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Taglines, Copyrights, and Trademarks

September 30, 2019 by in category The Extra Squeeze by The Extra Squeeze Team tagged as , ,

Dear Extra Squeeze Team, I have a tagline I use on all my novels, do I need to get a copyright?

Robin Blakely | The Extra Squeeze Team | A Slice of Orange

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

Great question.  The idea that you are asking this sort of question suggests that you are in the business of writing–not every writer is. Business is important to writers, but often they do not like to think about the business side of creativity.  You are thinking about business and that indicates that you have a good chance at making significant money from your creative craft. Part of being in business is protecting your intellectual properties.  Before you decide how to best protect your tagline, you need to talk to a lawyer who handles this kind of specialized legal business and can explain the difference between copyrights, trademarks, and patents. Before you talk to that qualified lawyer, you need to gather your information together. The process of gathering your information together will help you find the path you should follow. When you find a potential lawyer, that legal professional will want for you to provide a solid overview of your business concern.

Find the answers to the following questions and you will have a better meet-and-greet with the lawyer during your first consultation.

Your lawyer will ask you these questions:

  • What is your exact tagline?
  • Exactly how and when have you used the tagline so far?
  • In an initial search, when you google your tagline, does any result come up that indicates a potential existing conflict?
  • What are your plans to use the tagline in the future?
  • How will you routinely protect your tagline in the future?

Here are questions for you to ask the lawyer:

  • What is your hourly rate?
  • How much will this process cost?
  • How long will this take?
  • How many other authors have you worked with?
  • What exactly will I receive when you are finished with your part?
  • What do I have to do to make your part possible?
  • Jumping ahead, what are best practices to protect my tagline?
  • How will you help me routinely protect my tagline?
Rebecca Forster | Extra Squeeze

Rebecca Forster 

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

 

This is above my pay grade. You might want to ask an entertainment lawyer. The person I asked suggested it might be a trademark situation.

Jenny Jensen | A Slice of Orange

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

 

US copyright law does not cover tag lines. Short phrases or sentences are not considered original creative work as that would run the risk of actually copyrighting a phrase or word common in the English language. Just imagine what you’d have to pay Nike every time you told your kids to ‘just do it’.  And how would anyone enforce that anyway? Maybe big brother has that many eyes but individuals don’t.

You can Trade Mark a tag line. Marketers often do. Be sure you can live with a TM beside your tag line. It’s not something I’ve ever seen but I think it would strike me as officious and send an odd message.  Writing is a creative effort as well as a business effort but I don’t want to see overt signs of business in my reading for pleasure choices.  Besides, a Trade Mark requires mountains of paperwork and the near impossibility of enforcement.

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Spotlight on Debra H. Goldstein

September 24, 2019 by in category Spotlight tagged as , ,
Debra Goldstein | Jann Says . . . | A Slice of Orange

Judge Debra H. Goldstein is the author of Kensington’s new Sarah Blair cozy mystery series, which debuted with One Taste Too Many on December 18, 2018. She also wrote Should Have Played Poker and 2012 IPPY Award winning Maze in Blue. Her newest release is another Sarah Blair cozy mystery, Two Bites Too Many.

Her short stories, including Anthony and Agatha nominated “The Night They Burned Ms. Dixie’s Place,” have appeared in numerous periodicals and anthologies including Alfred Hitchcock Mystery Magazine, Black Cat Mystery Magazine, and Mystery Weekly. 

Debra served on the national boards of Sisters in Crime and Mystery Writers of America. She is a past president of Sisters in Crime’s Guppy Chapter and is the president of the Southeast Chapter of Mystery Writers of America.

Find out more about Debra

Website
Facebook
Twitter
Jan Ryan’s Interview with Debra


Excerpt from Two Bites Too Many by Debra H. Goldstein

a cat and a dog looking at a glass of liquid

The rising decibel of the mutterings in the room indicated the natives were getting restless. Her mother had joked that nothing could start without Lance, but it wasn’t like Maybelle to keep people waiting.

Sarah checked her phone to see if she had a message from her mother.

None.

Commotion near the door used by the council members caught Sarah’s attention. Bailey, the loan officer, stood in the doorway. This time he wasn’t burdened down with a pile of papers when he scurried into the room toward the dais. If it was possible, Sarah thought his face was even paler than before. Although he went straight to Anne Hightower, who sat erectly next to Lance’s empty chair, instead of quite facing Anne, Bailey was intently scanning the audience. He froze when his gaze met Sarah’s.

