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FIRST QUARTER RESULTS

April 5, 2020 by in category Pink Pad by Tracy Reed, Writing tagged as , ,

Happy April and Happy Birthday to me. Today’s my birthday and I am celebrating at a very intimate and exclusive restaurant, my house.

There is no need to rehash or complain about what we are all enduring. Here’s my only comment or prayer, we are all victorious survivors and can endure more than we can imagine.

I’m going to keep it short this month.

I just finished my first quarter as a planner girl. It has been an amazing experience. I’m a lot more focused and I’m amazed at how much I got accomplished. There are some tools I really like and some that I didn’t. At least right now. I might revisit the ones that didn’t fit later. I will only be discussing the planning tools I’m using for my author business.

Tool: Kanban Board
I’m not going to say I love this just yet, but I really like it. It helped a lot to see my tasks in front of me daily. It also forced me not to bite off more than I could chew. When I put this in place, I was going to write a different book. About two weeks into the first 30 days, the book I scheduled just wasn’t. I switched books and the words flowed like a faucet. In fact, the book went from novella to novel length.

There were a few things that were moved because it involved the book I was no longer working on. My math might be a little off but here are the results. I started the year with 3 goals and 59 tasks. I complete the goals. I realize those are going to take a little longer than expected. The goals had 59 tasks. I completed 32 tasks, 15 didn’t get done and 7 were carried over.

As of this posting, I’m working on next quarter’s Kanban board.

Tool: Ads
I have been meaning to try Fussy Librarian and just hadn’t gotten around to it. However, I received an email offering me a chance to try them for free with a free book. I did and ad day produced great results. My book got to #4 in a couple of categories and in the top 100 with another one. The tails on the ad lasted about a week. I will definitely be trying them again.

I have an official ad budget and I’ll let you know how it’s working at the end of the quarter. I think I need 90 days to really assess the results. I am currently in the first stage, testing facebook ads. This is an area I really want to crack. I have spent too much time and money on courses for them not to work.

Tool: Planner Inserts
I have been testing a mixture of planner inserts searching for the ones that are right for me. I think I have a system I like. I’m not the planner who likes a lot of stickers. Although I did see some last week that I really like. I do use colored transparency tabs and some dots.

I created an engagement log sheet which I use weekly to chart my sales, word count and social media followers. This has helped me. When I write things down, it helps me visualize and push myself. Or know when to take a break.

Tool: Author Planner
My author planner is really a business bible. It contains a calendar, production schedule, newsletter and ad schedule, expense and sales log, print book inventory and event schedule. This is very handy. I use it in conjunction with my 90 Day Plan notebook. Any story ideas are kept in a separate notebook by my bed.

Tool: Instagram…Social Media
I did an online course on building your Instagram audience for my lingerie business and tried it with my author business. It works well for the lingerie, but not as well for my author business. I’m thinking about trying Planoly to schedule my author posts. When I post on Instagram, I make sure to click the other social media options. This helps me stay engaged and post regularly. Interesting thing, when I post a shirtless man, I get great engagement. Go figure.

WIP…as of this post, I am approximately 4500 words away from completing my book. I know last month I said I was about 7000 words away from completing my book. That was true. However, the story took a turn and I added a few more thousand words. I really thought I would have finished it sooner. But the delay has worked to my advantage. I’m not sure how a release would have done right now.

I’m not sure what I’ll talk about next month. Let’s play it by ear.

Happy April. Stay safe.

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TWO PLANNING MONTHS IN

March 5, 2020 by in category Pink Pad by Tracy Reed

Happy March.  Get ready for it… because yes, I am going to say something very familiar…”I can’t believe this is the beginning of the end of the first quarter of a new decade”.  That was a mouthful?

Let’s get started.

How did I do last month? Come si, come sa.  The second month of planning hasn’t gone as well as I would have liked.  At the same time it wasn’t as bad as I thought either.  I got sick and that sort of effected my schedule.  I have a simple but strict morning routine.  I wake up at 6:30, slap the snooze button two or three times, thank God for another day, have quiet time or devotional, tend to a little personal business, grab a pre-workout snack, and go to the gym for an hour or more depending on how I feel.  Then I come home eat some protein and get to work.  

