken heroines, to get me in the right frame of mind. So far, I just can’t bring myself to break Gabriella and Phillippe up. I could write the breakup, but what if they don’t find their way back to each other. Yes, it would open the door to another book or would it? Another strike against being a pantser—know it all characters. It’s all Gabriella and Phillippe’s fault. Why can’t they be like Alex and Moses. Those two made it perfectly clear how their relationship was going to play out from the moment they met.

I’ve trusted Gabriella and Phillippe through two books. I have to admit, I was surprised at the story they told in Part Two. Trust is the key word here. I have to trust my ability to tell a story that will engage my readers, yet not be boring or predictable. Talk about a challenge. Like Carrie Underwood said, “Jesus take the wheel.”

In my quest to over think, I came up with a few reasons why they would breakup.
Have Phillippe realize he really can’t deal with a non sexual relationship. Which makes him look like the typical self-absorbed Alpha Billionaire in training with a slight French accent.

Then there’s the shocker that she doesn’t want to get married and she just considers this a great first love. Sounds good, but makes her look like a gold-digging whore, I mean tramp.

Or, I could go with the classic, she loses her virginity to him, gets pregnant and he doesn’t want to have anything to do with her or the baby. This would paint her as a naive single mother, with an uncertain future and a whole lot of anger.

Last but not least, a dreaded family secret preventing him from continuing the relationship. Problem with that one is it makes him look a little weak and that goes against the image I’ve created of him.

I would love to see a HEA, but these characters may not. Unlike Alex and Moses, I broke them up a couple of times. Oh crap! I wasn’t supposed to tell you that, but I didn’t tell you how their story plays out. I’ll just say this, I have a playlist loaded with sad love songs.

I also don’t think this angst would be such a big deal if the book hadn’t been as successful as it has. I’ll rephrase that. I hoped it would do well, but this is a surprise blessing. Yes, I called my book that’s packed with a few steamy innuendos and a blessing.

About a month before the free promotion, while it was still at regular price, it got to #167 without any promotion. When I did my first KDP Five Free Days, it made it all the way to #2 in one of my categories on Amazon. I stopped trying to figure out why it’s being received so well. And to be honest, I don’t care. I’m just grateful and thankful to God that it is doing well. This little book, is a great gateway to my other books.

Back to my problem, how to deal with my broken heart. Sunday or maybe it was late Saturday night. Anyway, I really started feeling a sense of loss towards this book. Sunday I picked up The Good Girl Part Two and started on the revisions and the more I read, the clearer it became that I needed to do something drastic. I kicked around ideas, all of which caused me more grief than relief. It was well around one in the morning when I gave up fighting, prayed and went to sleep.

Later, when I woke up, during my prayer time, I got a revelation for a possible plot idea. I’m not going to share it, in case those two bossy characters decide they want to go in another direction. I will say this, it will be emotionally painful to write, however, I think it’s going to lead to the perfect next step.

Funny thing, long before the dread of the breakup popped up, another scene began to bounce around my head, and it’s good. At least I think it is. Only problem, once I write it, I think that’s when the real heart-break will come, because it will be the end of Gabriella and Phillippe’s story as I see it. As writers you know a series never really ends, it just gives birth to a another baby.

So I have a few questions for you. How do you handle the breakup of your characters? Do you find it difficult to breakup your characters perfect relationship? Is the road to HEA easy or painful for you?

Tracy Reed
http://readtracyreed.com/