Category: Columns

CONFERENCE PREP Part Four

Happy holidays. Let’s finish up this series with the sales.

This was my first mega signing and therefore I had no idea what to expect. It was also the inaugural Steamy Lit Conference and mega signing. No one really knew what to expect. This was a huge event. Think Book Bonanza but slightly smaller and you will have an idea of what this event was like. 

On a side note the energy was amazing. If you ever get the opportunity to attend as either a signing author or reader, go. It was fun being amongst like minded people who understand your love of books.

I don’t think any of the authors knew what to expect sales wise from this conference. Prior to the event I asked God for an abundance of sales. Did I sell out? No. Did I earn back all of my expenses? No. Based on the size of the event, I really thought I would sell out. My expectations were wrong, because I’m a relative unknown author. The sales I received were mostly from new to me readers which is very good. I am very grateful for the sales I made because I have new readers I don’t think I would have gotten if it hadn’t been for this conference.

Did I discount my books?

How much to sell your books for at signings is always a tricky question. I did a lot of research from previous authors on this subject. I also stalked every pre-order I could find for event signing pricing. What price to sell your books for is something only you can answer. I chose not to discount my books and I’m glad I didn’t. I write a mix of large and small books. I felt I would be doing myself a disservice by discounting my books.

In speaking with some readers they informed me, they don’t expect to get discounts or freebies. They come to the conference prepared to spend money. I tried to find out how much they had spent, but I was politely told, “you don’t need to know that”. I learned if a reader is interested in your book, they will buy it no matter the price. If you have an exclusive hardcover or boxset and they like it…they will buy it. I saw readers buy VERY pricey exclusives and not blink. The readers I spoke to said, if they like a book or series, they’ll buy it in every iteration available. 

This leads to another area for future book signings….Exclusives. Since I’m doing SLC 2024, I’m already thinking about exclusives and hardcovers to take. Now that I know what readers expect, I better able to prepare. I’m also working on building my name recognition to increase my sales.

Was this event a financial failure?

No. This was the most profitable signing event for me. I also gained new subscribers, met some nice readers and sold some books. I got some valuable input from readers. I discovered some new authors to read, made some new friends, industry professionals and gained some publishing knowledge.  

Will I do a mega signing again?

Of course. I like meeting with new readers and I like doing signings. 

However, when it comes to signings, I am limiting the number of signings I do per year because it’s a lot of work and expensive. Ideally, I would like to do a signing a quarter. Two local and two out of town, but nothing is etched in stone. I could change my mind and sign up for more signings. 

I hope this series has been helpful. If I missed something or you have some signing tips, please share them.

See you next year when I recap my quest to increase my mailing list. 

Au revoir.