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Dear Extra Squeeze Team, I Finished My Book, Now What?

May 31, 2018 by in category The Extra Squeeze by The Extra Squeeze Team tagged as ,
Now What |The Extra Squeeze Team | A Slice of Orange
Rebecca Forster | Extra Squeeze

Rebecca Forster 

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

After thirty-five published novels (and a few that are still under the bed) the best advice I can give an author is to step away from the book. Leave the house and do something physical for a few days. Play tennis, jog, or get a massage. When your body is energized, so is your mind. You have also now made a break with your creative responsibilities and are ready to tackle your administrative one. Here are the next steps that I think are critical. These steps will make it easy for readers to sign up for your mailing list and help you get reviews – the two most critical things for successful marketing.

 

  1. Construct your front and back matter. This will include:
    •  Carefully worded reviews request linked to relevant bookstore (front and back)
    • Links to your website, BookBub and Amazon page follows. (back)
    • Information on your lead magnet with a link to your sign up page (front and back)
    • Backlist with title, one line blurb and a few books covers (can be front and back) If you have a zillion, limit to ten and then offer a link ‘for other works by this author’
    •  Short author bio (back)

 

  1. Check every link to make sure they are live and go to the right place.

 

  1. Reread the entire book including all the additions to catch last minute mistakes.

 

  1. Publish the book.

 

  1. Wait a few days before aggressively marketing so that the book establishes itself within the Amazon algorithms.

H.O. Charles

Cover designer and author of the fantasy series, The Fireblade Array


That depends! Do you want to self-publish or try the traditional route?

Whichever you choose, it is worth getting someone you trust (and who is supportive) to read it through for basic errors at this stage, if you haven’t already. If you plan to self-publish, find an editor or proofreader to clean up the final draft. Next, you’ll need to choose your distributor, a formatter and a cover designer. It is possible to format e-books and paperbacks yourself (and really not that difficult) but learning anything new takes time. Choose your cover designer carefully (!) and make sure you communicate exactly what you want to them as clearly as possible. Again, it’s possible to do a cover yourself (I did – do!), but I would recommend first looking at your online competition and honestly questioning whether you can create something that meets those standards (this sounds soooo harsh, but unfortunately so is the bookselling world).

Both your formatter and cover artist will need to know which distributor you are publishing through. There are quite a few choices out there, but beware that the more you use, the more complicated updating each version of your book will become, because you will have to upload it to each distributor each time! I currently use KDP, Smashwords, Createspace and sometimes Google, but I wouldn’t want any more distributors than that.

If you decide to go the traditional route, then my advice has to be based on the experiences of two friends who write non-fiction. Both of them had to try several agents before they found a good one to represent them, and both already had significant success in the journalistic and broadcasting world (a background you don’t need in self publishing!), which helped them achieve good publishing deals.

Finding the right agent was what really landed them the deal to provide the income they needed. Their previous agents were happy to take them on, but in both cases the agents did very little work in promoting their books to the publishers.

Alternatively, you can go directly to publishers (depending on who they are). Remember that publishers are looking for something and someone they can sell and make lots of money from, so you need to present them with a good investment opportunity. Therefore, consider everything about yourself that might reassure a publisher you are a ‘safe bet’, and also consider how large a market your book might have. Choose your publishers and/or agents carefully. Research them. Make sure they will put in the same effort to promote your work that you would if you were self-published.

Good luck!

 

Jenny Jensen | A Slice of Orange

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

Fine. El Fin. La Fin. Fund.

You’ve typed The End. An amazing accomplishment. An awesome accomplishment. Awesome by both hipster-speak and actual definition!

But you’re not finished.

You’ve invested untold hours, sweated buckets of emotion and given a piece of yourself to the story. Next step is to protect your investment: have the manuscript edited. What type of edit is up to you. It’s time for some harsh and honest self-analysis.

If you are not completely confident that the book will read as well to the public as it does to your ears, arrange a content edit. At the very least get an Editorial Assessment. Then act on that advice from a neutral party.  Finessing and polishing a completed manuscript is – and always has been – a part of the process.