Unfortunately, sometimes I get a little distracted after eating and before heading to work.  Heading to work, is me going down the hall to my office and putting my butt in the chair for a few hours.  I researched successful people and their routines getting ideas for myself.  What I came up with was six hours a day to operate both of my businesses.  However, I seem to always end up working longer.  

The first quarter of the year is always a little busy for me because I’m doing buying for my lingerie store.  This is something that happens twice a year.  There are other mini buys throughout the year, but twice a year I go on buying trips for a few days.  These require me to be removed from writing,  If you’re not familiar with buying season, it’s like going to RWA or RAM twice a year with more food, wine, less sleep and lots of walking.  

When my mother and I return from a buying trip we need to decompress and enter the next phase, catalog review and placing orders.  For clarification, this is like writing and publishing a dozen books in two weeks.  Since I’ve been a published writer only once did I release a book during this time.  I made a note to never do that again.  This is where the planning part comes into play.

I was headed to Paris for a buying trip and thought since I had done everything for the book, it would be a piece of cake to complete the end of the blog tour while I was gone.  I figured the time difference would work to my advantage.  This was a major case of poor planning. The first couple of days were spent fighting jet lag and show fatigue followed by me trying to finish up posts for the blog tour.  Needless to say, the launch didn’t do as well as I expected.  My saving grace was a the BookBub ad I had during that period which got me a lot of sales.

I said all of that to say February was a real planning test and I didn’t score an A, but I didn’t fail either.  So here a few highlights.  

Plan: I didn’t finish my book.

Reality: I was going for a small novella, but it’s more like a small novel.  I’m currently at 39,000+ words, plus I have a twist I really like.  I’m about 7,000 words from the end.  I’m trying not to do a cliffhanger, but it looks like that may not happen.  I promised my readers I wouldn’t do a cliffy, but if I did, I wouldn’t let too much time pass between books.  Upside, I have a cover.

Plan: I haven’t booked any newsletter ads.

Reality: I thought I’d turned off my Facebook ad for A Southern Gentleman Two, but it was still running.  This mistake got me sales.  And a chain of strange dialog about the ad.  I really need to post about it.  In a nutshell, the way the ad was written has made over a hundred people believe it’s a post about a real couple. 

I did make an ad schedule for the rest of the year which I which goes into effect tomorro.  I also have an ad budget.  I’ll update you later on how that’s going.

Plan: I haven’t posted to my reader group as regularly as I want to.

Reality: I’m working this.  Upside, I did a mini course on using Instagram and have seen a major boost in engagement and a few new followers.  I also noticed a few sales related to some of my posts. 

Upside, because of my new Instagram posting schedule, I’m posting to Facebook, Twitter and Tumblr almost daily.  Next on my list is Pinterest.

Plan: New covers for my Alex Chronicles Series.

Reality: I have created three sets of covers and still haven’t found the ones I like.  However, I have until the end of the month to make a decision.

Plan: Update my newsletter

Reality: This was on my list for March, but I did it in February.  I visited Lauren Layne’s website and saw her newsletter.  I fell in love with it, so I developed my version.  I like it and hope my readers do as well.  Another change I made which ties in with my newsletter is my logo.  I was motivated to make a change after seeing my friend Saharra K Sandhu’s new logo.  I now have a logo I like. 

Summary: I’ve done 24 things, but I still have thirty five things left for this quarter.  I know it sounds like a lot.  However, I know some of those won’t be done because they relate to a book I pushed to later in the year.  And a few are admin related [i.e., setting up ads, switching my lead magnet, updating my website, reviewing my schedule, etc.].  Those are things I need to sit down and take a couple of hours and clear off my planner.

To summarize February…it’s better than last year.  I see a plan for the rest of the year I can implement.  I also know, I’ll be way ahead of the game next year.

Next month, I’ll summarize my first quarter and tell you which planning tools have worked so far.  

Have a great month and happy spring.

