I’m so excited! I’ve been waiting for years to write a book I thought was worthy of being entered in the RITA Awards (kind of the Oscars for romance novels), and on November 1, I entered for the first time. Yay!
One of the requirements for all entrants is that you must judge the first round. Okay, no problem, that seems fair. What I didn’t expect was the warning that you’d be judging five to nine books just for entering one book!
Now I haven’t done this before, so maybe (hopefully!) I’ll get some of the books in the next month. But entrants don’t have to get their books in until early January, and your judging materials are due back by early March. So I have to read a book a week!
If this is your normal reading habit, I’m sure it doesn’t sound too bad to you. But I feel lucky if I can finish two novels a month! And the only time I hit that level is if a) I have some really interesting, great books, and b) if I steal time away from other things I should be doing in order to read.
It’s not that I don’t want to read more – I have four delicious books I’m just dying to gorge myself on as soon as I can take the time. (Truly excellent books can’t be read a few pages at a time at night when you’re trying to turn off your brain and fall asleep. They need planned play dates.) But, like so many people, I have responsibilities I can’t ignore.
Additionally, this is the first year that the contest is going completely digital. Yay for entering the 21st century! But the books are required to be entered as PDFs only. Boo for staying in the 20th century! The last time I read a PDF on a Kindle as a judge for a contest was the last time I offered to judge a contest. It’s so difficult to read, it detracts from the enjoyment of the story. Not something you want in a book contest!
I was chatting with some other RITA entrants, talking about the best way to read all these books on an ereader or other device, and I decided to share what I learned with you.
As I mentioned, you can send PDFs and Word documents and other files to your Kindle. It used to be that you had to send them via a special email address connected to your Kindle. An address I never could remember. 😉 But Amazon created Send to Kindle to make the transfer process so much simpler!
(And here is the Help page with more information on it:)
https://www.amazon.com/gp/help/customer/display.html?nodeId=200902880
On my Mac, the process is a simple drag-and-drop. I’m guessing it’s fairly easy on the other platforms as well. One thing to keep in mind – Send to Kindle for Mac will figure out the book’s title based on the file name. If the file name is funky, you’ll need to manually fix the title in the title box. Also, it always pulls the last author name I’d typed in. I think that means it just doesn’t pull the author name at all and you have to manually type it in (which is why I have to change it from the last book every time). The only reason these things matter is when you’re searching for a book by title or author on your Kindle or Kindle app.
Now since the RWA is requiring books entered in the contest to be in PDF format, I had to decide how I would create my PDF. I use Vellum to create my ebooks, and it doesn’t create PDFs. But Vellum requires a Word .docx file to start, so one option is to create a PDF from the Word file. But then each page would be quite wide. You’d have to manually move the page back and forth on every line. And it might also be just too small to read. (The problems I had the last time I did this several years ago.)
If your book is in Scrivener, you can save to a PDF, but I suspect you’ll have the same wide-format problem.
You ever think, “Maybe this will work, I’ll Google it but I’m sure you can’t actually do it this way”? Well, I wondered if there was any way to turn a PDF into a .mobi and fix the problem right there. Turns out – you can!
And once you turn the file into a .mobi (the format required on a Kindle or in the Kindle app), the file will be flow-able again. So you don’t have to worry about the page being wider than your screen. Yay!
I’ve added some screen shots here from the Kindle app on my iPhone so you can see the difference between the two files. (Read the captions to see which file is which.)
First, I did some searching and then read some reviews to find a site that looked as safe as possible. (No one wants to upload their book or other intellectual property to a website that is going to send it out all over the web.) I chose this site, PDF Convert Online.
I followed the directions, uploaded my PDF (as I would if I just got nine books I have to read and judge!), and hit the convert button. (I didn’t click the green buttons to download the software. I clicked on Choose File in the middle, found my PDF file, then clicked the red “Convert Now!” button.) Fairly quickly, I got this message.
Not only was my PDF file converted to a mobi that I could then use Send to Kindle to read on my device or app, but the message assured me the file would be deleted shortly.
Excellent!
Second, I sent the new PDF-turned-mobi file as well as the original PDF file to my Kindle app using Send to Kindle, and I made screen shots to compare them. As you can see, the PDF document is only readable when I turn my phone sideways and zoom in a little. If I zoom in more, I’ll have to move back and forth, left to right, along each line as I read. Painful. On the plus side, all the pages appear as they should, as if it were a print book.
But the PDF-turned-mobi file is completely flow-able. I can read it like any other Kindle file, I don’t have to turn my phone sideways for it to be big enough to read, and, in fact, I can use the Kindle controls to increase (or decrease) the font size. Yay! On the downside, the pages all flow into each other now as you can see from this screenshot.
Now here’s the irony. I almost posted this article by telling you the happy news – you can turn PDFs into mobi files and upload them to your device using Send to Kindle – without realizing Send to Kindle has an option to convert PDF files right in the app! (See me rolling on the floor laughing at my enthusiastic ignorance! LOL!) I was looking for something else I wanted to tell you about the app (I forget what now) and just now found that handy little check box! Haha!