If you are certain every detail is consistent and every word is worthwhile and imminently readable, and you’re sure your premise, characters, action, story arc are all as strong as they should be, then hire a professional editor for a line edit. Last line of defense is to have the manuscript proofread. If the product you present the world is rife with misspellings, typos, ungainly sentence structure etc. it will not sell.  Unless you offer a clean manuscript it won’t matter what marketing effort you invest; you won’t get the positive response needed to make an indie book stand taller than the millions of competing books in the Indie forest.

When you are 100% confident that your book is as perfect as you can make it then it’s time to get your production ducks in a row.

Cover designer

Formatter

ISBN number

Front and back matter

Marketing (a nifty one word concept that sums up volumes of effort)

Fortunately, The Extra Squeeze features two brilliant published authors and one outstanding PR/Marketing guru. Their experience and guidance will speak to marketing strategies much better than I can. There is a trove of support available on line – a lot of it for free. From Shewrites.com to Mark Dawson’s selfpublishingformula.com, the resources are there if you seek them out and take the effort to implement.

Remember, the product you offer to the reading public, the product that represents everything about you as a writer, the product that will make you new friends by the hundreds (aka fans) – and not a disappointment that will manifest itself as bad reviews and no sales and a stinky digital reputation that never really disappears – must be polished, professional and perfect.

From the time you type the first The End to when you’ve got your marketing efforts in place, your investment will be gigantic. Don’t squander your investment. Have your manuscript edited before it ever sees the light of day. A pitch perfect product is your best first step.

Robin Blakely | The Extra Squeeze Team | A Slice of Orange

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

There is a rumor that Robin has gone fishing.  Where ever she is, we’re pretty sure she’s wearing her tin star.

The Extra Squeeze | A Slice of Orange

Send us your questions!

Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.

Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.

Contact The Extra Squeeze

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Dear Extra Squeeze Team: Do I HAVE to Keep Writing in the Same Genre?

April 30, 2018 by in category The Extra Squeeze by The Extra Squeeze Team tagged as
Do I have to write in the same genre? | The Extra Squeeze Team | A Slice of Orange
Rebecca Forster | Extra Squeeze

Rebecca Forster 

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

Switching genres is not a black and white issue but a function of the writer’s objective.

 

Writers by nature are a curious, opinionated and creative bunch. That means there is a tendency to write about whatever inspired them. Sadly this impulsive creativity wars with, and can undermine, the business of being creative.

 

So, if you are a writer whose primary concern is to explore all levels of your craft, writing in many different genres will be fulfilling. But if your primary concern were to use your writing to build a creative business, it would be wise to stick to one genre. Here is why:

 

1) Concentrating on one genre creates a dedicated fan base.

2) One genre allows the author to create a cohesive personal brand

3) Readers will know where to find you on the bookshelf whether it is in a brick and mortar or a digital bookstore.

4) Writers usually excel in one genre. To write in a completely different genre that is not as strong as your primary one only serves to dilute your brand.

 

This is not to say you can’t have diversity in your writing career. If you’re a thriller writer, it can take months to craft a 100,000-word novel. Writing shorter genre romantic suspense might satisfy your desire to write in a separate genre, allow you to bring out more books each year, and your output will still appeal to your fan base while growing a cross-over fan base in romantic suspense. Do you write fantasy? Then try magical realism. Do you write romance? Cross over to women’s fiction or sagas. Just remember to make your secondary market tangential to your primary.

 

New writers may want to try on different genres for size to find out where their strengths lie. Established authors who want to try a completely different genre may want to consider a pseudonym. Either way, the first thing to do is decide what your career objective is and then make a genre plan to meet it.

 

[tweetshare tweet=”Dear Extra Squeeze Team: Do I HAVE to keep writing in the same genre?” username=”@A_SliceofOrange”]

Jenny Jensen | A Slice of Orange

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

No, of course not. You can write in any genre you desire. The outcome of that would depend on how much weight you place on each side of art vs business of writing equation.

 

If you weigh in about equal between writing as your expressive art and the business of making that art pay (either recognition or income) you’re well aware of the importance of branding your work for a particular audience. You know the effort involved in creating an online author presence, beginning with a body of solid work, which is publicized and supported by blogs, reviews, interviews, twitter, newsletters, Face Book etc.  It takes time and consistent work to build an author platform and a fan base. Your fans find you and stick with you because they want to read the genre you’re writing in, they expect to read that genre and because you are good enough at that genre to either be building, or have built, a solid following.