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30 Days In On Planning

February 5, 2020 by in category Pink Pad by Tracy Reed
Author typing on an old typewriter | Tracy Read | A Slice of Orange

Happy February.  It’s hard to believe we are 36 days into a new decade.  Let’s get started.

Last month I invited you to follow me on my planning journey.  One month down and I am in love with planning.  Full disclosure, I have not settled on a system, yet.  Once I do, I’ll share it with you.  

In the past, at this time of the year, I would still be looking for a calendar I liked.  I am a huge Kate Spade fan and have been using KS planners for a few years.  It’s not to say they aren’t good because they are.  

What have I learned from my first month of organized planning?  I learned to focus and  not beat myself up when I don’t get everything done on my daily to do list.   

I’ve been watching a lot of YouTube channels on planning and it’s fascinating. I’m so excited to find channels on writing and planning.  I watched another Sarra Cannon video about “Kanban Boards.”  I didn’t have a clue what she was talking about.  In fact, I thought she was saying something else.  But when I watched the video, I knew it was exactly what I needed to help me organize my writing life.  

A Kanban Board forces you to focus on a few goals and all the tasks required to complete them.  To be specific, here’s the Wikipedia definition: A Kanban board is one of the tools that can be used to implement Kanban to manage work at a personal or organizational level.  

The way Sarra set hers up was on a board into three months.  I like the idea of focusing on three goals.  Here are my three: 1] Publish and promote both new and backlist titles to increase average income; 2] Increase fan engagement across social media, blog, BookBub, Amazon and newsletter 10%, 15%, 30% and 3] Complete Unexpected Love #2 and start a KDP Select book.  [For privacy reasons, I didn’t disclose the financial aspects of the first goal.]

The goals and their tasks are broken down by 30, 60 and 90 days.  My head went into a tailspin and I immediately understood why Sarra suggested limiting the goals to three or maybe two.  I chose three. If you’re inclined, you can also add a personal goal.  Each month has a different color to help keep things in order.  If you’re interested, check out her video [https://heartbreathings.com/how-to-achieve-your-goals-when-youre-busy/].

How did I do the first 30 days?  I missed the mark on a few things.  Seeing all of the tasks on a board made me face my new work reality.  I sort of mixed up my stickie notes…something I’ll correct in the next quarter.  This first thirty days, I planned to rebrand a series.  I made a set of covers late last year, but when I went back to them, I started having second thoughts and made another set.  I’m not satisfied with the new set and will start on another set this month.  This indecisiveness, has caused all the tasks attached to that series, to be pushed back.  A few of the other tasks for January which I’m carrying over include some minor admin things.   

This new plan allowed me to write again.  I hadn’t written much the last quarter.  I signed up for NANO, but didn’t complete the book. I would like to blame it on the business of life, but after NANO finished, I realized it wasn’t time to complete that book.  If I’d stayed with it, it would have meant I wouldn’t get a book out until summer and I felt that was too long of a gap between releases.  My last release was in October.  

Instead, on January 13th, I know this because I wrote it in my planner, I went back to working on The Good Girl Trois [I had written 2653 words and put it aside].  I made it a point to be consistent.  I set a daily goal of 1000 words per day.  That first week was hard.  There were a few days where I barely wrote 500+ words.  And days when I did 2000+.  As of today, I made my goal for January, 15,000.  My new goal is to complete this book by the end of February.  I’m not pressuring myself, but if I stay on track, I’ll make it.  

My social media has been up and down, but that’s my fault.  I have a plan, which I need to implement. 

This year, I really want to put all of the things I’ve learned from courses and conferences into play and develop a marketing plan that’s right for me. This could mean limiting conference attendance and author signings.  My goal this year is to publish four books and build up my readership. I hear you saying, “Author events will help with readership.”  That is true, but I really want to advance and or complete two of my series.

The biggest lesson I’ve learned so far, is planning is no joke.  I also see why, planner girls start working on their plans in October.  I don’t like playing catch up, but I am a lot further along this year than I have been in the past.  I’m excited to see how I do this month.

See you next month.

Tracy

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New Decade…New Year…New Goals…New Plan

January 5, 2020 by in category Writing

Happy New Year and Happy Decade. First I want to apologize for the mishap last month, internet issues prevented me from doing anything.