“It’s Mr. Knowlton. He’s dead!”

Not sure if she’d heard right, Sarah maintained an unbroken stare with Bailey. Only when he repeated “he’s dead” and added “your mother” did she break the linkage of their gazes to push her way out of her row and the auditorium . . .


Some Books by Debra H. Goldstein

AN ELEMENT OF MYSTERTY: SWEET, FUNNY, AND STRANGE TALES OF INTRIGUE

FIVE BELLES TOO MANY

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FIVE BELLES TOO MANY

FOUR CUTS TOO MANY

Buy now!
FOUR CUTS TOO MANY

THREE TREATS TOO MANY

Buy now!
THREE TREATS TOO MANY

TWO BITES TOO MANY

Buy now!
TWO BITES TOO MANY

ONE TASTE TOO MANY

Buy now!
ONE TASTE TOO MANY

DAY OF THE DARK

Buy now!
DAY OF THE DARK

DARK OF THE DAY

Buy now!
DARK OF THE DAY
SHOULD HAVE PLAYED POKER

MAZE IN BLUE

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MAZE IN BLUE
SEASON’S READINGS: More Sweet, Funny, and Strange Holiday Tales
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Once Upon an Enchanted Forest

September 16, 2019 by in category Spotlight tagged as , , , , ,

Including stories from Award-Winning, New York Times, and USA Today Bestselling Authors

The autumnal equinox is a celestial event that brings together harvest and celebration, symbolizes magick and transformation, and welcomes a balance of light and darkness. It’s a time when those who honor the changing seasons rest and reflect.

Or reap what they’ve sown.

Once Upon an Enchanted Forest, a collection of adult fantasy romances, features ten novelettes centered around one of the most enchanting preternatural beings of the ages: the witch. With lovers, magical forests, and witchcraft, our stories are sure to warm your nights and your dark little heart.

Buy from Amazon
Buy from Amazon Kindle
Buy from Barnes and Noble
Buy from Kobo
Buy from Apple Books

About our collection:

This anthology also includes a new story from the brilliant Juliet Marillier, author of the Sevenwaters Trilogy and many other historical fantasy novels, including Beautiful, an Audible Exclusive, and her coming release, The Harp of Kings.

Now, sit back and let us tell you a tale. Welcome to The Enchanted Forest.


Books in the Once Upon Anthologies Collection

ONCE UPON AN ENCHANTED FOREST

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ONCE UPON AN ENCHANTED FOREST

ONCE UPON THE LONGEST NIGHT

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ONCE UPON THE LONGEST NIGHT
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Spotlight on Claire Davon

September 4, 2019 by in category Spotlight
Claire Davon | A Slice of Orange

Claire can’t remember a time when writing wasn’t part of her life. Growing up, she used to write stories with her friends. As a teenager she started out reading fantasy and science fiction, but her diet quickly changed to romance and happily-ever-after’s. A native of Massachusetts and cold weather, she left all that behind to move to the sun and fun of California, but has always lived no more than twenty miles from the ocean.

In college she studied acting with a minor in creative writing. In hindsight she should have flipped course studies. Before she was published, she sold books on eBay and discovered some of her favorite authors by sampling the goods, which was the perfect solution. Claire has many book-irons in the fire, most notably her urban fantasy series, The Elementals’ Challenge series, but writes contemporary and shifter romances as well as.

While she’s not a movie mogul or actor, she does work in the film industry with her office firmly situated in the 90210 district of Hollywood. Prone to break out into song, she is quick on feet and just as quick with snappy dialogue. In addition to writing she does animal rescue, reads, and goes to movies. She loves to hear from fans, so feel free to drop her a line.

Her newest release is TRACKING SHADOWS. When danger whispers in the dark, the shadows are the last place to hide…

Since the day Jiana Falco was forced to join the paranormal agency Night Stars, she’s been planning her escape. She uses her bodyguard’s split-second of distraction to vanish into the shadows, and burns the last bridge by saving Quillan Hardis.

But now, locked in Quillan’s muscular arms, pinned by his calculating amber gaze, his invisibility talent shielding them both, she’s in even deeper trouble. If that’s possible.

Quillan didn’t get to Universe Corps’ highest echelons by being a fool. The rare shadow manipulator in his grip is too easy a prize to be anything but a setup. A pretty lure he should send back to Night Stars. Instead, he holds on—and in changing her fate, he seals his own.