 

Traditional publishers shy away from letting an author branch out into a different genre. They don’t want to upset an established cash cow. In that respect the traditional marketing model is similar to the Indie model. Poor A. A. Milne — he really wanted to write murder mysteries (he published one: The Red House Mystery) but his publisher would never let him taint the image of Christopher and friends.  There are major exceptions; J. K. Rowling and Anne Rice are two. Both of these fabulous authors had a huge, loyal fan base before they made the genre jump. When you write that well most of us will follow blindly! I know I do and I’ve not been disappointed.

 

If you know you have great stories in you that cross genre typing you can always publish one genre under a nom de plume. That’s very common. Eventually a well-known writer gets outed as the person behind the false moniker but by that time she’s hooked a whole new audience so everyone is happy.

 

Writing in different genres is, I think, an excellent way to exercise and grow your writing skills. Just the difference in voice between the lady of an Edwardian romance and the female warrior of a dungeons and dragons fantasy would require a major stretch of skills. Add plot mechanics, atmosphere and secondary characters and you’re running a writing marathon. That’s the kind of practice that really sharpens a writer’s eye. I’d never discourage that.

 

The important thing to remember if you want to successfully write in more than one genre is to be sure you can excel in one of them first.

Robin Blakely | The Extra Squeeze Team | A Slice of Orange

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

No, you don’t have to keep writing in the same genre. But, why would you leave?

 

Over the years, authors have privately shared many reasons for making big shifts in their writing careers.

 

  • Sometimes you start out in the wrong place, and your efforts just aren’t working.
  • Sometimes you change so much as you grow professionally that your story interests carry you to a new genre.
  • Sometimes the original genre changes and you no longer feel at home creating the types of stories you once enjoyed.

 

As a writer, you are a talent-driven brand, and talent-driven brands are fueled by passion.  So, it always makes sense to follow your passion.  However, passion can sometimes be mistaken for a whim.  So, think hard about the shift you are contemplating.  Prepare for what could be ahead.

 

From a PR, Marketing, and Sales perspective think about desired outcomes before you decide to leave your readers and move.

 

  • Consider the risks and the benefits to the business side of your creativity.
  • Take a critical look at what you are building—there is more than your written work at stake.
  • In addition to the books you are creating, you are also steadily building a community of readers.  Jumping ship to another genre will be like moving from your beloved neighborhood to a new community.  The readers you got to know over here may not go with you over there when you leave.  They may like you enough to come visit, but it is likely that they won’t come by often.

PR-wise, you are starting over when you begin to write in a new genre.  Even if you keep writing for your original genre, you will still be starting over reader-wise with your new work. Still, just like in the real world with an apartment or a starter home, a simple move can be just what you needed to live happily ever after.

H. O. Charles | A Slice of Orange

H.O. Charles

Cover designer and author of the fantasy series, The Fireblade Array


 

When you find out, please let me know because I am about to publish a(n) historical fiction novel (after years of writing in fantasy!).

 

There’s no reason why an author wouldn’t have the *ability* to write in another genre, as long as the enthusiasm and skill for it is there. The main thing that I’d be concerned about is audience. The audience you build up whilst writing for one genre may not enjoy your new genre, and it may be that only die-hard fans will want to make the crossing, so to speak. And if they did, the resulting reviews and sales could go either way. Essentially you’d be back at square 1, or perhaps square 1.43, in building a readership for your books.

 

I wonder if JK Rowling’s endeavour with crime fiction (Robert Galbraith) might serve as a useful source of information. The books were released under a different pseudonym (just as Nora Roberts’ publisher insisted), although this was at JK’s behest since she wanted to “go back to the beginning of a writing career in this new genre, to work without hype or expectation and to receive totally unvarnished feedback.”

 

On one hand, she received positive reviews as a ‘debut author’, but only sold 1,500 copies in the three months before her true identity was revealed (I say only – that’s not bad going for many authors out there!).

 

When it was revealed that Galbraith was Rowling, sales shot through the roof, but still only half as many people have written reviews for those books as have done so for the Potter series. From that, I would suggest that if your performance in your first genre is good, then it can only help build a readership for your new genre, but don’t expect sales to match those of your first genre. However, if your foray into your new genre is flawed for any reason, I suppose *potentially* it could negatively affect your existing reputation.