Let’s get this year and decade off to a great start. I don’t believe in resolutions. For those who do, good for you. Instead, I choose to set goals and plans for myself. This is what works for me. This method keeps me focused and forces me to strive for the next level. Do I always reach my goals in my designated time frame, no. But that’s okay, I simply push them back and keep working towards them.

To briefly recap 2019. I started the year with great aspirations to publish four books. That didn’t happen. Instead, I released one book, A Southern Gentleman Vol 2 in October. I did however, release four boxsets, Secret Love, Real Love, Loving Her and Falling For Her Boss. I didn’t get more books published because I made a decision in 2018 which carried over into 2019…ReBranding.

I talked about ReBranding a lot at the end of 2018. However, I failed to underestimate how long it would take. In 2019 I started changing covers and blurbs, which opened a can of creative worms. I love the new covers and the new website. I still have work to do on the website, which appears to be a constant work in progress.

Since I do all of my graphic design, it takes up a little more of my time, which sometimes makes me a victim of poor time management. This is something I’m working on this year. [I’ll talk more about that later.]

It wasn’t until I released A Southern Gentleman Vol 2, that I realized I needed help. Me not getting help was costing me valuable time. I thought by me doing everything myself, I was saving money. In reality, I was losing money and valuable time. As my mother says, “you can always get more money, but not more time.”

A few weeks before my release, I booked a publicist [Honey Magnolia PR] to help me. The minute, I booked Honey Magnolia, I immediately felt relief. I had used a PR company before, but the results weren’t as good as I had hoped. So I was a little apprehensive to go that route again, but this time, it worked. I saw good sales and engagement.

My takeaway from 2019 was simple, be patient with rebranding and know when to get help.

A couple of years ago, I took you on a wild challenge of writing and publishing a title a month. This year, I want to take you with me on another journey…no, it’s not a book a month. SMILE. Planning. It seems so simple, but for me, it’s not something I’ve really committed to. Let me clarify.

In the past, I would start the year with a production schedule. Pretty much every month was filled with a title. There was a mix of new books, backlist updates and special boxsets. I figured the best was to get eyes on me was through titles. This is sort of a good plan when worked effectively. But I failed to schedule promotions and market the titles.

I went searching for a marketing calendar for my other business and stumbled on a couple of authors who like to use planners. One in particular, Sarra Cannon, opened my eyes to planning. She also shared her 90 Day plan. This is a remarkable plan. I’m, going to try it this quarter and share my progress.

This year, I’m also going to share how I use a planner to help me write and organize my business. Trust me, this is a world I never knew existed, but it’s filled with tips on how to work more efficiently.

Next month, I’ll share the results of my first month using a planner and update my 90 Day process.

Happy 2020!

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First Launch in a Year Results

November 5, 2019 by in category Writing

Happy November.

I apologize in advance for the long post.

Last month I shared about my first release in over a year.  I was very nervous.  So much so, I thought I’d broken out with a case of hives on release day. Only to discover it was an infection.  The medical drama is a couple of posts on its own.  Bottom line, I just finished my second round of meds.  Thank God, it wasn’t anything serious, but could have been.  

So how was my release for A Southern Gentleman Vol 2?  AMAZING! Did I hit the numbers I wanted?  No.  But that was okay, because I got something better.  But first let me explain the slight glitch I encountered.

I rarely do pre-order on Amazon.  Committing to a date without the option of last minute changes, isn’t something I like.  However, I thought I’d try it this time.  After all the book had been on pre-order on all of the other platforms, so I thought.  Turns out when I loaded the book to Kobo, it was as a pre-order.  At least looking at the dashboard, it wasn’t.  I’m pretty sure, there was a glitch because every time I made a change, it kept indicating that it was a live book.

Back over at KDP and the pre-order, I loaded a placeholder file…my ARC.  However, I wasn’t familiar with the countdown clock.  I received an email that said “Thank You for the file” or something to that effect.  I misread the email.  I thought it was reminding me, when in fact it was telling me the file was set and no changes could be made until after it was live.  Insert panicked face here.  I freaked out and started praying and searching the blogs for an answer.  I found a post in one of my Facebook groups, that mentioned a window to make changes.  Apparently, there’s a small window before pre-orders are delivered when you might, be able to go in and make changes before the file is delivered.