Yay! <still laughing>
I decided to leave in the paragraph about the PDF-to-mobi converter sites in case you have need of it for something else. (They convert all sorts of files one way and the other.) But your big take-away here – and mine! – is that when you have a document or book in PDF format (or if you have nine of them!), you can check the box in the Options area of the Send to Kindle app and automatically convert the PDF to a mobi file as it’s sent.
Awesome.
So go sign up to judge a book contest. The reading is now going to be easy as pie. And hopefully as good!
Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. She writes romantic comedy and superhero urban fantasy, often with an inspirational element woven in. WRITE NOW! Workshop, her website where she teaches and offers advice on self-publishing and time management, is under renovation. Look for the new website near the end of 2017!
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Sal was at the first-ever meeting of the Bethlehem Writers Group in 2006. She had written several vignettes that she hoped would be inspirational, and brought them to the group for a critique. I remember it well. We had never met before, and here was a bright-eyed, white-haired woman with short bits of writing on several aspects of life and spirituality. The only problem was . . . they came across as preachy.
All of us who knew Sal know she was never preachy—but that’s how her writing came across. And that’s what we told her.
Instead of being discouraged, she went home and tinkered with them some more. At the next meeting she brought another draft, then another and another at the meetings that followed. She told us later that after each meeting she would go home and Mel would ask, did they like this one better? She just shook her head. Nope.
But, in true Sal fashion, she never gave up. She kept writing until she finally found her voice—by writing about her life. And when she did, she wrote from her heart.
One of the first such stories was about being in her writing cabin and looking out the window to discover that someone had stolen her Vespa. In her story, she went through the stages of grief over losing her beloved scooter, only to find as she walked back to her house . . . that she had parked it somewhere else.
Sal could laugh at herself.
[tweetshare tweet=”In Memory of Sally Paradysz by Carol L. Wright @GracieWriter ” username=”A_SliceofOrange”]
Once she found her voice she wrote about nature. She wrote about recovery. She wrote about strong women, good friends, and spirituality. And then she combined the best of all of them when she wrote about building her house.
It took her years to complete her memoir, From Scratch: Why I Walked Away from My Life and Built This Home. At first, it was hard for her to share her private pain with members of the writers group—let alone imagine sharing it with the world. But every time she gave more of herself to her story, she lent it a truth that, when published, helped others in pain to find their path to healing.
When she finally published the book, all of the writers group family celebrated. And, in the months that followed, she learned that her words were inspirational—and anything but preachy.
She stayed with our writers group for the rest of her life. Over the years, Sal became so much more than a fellow writer. She became a cherished friend.
We are so happy to have been part of her journey, and feel very blessed that she was a part of ours.
Sally Paradysz wrote from a book-lined cabin in the woods beside the home she built from scratch. She was an ordained minister of the Assembly of the Word, founded in 1975. For two decades, she provided spiritual counseling and ministerial assistance. Sal completed undergraduate and graduate courses in business and journalism. She took courses at NOVA, and served as a hotline, hospital, and police interview volunteer in Bucks County, PA. She was definitely owned by her two Maine Coon cats, Kiva and Kodi.
Sal is missed by all who knew her.
OCC’s most recent Birthday Bash occurred between my last post and this one. Happy Birthday, OCC! I did attend the main events on that Saturday, although I didn’t stay overnight and I missed the pajama parties.
But getting together with fellow members, hearing the speakers, participating in drawings–it was all wonderful! I’m a long-time member of OCC, although there are plenty of others who’ve belonged even longer. I love the chapter and am good buddies with quite a few of the members.
Right now, I just want to say thanks to all of you who put the Birthday Bash together, and those of you who do such a wonderful job of running the chapter. Yay, OCC!
Linda
[tweetshare tweet=”OCC And Me by @lindaojohnston #amwritingromance #cozymysteries” username=”A_SliceofOrange”]
Linda O. Johnston, a former lawyer who is now a full-time writer, has published 52 books so far, including mysteries and romantic novels. More than twenty-five of them are romances for Harlequin, including Harlequin Romantic Suspense and Harlequin Nocturne. Her latest release is Colton 911: Caught in the Crossfire, for Harlequin Romantic Suspense.
She has also written several mystery series including the Barkery & Biscuits Mysteries and Superstition Mysteries for Midnight Ink, and the Kendra Ballantyne, Pet-Sitter Mysteries and Pet Rescue Mysteries for Berkley Prime Crime. Nearly all Linda’s current stories involve dogs!
Linda enjoys hearing from readers. Visit her website at www.LindaOJohnston.com and friend her on Facebook.
I want to thank Marianne Donley for the cool graphic she put on my last post. I thought it only befitting to use it again this month on part two.
Where do I start? Last month I was in the midst of launching a book with a new campaign strategy. I want to make it perfectly clear, I am not trying to sell you on one of Mark Dawson’s courses. Although, I do like the results I got on my last launch.
So here’s what happened.