 

Without having published my non-fantasy book yet, I say go for it. It’s a great way to learn and explore new techniques, approaches, worlds and really grow as an author. I’m really enjoying doing something different.

The Extra Squeeze | A Slice of Orange

Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.

Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.

Send them your writing and publishing questions 

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Dear Extra Squeeze Team, How Do I Know When to Stop Writing?

March 31, 2018 by in category The Extra Squeeze by The Extra Squeeze Team tagged as , ,
How Do I Know When to Stop Writing | The Extra Squeeze Team | A Slice of Orange

Dear Extra Squeeze Team, How Do I Know When to Stop Writing?

Rebecca Forster | Extra Squeeze

Rebecca Forster 

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

This is an interesting question because it implies that the problem is with the end of a book. If that is the case, then I have never had a problem knowing when to stop writing. Before I begin I know the end. I even know the last sentence I want to type. But when it comes to overwriting, there’s more to the story (okay, pun intended)

 

In the thirty plus years I have been a working novelist I still overwrite the middle of the manuscript. I intrude on my own work with asides, philosophy, research information, angst and whatever else comes into my mind in the throes of creation.

 

Thanks to a wise editor (our own Jenny Jensen) I have learned to recognize this problem and deal with it as follows:

 

1) Don’t worry about it during the first draft.

2) On your first self-edit identify and cut what you believe to be extraneous information and place this in a file in case you wish to reinsert it later.

3) Read again. Keep cutting or reinsert information with an objective eye.

4) Send to your editor who – intimately knowing the author’s propensity to overwrite the middle – will identify anything that slows the story, creates questions or bores the reader.

 

Overwriting is not just a function of the end of the book but of the book itself. A story always has a beginning, middle and a resolution. Do not start writing before you know what that resolution is because it gives you a point on your literary horizon. That is where you must stop. The problem for me is that getting to that point is sometimes messy. Instead of writing that straight line from A-B, I zig-zag and overwrite.

 

P.S. In the years since I adopted the cut and save file I have never once gone back and used anything, but it sure makes me feel better to know it exists.

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Jenny Jensen | A Slice of Orange

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

When the story is told. The rest is editing.

The goal is to tell the story that lives in your head. Keep writing until you get it all out and down on paper (or pixels). Length doesn’t matter at this point; it’s the story that counts. Once you type ‘The End’ and find yourself with 40,000 words you may have a novella. If the tally is between 80 and 90,000 it meets the average length for a novel in most genres. When the word count tips to 120,000 + you may have an epic (Sci Fi and Fantasy are often longer) or the need to lose 20 – 40,000 words. You’re now at the stage of the brutal self-edit.

There are no rules for how long a novel should be, but readers do have some expectations.  Given those expectations of length the choice is yours as to which literary format you want. Regardless of bulk all successful fiction shares one characteristic: good structure with clean flow. A successful novel has a beginning where the characters and the problems are introduced, a middle where the characters evolve and the problems are dealt with, and an end with confrontation and resolution. That path is smooth and enjoyable for the reader because the flow is good – it carries the reader along seamlessly.

Overwriting is usually the cause of a too long word count and the cause of disjointed story flow.  It’s all right – we all do it. You had to get it all down on the page. Now it’s time for some honest self-editing.

Dialog tags are a common cause of overwriting.

“Don’t,” she said with a fierce glint flashing in her eyes. Eleven words that flow so much better as three: “Don’t,” she hissed.

Too many words dampen the impact.

Do you have descriptive passages meant for mood and setting that are so elaborate they distract from the action? Cut, tighten and move the story along. Do you find you’ve written back-stories and sidebars meant to enlarge on character or setting but are actually an unnecessary detour? If you’ve got your heroine on a dark country road when her tire blows and then she falls into memories of a frightening slumber party from her past you’ve broken the flow of the tension for something that doesn’t add to the story. Delete it. (Oh I know, it’s hard to kill your children but you can always copy it into a file marked for future use.)

Read your work with an editor’s eyes. Every word, every scene must help carry the story along; it must add to the plot, build the tension, build on a character.  Make certain your words all carry the necessary function for the story to flow so smoothly that the reader can’t look away. If you don’t get an editor, get a strong beta reader to help you peel away the extraneous dross. Once that’s been done correctly, what you have is the best your story can be.