Under a secret order to unlock her untapped power—by any means necessary—Quillan takes Jiana on the run with only a precog’s vague direction, and a spark of desire that blooms into something warm and genuine. But her fear of being clawed back into Night Stars’ control could drive Jiana so deep into the shadows nothing will get her out. Not even the light of Quillan’s love.  


More Books by Claire Davon

TRACKING SHADOWS

Buy now!
TRACKING SHADOWS

SHIFTING AURAS

Buy now!
SHIFTING AURAS

WATER FALL

Buy now!
WATER FALL

FIRE DANGER

Buy now!
FIRE DANGER

AIR ATTACK

Buy now!
AIR ATTACK

NO ORDINARY FAIRY

Buy now!
NO ORDINARY FAIRY
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Dear Extra Squeeze Team, What’s an Info Dump, and How Do I Avoid Them?

August 31, 2019 by in category The Extra Squeeze by The Extra Squeeze Team tagged as , , , ,

Dear Extra Squeeze Team, I just got back my contest scores and two judges talk about info dumps? What’s an info dump and how do I avoid doing that again?

Rebecca Forster | Extra Squeeze

Rebecca Forster 

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

 

What I imagine the judge was talking about is the tendency to give the reader every last bit of information about a character or situation, going on for pages and pages without moving the story forward. Remember, you have at least 50,000 and at most 100,000 words with which to create your fictional world. You are not laying tile; you are weaving an intricate tapestry with your words.  A bit of discovery here and a reveal there, adds up to a rich story; an information dump is a mud field in which a reader gets bogged down.

Robin Blakely | The Extra Squeeze Team | A Slice of Orange

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

There’s an old joke that illustrates the act of info dumping.  A small child asks her mom: “where do babies come from?”  The mom, a passionate teacher, sits down and patiently explains all aspects of biology from conception to birth, mixed with elements of the family’s faith.  After ten minutes, the child is overwhelmed with details. She holds up her tiny hand to interrupt her mom’s lengthy explanation and says: “So the part I really want to know is…it’s the hospital, right?  Babies come from the hospital?”  In writing, don’t be the parent who is trying to share details from the beginning of time with a child who only wants to know a fraction of the info.  Be a good curator of info for your readers.  If you try to convey a huge quantity of backstory or a massive chunk of background info in one quick dump of detail, you are not doing your job.  In real life and in writing, info dumping is overwhelming and distracting. Your knowledge of details may be interesting to you when you are collecting info, but when you share the details, the reader just wants to know the part that directly connects to the story.

The Extra Squeeze | A Slice of Orange

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Jenny Jensen | A Slice of Orange

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

 

An info dump is a wet blanket, a damper, a downer, a drag. It can consist of a long list of items or events, or an overlong description of a character’s backstory. An info dump can be an overly detailed explanation (often happens with techie things), a showy discourse on the history of a setting, a detailed definition of something only tangentially related to the plot.

 

Every story has a plot, characters have arcs. The building, then cresting and the resolution of the dramatic arcs are shown in the narrative flow, and that flow is what keeps the reader reading. An unnecessary distraction from the flow – a dump of information that is often tangential, breaks the story and the reader’s rhythm; it’s confusing and (worst of all) often boring. Info dumps have no emotional connection.

 

An info dump can contain information that is vital to the plot or enriches the story but it is given all at once – it’s a blatant telling dump on the reader – either in narrative or dialog – dampening the story. Every scene has action that is happening in the moment and an info dump is recognizable as narrative that is happening outside the moment of that scene. When Lady Hilda is poised, crystal snow globe in hand, on the landing above Lord Angst it is not the time for a description of Hilda’s life long history of tormenting living creatures with heavy valuable baubles.  Just send the damn snow globe crashing down on his bald pate. When Inspector Earnestly digs into the mysterious death he can learn of Hilda’s gruesome past in tidbits and tales from the servants, her friends and family. The reader learns the same information but in a way that emotionally engages them and adds to the dramatic arc.

 

Info dumps are common and necessary in most drafts. After all, “that’s just you telling yourself the story” (N. Gaiman). When reading over your draft spot those big chunks of information and ask yourself two questions: how much of this info is useful to the story, and how can this info be sprinkled throughout to provide more engagement, emotion and drama? Delete the extraneous stuff even if it is obscure data you would love to share. If it doesn’t move the story forward or improve the tone or feel, it has to go. If it is vital plot info then there absolutely will be a better way to reveal it within the context of appropriate scenes.

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