In the past when I launched a book, I didn’t really do any kind of pre-promotion. I would book a couple of ads, alert my mailing list, put the book out at full price and hope for the best. This time, I sent the book to my ARGroup, asked for reviews, forgot to book the ads pre-launch and launched it at 99¢.
My ARGroup had 20 people, but one dropped out after she read the book. Yes, I was a lot ticked off. But I went back to her acceptance email and remembered, she wanted me to pay her. I sent her a nice email expressing my sadness in her leaving the group. However, someone else joined. I had a little glitch getting the book out and pushed the date back. I got excited when some of my ARGroup emailed asking when could they post, because they really enjoyed the book. That made me feel good.
[tweetshare tweet=”@readtracyreed Unexpected Book Launch Results ” username=”@A_SliceofOrange”]
Every step up to the release day, I kept the group informed. I sent the new cover, asked them if they would buy a copy to help me in the rankings and graphics for the book to keep them engaged in the launch process. I wanted to make sure I kept the momentum going.
Launch day, I had 7 US reviews and 1 international. That was a first for me. I’ve never released a book with reviews. I was hoping for ten, but this was great.
As for sales. This was the first time, I sold 100 copies in the first week. For some people that’s probably what they do in the first day, but for me that was huge. I missed the top 100 in one of my categories by 24 on launch day. I have had books release with a top 100 category ranking, but none with a sell through like this one.
Promotion wise, I forgot to book ads for the launch. I was upset at first, and then I remembered, I wanted my list to have first dibs at the special price. I waited about ten days before putting the price up. I hoped for the best and was treated to a continued stream of sales.
It wasn’t until after the soft launch that I ran two facebook ads. I mentioned earlier that I had already made some facebook ads. When I tested the ads, the feedback wasn’t great. However, I used those for my social media and mailing list reminders. And used the ads below for FB instead.
In the beginning the male ad was doing very well. Then the female ad clicked and took off. At the end of the month, the female add had out done the male. Let me back up, when I noticed the way the ads were going, I was very tempted to shut down the male ad, but I didn’t because something happened. I did something else I had never done…I used an affiliate link. I put an affiliate link on my book on my website and used that as the link in the ad. I started getting sales which I knew were from the FB ads. However, I wasn’t sure which ad was producing the sales. That’s why I never shut the weaker ad down.
I think this was the first time in a while all my titles had steady sell-thru at the same time. It’s exciting to see a sales report with numbers not zeroes next to all the titles. Again for some of you this is your normal, but for me, it wasn’t. YEAH!!!
I was very pleased with the results and believe if I had done everything according to Mark’s suggested plan, I would have done even better.
Let’s see what happens with my next release. Happy Thanksgiving.
Tracy
A California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales.
After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page.
Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span.
Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.
https://www.facebook.com/readtracyreed
https://www.bookbub.com/authors/tracy-reed
https://www.instagram.com/readtracyreed/
In the 1950s the emergence of suburban America led to the boom in automobile travel. This was a time of cheap fuel, before air quality regulations and seat belts. Cars were nowhere as fuel efficient or reliable as the vehicles of today. More than 230,000 service stations dotted the nation. All four corners of many major intersections were occupied by service stations. “Service stations?” The gas station of the 50s was truly a full-service station and puts today’s modern fill & go places to shame. Customer service was a key factor in the success of any service station, and competition was stiff for the 1950s customer.
When you pulled into a service station, your car would usually run over a tiny rubber hose laid across the entrance driveways. A bell would “ding” and as many as four uniformed attendants not only filled your tank, but opened the hood and checked the oil and coolant while others checked tire pressure and washed your car’s windows. At one station, they wiped down the radio antenna.
A trip to the service station was an experience even the kids enjoyed. Some service stations let the young boys “help” fill the tank or check the tires. One chain had trampolines for them to jump on while the parents filled up the family car.
Not only that, but these businesses often provided incentives to get your return business. Some gave out promotional items with a fill-up like drinking glasses imprinted with the company logo. China dishware or cutlery was another incentive. Each time you’d go to the station, you would receive a free bowl, plate or other piece. If you returned often enough, you could amass an entire set of china or flatware. Mostly, the free giveaways were toys, key chains, calendars, Blue Chip stamps or Green trading stamps. (If you are too young to remember trading stamps, it worked like this… with each purchase you made at a participating business you’d receive stamps that were pasted into a book. When you accumulated enough stamps, you could trade them for items in a catalog. This very similar to credit card or frequent flyer points today.)
Free road maps were another giveaway you don’t see anymore, but they were given out as a courtesy in the 1950s. One company in New York even provided an “upside down” map from New York to Florida where south was at the top of the map for easier use by southbound drivers. To keep the customer coming back, some held contests for free fill-ups or offered the chance to win a prize. Some went so far as to give away a new car to a lucky customer!
My own father would drive twenty miles from Orange County, California to buy gas at one of the Parks Texaco stations in Long Beach— all for a chance to win a new Cadillac. Eventually, the Parks stations closed and he has since passed away. He never won the Caddy.
0 0 Read moreA Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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