Robin Blakely | The Extra Squeeze Team | A Slice of Orange

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

H. O. Charles | A Slice of Orange

H.O. Charles

Cover designer and author of the fantasy series, The Fireblade Array


 

When to stop writing—is that just when completing one book or…forever?!

With one book, I don’t think it’s a problem for most writers because they tend to construct their books out of order, and the end is often completed long before the middle. For me it is, anyway! From there, it is just a case of connecting the dots and making sure there aren’t any incomplete subplots or character resolutions. If your book is overshooting 300,000 words and you’re not writing epic fantasy, however, then it’s probably time to stop!

Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.

Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.

Do you have a writing or publishing question?

 

Send them to the Extra Squeeze Team!

We're Taking Questions | A Slice of Orange
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Dear Extra Squeeze Team, Do I Really Need an Editor?

February 28, 2018 by in category The Extra Squeeze by The Extra Squeeze Team tagged as , ,
Do I Really Need an Editor | The Extra Squeeze | A Slice of Orange

Dear Extra Squeeze Team,  I was an English major in college. Do I really need to hire an editor for my self-published book?

Rebecca Forster | Extra Squeeze

Rebecca Forster 

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

Dear I’m an English Major,

Me, too! That and twenty-five cents won’t get me a cup of coffee much less a polished book. Basically, even if I wrote Elements of Style, even if I was Shakespeare (okay, maybe not Shakespeare), I would still need an editor. Why? Because there are few human beings who can look at their own work objectively. If we could, we would catch ever plot hole, hear every piece of clanging dialogue that ruins our carefully drawn characters, and never miss a pacing problem. We would catch every missing conjunction, misspelled word and wayward apostrophe that found it’s (its) way into its (it’s).

If you’re still not convinced, ask yourself these three questions:
1) Have you ever asked someone if you look fat in a new dress?
2) Have you ever uttered the words ‘what do you think?’ (about anything)
3) Have you ever talked through a problem late into the night with someone you trust?

If the answer to any (or I bet all) of these questions is yes, you need an editor. We search out that critical eye and the honest voice in our lives and we should do the same with our work. Our lives and our books will be better for it.

Love,

Rebecca Forster

USA Today & Amazon Best-selling Author

Flawed English major/content editorial client

 

Secret Relations, Book #3 in the Finn O’Brien Thriller Series launches March 3, 2018

Read a Snek Peek and get your copy now!

Website
Facebook
Twitter: @Rebecca_Forster
INSTAGRAM: REBECCAFORSTER1211
Subscribe and get my 2-book starter library:
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Happy Reading Everyone!

Jenny Jensen | A Slice of Orange

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

Yes!

You may know pluperfect from a transitory verb. You may be meticulously accurate with every comma, semi-colon, quotation mark, em-dash and ellipse. You may be a practiced writer fluent in multiple literary forms, but you cannot read your own work with a neutral, critical eye.

The act of writing is a solitary endeavor. A story is conceived in the mind and is played with, tweaked, adjusted, re-written until it becomes, in the writer’s mind a complete and sensible whole. That process often involves input from other writers and beta readers while the work is in progress. These are trusted voices that become part of the process as you bring the story from your mind to its final form. The input you’ve received has been beneficial in making it a better work. But each of these sources has an investment, either as support from a writers group or from someone, like a relative or friend with a degree of closeness – either way, each source has a personal investment in you. However incidental or deep that investment is, it is not neutral.

Your finished book was hard work; countless rewrites and revisions prompted by your own senses and perhaps the input from those other writers and/or beta readers. It’s time to step away and put the work before neutral eyes. An editor provides that neutral set of eyes; think of it as a reality check.

The only investment an editor has is to help your story be the best it can be. An editor will tell you how you sound to a discerning ear reading the work for the first time.  An editor will hear when the pacing begins to drag or a character or plot point is inconsistent. Stilted dialog or rambling narrative will sound to an editor like fingernails on a chalkboard. An editor will hear if what you wrote is actually what you meant. An editor’s job is to tell you precisely what those clinkers are, and if she is good, she will tell you why something doesn’t work and suggest solutions. It’s a collaborative effort.

If you do not feel you need a full content edit then opt for a critical read and respond. At the very least, get a copy/line edit. You cannot always see your mistakes – not the big ones or the small ones. Shamelessly I’ll say I’d love to read your work. And yes, there is a fee – it’s a profession.