I was prepping for release day and this little voice said to check the locked file.  I did and it was open.  The pre-orders hadn’t been delivered yet.  I hurried about and got the correct file loaded. Hallelujah!  I also had a problem with how I loaded the file to Apple Books.  The opposite was happening at Apple Books.  I had put the incorrect date in, which meant the file probably never would have dropped.

On to the results.  The Saturday before release[book launch date 10.08.19], my Sweet & Sexy romance was #8 on Amazon.co.uk in African American Fiction.  I was over the moon.  Then on release day in the US, ASGV2 spent it in the top 100 African American Christian Fiction. Both are very good. What really had me bouncing off the walls, was where A Southern Gentleman Vol 2 was it’s first weekend…#21 in African American Christian Fiction [Kindle Store] and #22 African American Christian Fiction [Books] in the US. YEAH!!! I almost passed out.  The book stayed in these spots for a few days.

You may be wondering about the category placement.  I did a little research and found some more books similar to mine and noticed they were positioned in that category.  I have never wanted my books to be pigeon holed as Christian Fiction or Romance.  However, there are enough of those elements to put them in that category.  Last week, I moved ASGV1 to that same category and have notice a big shift.  I also put another couple books in that category as well.  I’m experimenting with category placement, but that’s the subject for a different post.

So what did I do differently this time?

I hired a publicist – It was time to get help.  I used Honey Magnolia PR.  Tia Kelly is amazing.  She helped me formulate a plan that was right for me and this book.  We did a Book Blitz, Blog Tour and Social Media Blast.  I was very hesitant to do a blog tour, because the first and last couple of times I did, I didn’t get very good results.  This time, I saw social media results as well as a bump in my BookBub followers.  I also got an amazing review.

ARC Team – This is an area where I am still having a challenge.  I get people to signup yet they won’t post reviews.  If anyone has tips on how to get your ARC Team to cooperate I’d appreciate it.  However, the reviews I have are great, but I really want to get in the double digits.

Facebook Ads – I did three test ads and eventually nailed it down to one.  It is so true about FB Ads.  For me, as long as I’m running an ad, I see sales.  I started the ads late [a few days before release day and as of the post, I’m still running it.  From the looks of it, the ad is beginning to pay for itself.

BookBub Ads – I can’t say for sure, but I think these are responsible for my amazing sales with Draft Two Digital.

Newsletter Ad – I’m not quite sure of the results and that’s my fault because I should have done a better job of tracking.

Facebook Party – This was a first for me.  I never hosted a FB party.  I have a small reader group, but not enough for a party.  So I asked a friend A M Roak to help me.  She was awesome and connected me with The New Romance Cafe.  This was so much fun.  I put a call out and Christina Alexander, A M Roak, Saharra Sandhu, Kelly Violet, Cass Ford, Naomi Springthorp, and Dee J Holmes, all jumped in and helped me.

There were a few ads I wanted to run, but I let time get away from me.  And I really wanted to give Facebook another shot.  I have spent a lot of money on courses and now need to make them work for me.  

On to phase two of the release.  More Facebook ads and there are a couple of newsletter ads I’d like to try.  I also would love to apply for a BookBub on book one in the duet.  The other thing I’m going to do is a special giveaway for my list.  I did two giveaways at the beginning, one for the Blitz and one for the tour.

So am I excited about this release?  Yes.  I’m also a little sad, because that means I have to put Jeremiah to the side while I give another book boyfriend my attention.  Next up on my computer is Ty from Unexpected Love.  I was inspired during a holiday and re-read my book Unexpected Love.  When I finished I decided it was time to tell the next part of this story.  And to make sure I do, it’s my NANO project.  So far I’m behind, but I’m sure I’ll get my writing wings any day.  As of writing, I’m 3872 words in.  We’ll see what happens.

Happy Thanksgiving and Happy NANO to all.

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