Robin Blakely | The Extra Squeeze Team | A Slice of Orange

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

Extra Squeeze members H.O. Charles and Rebecca Forster have new books.

 

ASCENT OF ICE by H. O. Charles is available today

The final volume of The Fireblade Array.

Medea is trapped in a fortress made of shadows, Artemi has had her life rent from her yet again, and fate looms over all.

Some heroes battle to save the world from the icy grip of darkness, but others fight to make it darker still.

Will the boundaries between light and night, ice and fire, love and hate ever be restored?

 

ASCENT OF ICE
Buy now!

 

Rebecca Forster’s 3 Finn O’Brien Thriller, SECRET RELATIONS is available for pre-order now with a March 3, 2018 publish date.

The last thing Finn O’Brien wants is to come between his partner and her daughter, but Amber Anderson is desperate for his help. Her new boyfriend, an undocumented immigrant, is missing. Uneasy about keeping a secret from his partner and hindered by the prejudice and politics of the LAPD, Finn is tempted to turn a deaf ear to the girl’s plea – until the first body is found.

SECRET RELATIONS
Buy now!
H. O. Charles | A Slice of Orange

H.O. Charles

Cover designer and author of the fantasy series, The Fireblade Array


Yes! EVERYONE needs an editor, and there’s some evidence to suggest that overconfidence can lead to more mistakes!

Marianne is always picking up my typos, so I must be very clever indeed… or too confident. If you want to save money, I would suggest getting a reasonably literate friend or two to read through your drafts. You’ll be surprised how much they pick up. Another thing to consider is what kind of writing you’ve been doing as an English major (ignoring for a moment what you’ve been reading). I did an essay subject at university, but I soon found novel writing employed a whole different raft of writing skills, for which essay writing offered very little foundation. The way I was taught (not sure if different in the US) involved very strict limitations on the usage of commas, third-person perspective, ‘masculine’ statements, rigid paragraph formation etc. etc. All of these rules had to be unlearned.

An editor can also point out the bits where your story might be drifting, find plot holes, and tell you where something needs more explanation. (Note my Oxford comma, which I would NEVER have used in academia!)

Do you have a writing or publishing question?

 

Send them to the Extra Squeeze Team!

 

Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.

Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.

 

We're Taking Questions | A Slice of Orange

Remember use our handy dandy contact form to ask a question.

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Dear Extra Squeeze Team: Can I Publish with Amazon and Submit That Same Book to a Traditional Publisher?

January 31, 2018 by in category The Extra Squeeze by The Extra Squeeze Team tagged as , , ,
Dear Extra Squeeze Team | A Slice of Orange

Dear Extra Squeeze Team: I asked a published writer if one could publish with Amazon and submit that same book to a traditional publisher.

She said, “Yes, and if your book is accepted for publication, you then take it off Amazon.”

I’ve wondered if this is true. Can an Indie writer do this?

[tweetshare tweet=”Dear Extra Squeeze Team: Can I Publish with Amazon and Submit That Same Book to a Traditional Publisher?” username=”A_SliceofOrange”]

Rebecca Forster | Extra Squeeze

Rebecca Forster 

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

Love the question. Here’s the answer. An indie author can do anything she darn well pleases.

 

Now ask the really important question: should she do it?

When I first started writing, I was rather impatient. Against the ‘rules’ I submitted to editors and agents simultaneously. My thinking was this: if an editor replied an agent would love to take me on because the hard work was done and if an agent replied first they would be happy to follow up with an editor who already had the manuscript. It all worked out fine. I sold my first book without an agent, got picked up by an agent because I had a deal, and life went on without a backlash or wrist slap. The strategy was mutually agreeable because the same book was being pitched and would benefit everyone on the food chain. Fast forward. Traditional publishers are now trolling the Internet for books that are doing well, they are signing hybrid deals and they are more open to creative publishing than ever before. However, if you break it down it looks like this.

1) A hybrid deal is not made for the same book but for unique material for each platform (i.e. one series for the traditional publisher and another for indie publication).

 

2) When a publisher picks up a successful digital book, the rights then are sold to the publisher and the author is no longer both an indie and traditional author. The indie books catch a traditional publisher’s eye earn their way into those deals by having great reviews and sales.

 

Therefore, if you have published your book on Amazon and submitted it to a traditional house you have put yourself in a risky position. The first thing an editor will do is look to see how many reviews you have and what the sales rank of the book is. If you have few reviews – and worse, bad reviews – and a sales rank in the high six figures your query will go into the round file.

My advice would be to determine your goals. Do you want to gain author cred by being published traditionally, or do you want creative freedom and a good chance of making decent money off your writing? Decide that before you actually do anything.

So, can you simultaneously publish and pitch? Sure you can. Would I do it? Nope. Traditional publishers have too much information at their fingertips. If you publish that book and the results are lackluster there is no incentive to pick you up.

I say set goals, create content appropriate for each opportunity and follow a focused plan to get the notice you want.

Robin Blakely | The Extra Squeeze Team | A Slice of Orange

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

The published author has correctly answered your question, but only from a literal standpoint.

The issue is more complicated than it appears. The published author answered a simple question simply… without fully explaining the deeper details that need to be understood. You probably wondered if it could possibly be true because it seems too easy. Your intuition is correct that there is more to it, and it is good that you are questioning the information to find out more.

From my perspective, the real rabbit hole in this scenario is about the transparent status of the book BEFORE you offer to sell it to the publisher, not the issue of what to do with the work AFTER a publisher has agreed to purchase it. The publisher, the buyer of your created content, needs to be fully aware of your product’s real status in the marketplace when considering your work. It’s kind of like the notion that you have the right to know if the shiny car you are buying is new, used, or something in-between, like never driven, but hail-damaged.  If your work is or has been for sale on Amazon, that is information that the traditional publisher has the right to know when the work is being considered by that publishing house.

There is no harm, no foul in asking what is required here or what is possible. Publishing is a mysterious business sometimes and it is hard to know what the rules are. In any business world the best practice is to shine a bright light on whatever seems unclear.  I think that the question you really may be asking—or should be asking—is this: “If I decide to submit my book to a traditional publisher, do I have to tell the publisher that the book is already available online under my own name, or under a pen name, or under a different title?”  The answer is “Yes.”

Jenny Jensen | A Slice of Orange

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

 

There is one fixed rule about today’s publishing industry: the rules are always changing. You can count on that. Not that many years ago an author who submitted their work to two different publishers at the same time had committed an unredeemable faux pas. Simultaneous submission, or double submission, was enough to get an author blackballed. This query sounds a bit like making a simultaneous submission, but the rules have changed, the playing field is radically different.

 

Publishers no longer hold all the power. Anyone can offer their work on Amazon, Nook, Smashwords. If your book has a compelling premise, is well written, well edited, well formatted, well designed, and well marketed, then you have a product that could catch the eye of a traditional publisher. It’s happened before.

 

Amanda Hocking, Louise Voss, J. Carson Black are examples. The strength of their writing propelled their independently published books to No. 1 sellers, which caught the attention of traditional publishers who then offered these writers deals to publish future work. In the case of Louise Voss her successful indie book Catch Your Death was also reprinted and redistributed traditionally. That’s the only example I know of where a traditional publisher re-released an indie success. You can look at it as Voss’s indie serving as an audition that won her a traditional book contract.

 

If an author publishes their own work and then submits that same work to a Random House type imprint I don’t see where that is against the rules that are ever changing. I would suggest that they be up front about the indie offer. And it would be smart to hold off seeking a traditional publisher until the indie book has garnered a sales record and favorable reviews. A measure of success with an indie book not only showcases the writer’s talents but also their marketability.

H. O. Charles | A Slice of Orange

H.O. Charles

Cover designer and author of the fantasy series, The Fireblade Array


Yes, you can submit your book to a publisher even if it is already on sale on Amazon. It is up to you how you negotiate the terms of the deal they offer (if they offer one). Some writers keep their existing back catalogue self-published, but only give the publisher the rights to sell later books. I understand that is what fantasy author Daniel Dalglish did with Orbit. There is another thing to consider, however, and that is your book may appear less attractive to a publisher if it has already been published, but either doesn’t sell well/is not well-received, or is already too widely distributed and they feel they cannot make money from it. If you’re someone like E.L. James, however, that’s not as much of a problem!

 

 

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Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.

Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.

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